BRAZIL October 26, 2012
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1 October 26, 2012
2 PRINTS DEC 2006 NOV Prints 14 years old 406 Prints 14 years old 7,0 MM USD 7,9 MM USD OCT Prints (50% Sub / 50% Dub )
3 RELEASE AND COMPETITION Paranormal Activity 4 The Reef 2 Frankenweenie (3D) The Cabin in the Woods OCT 19 NOV 2 OCT 12 OCT 26 Paranormal Activity 4 The Reef 2 Skyfall The Apparition Five-Year Engagement Alex Cross Gonzaga (LP) NOV 9 Argo Pitch Perfect Lay the Favorite
4 EXHIBITORS RELATIONS
5 TRAILER PLACEMENT UNTIL NOW AVENGERS AMAZING SPIDER-MAN MIB 3 SNOW WHITE AND THE HUNTSMAN DARK KNIGHT RISES PROMETHEUS TOTAL RECALL AND COMING
6 IN-THEATER SPECIAL FORMATS
7 IN-THEATER SPECIAL FORMATS
8 IN-THEATER LOBBY TVs
9 IN-THEATER INTERACTIVE DISPLAY Activated by movement, It triggers a recording with The famous line My name is Bond, James Bond!
10 DIGITAL
11 LOCAL URLS Hot Site 007operacaoskyfall.com.br Facebook fan page - facebook.com/007ofilme
12 TRAILER LAUNCHES TEASER - May 21st TRAILER - July 31st UOL #1 Brazilian portal 1,000,000,000 page view monthly Sony United Initiative HOME PAGE SPE SEL AXN SET CRACKLE ENTERTAINMENT PAGE SOCIAL SITES CINEMA PAGE
13 Online Activities FAN BASE YOUNGER AUDIENCES Interactive Trailer info on known characters such as Bond, M and Q. Online ARG game 007 Knowledge quiz Facebook app BOTH Special page on Judão website quizzes, top 10 s, etc
14 Online Activities Interactive Trailer It s a dynamic interactive experience that allows viewers to access additional info embedded at the trailer and also links to photos, other related videos and real time feeds from social sites. Great tool to introduce characters and highlight what s new and cool in Skyfall.
15 Online Activities 007 Challenge app Fans are asked to follow the fan page to like, comment or share posts about the film. Participate on a quiz Do you have what it takes to be a secret agent? Gather points by the number of interactions and run for the chance to win exclusive prizes
16 Online Activities Online activation This is an online game for the search of clues to win a big prize. While searching for clues we can lead users to experience as much content on Skyfall as possible (trailers, videoblogs, articles, etc). Using Google Maps, You Tube videos, hidden content at the website or fan pages, twitter character profiles, and much more we ll challenge users to find the correct answers for the next clue. Promoted in partnership with Cinemark.
17 Online Activities Special site at Judão Judão is a pop culture website with news on movies, TV, comics, music and more. It has 2 million page views monthly with 88% male audience. The site will feature content on Skyfall such as vlogs, featurettes, junket interviews, news, etc. The special page will also feature content on various subjects of the previous films, but always associating to Skyfall release e.g. TOP 8 BOND VILLAINS PRESENTING OUR NEW VILLAIN.
18 MEDIA
19 MEDIA OPEN TV Key for Brazilian MKT campaign 97% penetration on the total population Globo Network 46% market share 60% COVERAGE FREQUENCY 3+
20 MEDIA CABLE TV Panregional (SET, AXN, Discovery and MTV) Local buy RADIO Sponsor a show called Rock Cine on the release day at S. Paulo city 9AM, 1PM and 5PM Info on the film + raffling of tickets + only Bond themes at the programming Same can be applied in smaller markets through promotions
21 MEDIA OUTDOOR Formats of high impact
22 MEDIA OUTDOOR and high frequency.
23 MEDIA ONLINE OBJECTIVE RE-ENERGIZE EXISTING FANS ENHANCE AFFINITY AMONG UNDER 25 ENGAGE WOMEN AND BROADER AUDIENCES
24 MEDIA 30-Day Campaing 7-Day MSN thumb Home page takeover on Nov 1st 18 MM u.v. Google search, display ads and video ads Internet and mobile 30-Day Campaign Ticket sales site Randomic social ads 3-Day Call to action campaign Highlighting talent and action Roadblock 35% target / frequency 3+
25 MEDIA MSN TAKEOVER
26 MEDIA
27 PUBLICITY
28 SET VISITS PINEWOOD STUDIOS LONDON Preview magazine #1 movie magazine 4-minute interviews with Javier Bardem, Daniel Craig, Barbara Broccoli and Bérénice Marlohe Cover + article of October magazine» recent covers examples:
29 SET VISITS ISTANBUL Fantástico (Globo Network) One of top 10 shows on open TV with an average of 20 MM viewers weekly complemented at the London long-lead - 4-minute interviews with Daniel Craig, Javier Bardem, Sam Mendes, Berenice Marlohe and Naomie Harris min break
30 SET VISITS ISTANBUL Época Magazine - #2 newsmagazine - Press conference + Sam Mendes phoner (tbc) page article
31 LONG-LEAD LONDON GQ magazine negotiating a cover story with Javier Bardem» recent cover example: Serafina magazine negotiating a cover story with Daniel Craig» recent cover example:
32 SHORT-LEAD LONDON Folha de S. Paulo O Globo Terra (red carpet)
33 PHONERS Daniel Craig (tbc) Nova magazine similar to Cosmopolitan - 3 page article Veja magazine - #1 weekly magazine 4 page article Sam Mendes (tbc) Vip Magazine similar to Maxim 6 page article Época magazine - #2 weekly magazine complementing London press conference O Estado de S. Paulo Newspaper - #2 in S. Paulo s state cover story cultural supplement Javier Bardem (tbc) Harper s Bazaar
34 PHONERS Bérénice Marlohe Rolling Stone magazine Omelete movie oriented site Vip Magazine similar to Maxim 6 page article Naome Harris Rolling Stone magazine Omelete movie oriented site Preview magazine
35 SCREENING PLANS PRESS SCREENINGS General press Theater São Paulo Oct 22 General press Theaters of the other 7 key cities Oct 23 PREMIERES São Paulo Premiere Oct 23 Rio de Janeiro Premiere Oct 25 Curitiba Premiere Oct 25
36 PROMOTIONS
37 HEINEKEN Mechanics: Themed campaign Supported by: ATL US$ 2,0MM 30-days campaign Media on Globo network 83 insertions in 4 markets 220 insertions on cable TV nationwide Telecine, FOX, FX, MTV, Warner, SPORTV - prime time only You Tube takeover 11MM impressions BTL US$ 1,0 MM POS nationwide 2,6MM themed packages Facebook Crack the case challenge Premiere after party at Rio de Janeiro
38 COCA COLA ZERO Mechanics: Sponsor 50% of Cinemark snack bar promotion Themed Skyfall combo during one month Supported by: ATL Newspaper ads BTL POS material, themed popcorn bag and cup Cultural contest on Facebook 1,724,803 likes Total of US$ 285,000 estimated value
39 P&G Mechanics: Themed campaign Supported by: 1-month campaign ATL US$ 350,000 investment on cable TV and in-cinema spots BTL 200 windows stickers POS material Posts on Social Networks (LATAM 1,245,415 likes) Perfume samples for Box Office programs with Exhibitors PR
40 SWAROVSKI Mechanics: Themed campaign Exclusive themed display of 50th Anniversary Collection (including a Skyfall piece) Supported by: POS material in 13 stores Publicity Activity Cover story featuring Bérénice Marlohe on the November issue of Elle Brazil magazine. Special photo shoot of the actress using Swarovski s jewels and an exclusive interview.
41 SONY Sony mobile Due the importation process, the Skyfall device will NOT arrive in time. We are working with them to activate the campaign with an operator to have POS material. Sony Electronics Plans are still under discussion Fox Sony Home Entertainment Aligning several actions for the 50th anniversary and the release of the Bond Collection
42 Visit Britain Mechanics: Supported by: Package Trip Live Like Bond Cultural contest with a promotional partner Evaluating: Abril publishing house / Telecine In cinema spots Print Social network posts PR US$ 175,000
43 50 ANNIVERSARY th
44 50 YEARS BOND EXHIBITION EXHIBIT THE 23 MOVIE POSTERS OF THE FRANCHISE AT A MALL MEDIA MALL WILL COMUNICATE THE EXHIBITION
45 ONE BOND AFTERNOON POOL CHOOSE THE BEST 3 BOND FILMS AT JUDÃO SKIFALL MINI HOTSITE SATURDAY EVENING AT A THEATER FOR 250 FANS FOXSONY WILL PROVIDE BLU-RAY DICS OF SELECT FILMS
46 THE ANNIVERSARY CELEBRATION RED CARPET PARTY 600 FANS, PRESS, EXHIBITORS AND OPINION MAKERS LIVE THE JAMES BOND EXPERIENCE - interactions to bring guests to this world and to the amazing outcome that is our new release SKYFALL ACTIVITIES Timeline exposition of the 23 posters Heineken bar for the guests Cinema area exhibiting a footage of Skyfall Coke zero dancing floor Cover band opens show with most famous bond themes
47 THE ANNIVERSARY CELEBRATION TIMELINE REFERENCE
48 THANK YOU
Company: SPE Theatrical Month: July, 2011
Current monthly revenues/sales( in Brazilian K Real): R$ 36.167.10 / USD $ 23.206.84 Previous year same month revenues/sales (K Real) : R$ 1.221.624,78 / USD $ 689.604,10 We didn t have any release to
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