Kilkenny Cat Laughs Festival 2018 Sponsorship Opportunities. January 2018

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1 Kilkenny Cat Laughs Festival 2018 Sponsorship Opportunities January 2018

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3 Kilkenny Cat Laughs Festival 2018 Kilkenny Cat Laughs heralds the start of summer, taking over the June Bank Holiday Weekend in venues and bars across Kilkenny city will be... The 24th installment of one of Ireland s favourite festivals. The second year with a new brand, identity, tone of voice and programming scope Programmed for existing and new audiences Introduced to a new, younger generation of daring, bold, adventurous craic-seekers who relish the spontaneity of a destination festival An opportunity for creative brand partnerships which speak to our growing audience

4 Sponsorship Options Title Sponsorship, Strand Sponsorships and Event Sponsorships are available for this well-loved festival heading in a bankable new direction. Activations leveraging the festival are also open for discussion as are options for Transport / Airline partners. Talent are available to work on rich Content Partnerships across all levels of sponsorships and activations, subject to availability and scope of deal. Approx 20,000 people are expected in 2018, with city-wide amplification opportunities, years of production experience, established relationships with venues, bars, the city council and key Kilkenny stakeholders.

5 2017 Highlights

6 2017 Highlights

7 2017 Highlights

8 Cat Laughs - The Programmers Kilkenny Cat Laughs is now under the directorship of Collapsing Horse, one of Ireland s most exciting theatre companies, helmed by Matt Smyth & Dan Colley. Dan and Matt are the youngest people to be in the driving seat of the festival since its founders in They re ensuring that this trek to Kilkenny will become an annual Craic Pilgrimage for a new generation of Cat Laughs fans. They bring a fresh perspective and a drive to create an urgent, you-had-to-be-there experience that can only happen in Kilkenny The 2018 programme will continue to feature reliable, bankable sets by big and small names; gigs which pack out Kilkenny s venues and which get people talking and sharing online. Cat Laughs 2018 will cement the festival s new direction, with a marketing campaign and programme that suggests......the All-my-mates-will-be-there buzz of Electric Picnic...the I'm-blocking-you-for-the-weekend FOMO of Other Voices...the You-had-to-be-there thrill of Drop Everything.

9 What s new in 2018? Cat Laughs 2018 is building on the success of the 2017 festival with a campaign to tap hard into the FOMO feeling of this generation. We re reminding our loyal fans and letting new ones know that Cat Laughs is filled with unmissable experiences, like...bizarre and beautiful performers who push comedy to the edge //...a first look at the next big thing //...stars and stalwarts playing tiny venues and huge theatres //...that comic you ve only seen on YouTube having a pint at the bar //...that put-your-hands-up-in-the-air gig to top of the first weekend of the summer.

10 Cat Laughs legacy What the media say... Kilkenny Cat Laughs has launched and helped develop the careers of Irish acts like Dara Ó Briain, Graham Norton, Dylan Moran, Ardal O Hanlon, Deirdre O Kane, David O Doherty, Des Bishop and many, many more. American and British comedy fans who were taken aback by the "hey, let's party" element of the festival The Irish Times It has a much-envied reputation as the comedian s comedy festival they love coming to Kilkenny for the atmosphere, the pubs and the craic, on and off stage. It has welcomed international luminaries like Bill Murray, Zach Galifianakis, Louis CK, Laura Kightlinger, Bill Burr, George Wendt, Ross Noble, Peter Kay, Bill Bailey, Emo Phillips and Sarah Millican among others. The best little comedy festival in the world The Guardian Everything and anything should be expected with all those comedians. I can't think of a better way to start the summer. The Irish Independent There's divilment, mischief and some top class musical comedy entertainment on hand to complement the festival after-party's late bars. Entertainment.ie

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12 Cat Laughs: The numbers AUDIENCE (B&A Research 2017) We have a young, affluent audience who enjoy comedy and festivals and who travel from across the country. Gender Male 49% / Female 51% Age (19%) (31%) (24%) (26%) Status ABC1 (64%) C2DEF (36%) Location 53% are not from Kilkenny 73% of visitors stayed at least overnight 88% of visitors were influenced a lot to visit Kilkenny by the festival We re aiming to attract our reliable audience of locals, nationwide comedy fans and previous attendees While attracting taste makers, influencers and music festival attendees to make their first trip to Cat Laughs Satisfaction On average, attendees ranked their experience at 8.8/10 We re taking the spirit of a Summer Music Festival and planting its energy, thrill and collective sense of abandon in the heart of one of Ireland s most beautiful cities

13 Cat Laughs: The numbers Tickets 15,000-20,000 sold annually for the last last five years, with similar audience expectation in 2018 Kilkenny is packed in June, for official Cat Laughs events and as a major destination for holidays. Bars, cafes, restaurants and clubs throughout the city are reliably busy, broadening the real audience for city-wide OOH branding significantly. Events More than 50 comedians 12+ venues with capacities ranging from 1200 to 75 More than 50 performances and gigs throughout the weekend Festival Reach Facebook Twitter Instagram Previous Bookers 16.6k 5.7k k 32k+

14 Sponsorship Benefits Cat Laughs sponsors enjoy a host of benefits and amplification opportunities pre and post-festival. Title sponsorship is available for 2018 and beyond. Further benefits detailed below and negotiable based on depth and scope of partnership. Logo Placement Branding Advance Programme: 40,000 copies distributed nationally At all venues and bars at all official events Direct Mail: 9,000+ copies to previous bookers Stage backdrops E-newsletters: 15,400+ database Social Networks assets reaching a combined 20k+ City-wide outdoor branding with city council approval Festival Club branding Lanyards, entry passes, guest passes Souvenir Programme: 4,000 copies distributed throughout Kilkenny Festival Ticketing: 15,000+ tickets printed and distributed annually In festival box office and all related bars and stakeholder venues Across all festival advertising, print and digital Website: 60,000+ unique visitors Volunteer t-shirts Joint logo on all assets

15 Sponsorship Benefits As a comedy festival, we have extraordinary talent and content available, which attracts huge audiences - live and online. Exclusive customer offers Exclusive content A significant ticket allocation to offer to customers, or, generous discounts available during a specific window Podcast series available early to customers We re keen to develop the festival s scope outside the festival s dates too imagine Cat Laughs events in Dublin, Galway, Cork and Limerick, live-streamed via social media. Exclusive content or early access to the festival programme As a city festival operating in just a small fraction of the pubs and venues in Kilkenny, we can also secure experiences in non-official venues for brand activity. A daily panel show with festival comedians broadcast via social media channels Brand presence on the most photographed stages in the country in June Cat Laughs Comedian Football match Social and online competitions for money can t buy access for customers

16 Brand We ve Worked With Recently...

17 Talk to us! We want to work with you on delivering the best Cat Laughs yet. With you, we can make it happen. Tom Lawlor, Sponsorship Manager