2017 CINEPLEX AND BUD LIGHT TRIP TO THE 2018 NFL SUPERBOWL CONTEST RULES AND REGULATIONS

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1 2017 CINEPLEX AND BUD LIGHT TRIP TO THE 2018 NFL SUPERBOWL CONTEST RULES AND REGULATIONS IMPORTANT: PLEASE READ THESE OFFICIAL RULES AND REGULATIONS BEFORE ENTERING THE 2017 CINEPLEX AND BUD LIGHT TRIP TO THE 2018 NFL SUPERBOWL CONTEST (THE "CONTEST"). BY ENTERING THE CONTEST, AN ENTRANT REPRESENTS THAT HE OR SHE SATISFIES ALL OF THE ELIGIBILITY REQUIREMENTS BELOW AND AGREES TO BE BOUND UNCONDITIONALLY BY THESE OFFICIAL RULES AND REGULATIONS AND ALL DECISIONS OF THE CONTENT SPONSOR (defined below) AND THE CONTEST OPERATOR (defined below). NO PURCHASE NECESSARY. Must be 21 years of age or older to participate in the Contest. Entrant participation shall be subject to and construed in accordance with the laws of Canada. 1. ADMINISTRATION: The Contest is sponsored by Labatt Brewing Company Limited, 207 Queens Quay West, Suite 299, Toronto, Ontario M5J 1A7 ( Labatt or the Contest Sponsor ), and administered and operated by Cineplex Inc., 1303 Yonge Street, Toronto, Ontario M4T 2Y9 ( Cineplex or the Contest Operator ), and all participating Cineplex VIP Theatres in Canada excluding those located in the Province of Quebec (the Participating Cineplex VIP Theatres ). The decisions of the Contest Operator are final and binding in all matters as they relate to the Contest, including without limitation eligibility and/or disqualification of entries. 2. ELIGIBILITY: To be eligible to win a prize, you must: (i) be 21 years of age or older and be a legal resident of Canada, excluding the province of Quebec; and (ii) not be a member of the immediate families of an employee, contractor, agent or representative of the Contest Sponsor, the Contest Operator or any of their respective parent companies, subsidiaries, affiliates, agencies, distribution companies, the applicable liquor authorities, participating liquor licensees, prize suppliers, any franchisee of Cineplex Inc. or any of their respective shareholders, trustees, directors, officers, employees or agents, or any person who is domiciled with any of the foregoing persons or the NFL Entities (as defined below). For the purpose of the Contest immediate family is defined as parent, spouse, sibling, child or any person residing in the same household or domiciled with any such employees or representatives. 3. HOW TO ENTER: No purchase necessary. (i) (ii) (iii) The Contest entry (the Entry Period ) will be active on these participating Sundays: November 12, November 19, December 3, December 17 and January 7, Unless otherwise posted and/or announced, Contest begins at the start of the event at 6:00 p.m. and closes at 11:59 p.m. at the end of the event. Limit of one (1) entry per person per day, regardless of the method of entry. In the case of multiple entries received in respect of any given day during the Entry Period, only the first eligible entry received on that day will be considered. By way of illustration, if one (1) otherwise eligible person submits entry ballots at multiple Participating Cineplex VIP Theatres on the same day during the Entry Period, only the first eligible entry received by the Contest Operator will be considered. All entry ballots, once submitted, become the property of the Contest Operator and will not be returned. 15 Participating Cineplex VIP Theatres include: i. Marine Gateway VIP in Vancouver, BC; ii. Abbotsford VIP in Abbotsform, BC; 1

2 (iv) (v) (vi) iii. Coquitlam VIP in Coquitlam, BC; iv. Windermere VIP in Edmonton, AB; v. Saskatoon VIP in Saskatoon, SK; vi. McGillivray VIP in Winnipeg, MB; vii. Yonge and Dundas VIP in Toronto, ON; viii. Yonge and Eglinton VIP in Toronto, ON; ix. Don Mills VIP in Toronto, ON; x. Queensway VIP in Etobicoke, ON; xi. Oakville VIP in Oakville, ON; xii. Markham VIP in Markham, ON; xiii. Kitchener VIP in Kichener, ON; xiv. Westmount VIP in London, ON; and xv. Landsdowne VIP in Ottawa, ON. There are two (2) ways to enter, as set out below. No other method of entry will be accepted. a) Entry with purchase: During the Entry Period, visit one of the Participating Cineplex VIP Theatres, obtain an entry ballot from your server with the purchase of at least one of a 341 ml bottle, or an 18 oz. glass of Budweiser or Bud Light-branded beer, complete the entry ballot in full, and submit the fully completed entry ballot during the Entry Period to any server at any Participating Cineplex VIP Theatres. OR b) No purchase entry: During the Entry Period, visit one of the Participating Cineplex VIP Theatres, request a ballot from any server, complete the entry ballot in full, and submit the fully completed entry ballot during the Entry Period to any server at one of the Participating Cineplex VIP Theatres for one (1) entry into the Contest. No purchase is necessary in order to obtain or submit an entry ballot. Each entry that is fully completed, complies with the foregoing requirements and is submitted in accordance with the instructions set forth above is referred to as an Entry. Incomplete entries will be deemed void. All information submitted by an entrant offline is being collected by Cineplex and will be available to each of Labatt and Cineplex. All such information will be treated, respectively, by Cineplex in accordance with Cineplex s Privacy Policy available at by Labatt in accordance with Labatt s Privacy Policy available at By entering the Contest, each entrant consents to the collection, use, and disclosure of his/her personal information for the purposes and in the manner described herein. GRAND PRIZE: There is one (1) grand prize available to be won consisting of a trip for two (2) to Super Bowl LII (52) in Minneapolis, Minnesota (the Grand Prize ). The Grand Prize includes: (i) a trip for two (2) people (one contest winner and one travel companion) to Minneapolis, Minnesota to attend the Super Bowl LII, (ii) return airfare from closest international airport to winner s home, to Minneapolis, Minnesota, (iii) airport transfers in Minneapolis, Minnesota to/from airport and hotel, (iv) three (3) nights hotel accommodation (based on double occupancy at the hotel selected by Contest Sponsor), (v) three (3) breakfasts, (vi) access pass to NFL Experience, (vii) $400 CAD spending money payable to winner only, (vii) two (2) lunches, (ix) two (2) dinners, (x) ground transfers to organized events, (xi) game day transfers, (xii) pre-game hospitality pass, (xiii) Super Bowl LII upper end zone February 4, 2018 game tickets, (xiv) travel agenda and welcome 2

3 gift, (xv) on site trip director services, and (xvi) taxes & gratuities on included services. Approximate retail value of grand prize is $20,000 CAD based on Toronto departure. Dates of travel are February 2 February 5, 2018 (subject to change by the Contest Sponsor). The Grand Prize is not transferable and not redeemable in any part or whole for cash. Alcohol is not part of the prize. Grand Prize winner and guest will be responsible for all costs and expenses not listed above, including without limitation, transportation to and from their residence and the departure point, additional transportation in Minnesota, taxes and fees, insurance, food and beverage, gratuities, valid travel identification (valid passport for entry to the United States is required), and all personal expenses. The Grand Prize winner and guest must be able to travel to the United States and must be available to travel on specified dates (or a different date to be specified by the Contest Sponsor) or prize will be forfeited. Due to the nature of the Grand Prize, no alternative travel dates are available. Neither the Contest Sponsor nor BWW will be responsible for event cancellations or if other factors beyond their reasonable control prevent the Grand Prize or any part thereof from being fulfilled. In any such event, the Grand Prize winner will not be provided with a substitute prize or cash equivalent or any part thereof. Neither the Contest Sponsor nor BWW makes any expressed or implied warranties or conditions of any kind with respect to safety, appearance or performance of the Grand Prize offered. No substitutions, except by the Contest Sponsor, who reserves the right to substitute a Prize or any portion of a Prize with a prize of equal or greater value. All decisions of the Contest Sponsor shall be final and shall not be subject to appeal. SECONDARY PRIZES: There are four (4) secondary prizes available to be won at each of the participating Cineplex VIP Theatres, consisting of: (i) On Sunday November 12: Two (2) of the Best seats in the house for the Sunday November 19, 2017 Sunday Night Football game at 8:30 p.m. (Philadelphia Eagles vs. Dallas Cowboys) at a participating Cineplex VIP Theatre; (ii) (iii) On Sunday November 19: Bud Light NFL Jacket; On Sunday December 3: Bud Light NFL Beer Fridge; and (iv) On Sunday December 17: Two (2) of the Best seats in the house for the Sunday February 4, 2017 Super Bowl LII game at a participating Cineplex VIP Theatre. Teams and time are still to be confirmed. Approximate retail value of each prize is: $0 for the Best seats in the house for the Sunday November 19, 2017 Sunday Night Football game and the Sunday February 4, 2017 Super Bowl 52 game, $200 for the Bud Light NFL Jacket, and $400 for the Bud Light NFL Beer Fridge. The odds of winning the Grand Prize depend on the number of eligible entries received from all participating Cineplex VIP Theatres. The odds of winning the Secondary Prizes depend on the number of eligible entries received at each of the participating Cineplex VIP Theatres. The Grand Prize and Secondary Prizes must be accepted as awarded. The Grand Prize and Secondary Prizes is non-transferable and non-redeemable for cash. No substitutions, except by the Contest Sponsor, who reserve the right to substitute a Grand Prize or any portion of a Grand Prize with a prize of equal or greater value. All decisions of the Contest Sponsor shall be final and shall not be subject to appeal. 3

4 4. AWARDING OF PRIZES: In order to be declared the Grand or Secondary Prize winner, each selected entrant must comply with these Official Contest Rules and Regulations and: (i) (ii) (iii) (iv) have fully and legibly completed a contest ballot with their name, age, address, telephone number and signature; have completed and signed a declaration, release and waiver of liability form; correctly answer, unaided, a mathematical skill-testing question; and Grand Prize winner and guest only, must also sign and return within a designated time period a declaration and waiver, in a form prescribed by the Contest Operator, confirming his or her acceptance and compliance with these Official Rules and Regulations and releasing the Contest Sponsor, the Contest Operator, Cineplex Inc., the NFL Entities (as defined below) and each of their respective employees, directors, officers, governors, shareholders, trustees, affiliates, representatives, parent companies, subsidiaries, professional advisors, and advertising and promotional agencies (collectively, the "Released Parties") from any and all liability arising out of, pursuant to, or as a result of the carrying out of the Contest, or any part of the Contest, including, without limitation, liability arising from the acceptance of and usage of the Grand Prize as awarded, the administration of the Contest and the selection of any potential winners. No communication will be entered into by the Contest Operator with entrants except with selected entrants. The Contest Sponsor and Contest Operator are not responsible for the failure, for any reason whatsoever, of a selected entrant to receive notification or for the Contest Operator to receive a selected entrant s response. An eligible selected entrant who provides an incorrect answer will no longer be eligible to win the Grand Prize in the Contest and another selected entrant will be drawn in his/her place. By entering any part of the Contest, all entrants, should they win, agree to the use of their name, address (city only), photo, and/or image on videotape for publicity and promotional purposes without compensation. 5. WINNER SELECTION: a. Grand Prize: The Contest Operator will randomly select one (1) entry in a drawing amongst the eligible entrants at approximately 10:00 am (Eastern Time) on January 14, 2017 at 207 Queens Quay West, Suite 299, Toronto, Ontario M5J 1A7. The Contest Operator will attempt to notify the selected entrant by telephone (and/or text/sms message) within two (2) days of the draw. If the selected entrant is not reached within three (3) attempts, which could take place on the same day, then the selected entrant forfeits the Grand Prize and another entrant may, at the sole discretion of the Contest Operator, be selected. To be declared a winner, the selected entrant must correctly answer a mathematical skill-testing question without assistance, be in compliance with these Official Rules and Regulations and sign and return within a designated time period a standard form release (as described below). b. Secondary Prizes: The Contest Operator will randomly select one (1) entry in a drawing amongst the eligible entrants at approximately 11:59 p.m. (Eastern Time) or at the end of the event on November 12, November 19, December 3 and December 17, 2017, at each of the participating Cineplex VIP Theatres. If secondary prize winner is not present at the event, the Contest Operator will attempt to notify the selected entrant by telephone (and/or text/sms message) within five (5) days of the draw. If the selected entrant is not reached within three (3) attempts, which could take place on the same day, then the selected entrant forfeits the Secondary prize and another entrant may, at the sole discretion of the Contest Operator, be 4

5 selected. To be declared a winner, the selected entrant must correctly answer a mathematical skill-testing question without assistance, be in compliance with these Official Rules and Regulations and sign and return within a designated time period a standard form release (as described below). 6. OWNERSHIP OF ENTRIES: All entries and materials submitted to the Contest Operator in connection with the Contest (collectively, "Entry Materials"), along with all copyright, trademark and other proprietary rights associated therewith, become the property of the Contest Operator upon submission, and Entry Materials will not be returned to any entrant. (b) RELEASE: By participating in the Contest and submitting an Entry, each entrant (i) agrees to be bound by these Official Rules and Regulations, including all Entry requirements, (ii) agrees that the decisions of the Contest Operator is final and without appeal, (iii) remises, releases and forever discharges the Contest Sponsor, the Contest Operator, Cineplex Inc., each of their respective parents, affiliated companies and subsidiaries, any and all other companies associated with the Contest (including prize suppliers and suppliers of materials or services related to the Contest), and all of their respective employees, directors, officers, shareholders, agents, representatives, successors and assigns (collectively, the Released Parties ), from any and all actions, causes of actions, suits, debts, dues, accounts, claims, damages, liability, losses, harm, costs or expenses, including without limitation any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, arising out of, or in any way related to, directly or indirectly, the Contest, including without limitation the entrant s participation in the Contest, any breach of these Official Rules and Regulations, the awarding, receipt, possession, use and/or misuse of any Contest prize (or any portion thereof), and any travel or activity that is related to the receipt or use of any Contest prize, and/or the violation or infringement of any intellectual property rights or of any publicity, personality or privacy rights, and agrees to fully indemnify the Released Parties from any and all claims by third parties relating to the foregoing. 7. LIMITATION OF LIABILITY: The Released Parties shall not be liable for any damages caused or alleged to be caused by or resulting from: (i) any entry, prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason; (ii) any failure, interruption, technical malfunction or delay; (iii) any , text or SMS message or other communication sent or received to or from the Contest Operator or any of its agents or designees, for any reason; for any incorrect, untimely or inaccurate information, whether caused by a website, users or by equipment or programming errors associated with or utilized in the Contest; (iv) any technical or human error which may occur in the processing of any entry or entries in the Contest; (v) for problems with the function of any website or website feature, howsoever caused; (vi) the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data, software, online systems, servers or access providers; (vii) any functionality lost due to not having cookies enabled; (viii) for traffic congestion on the Internet; (ix) the security or privacy of information transmitted via computer networks; (x) breaches of privacy due to interference by third party computer "hackers" or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (xi) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant's ability to participate in the Contest. 8. ERRORS: The Contest Sponsor and the Contest Operator are not responsible for typographical or other errors in the offer or administration of the Contest, including but not limited to errors in 5

6 advertising, the Official Rules and Regulations, the selection and announcement of winners, or the distribution of any prize. The Contest Operator reserves the right to terminate the Contest or change these Official Rules and Regulations at any time, at its sole discretion without prior notice. 9. DISQUALIFICATIONS: The Contest Operator reserves the right at its sole discretion to disqualify any individual who is found (i) to be tampering with the entry process or the operation of the Contest; (ii) to be acting in violation of the Official Rules and Regulations; or (iii) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY ALTER OR DAMAGE ANY ENTRY OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST OPERATOR RESERVES THE RIGHT TO DISQUALIFY SUCH ENTRANT OR INDIVIDUAL AND SEEK DAMAGES OR ANY OTHER REMEDY FROM ANY SUCH ENTRANT OR INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. 10. NFL: All entrants agree to release the National Football League and its member professional football clubs, NFL Ventures, Inc., NFL Ventures, L.P., and each of their respective direct and indirect subsidiaries and affiliates, and each of their respective shareholders, members, partners, affiliates, officers, directors, agents, representatives and employees (collectively, the NFL Entities ) from and against any injuries, losses, damages, claims, actions, and liabilities of any kind resulting or arising from participation in the Contest and/or acceptance, possession, use, misuse or nonuse of any prize (including any travel or travel-related activity). THE NFL ENTITIES HAVE NOT OFFERED OR SPONSORED THE CONTEST IN ANYWAY. 11. PRIVACY STATEMENT: Personal information collected during the administration of the Contest, or any part of the Contest, will only be used in conjunction with executing the terms of the Contest as described in these Official Rules and Regulations. By entering any part of the Contest, the Contest Sponsor, the Contest Operator and each of their parent companies, subsidiaries, affiliates and agencies, may collect and use the information you provide on the contest ballot and or passport, including your age and contact information, to qualify you for the Contest and to contact you and provide ongoing service regarding the same. / Cineplex Entertainment LP or used under license. /MD Anheuser-Busch, LLC. 6