ENGAGEMENT & REACH WEBSITE OUTDOOR PRINT. 989K+ webpage views per month on OfficialLondonTheatre.com

Transcription

1 RATE CARD 2017

2 ENGAGEMENT & REACH WEBSITE PRINT OUTDOOR 989K+ webpage views per month on OfficialLondonTheatre.com 125K printed copies of the London Theatre Guide 178K+ subscribers with an open rate av. 24.7%, click through av. 2.11% 500K+ footfall in Leicester Square per week FACEBOOK TWITTER YOUTUBE INSTAGRAM 176K+ Kids Week Group 10K+ & Snapchat, Giphy, Spotify & Soundcloud

3 PRINT 125K copies of the London Theatre Guide are distributed with a London and Home County bias to a range of businesses and venues including hotels, tourist information centres, transport hubs, museums and theatres. FRONT COVER FULL PAGE PANEL ADVERT WELCOME PAGE 1,425 +VAT No agency commission Front Cover positions are drawn via a lottery organised every 4 months. 1,150 +VAT inc. 15% agency commission SPEC: 99mm x 210mm + 3mm bleed on all sides VAT No agency commission SPEC: 89mm x 47mm no bleed. For each of the above, you will also be featured in rotation at the top of the Theatre Tickets webpage for the corresponding fortnight VAT LEAD STORY, 100 +VAT SECONDARY STORY No agency commission Provide a 89mm x 45mm (no bleed) image for the lead story or a 42.5mm x 29mm (no bleed) image for a secondary story plus a headline and 40 words of copy. Please send all artwork as a passed for press PDF/X-1a:2001 with output profile: U.S Web Coated (SWOP)v2. 300dpi, supply as flattened pdf. Full page adverts are available to non-members charged at 1,500+VAT

4 E-MARKETING MAIN LIST 178K+ subscribers SOLUS: 495+VAT non-member: 680 +VAT SLOT: 335+VAT non-member: 400 +VAT BANNER: 280+VAT non-member: 330 +VAT FAMILY LIST 130K+ subscribers SOLUS: 400+VAT non-member: 540 +VAT SLOT: 200+VAT non-member: 240 +VAT BANNER: 115+VAT non-member: 135 +VAT ACCESS & LISTS 41K+ subscribers & 9K+ subscribers FREE for members to send details of access performances, jobs or ticket offers. Non-members are charged at 100 +VAT for a slot or 50 +VAT for a banner. No agency commission No agency commission SPECS SOLUS: Provide a pre-designed HTML or use our template by supplying us with a 900x600px JPG and copy. SLOT: 900x600px JPG (which we will scale to 185x123px) and 70 words of copy. BANNER: 600x100px JPG All submissions are via our booking forms. We recommend including an offer, competition or announcement for maximum interest and engagement.

5 WEBSITE & SOCIAL MEDIA TEADS INLINE VIDEO ADS OfficialLondonTheatre.com is available via the Teads video seeding platform. Have your content appear on our article pages across the site. Also available to select non-members. Prices available on request. Contact us. CROSS POSTING ON FACEBOOK Set up a cross-posting relationship with us and share your videos. You can reach our audience and grow your engagement with consolidated view counts. FACEBOOK COVER VIDEO Showcase your show trailer by having it as our Facebook cover video for a week. This also includes a Tweet pushing the trailer. 50 +VAT BOOSTED PROMOTION Put your budget behind a campaign on our social platforms. Send us content to promote, and define your budget. We will work with you to create the targeting strategy and run the ads from Official London Theatre.

6 CON TEN T MENU We are keen to support your shows as much as possible, so help us to help you by giving us the access we need to create unique and engaging content. Content that involves video creation will be available only to shows that we are selling for via Official London Theatre. PRESS NIGHT COVERAGE WRITTEN FEATURES SOCIAL MEDIA VIDEO FEATURES FACEBOOK LIVE Q&A THEATRE LOUNGE LIVE MEET THE TEAM Give us access backstage so we can capture post show buzz or access to the opening night party for live interviews with your cast and creatives. VIDEO Filmed coverage of the night, including red carpet and backstage interviews. STORIFY FEATURE An amalgamation of the whole night, pulling in social media coverage and reactions into one place. REASONS TO SEE A bite size feature getting to the heart of why your show is a mustsee. SOCIAL MEDIA COVERAGE Capturing and sharing the buzz on the night and sharing your footage and content across our channels. A phone interview with cast or creative from your show - a great way to present a star name, or a show concept, with minimal time commitment. A DAY IN THE LIFE Invite audiences backstage by chronicling a day in the life of your show, with backstage/rehearsal photos and/or accompanying commentary. THE MAKING OF... Give audiences a sneak peek at your show with exclusive visual content: from early set/costume designs, to exclusive rehearsal pictures. GUEST BLOG Introduce your show with a guest blog post by a cast or creative. Book a slot in our hugely popular showcase which allows a show to perform a stripped back version of a song, followed by a Q&A with the performer/s. INSTAGRAM TAKEOVERS Get your show to take over our Instagram account for the day! Story can be downloaded for your use after. NEW PERSPECTIVE We have a 360 camera, if you would like to get creative and try out some 360 photos or video. TWITTER TALKS If you have any cast or creatives who have a good, active presence on Twitter, they can take part in a Twitter Talk, a live streamed Q&A, in partnership with Twitter. Find out more from the creatives behind a show. such as choreographers, fight directors, wigs, etc. IN REHEARSALS Give audiences a taste of what s to come with a peek into rehearsals. A CHANGE OF SCENE Interviews with your cast and creatives in a unique and fun setting examples include An Inspector Calls at the Police Museum and playing Cluedo with Murder For Two. 10 QUESTIONS WITH... Fun, quick-fire questions, ideal for getting to know new members of cast.

7 COMPETITION PACKAGE 1,200+VAT inc. 15% agency commission Enewsletter slot Dedicated competition page (upgrade to a solus Coverage on website Promoted social media posts for an extra 200 +VAT ) An American In Paris: One week run time, March 4.5k entries, 11.5k visits. Dreamgirls: One month run time, 1 31 October 8.4k entries, 20k visits (entry limited to Mastercard cardholders only).

8 PRINT PACKAGE 2,000+VAT inc. 15% agency commission PUTTIN ON THE RITZ IN THE WEST END Legendary filmmaker and comedian Mel Brooks brings Young Frankenstein to life on stage in an all-singing, all-dancing musical collaboration with Tony-award winning Broadway director and choreographer Susan Stroman. GARRICK THEATRE 2 Charing Cross Road, London, WC2H 0HH Leicester Square Charing Cross YoungFrankenstein.co.uk #YoungFrankLDN Grandson of the infamous Victor Frankenstein, Dr. Frederick Frankenstein (pronounced Fronk-en-steen ) inherits a castle in Transylvania leading him to fulfill his grandfather s legacy by bringing a corpse back to life. With help and hindrance from hunchback henchman Igor, buxom assistant Inga and fearsome housekeeper Frau Blücher, his experiment yields madcap success and monstrous consequences. YF_17_Q3_137_SOLT DPS_99x210_AW.indd All Pages Page 3 editorial mention in the London Theatre Guide Double page spread in the London Theatre Guide 14/09/ :59 Included in rotation on the Theatre Tickets webpage for corresponding fortnight

9 OUTDOOR A0 POSTERS 115+VAT per week inc. 15% agency commission TOP TIP: Why not book all 3 sites to coincide with your Show Of The Week slot for a full takeover. BACK WINDOWS 460+VAT per week inc. 15% agency commission Window vinyl fitting at the cost of the booker including the removal of the previous vinyls. Our recommended supplier for this is Newman s Displays.

10 SHOW OF THE WEEK Participating shows see an average of 72% increase in tickets sales and a shift in popularity of 8 positions. A free of charge opportunity offered on a first come, first served basis. Shows are required to allocate at least 10 tickets per performance to qualify. As Show Of The Week you get: A0 Poster - site with Show Of The Week branding (artwork template provided upon booking). Queue Signs - with a TKTS staff member s recommendation of the show. Website Banner - on OfficialLondonTheatre.com/TKTS. Spec: W 1200px x W 300px (210px from top to show main image, 90px from bottom will diplay our text overlay, Show Of The Week - Show Title ). Social Media - coverage throughout the week, including competitions if desired. Provide us with any relevant content and T&Cs. Shows are also able to takeover the booth at their own cost. All plans must be pre-approved.

11 MEMBER REQUIREMEN TS All productions in theatres represented in Full Membership of Society of London Theatre (SOLT) are obliged for the duration of their run to place and pay for: A classified listing in the London Theatre Guide (LTG). Full member 159 +VAT, Affiliate member VAT A listing in each of the newspaper listings organised by SOLT (currently Sunday Times 60 +VAT, Daily Mail VAT and Mail on Sunday 79 +VAT ). The only exceptions to this rule are: Productions where the total number of performances is less than 30. Theatres in Full Membership of SOLT with a seating capacity of 400 or less (SOLT levy Band AA). Continued participation by these theatres in the LTG & Listings is encouraged but not obligatory. Children s shows will receive a 50% discount if it: Has a performance length (including any interval) of less than 90 mins and is specifically targeted to children under 10.

12 TERMS AND CONDITIONS London Theatre Guide booking cancellations must be made within 3 days of copy/ artwork deadline otherwise you will still be charged for the space. All other bookings cancelled less than 7 days from the send date will incur a 50% cancellation fee. Any outdoor or Show Of The Week bookings at TKTS must include an allocation of tickets to sell during the run of the advertisement. If the ticket allocation runs out we will remove all reference to the show including queue signs, A0 posters and online via our website and social media. This is to avoid customer disappointment. London Theatre Guide additional feature on Theatre Tickets webpage is only applicable to shows selling via OfficialLondonTheatre.com. Terms of acceptance: all advertising material is subject to approval by the publisher and agreement by the advertiser to indemnify and protect the publisher from loss A COMEDY ABOUT A BANK ROBBERY or expense on claims or suits based upon the contents of subject matter of the advertisement. This includes any suits for libel, copyright, plagiarism, infringement and unauthorised use of a person s name or photograph. The publisher is not responsible for any errors in any copy supplied or for any loss or damage to such material. All prices exclude VAT.

13 GET IN TOUCH RICHARD BENNISON MEDIA SALES AND MARKETING EXECUTIVE Updated November 2017