Contents. 1 Special exhibition _ Grévin Museum 1. 2 Exhibition _ Fernando Botero (Seoul Arts Center) 2. 3 Hallyu experience _ Yido 3

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Contents For the month of July, Seoul Tour+ introduces chances for cool exhibitions amidst sweltering hot weather in leading arts institutions in Seoul as well as summer fashion trends found in the

2 Contents For the month of July, Seoul Tour+ introduces chances for cool exhibitions amidst sweltering hot weather in leading arts institutions in Seoul as well as summer fashion trends found in the world s largest container shopping mall. 1 Special exhibition _ Grévin Museum 1 2 Exhibition _ Fernando Botero (Seoul Arts Center) 2 3 Hallyu experience _ Yido 3 4 Container shopping mall _ Common Ground 4 5 Self-photography studio _ Pencil Point Studio 5 6 Special experience _ Noongam: Café in the dark 6 7 Cultural complex space _ Insadong Maru 7 8 Traditional Market _ Namdaemun Market 8 Special1 Special recommendation _ Seoul Culture Night 9 Special2 Special recommendation _ Seoul Drum Festival 10 Special Seoul Certification Program for High-Quality Tour Package 11

1 Grévin Museum Grévin Museum Address 23 Eulji-ro, Jung-gu, Seoul Phone +82-70-4280-8800 Homepage www.grevinkorea.

Consult Kim Yun-ho (+82-70-4280-8821) for groups with 20 or more persons Payment method Languages available Cash or credit card (including international cards)

Musée Grévin, with a 133-year history, opened in Seoul City Hall Euljiro Building after establishing itself in Montreal and Prague.

state-of-the-art technologies Wax models of 23 popular actors, singers and sports stars such as Kim Soo-hyun, Lee Min-ho, Bae Yong-joon and Kim Yuna on display View

exit 2 of Star City Mall (underground shopping arcade) - Go 100m Exit 1 at Euljiro 1-ga Station of Seoul Subway Line 2 Go 100m Parking info No separate parking

3 1 Grévin Museum Grévin Museum Address 23 Eulji-ro, Jung-gu, Seoul Phone Homepage Holidays Open 365 days Reservation No reservation required Opening hours 10:00 ~ 19:00 Fee Person Group Adults Youths Children 23,000 won 18,000 won 15,000 won Consult Kim Yun-ho ( ) for groups with 20 or more persons Payment method Languages available Cash or credit card (including international cards) English, Chinese, Japanese Grévin Museum, a leading wax museum from Paris, France, opened for the first time in Asia in Seoul! Musée Grévin, with a 133-year history, opened in Seoul City Hall Euljiro Building after establishing itself in Montreal and Prague. Korea s top location for edutainment where various themes of the past, present, history and culture of Korea including K-pop and Hallyu, as well as Paris and Seoul, are presented. A great museum experience where visitors can take pictures with life-like wax figures of top stars and take part in interactive activities developed based on state-of-the-art technologies Wax models of 23 popular actors, singers and sports stars such as Kim Soo-hyun, Lee Min-ho, Bae Yong-joon and Kim Yuna on display View of Grévin Museum Ticket box Theme_Beauty salon Theme_Hollywood 1 Theme_Hollywood2 Media experience zone Get off at City Hall Station of Seoul Subway Line 1 and take exit 2 of Star City Mall (underground shopping arcade) - Go 100m Exit 1 at Euljiro 1-ga Station of Seoul Subway Line 2 Go 100m Parking info No separate parking facilities (Please use public transportation or nearby pay parking lots) A product based on the theme of Hallyu linked with nearby duty-free shops, shopping centers and Myeongdong Street may be developed. s targeting Asian tourists including those from China, Japan and Southeast Asia may be developed. Deoksugung Palace, Seoul Museum of Art, Seoul City Hall, Myeongdong Street, N Seoul Tower, Lotte Duty Free Shop, Dongwha Duty Free Shop, Namdaemun Market - 1 -

2 Fernando Botero Exhibition Hangaram Art Museum at Seoul Arts Center (SAC) Address 700 Seocho-dong, Seocho-gu, Seoul Phone +82-2-580-1300 Homepage botero@sac.or.kr Period 2015.7.10.~10.4.

com Person Group (20 or more) 19~64 13,000 won 11,000 won 13~18 10,000 won 8,000 won 7~12 8,000 won 6,000 won 36 months~11 5,000 won 4,000 won Opening hours Payment method Docent tour 11:00~20:00

daily 11:30/14:00/16:30 Botero is a painter and sculptor from Colombia who started to draw attention in the 1960s and is widely known for his representation of voluptuous human bodies.

American sentiments Parodic recreation of classical artworks and those on various themes such as still life, Latin lifestyles, bullfights and circus Famous work: Mona Lisa, a fat version of the

poster View of Hangaram Art Museum 1 View of Hangaram Art Museum 2 Exit 5 at Nambu Bus Terminal Station of Seoul Subway Line 3 - Take the shuttle bus to SAC (5 min) or Seocho #22 Maeul Bus (local

4 2 Fernando Botero Exhibition Hangaram Art Museum at Seoul Arts Center (SAC) Address 700 Seocho-dong, Seocho-gu, Seoul Phone Homepage Period ~10.4. Reservation Fee Seoul Arts Center Interpark Age ticket.interpark.com Person Group (20 or more) 19~64 13,000 won 11,000 won 13~18 10,000 won 8,000 won 7~12 8,000 won 6,000 won 36 months~11 5,000 won 4,000 won Opening hours Payment method Docent tour 11:00~20:00 (Closed on the last Monday of each month) Cash or credit card (Including international cards) Weekdays Fernando Botero a highly praised living master who has captivated people s eyes Three times daily 11:30/14:00/16:30 Botero is a painter and sculptor from Colombia who started to draw attention in the 1960s and is widely known for his representation of voluptuous human bodies. A total of 90 paintings presented to show Botero s artistic world A variety of works representing voluptuous figures, a new interpretation of human bodies, unique sense of humor and distinctive South American sentiments Parodic recreation of classical artworks and those on various themes such as still life, Latin lifestyles, bullfights and circus Famous work: Mona Lisa, a fat version of the famous masterpiece A good opportunity to understand and enjoy Latin art easily even without listening to a guide s explanation View of Seoul Arts Center Night view of Seoul Arts Center Exhibition poster View of Hangaram Art Museum 1 View of Hangaram Art Museum 2 Exit 5 at Nambu Bus Terminal Station of Seoul Subway Line 3 - Take the shuttle bus to SAC (5 min) or Seocho #22 Maeul Bus (local bus) Parking info Parking space available for 800 cars at Opera Parking Lot A product combining the exhibition and a SAC TOUR may be developed. Tour information: sactour@sac.or.kr / Web site : A product for FITs on the theme of Seoul museums linked with the National Museum of Modern and Contemporary Art, Seoul Museum of Art, etc. may be developed. Shinsegae Dept. Store Gangnam Branch, GOTO Mall (Underground shopping center at Seoul Express Bus Terminal), Gangnam Station, COEX, Seolleung and Jeongneung Royal Tombs (UNESCO World Heritage) - 2 -

3 Yido Yido Artce Gangnam Address 332 Dosan-daero, Gangnam-gu, Seoul Phone +82-2-517-0756 Homepage www.yido.kr / www.yidopottery.

150,000~270,000 won Payment Yido Dining Menus 17,000~59,000 won method Yido Pottery Yido Cultural Center From 10,000 won For VIPs: 150,000 won per lesson Languages available Cash or credit card

striving for the global advancement of Korean pottery through lifestyle, art and living goods. B1 Yido Hands: Household handicrafts made by various artists are displayed for viewing and purchase.

3F Yido Pottery: Yido s unique selection of handmade pottery works offer hints at the beauty of traditional Korean pottery and are available for purchase.

classes (Available for classes on cooking, flower arrangement, etc.

crossroads Exit 5 at Apgujeong Rodeo Station of Bundang Line - Go 400m Cross the street Go right for 50m Parking info Parking space available in the building (basic fee 3,000 won plus 1,000 won per

5 3 Yido Yido Artce Gangnam Address 332 Dosan-daero, Gangnam-gu, Seoul Phone Homepage / Reservation Fee Holidays Chuseok and Lunar New Year s Day Yido Dining Opening Yido Dining 10:00~23:00 Yido Academy hours Yido Pottery 10:00~20:00 Yido Academy 150,000~270,000 won Payment Yido Dining Menus 17,000~59,000 won method Yido Pottery Yido Cultural Center From 10,000 won For VIPs: 150,000 won per lesson Languages available Cash or credit card (Including international cards) English A hot place for a one-stop experience of Korean pottery, ranging from lifestyle and arts to meals and learning Yido is a cultural company promoting and striving for the global advancement of Korean pottery through lifestyle, art and living goods. B1 Yido Hands: Household handicrafts made by various artists are displayed for viewing and purchase. 1-2F Yido Dining: It s a restaurant that combines Italian dishes and food ingredients of Korean cuisine. 3F Yido Pottery: Yido s unique selection of handmade pottery works offer hints at the beauty of traditional Korean pottery and are available for purchase. 4F Yido Academy: A place for education where communication with the public is made through household pottery making experience 5F Yido Cultural Center (YCC): A place for various cultural experience classes (Available for classes on cooking, flower arrangement, etc. on the requests by companies or groups) View of Yido Yido Hands Yido Dining Yido Pottery Yido Academy YCC Exit 3 at Gangnam-gu Office Station of Seoul Subway Line 7 - Go 600m towards Hakdong crossroads Exit 5 at Apgujeong Rodeo Station of Bundang Line - Go 400m Cross the street Go right for 50m Parking info Parking space available in the building (basic fee 3,000 won plus 1,000 won per additional 10 minutes) A high-end tour course for VIPs linked with Cheongdam-dong Fashion Street and Galleria Luxury Hall may be developed. Various events such as brand promotion events, press conferences, publication parties and wine classes may be held at Yido Dining and Yido Cultural Center, which can be recommended to MICE groups and VIPs. A product linked with the Yido Ceramic Studio Tour program may be developed. ( Cheongdam-dong Fashion Street, Dosan Park, Apgujeong Rodeo Street, Galleria Luxury Hall, K Star Road, Gangnam Tourist Information Center - 3 -

4 Common Ground Common Ground Address 200 Achasan-ro, Gwangjin-gu, Seoul Phone +82-2-467-2747 Homepage www.com

kr Holidays Chuseok and Lunar New Year s Day Payment method Cash or credit card (Including international cards) Opening hours 11:00 ~

markets around the world. It is built on a 5,289m2 area using 200 large containers.

with the fresh sensibilities of up-and-coming designers.

Floor plan Floor guide Outside view 1 Outside view 2 Inside view 1 Inside view 2 Exit 6 at Konkuk University Station of Seoul Subway

6 4 Common Ground Common Ground Address 200 Achasan-ro, Gwangjin-gu, Seoul Phone Homepage Holidays Chuseok and Lunar New Year s Day Payment method Cash or credit card (Including international cards) Opening hours 11:00 ~ 22:00 ~ 2:00 (Part of F&B/3F) Korean first, world s largest pop-up container shopping mall It is the largest among leading container markets around the world. It is built on a 5,289m2 area using 200 large containers. Terrace Market: Visitors can enjoy delicious food from famous restaurants and food trucks in Seoul s hot spots such as Hongdae area, Gyeongnidan-gil and Garosu-gil. Street Market and Market Hall: Popular fashion shops from both online sites and the streets present fashion and lifestyle goods filled with the fresh sensibilities of up-and-coming designers. Culture Space: It offers a wide variety of cultural events including exhibitions and experience programs for visitors to enjoy. Floor plan Floor guide Outside view 1 Outside view 2 Inside view 1 Inside view 2 Exit 6 at Konkuk University Station of Seoul Subway Lines 2 and 7 - Go 200m It s located on the left. Parking info Common Ground parking lot _ 2,000 won for the first 30 min and 1,000 won per additional 10 min A product on the theme of shopping linked with Konkuk University Rodeo Street may be developed targeting trendsetters in their 20s and 30s who are highly interested in shopping and fashion. Recommended to tourists with multiple past visits as a unique tourist attraction Seoul Children s Grand Park, Konkuk University Rodeo Street, Star City, Ttukseom Hangang Park, Konkuk University - 4 -

5 Pencil Point Studio Pencil Point Studio Address 3 rd fl. Geumak Bldg., 454-3 Hapjeong-dong, Mapo-gu, Seoul Phone +82-2-337-1137 Homepage www.

kr Holidays Open 365 days Fee (Room rental) Room type Fee Opening hours A type 50,000 won per hour (4 persons) B type 30,000 won per hour (3

18:00 Phone or homepage reservation after checking the schedule on homepage Cash or credit card (Including international cards) A

and the forest surrounding Mangwonjeong A ROOM B ROOM C ROOM Parking info A ROOM B ROOM C ROOM Exit 1 at Hapjeong Station of Seoul Subway Line 2

gray building on the right side of Mangwonjeong Parking lot in front of the building (space available for 7 cars/ one car per room), SUV parking

7 5 Pencil Point Studio Pencil Point Studio Address 3 rd fl. Geumak Bldg., Hapjeong-dong, Mapo-gu, Seoul Phone Homepage Holidays Open 365 days Fee (Room rental) Room type Fee Opening hours A type 50,000 won per hour (4 persons) B type 30,000 won per hour (3 persons) C type 40,000 won per hour (3 persons) * 5,000 won additional charge per additional person per hour Reservation Payment method 9:00 18:00 Phone or homepage reservation after checking the schedule on homepage Cash or credit card (Including international cards) A self-photography studio for preserving your fond memories according to your style and based on your concepts Self wedding shoot, couple photos, profile shoot, etc. based on your own concepts A natural light studio with retro-modern design and antique concept A nature-friendly studio overlooking Hangang River and the forest surrounding Mangwonjeong A ROOM B ROOM C ROOM Parking info A ROOM B ROOM C ROOM Exit 1 at Hapjeong Station of Seoul Subway Line 2 - Take Mapo #16 Maeul Bus Get off at the 2 nd bus stop (Saeseoul Clinic) - Go along the Cheongsim Pharmacy alley It s on the 3 rd floor of the gray building on the right side of Mangwonjeong Parking lot in front of the building (space available for 7 cars/ one car per room), SUV parking Car parking available in the mechanical parking station inside the building Please note that there is no parking space for tourist buses. It can be linked with Hongdae Street and Mecenatpolis to develop a product for dating couples. A product on the theme of nature linked with Hangang Park and Seonyudo Island may be developed. Mangwonjeong (Seoul Monument), Mangwon Hangang Park, Hongdae Street, Mustoy, Mecenatpolis, Seonyudo Island - 5 -

6 Noongam Noongam Address 8 th fl. Jun Bldg., 62-1 Changcheon-dong, Seodaemun-gu, Seoul Homepage www.noongam.co.

(1 person) Phone Holidays Opening hours Payment method Languages available +82-2-3144-3760 +82-10-8882-5000 Chuseok and Lunar New Year s Day 11:00~23:00 Cash or

place where visitors can enjoy extraordinary meals, board games, etc.

addition to meals and board games You can have the most fulfilling moments by concentrating on the smell and taste of food as well as the voices of your loved

of Noongam Menu Ping-pong table Board game 1 Board game 2 Parking info Exit 1 at Sinchon Station of Seoul Subway Line 2 - Go 40m Turn right after Hyundai Dept.

Parking space available in Hyundai Dept.

8 6 Noongam Noongam Address 8 th fl. Jun Bldg., 62-1 Changcheon-dong, Seodaemun-gu, Seoul Homepage Reservation Via homepage or phone ( ) Fee Food+beverage+board games (1 hr 30 min) 29,000 won (1 person) Beverage+board games (1 hr) 12,000 won (1 person) Phone Holidays Opening hours Payment method Languages available Chuseok and Lunar New Year s Day 11:00~23:00 Cash or credit card (Including international cards) English Noongam, a place for the special experience of feeling things in the dark beyond what you see A special place where visitors can enjoy extraordinary meals, board games, etc. just using hearing, touch, smell, taste and the sixth sense in 100% darkness Visitors can choose from numerous programs including ping-pong and massage in addition to meals and board games You can have the most fulfilling moments by concentrating on the smell and taste of food as well as the voices of your loved ones. A place for a new kind of sensory experience through which people can appreciate the richness of life in which they can see Entrance of Noongam Signboard of Noongam Menu Ping-pong table Board game 1 Board game 2 Parking info Exit 1 at Sinchon Station of Seoul Subway Line 2 - Go 40m Turn right after Hyundai Dept. Store Go 30m It s located across the street Parking space for compact cars (2,000cc or less) available in the building s parking lot. Parking space available in Hyundai Dept. Store Sinchon Branch (Free 2-hour parking with the Noongam parking coupon) This special place for meals and play in the dark is recommended for not only couples but also for tourist families. Located between Ewha Womans University Fashion Street and Hongdae Street, it can be recommended to women tourists in their 20s and 30s. Sinchon university district, Hyundai Dept. Store, Hongdae Street, Trick Eye Museum, Hapjeong Café Street, Gongdeok Market - 6 -

7 Insadong Maru Complex cultural space Insadong Maru Address 35-4 & 6 Insadong-gil, Jongno-gu, Seoul Phone +82-2-2223-2500 Homepage www.insadongmaru.co.

and Sunday 10:30~20:30 Kimchikan: 10:30~18:00 Fee Museum Kimchikan: Separate admission Opening 10:30~21:00 *Different fee for each area hours Saturday Café: 10:30~22:00 Payment Cash or credit

A real Insa-dong in Insa-dong where visitors can enjoy a non-stop array of traditional Korean food, craft and design, experiences, exhibitions, festivals, etc.

The space comprises three separate sections. Shopping mall: Over 40 craft and design shops selling traditional and modern craftworks, fashion items, design goods, etc.

programs / performances and events Eateries: Restaurant Gyejeolbapsang (B1) / Cacadew Café (2F) / Takeout Korean Dessert (1F) View of Insadong Maru Keun Maru Keun Maru & Dalbit Maru

Station of Seoul Subway Line 3 - Go 70m Turn left Go 200m It s on the right Parking info Parking space available for 80 cars at Insadong Off-street Public Parking Lot (1,000 won per 10 min) A

9 7 Insadong Maru Complex cultural space Insadong Maru Address 35-4 & 6 Insadong-gil, Jongno-gu, Seoul Phone Homepage Holidays Open 365 days Complex cultural space Insadong Maru: Free of charge Mon.~Fri. and Sunday 10:30~20:30 Kimchikan: 10:30~18:00 Fee Museum Kimchikan: Separate admission Opening 10:30~21:00 *Different fee for each area hours Saturday Café: 10:30~22:00 Payment Cash or credit card method Restaurant: 10:30~23:00 (Including international cards) Insadong Maru, a hot place in the traditional district of Insa-dong and a Korean-style complex cultural space! A real Insa-dong in Insa-dong where visitors can enjoy a non-stop array of traditional Korean food, craft and design, experiences, exhibitions, festivals, etc. Maru, a space created based on a key element of traditional Korean architecture, is set up on each floor, for visitors to relax and enjoy the view of Insa-dong. The space comprises three separate sections. Shopping mall: Over 40 craft and design shops selling traditional and modern craftworks, fashion items, design goods, etc. Cultural space: Museum Kimchikan introducing the culture of Kimjang and Kimchi, one of Korea s representative food items and cultures / Craft workshops by unique artists that offer experience programs / performances and events Eateries: Restaurant Gyejeolbapsang (B1) / Cacadew Café (2F) / Takeout Korean Dessert (1F) View of Insadong Maru Keun Maru Keun Maru & Dalbit Maru Traditional Korean dance Iimok Shop Gallery 4OUR T Exit 11 at Jonggak Station of Seoul Subway Line 1 - Go 100m Turn left after Kumkang Shoes Go 400m It s located on the left Exit 6 at Anguk Station of Seoul Subway Line 3 - Go 70m Turn left Go 200m It s on the right Parking info Parking space available for 80 cars at Insadong Off-street Public Parking Lot (1,000 won per 10 min) A product on the theme of Korean tradition linked with Gyeongbokgung Palace, Insadong Street, traditional Korean costume experience, etc. may be developed. Recommended for tourists planning a short sojourn as surrounding Insa-dong offers a wide variety of experiences and tourist attractions Cheonggyecheon Stream, Gwanghwamun, Jongno Jewelry Shopping Street, Insadong Cultural Street, Jongmyo Shrine (UNESCO World Heritage), Gyeongbokgung Palace - 7 -

8 Namdaemun Market Namdaemun Market No. of shops Around 250 Address 45 Namdaemunsijang-gil, Jung-gu, Seoul Contact Namdaemun Market Merchants Association Phone +82-2-753-2805 Homepage www.

net Holidays Sundays Payment method Cash or credit card (Including international cards) Opening hours 23:00~17:00 Namdaemun Market: the largest general market in Korea recommended for early

Ladies clothing: As a main sales category in Namdaemun Market, ladies clothing is produced and sold by each shop and thus can be purchased at reasonable prices.

Visitors can enjoy boiled barley, spicy buckwheat noodles and Kalguksu (knife-cut noodles) in Kalguksu Alley of the market at low prices and try the market s own traditional braised or

Kal-guksu Alley: 6:00 ~ 21:00 (closed on the last Sunday of each month)/ 4,500 won for Kal-guksu, 5,000 won for boiled barley Spicy buckwheat noodles are served free for all orders, and free

Galchijorim Alley: 3:00 ~ 22:00 (differ among various shops)/ Around 8,000 won for 1 person Various side dishes such as Galchijorim, fried cutlassfish, grilled mackerel and steamed egg served

10 8 Namdaemun Market Namdaemun Market No. of shops Around 250 Address 45 Namdaemunsijang-gil, Jung-gu, Seoul Contact Namdaemun Market Merchants Association Phone Homepage Holidays Sundays Payment method Cash or credit card (Including international cards) Opening hours 23:00~17:00 Namdaemun Market: the largest general market in Korea recommended for early morning shoppers and filled with numerous food alleys Buildings G and F selling ladies and children s clothes are open for the early morning market. Ladies clothing: As a main sales category in Namdaemun Market, ladies clothing is produced and sold by each shop and thus can be purchased at reasonable prices. Children s clothing: The market trades more than 90% of children s clothes sold nationwide, with each shop independently manufacturing and selling them. Visitors can enjoy boiled barley, spicy buckwheat noodles and Kalguksu (knife-cut noodles) in Kalguksu Alley of the market at low prices and try the market s own traditional braised or grilled cutlassfish in Galchijorim (braised cutlassfish) Alley from early in the morning. Kal-guksu Alley: 6:00 ~ 21:00 (closed on the last Sunday of each month)/ 4,500 won for Kal-guksu, 5,000 won for boiled barley Spicy buckwheat noodles are served free for all orders, and free Kal-guksu is offered on the order of boiled barley. Galchijorim Alley: 3:00 ~ 22:00 (differ among various shops)/ Around 8,000 won for 1 person Various side dishes such as Galchijorim, fried cutlassfish, grilled mackerel and steamed egg served Children s miscellaneous goods shops Namdaemun Night Market building Food in the early morning market Ladies clothes shop Kalguksu Alley Galchijorim Alley Exit 6 at Hoehyeon Station of Seoul Subway Line 4 - Go 50m Entrance to Building G (Common Plaza) Parking info Parking space available for 50 cars at Dongdo Parking Lot next to Hoehyeon Station (1,000 won per 10min) As visitors can buy high-quality children s and ladies clothes, the market is recommended for families on tour. It can be included in a Korean traditional experience program due to its location adjacent to Sungnyemun Gate and Namsangol Hanok Village. Myeongdong Cathedral, Myeongdong Shopping District, Namsangol Hanok Village, Sungnyemun Gate, N Seoul Tower - 8 -

Special 1 8 th Seoul Culture Night Various places in Seoul including Seoul Plaza Area Seoul Phone +82-2-6324-7420~4 Homepage

com Event type Culture and arts How to participate Application via homepage or on-site participation Period Aug. 28 (Fri.

) Fee Free of charge Languages available English Come and enjoy extraordinary nights as Seoul transforms itself just once each

and foreign tourists to enjoy diverse cultural and artistic programs based on the city s nature, culture and architecture A

to night visitors and presentation of numerous creative participation programs in which citizens can actively take part World

Fortress Wall Nigh tour of Dongdaemun Exits 5 and 6 at City Hall Station of Seoul Subway Lines 1 and 2 Exits 1 and 8 at Euljiro

11 Special 1 8 th Seoul Culture Night Various places in Seoul including Seoul Plaza Area Seoul Phone ~4 Homepage Event type Culture and arts How to participate Application via homepage or on-site participation Period Aug. 28 (Fri.) ~ 29 (Sat.) Fee Free of charge Languages available English Come and enjoy extraordinary nights as Seoul transforms itself just once each year! The 8 th Seoul Culture Night: the city s leading summer festival An opportunity for Seoul citizens as well as domestic and foreign tourists to enjoy diverse cultural and artistic programs based on the city s nature, culture and architecture A wide variety of programs held in Seoul Plaza and many other locations in Seoul Special opening of various cultural facilities to night visitors and presentation of numerous creative participation programs in which citizens can actively take part World Music Festival Picnic in Seoul Plaza Camping in Seoul Plaza Night tour of Naksan Fortress Wall Seongbuk: A story outside Seoul Fortress Wall Nigh tour of Dongdaemun Exits 5 and 6 at City Hall Station of Seoul Subway Lines 1 and 2 Exits 1 and 8 at Euljiro 1-ga Station of Seoul Subway Line 2 The night festival through which visitors can witness Seoul s true colors can be recommended to group tourists who visit attractions located near the event sites. Gwanghwamun, Gyeongbokgung Palace, Insa-dong, Myeong-dong, Seoul Museum of Art, Deoksugung Palace, Seoul Metropolitan Library, Cheonggyecheon Stream, Dongdaemun - 9 -

Special 2 2015 Seoul Drum Festival (17th) Seoul Plaza Address 110 Sejong-daero, Jung-gu, Seoul Phone +82-70-4706-0910/0904

), 2015 16:00~22:00 Fee Person Group Free of charge Free of charge Languages available English 2015 Seoul Drum Festival

through various programs and offer enjoyment and satisfaction to foreign tourists through exhilarating nonverbal

Performances: Performances by renowned local and overseas percussionists as well as citizen drummers Foreign performers:

Local performers: Drum Cat, Balkwang, Korea In Motion Stage (BIBAP, Pang Show, Sachoom, Jump, etc.), citizen drummers, etc.

Aquiles Priester (Brazil) BLAST (US) View of the stage Drum Cat (Korea) Balkwang (Korea) View of the stage Exits 5 and 6

12 Special Seoul Drum Festival (17th) Seoul Plaza Address 110 Sejong-daero, Jung-gu, Seoul Phone /0904 Homepage Dates Aug. 8 (Fri.), :00~22:00 Aug. 9 (Sat.), :00~22:00 Fee Person Group Free of charge Free of charge Languages available English 2015 Seoul Drum Festival presented by renowned local and overseas percussionists and citizen drummers It will show Seoul s dynamic urban images through various programs and offer enjoyment and satisfaction to foreign tourists through exhilarating nonverbal performances. Performances: Performances by renowned local and overseas percussionists as well as citizen drummers Foreign performers: BLAST (US), Aquiles Priester (Brazil), Tony Royster & DJ (US), etc. Local performers: Drum Cat, Balkwang, Korea In Motion Stage (BIBAP, Pang Show, Sachoom, Jump, etc.), citizen drummers, etc. Additional events: Citizens Orchestra, Special Percussion Parade, Night Garden, Master Class, etc. Aquiles Priester (Brazil) BLAST (US) View of the stage Drum Cat (Korea) Balkwang (Korea) View of the stage Exits 5 and 6 at City Hall Station of Seoul Subway Lines 1 and 2 Exits 1 and 8 at Euljiro 1-ga Station of Seoul Subway Line 2 As the festival offers free access, it can be recommended to any group tourists who visit Seoul during the festival period. Gwanghwamun, Myeongdong Street, Deoksugung Palace, Seoul Museum of Art, Lotte Dept. Store, Namdaemun Market, Namdaemun

Special 3 2015 Seoul Certification Program for High Quality Tour Package Development of quality escorted group tourism products with goal of increasing tourist satisfaction (Certification and support

13 Special Seoul Certification Program for High Quality Tour Package Development of quality escorted group tourism products with goal of increasing tourist satisfaction (Certification and support for PR marketing at home and abroad, etc.) Project 2015 Seoul Certification Program for High Quality Tour Package Period April~December 2015 Contact Project Project Contents Seoul Tourism Organization Name Phone Supervisor Kim Eun-Mi, Chief wanshi@seoulwelcome.com Japan Huh Ryn lynn@seoulwelcome.com Greater China Lim Ji-Su jisulim@seoulwelcome.com Shin Ji-Eun cindy326@seoulwelcome.com Southeast Asia, North America, and Europe Ku Ji-Hye finekj@seoulwelcome.com High Quality Tour Package Certification Mark Procedure Application submitted (on a rolling basis) Submit applications through partner agencies in Korea Objective Boost the of quality tourism products in order to offer diverse cultural experiences and other benefits Increase tourist satisfaction by promoting the use of Seoul City-certified tourism products Certification Evaluation Certification of high-quality tour package given after evaluation Promotion Support Promotion and management support provided How to apply Applicants should submit the Program Participation Agreement form to Seoul Tourism Organization through Korean inbound partners Benefits Project Certified quality tour products Certification issuance and authorization to use the certification label Promotion support (Valid for two years) Provision of up-to-date Seoul City tourist information Incentive *July~November Total tourists of 300 or more: 6,000,000 won Total tourists of 500 or more: 10,000,000 won Total tourists of 1,000 or more: 20,000,000 won Amount (in KRW) Incentive payment will be provided to tourists recruited from July to November in order to revitalize the tourism industry due to MERS (Middle East Respiratory Syndrome). Basic requirements for application Classification Accommodation Meal Attraction Guide Schedule Requirements Tourist hotels or higher-level hotels in Seoul (stays of at least two nights) Includes Hanok (traditional Korean-style house) stay, temple stay, Goodstay, Hi Seoul Youth Hostels, Korea Stay Peak season (April~October): One night at a tourist hotel in the Gyeonggi/Incheon area allowed Winter tourism products (November~December): One night at a tourist hotel in the Gyeonggi or Gangwon area allowed Minimum of KRW 20,000 per person for two to three meals per tour product and at least two days in Seoul Minimum of KRW 6,000/person for one meal Lunch or dinner Restaurants in Seoul and Gyeonggi areas Breakfast excluded from evaluation (breakfast at a tourist hotel recognized once only) Minimum of KRW 15,000 per person for admission to two or three tourist spots or fees for hands-on experience events at two or three tourist spots Minimum of KRW 5,000 per person for admission to one tourist spot `The minimum admission fee requirement is not applied to the paid tourist spots included in Seoul Tour+ published in 2014 and 2015 or the Seoul City Festival. Certified tour guides fluent in the chosen language Not applicable to tourism products related to the Southeast Asian region (including Thailand, Vietnam, Malaysia, and Indonesia) At least two whole days devoted to Seoul Tour Minimum of six hours, from 8 a.m. to 8 p.m., each day

14 Seoul Tour + Date of publication: July 2015 Publisher: Seoul Tourism Organization, Tourism Marketing Team Editors: Tourism Marketing Team, Kim Eun-Mi, Chief T / E. wanshi@seoulwelcome.com Tourism Marketing Team, Huh Lyn T / E. lynn@seoulwelcome.com Tourism Marketing Team, Ku Ji-Hye T / E. finekj@seoulwelcome.com Tourism Marketing Team, Lim Ji-Su T / E. jisulim@seoulwelcome.com Tourism Marketing Team, Shin Ji-Eun T / E. cindy326@seoulwelcome.com

Table of Contents. National Hangeul Museum Exhibition Commemorating 1 st Anniversary of Opening A New Name in a Digital World, Code Name D55C AE00

Table of Contents. National Hangeul Museum Exhibition Commemorating 1 st Anniversary of Opening A New Name in a Digital World, Code Name D55C AE00 Table of Contents The October edition of [Seoul Tour+] introduces a variety of unique experiences and exhibitions found in Seoul that go with splendid autumn colors. 1 National Hangeul Museum Exhibition