BOUGHT IN THE LAST 12 MONTHS

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Branden Fitzgerald
5 years ago
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1 DVDS & BLUE-RAYS

2 BOUGHT IN THE LAST 12 MONTHS 32% % 23% Index Bought In Shop Bought Through The Internet Other 0% 0 48% of students bought at least one DVD in the last 12 months. Despite being a high-tech audience, Students prefer buying DVDs in-store. Source : TGI Q1 2014

3 NUMBER OF DVDS BOUGHT % % Index 9% 2% 3% 1% 0% 0% More Than 50 0 Over half of student DVD buyers buy less than 5 in a year, but there is a curious peak in index for per year, displaying students penchant for box-sets Source : TGI Q1 2014

4 SPEND ON DVDS (LAST 12 MONTHS) 28% % Index 11% 4% Under % 0% 0 As a price sensitive audience, Students are biased towards a lowers expenditure on DVDs, they only over-index on the under 25 spend band. Source : TGI Q1 2014

5 HOW STUDENTS BUY DVDS 30% Bought DVDs online 39% Bought DVDs for themselves % Bought DVDs for others 102 Source : TGI Q1 2014

6 WHERE THEY BUY FROM 25% 22% % 20% Index 17% 15% 10% 9% 7% 6% 5% 4% 3% 3% 3% 3% 1% 1% 0% 0 Students share a similar spread of sources for DVDs as the UK in general, but they are more likely to get their DVD s from supermarkets Source : TGI Q1 2014

15% OF STUDENTS RENTED A DVD IN THE LAST YEAR 5% 4% % Index 4%

Or 3 Times A Month Once A Month Once Every 2-5 Months Once

but those who do are split into those who do multiple times a

7 15% OF STUDENTS RENTED A DVD IN THE LAST YEAR 5% 4% % Index 4% 4% 4% 3% 3% 3% 3% 2% 2% 1% 1% 1% 0% Once A Week Or More Often 2 Or 3 Times A Month Once A Month Once Every 2-5 Months Once Every 6 Months Or Less 0 Less than a fifth of students rent, but those who do are split into those who do multiple times a month, or those who do much less often. ~28,000 a year Source : TGI Q1 2014

61% OF STUDENTS HAVE A DVD PLAYER IN THEIR HOME 60% 50% 53% % Index 40% 30% 20% 10% 11% 13% 6% 0% DVD Player (Not Portable) Portable DVD Player Blu-Ray Player Digital Video

8 61% OF STUDENTS HAVE A DVD PLAYER IN THEIR HOME 60% 50% 53% % Index 40% 30% 20% 10% 11% 13% 6% 0% DVD Player (Not Portable) Portable DVD Player Blu-Ray Player Digital Video Recorder 0 Static DVD players are most prevalent amongst students, with blue-ray players being a distant second. DVRs index especially lowly for students Source : TGI Q1 2014

DVD PLAYER BRANDS OWNED 300 12% % Index 9% 9% 8% 7% 6% 5% 3% 3% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 0% 0% 0 Sony have the highest

9 DVD PLAYER BRANDS OWNED % % Index 9% 9% 8% 7% 6% 5% 3% 3% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 0% 0% 0 Sony have the highest penetration in the student market, but many of the big electronics company compete evenly amongst students. Source : TGI Q1 2014

10 WATCHING DVDS VIA OTHER DEVICES 39% % Index % 50 2% 0 Students often watch DVDs via other devices, most notably laptops. 29% of students watch DVDs whilst browsing the internet. [Index: 270] Source : TGI Q1 2014

Most student DVD watching is done in the evening, though

11 WHEN STUDENTS WATCH DVD S 06:00 07:00 08:00 09:00 11:00 13:00 15:00 17:00 19:00 21:00 23:00 Source : Touchpoints 5 Most student DVD watching is done in the evening, though unlike the UK average, there's considerable watching throughout the day.

12 STUDENTS FILMS WATCHED Teenage Comedy Animation Horror Other Comedy Martial Arts Other Action Adventure Romantic Comedy Children's Films Documentary Fantasy Crime/Gangster Science Fiction Foreign Language Films War Films Art House Thrillers/Mystery Disaster Movies Musicals Westerns Historical Epic Period Drama Source : TGI Q1 2014

13 STUDENTS TV WATCHED Animation/Manga Music Any Foreign Language Reality TV Comedy Other Entertainment Chat Shows Films Any Entertainment Talent Competition Shows Sci-fi Educational Children's Science Game Shows/Quizzes Serials Technology/Gadgets Soaps Any Drama Fashion And Beauty Food And Cookery Other Source : TGI Q1 2014

14 MOBILE PHONES ARE A HIGHLY ENGAGING TOPIC OF Choose one CONVERSATION FOR STUDENTS % Talked about by Students Student Affinity vs All Adults Mobile Phones 68% Alcoholic Drinks 129 Alcoholic Drinks 62% Toiletries & Cosmetics 124 Clothes & Accessories 59% Mobile Phones 121 Computers & Computer 59% Computers & Computer 118 Toiletries & Cosmetics 55% Clothes & Accessories 115 TV/Audio & Visual Equipment 49% TV/Audio & Visual Equipment 104 Cars 49% Financial Services 103 Financial Services 43% Cars Pharmaceutical & Chemist 39% Household Products 96 Home Appliances 38% Pharmaceutical & Chemist 94 Household Products 36% Home Appliances 93 Children's Products 21% Children's Products 71 Source: IPA Touchpoints 4 (Talked about (WOM) in the last 12 months: Students) Source : Touchpoints 5

15 INSIGHT SUMMARY Students follow a unique day schedule, which is flexible and allows for a lot of spare time to watch DVDs Students highest indexing DVD-capable device is their laptop Static DVD players are still the main type of dedicated DVD playing device used by students DVDs are mobile amongst students, often shared socially or bought as a source of entertainment for groups Films and TV series are a common talking point amongst students, and SubTV helps activate the student union as a forum of discussion

16 CINEMA SLIDES

17 VOLUME ~3.2m Students 92% Visit cinema 3m student cinema goers X.XX Ticket price Approx. 16.5m a year!

CINEMA FREQUENCY 30% 300 26% % 25% Index 21% 20% 15% 17% 15% 10% 11% 5% 2% 0% Once A Week Or More

18 CINEMA FREQUENCY 30% % % 25% Index 21% 20% 15% 17% 15% 10% 11% 5% 2% 0% Once A Week Or More Often 2 Or 3 Times A Month Once A Month Once Every 2 Or 3 Months 2 Or 3 Times A Year Once A Year Or Less 0

19 CINEMA FREQUENCY 50% 45% 40% 47% % Index % 30% 30% 25% 20% 15% 15% 10% 5% 0% Heavy Users Medium Users Light Users 0

20 CINEMA BRANDS 10% 9% 9% 9% %.0 Index 8% 7% 6% 5% 5%.0 4% 3% 2% 2% 3% 1% 0% Odeon Vue Cineworld Independent Other 0.0

21 SEEN IN LAST 6 MONTHS FAVOURITE FILM GENRES Teenage Comedy Martial Arts Horror Romantic Comedy Other Comedy Animation Fantasy Documentary War Films Disaster Movies Westerns Action Adventure Science Fiction Foreign Language Films Other Crime/GANgster Musicals Thrillers/Mystery Art House Children's Films Period Drama Historical Epic Teenage Comedy Animation Horror Other Comedy Martial Arts Other Action Adventure Romantic Comedy Children's Films Documentary Fantasy Crime/Gangster Science Fiction Foreign Language Films War Films Art House Thrillers/Mystery Disaster Movies Musicals 75 Westerns 56 Historical Epic 55 Period Drama

FILMS IN LAST 12 MONTHS By Index Burt Wonderstone 649.2 Here Comes The Boom 547.9 Paranormal Activity 4 493.3 The Impossible 437.2 The Watch 435.3 The Amazing Spiderman 410.8 Ted 398.9 The Lorax 362.

22 FILMS IN LAST 12 MONTHS By Index Burt Wonderstone Here Comes The Boom Paranormal Activity The Impossible The Watch The Amazing Spiderman Ted The Lorax Sinister This Is The Hangover Part III The Great Gatsby 310 Jack The Giant Slayer Twilight Saga: Breaking Dawn Pt I Give It A Year By % Ted 8% The Dark Knight Rises 8% Skyfall 8% The Hobbit: An Unexpected Journey 7% Twilight Saga: Breaking Dawn Pt 2 6% The Amazing Spiderman 5% Taken 2 5% The Hangover Part III 5% Iron Man 3 4% The Great Gatsby 4% Les Misérables 4% The Impossible 4% Despicable Me 2 3% Fast & Furious 6 3% Wreck 3%

23 WEEKDAYS 7% 400 6% 6% 6% % 5% 300 4% 3% 4% 4% 3% 3% 3% 2% 1% 0% Monday Tuesday Wednesday Thursday Friday Saturday Sunday 0

24 CINEMA TIME PREFERENCE BY DAY 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% Monday Tuesday Wednesday Thursday Friday Saturday Sunday 0.0%

25 REASONS FOR VISITING CINEMA % 90% 80% % Index % 60% 50% 40% 30% 20% 10% 0% For To Force Of Habit Entertainment Relax/Escapism To See My Favourite Film Stars To Keep Up To Date With Current Films To Give Me A Night Out To Accompany Children To A Film To Spend Time With Friends/Family To Give Me Something To Talk About To Stimulate My Imagination To Treat/Reward Myself To Make Me Feel Better Other 0

26 STATEMENTS ABOUT CINEMA I Often Use Social Media / Networks To Arrange A Visit To The Cinema 460 I Trust The Advertising I See At The Cinema 310 Cinema Ads Often Lead Me To Search Online For Information On Products And Services 254 I Often Recommend Things I Have Seen Advertised At The Cinema 248 I Like The Idea Of Using Bluetooth Or Sms In The Cinema To Enter Competitions Or Receive Free Downloads 243 I Often Decide Which Film To See Only Once I Get To Cinema 232 Products That Advertise On Cinema Are More Fashionable Than Those On TV 229 Cinema Advertising Often Alerts Me To New Products And Services 216 Ci7Cinema Attitude - I Am Happy To Pay Extra To See A Film In 3D At The Cinema 201 I Often Buy The DVD/Blu-Ray Disc Of A Film As A Result Of Seeing It At The Cinema 193 I Often Take Advantage Of Discount Days/Offers To Watch Films At The Cinema 180 When A Film That I Really Want To See Is Released At The Cinema, I Will Generally Go And See It As Soon As Its Released 170 I Usually Switch My Mobile Phone To Silent, Rather Than Switch It Off, When I Go To The Cinema 169 I Often Talk About Films I ve Seen At The Cinema With Friends/Family 155 When Going To The Cinema, I Tend To Plan My Day/Evening Around Seeing The Film 145 There s No Better Place To Watch Films Than The Cinema 137 A Cinema Experience Is Better Shared With Family/Friends 136 When A Film That I Really Want To See Is Released At The Cinema, I Will Generally Wait For It To Appear On DVD Or TV And Then Watch It At Home 85 My Children Often Influence Which Films I See At The Cinema 19

Time out. Module. Discuss: What do you usually do in your free time? What kind of music/films do you like? What s in this module?

Time out. Module. Discuss: What do you usually do in your free time? What kind of music/films do you like? What s in this module? Module Time out 3 Discuss: What do you usually do in your free time? What kind of music/films do you like? What s in this module? Free-time activities A film survey Poster: Top Star talent contest A music