ABU DHABI OCTOBER 2018 DUBAI NOVEMBER media information

Size: px

Start display at page:

Download "ABU DHABI OCTOBER 2018 DUBAI NOVEMBER media information"

Duane Carr
5 years ago
Views:

1 ABU DHABI OCTOBER 2018 DUBAI NOVEMBER 2018 media information

overview The What s On Abu Dhabi Awards highlight the strengthening food and entertainment scene that is developing in

Each year there is a greater level of new additions to the Abu Dhabi categories than our Dubai event, showing that these

The Abu Dhabi awards are now in their ninth year and with over 70,000 votes in 2017, this years event looks to be the

2 overview The What s On Abu Dhabi Awards highlight the strengthening food and entertainment scene that is developing in the UAE s capital city. Each year there is a greater level of new additions to the Abu Dhabi categories than our Dubai event, showing that these industries are seeing strong growth in this city. The Abu Dhabi awards are now in their ninth year and with over 70,000 votes in 2017, this years event looks to be the strongest ever. attendees profile With over 400 attendees to the awards evening, these awards are the biggest in the industry in Abu Dhabi. This event is one of the be-seen-at events of the city, with the who s who of the hospitality, entertainment, nightlife and PR industries all in attendance.

overview The What s On Dubai Awards are in their 17 th year in 2018 and remain the

Each year the competition gets stronger, rivalry grows deeper and with the avent of

The Dubai event is hotly anticipated by the industry.

industry growth in the emirate with over 1,000 attendees for the 2017 event.

3 overview The What s On Dubai Awards are in their 17 th year in 2018 and remain the largest food and entertainment industry awards in the UAE. Each year the competition gets stronger, rivalry grows deeper and with the avent of social media, we saw votes ramp up to over 200,000 last year. The Dubai event is hotly anticipated by the industry. attendees profile These awards have grown in line with the burgeoning hospitality industry growth in the emirate with over 1,000 attendees for the 2017 event. With the events unique outdoor venue, the What s On Dubai Awards hosts General Managers, Head Chefs, Managing Directors, Marketing and PR professionals, bloggers and other media.

categories ENTERTAINMENT CATEGORY Favourite Bar Favourite Nightclub Favourite Ladies Night Favourite Concert Favourite Festival Favourite

Favourite Business Lunch Favourite Café Favourite Healthy Eating Restaurant Favourite Pub Grub Favourite Food Trucks and Pop-ups (Dubai only)

Favourite French Restaurant Favourite Indian Restaurant Favourite International Restaurant Favourite Italian Restaurant Favourite Japanese

Favourite Steakhouse Favourite Thai Restaurant Favourite The Americas Restaurant RESTAURANTS (ABOVE DHS400) Favourite Brunch Favourite Middle

4 categories ENTERTAINMENT CATEGORY Favourite Bar Favourite Nightclub Favourite Ladies Night Favourite Concert Favourite Festival Favourite Sporting Event Favourite Day Out LEISURE CATEGORY Favourite Spa Favourite Nail Bar Favourite Hair Salon Favourite Fitness Club FOOD CONCEPTS Favourite Business Lunch Favourite Café Favourite Healthy Eating Restaurant Favourite Pub Grub Favourite Food Trucks and Pop-ups (Dubai only) RESTAURANTS (BELOW DHS400) Favourite Brunch Favourite Middle Eastern Restaurant Favourite British Restaurant Favourite Chinese Restaurant Favourite French Restaurant Favourite Indian Restaurant Favourite International Restaurant Favourite Italian Restaurant Favourite Japanese Restaurant Favourite Modern European Restaurant Favourite Pakistani Restaurant Favourite Pan-Asian Restaurant Favourite Seafood Restaurant Favourite Steakhouse Favourite Thai Restaurant Favourite The Americas Restaurant RESTAURANTS (ABOVE DHS400) Favourite Brunch Favourite Middle Eastern Restaurant Favourite British Restaurant Favourite Chinese Restaurant Favourite French Restaurant Favourite Indian Restaurant Favourite International Restaurant Favourite Italian Restaurant Favourite Japanese Restaurant Favourite Modern European Restaurant Favourite Pakistani Restaurant Favourite Pan-Asian Restaurant Favourite Seafood Restaurant Favourite Steakhouse Favourite Thai Restaurant Favourite The Americas Restaurant

nomination process JUNE 30 OCT 11 VOTING OPENS & NOMINEES DISPLAY MARKETING COLLATERAL SEPT

ae WhatsOnDubai MR MRS abi #WOaw ards COMPLE TED BY NUMBER THE OUT LET OF OUT LET: ABU DHA

info rmatio Abu Dh What s On n, contac Dubai abi: woaw team on: t the : woaw ard For vot

a PHONE: WhatsOnAbuDh NAME Complete the voting slip and return it to the outlet management.

YOUR DETAILS FAMILY NAME: WhatsOn TO BE NAME CITY: CATEGO RY: (ONE CATEGO RY DATE: FIRST

5 nomination process JUNE 30 OCT 11 VOTING OPENS & NOMINEES DISPLAY MARKETING COLLATERAL SEPT 14 VOTEVOTE NOWNOW On.ae Whats WhatsOn.ae WhatsOnDubai MR MRS abi #WOaw ards COMPLE TED BY NUMBER THE OUT LET OF OUT LET: ABU DHA BI DUBAI PER SLIP ) OF HOT EL (IF APPLICA OF DIN BLE): ERS/CU STOMER S: For mo MISS OTHER re info rmatio Abu Dh What s On n, contac Dubai abi: woaw team on: t the : woaw ard For vot ardsdx s@motiva ing ter te.a b@mo ms and tivate.a e conditi e ons, ple ase vis it What son.a PHONE: WhatsOnAbuDh NAME Complete the voting slip and return it to the outlet management. Only one vote per bill. YOUR DETAILS FAMILY NAME: WhatsOn TO BE NAME CITY: CATEGO RY: (ONE CATEGO RY DATE: FIRST NAME: bi #WO AbuDha WhatsOn Dubai awards OCT ONLINE & PAPER VOTING CLOSES AT 5PM VOTE NOW OR VOTE ONLINE WhatsOn.ae e Vote Proc essing Partner WhatsOnDubai WhatsOnAbuDhabi #WOawards OCT 24 SHORTLIST ANNOUNCED & INVITATIONS SENT OUT Presente d by TROPHIES PRESENTED AND PHOTOGRAPHS TAKEN WINNERS ATTEND THE WHAT S ON AWARDS ABU DHABI CEREMONY NOV 8 WINNERS ATTEND THE WHAT S ON AWARDS DUBAI CEREMONY

6 media plan MARKETING PLAN FOR WHAT S ON AWARDS 2018 Nominee Campaign Voting Campaign Winners Announced Newspaper PRINT TITLE FORMAT JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER NOMINATE NOW VOTE NOW VOTE NOW VOTING CLOSES SHORTLIST ANNOUNCED SHORTLIST WINNERS ANNOUNCED What s On Dubai FP 1 $3,750 What s On Abu Dhabi FP 1 $3,750 good FP 1 $3,500 Business Traveller Middle East FP 1 $6,500 Emirates Woman FP 1 $4,500 Stuff FP 1 $4,000 Campaign FP 2 $10,000 Gulf Business FP 1 $6,500 What s On Dubai FP $18,750 What s On Abu Dhabi FP $18,750 good FP $17,500 BTME FP $26,000 Emirates Woman FP 1 $4,500 Campaign FP $40,000 Stuff FP 1 1 $8,000 identity FP 1 1 $7,000 Gulf Business FP 1 $6,500 Golf Digest FP 1 $3,750 What s On Dubai FP 1 $3,750 What s On Abu Dhabi FP 1 $3,750 good FP 1 $3,500 Campaign FP 1 $5,000 Gulf News 1/4 page 1 1 $11,258 Khaleej 1/4 page 1 1 $10,455 VALUE (US$) $230,963 DIGTIAL PLATFORM DETAILS JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Website Whatson.ae Sponsored content $20,000 MPU/Leaderboard/ Half-page EDM Campaignme.com $12,000 Whatson.ae 1 insert = 25k impressions $172,900 Stuffmideast.com $33,250 Campaignme.com $33,250 Gulfbusiness.com $33,250 What s On Awards Database $52,800 What s On Dubai Database $83,600 What s On Abu Dhabi Database 1 1 $15,400 Radio Dubai second slot $7,500 Elevision (3 minute loop) DIFC & Media City 15 second slot $32,697 Cinema 4 X VOX screens (Dubai & Abu Dhabi) 15 second slot $139,608 VALUE ($US) $636,255 TOTAL $867,218

headline sponsorship SPONSORSHIP OF BOTH WHAT S ON DUBAI AWARDS AND

THE AWARDS BENEFITS CAN INCLUDE, BUT NOT LIMITED TO: Presentation of

Favourite French Restaurant & Favourite Seafood Restaurant) Two

including photo backdrop, welcome boards, outdoor banners,

menu Dedicated space at each event (to be managed and produced by

7 headline sponsorship SPONSORSHIP OF BOTH WHAT S ON DUBAI AWARDS AND WHAT S ON ABU DHABI AWARDS PRE-AWARDS BENEFITS Logo on all event collateral, plus media plan worth over US$850,000 Logo on event invitations, website (incl word company profile) and campaigns 1 full page advertorial in What s On magazine 1 EDM sent to What s On database AT THE AWARDS BENEFITS CAN INCLUDE, BUT NOT LIMITED TO: Presentation of two awards (e.g. Favourite French Restaurant & Favourite Seafood Restaurant) Two tables of 10 to entertain clients Logo on all branding at the event, including photo backdrop, welcome boards, outdoor banners, presentation screens and in the menu Full-page advertisement in the menu Dedicated space at each event (to be managed and produced by sponsor), where company representatives can educate guests about your brand Opportunity to insert gifts/promotional amaterial in event goody bags POST-AWARDS BENEFITS Comprehensive Post-Event Report Listed in post-event coverage across the Motivate titles Logo on official post-event letter sent to all winners Post event engagement with/to winners

silver sponsorship $15,000 SPONSORSHIP OF BOTH WHAT S ON DUBAI

Favourite Café) One table of 10 to entertain clients at What s On

including (but not limited to) photo backdrop, welcome boards,

to insert gifts/promotional material in event goody bags

8 silver sponsorship $15,000 SPONSORSHIP OF BOTH WHAT S ON DUBAI AWARDS AND WHAT S ON ABU DHABI AWARDS PRE-AWARDS BENEFITS Logo on all event collateral, plus media plan worth over US$850,000 Logo on event invitations, website (incl. 150-word company profile) and campaigns Full page in What s On AT THE AWARDS BENEFITS CAN INCLUDE, BUT NOT LIMITED TO: Presentation of one category (e.g. Favourite Café) One table of 10 to entertain clients at What s On Dubai & What s On Abu Dhabi Logo on all branding at the event, including (but not limited to) photo backdrop, welcome boards, outdoor banners, presentation screens and in the menu Opportunity to insert gifts/promotional material in event goody bags Advertising package POST-AWARDS BENEFITS Comprehensive Post-Event Report Listed in post-event coverage across the Motivate titles Logo on official post-event letter sent to all winners Post event engagement with/to winners

9 Bespoke packages can be tailored to meet your company objectives. For more details, please contact: David Burke Publisher M D Head Office Media One Tower PO Box 2331, Dubai, UAE Tel Fax Dubai Media City Office 508, 5th Floor, Building 8, Dubai, UAE, Tel: Fax: Abu Dhabi PO Box 43072, UAE, Tel: Fax: editor-wo@motivate.ae London Acre House, 11/15 William Road, London NW1 3ER, UK motivateuk@motivate.ae MPMK_WOA:2FEB2018 MAGAZINES CONTENT DIGITAL VIDEO EVENTS CINEMA BOOKS motivatepublishing.com

M E D I A P R E S E N T A T I O N

M E D I A P R E S E N T A T I O N MEDIA PRESENTATION 2 0 1 7 Your best friend in the know What s On is your go-to guide for living in and loving the emirates. We re packed with insider info, expert opinion, news, reviews and competitions.