Asian Film Market 2014 CONTENTS

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2 Welcome to Asian Film Market 2014! We are much delighted to have you as our guest and wish you an exciting and fruitful experience at our market. As the market is just around the corner, we would like to provide you with essential information regarding your market badge and your travel to Busan. Please read the following guide carefully to facilitate your visit to Asian Film Market 2014 and 19 th Busan International Film Festival. CONTENTS 1. Benefits and Regulations 2. Badge Type 3. Badge Pick-up 4. Festival Ticketing Information 5. Area Map 6. Market Shuttle 7. Market Venues 8. Travel Guide 9. Official Schedule 10. Contact Information - 2 -

3 OVERVIEW Dates: Oct. 5 (Sun) Oct. 8 (Wed), 2014 Open hour: 9:00am 7:00pm (*9:00am 6:00pm on Oct. 8) Location: BEXCO Exhibition Hall 4, Busan Cinema Center, LOTTE CINEMA Centum City, CGV Centum City Organizer: Busan International Film Festival, Busan Film Commission Asian Project Market (APM) : Business Meeting Place for Directors, Producers and Investors BIFCOM (Busan International Film Commission & Industry Showcase) : Filming location & Promotion Marketing Events & Seminars - Ties That Bind (TTB) - Borderless Collaboration with China - BFC Project Pitching - KOFIC Industry Forum - Book To Film - New Story Project Pitching - Asian Star Casting Forum - Star Line-up - For the Better Future of the Busan Global Infrastructure for Film Industry - Film Fund Talk - Korean Producers Forum Website:

4 1. BENEFITS AND REGULATIONS Benefits Official guest package with official market publications Access to all market venues such as APM Zone, BIFCOM, and various events Access to festival events and facilities(if space available), and 5 festival tickets per day *Regarding ticketing, please refer to Festival Ticketing Information below. Access to Market Screening (LOTTE CINEMA Centum city, CGV Centum City) Access to Online Screening to upload & view the films ( Access to Online DB, where your information along with other participants will be uploaded Access to Cinando Access to Online pre-meeting arrangement website for APM Meetings ( Market shuttle ride (exclusively operated for market badge holders) Regulations The badge is strictly for personal use only and may under no circumstances be passed on to another person. In case of loss or theft, a new badge will be issued with a charge of 20 USD in cash. It is your responsibility to confirm whether the information on your market badge is correct. Please visit our website and login with your company ID/PW to check if everything is in order. Note that the information printed on your badge will be based on our database

5 1. BENEFITS AND REGULATIONS MARKET SCREENING ONLINE SCREENING ( mmarket.org) CINANDO ( com) Market badge holders are privileged to view the market screening films. Only market badge holders and guests with the invitation from the sales companies are entitled to enter the market screening theater. For more information about Market Screening, please refer to the Market Guide Book. Date Venue Oct. 5 (Sun) Oct. 7 (Tue) LOTTE CINEMA Centum City, CGV Centum City Online Screening makes an effort to realize an optimum business environment in the film industry by providing a more convenient way of seeing films for the Asian Film Market participants even after the market period by October 31. It s the best tool to decide on the purchases and investments and if a film doesn t have a sales agency, it will be helpful in finding the right company. Online Screening is available on the Mac OS as well as Windows and all mobile devices. Please visit the website for more information or os@asianfilmmarket.org Cinando is an online gateway into the film industry that offers professionals access to contacts, films, online screeners, projects in development, screening schedules, for Busan and the major festivals and markets around the year. All registered attendees will receive notifications from Cinando with information on how to access their six-month free membership. Please visit cinando.com for more information or contactus@cinando.com - 5 -

6 2. BADGE TYPE 1. MARKET Allows general participants to access all market venues and events. Exhibitors are classified by E as shown on the picture left. Exhibitors are permitted to enter the Exhibition Hall 4, 30 minutes early. 2. APM Allows participants interested in APM meetings to access all market venues and events. APM badge holders must choose at least 3 project meeting. 3. DAY PASS Exists for people who missed out the registration period or who wants only one day access. The DAY PASS holders can enjoy the same benefits and privileges as of those existing market participants on the issuing date

7 3. BADGE PICK-UP There are two venues where you can pick up your badge. ID card and Business Card are needed to pick up the badge. And please refer to the table below for detailed locations and office hours. You can receive the market package directly at the badge desk together with your badge. BIFF Hill 1F. Busan Cinema Center Oct. 1 15:00-19:30 BADGE DESK, BEXCO Exhibition Hall 4 Oct :30-19:30 Oct. 2 09:00-15:00 Oct. 3 08:30-19:30-7 -

8 4. Festival Ticketing Information Tickets for festival screening can be reserved one day in advance, or on the day of the screening. Badge holders are entitled to reserve only one ticket per film and up to 5 different movie tickets per day. (except for Opening/Closing, Midnight Passion) Proxy reservation for a third-party individual is prohibited. Busan International Film Festival continues to be fairly flexible. However, in case of the Last Minute, only those who come in within the first 15 minutes of the film will be allowed though on a first-come first-served basis. The seats cannot be guaranteed for those who enter after the screening has started. Tickets for badge holders are only issued at designated ticket booths. (Not available Online or at Mobile/ATM). For detailed information such as the screening schedule and screening theaters, refer to the ticket catalogue. Opening Dates / Hours / Location of Festival Guest Ticket Location Dates & Times Festival Venues Guest Lounge, Busan Cinema Center Oct. 2, 11 09:00-15:00 Oct :30-19:30 BEXCO Exhibition Hall 4 Oct :30-19:30 6F. Cinemountain Busan Cinema Center Oct Theaters Hotels LOTTE CINEMA Centum City Oct CGV Centum City 08:30-21:00 MEGABOX Haeundae Sohyang Theater Centum City Oct. 3-9 Community Media Center Oct. 4-9 MEGABOX Busan Theater Oct. 3-5 HAEUNDAE GRAND HOTEL SEACLOUD HOTEL Oct :30-19:30-8 -

9 5. AREA MAP Centum City Centum City is located in the southeastern part of Busan, in Haeundae District. It will be the main arena for the main events of Busan International Film Festival and Asian Film Market The nearest subway station in this area is Centum City Station, line 2(Green Line). Please refer to the Ticket Catalogue and Market Guide Book for detailed screening schedule. Asian Film Market 2014 BEXCO Exhibition Hall 4 Market Screening LOTTE CINEMA Centum City, CGV Centum City - 9 -

10 6. MARKET SHUTTLE Basic Information Period: Oct. 5 (Sun) Oct. 8 (Wed) Running Hour: 08:30 19:30pm Market shuttle runs exclusively for Asian Film Market badge holders. Festival badge holders are not allowed. Participants will be able to take the market shuttle only with their badges. There will be at least one market shuttle ready at each stop(bexco, HAEUNDAE GRAND HOTEL, SEACLOUD HOTEL, PARADISE HOTEL BUSAN). Please take the shuttle and indicate your destination to the driver. Market Shuttle Stops Embark & Disembark Disembark ONLY BEXCO BUSAN CINEMA CENTER HAEUNDAE GRAND HOTEL LOTTE CINEMA Centum City SEACLOUD HOTEL KUNOH SEACLOUD HOTEL CGV Centum City PARADISE HOTEL BUSAN PARK HYATT HOTEL HAEUNDAE CENTUM HOTEL THE WESTIN CHOSUN BUSAN

11 6. MARKET SHUTTLE

12 7. MARKET VENUES SALES BOOTH APM ZONE MULTI MEETING ZONE, EVENT HALL In this area you will have the opportunity to meet sellers from the world. All badge holders, regardless of type, have full access to the sales booths. Exhibitors are permitted to enter the Exhibitors are permitted to enter the Exhibition Hall 1, 30 minutes prior to the general opening time. Participants interested in business meetings with 30 APM official projects gather in this part of the exhibition hall. All market badge holders are entitled to access this area. APM meetings can be set up via Project Meeting Reservation website by 30 th, September or on-site application. Opening Period/Hours: Oct. 6 Oct. 8, 10:00am 7:00pm Meetings for Book To Film, BFC, Ties That Bind (TTB) and New Story Creation Project Pitching will be held in Multi Meeting Zone. In Event Hall, there will be variety of pitching events and seminars. Opening Period/Hours: Oct. 5 8, 10:00am 7:00pm

13 7. MARKET VENUES TECHNICAL SUPPORT BUSINESS CENTER MULTI-PURPOSE ROOM VIDEO ROOM If you have any problem with options in your booth, find the technical service center which is located in the very right side of Exhibition Hall 4. Also, you can order additional furniture or electric devices on site in this place. While you work at market venue, you might need a place to do some office work. Business Center provides you a place for copy, print, and fax at affordable price. Desktops are available for documentation with free Internet access. Also, there are LAN cables to connect Internet with your laptop. Multi-Purpose Room provides private meeting. There are 6 rooms with TV&DVD player and 4 seats in each room. Every room has time limit (Maximum 3 hrs.) for usage and on-site reservation is required depending on situation. For special meeting with watching DVDs, we recommend you to visit this place. In Video Room, you can watch Market Online Screening and VODs of 2014 BIFF selections. There are 19 seats with headset. 15 seats of them are available for VOD services, and 4 seats of them are available to watch online screening. Please check the list of titles first to use video room properly

14 7. MARKET VENUES - Shipping Service Domestic: Oct. 6 - Oct. 8 Shipping for domestic is available during business hour. Bring your package at the Service Center located inside of the hall and send them by Collect on Delivery (C.O.D.). OTHERS Overseas(Fedex): Oct. 7 - Oct. 8 FedEx will be shipping your parcels with 30% discounted price for all market participants. FedEx Account Number is required to send your package. -Information Center: Located at BEXCO Hall 4, the Information Centre for all participants who are joining our Asian Film Market and helping anything what they need. -Storage / Lost & Found -Cafeteria: Participants can enjoy free coffee. -Open Lounge: At Open Lounge, several receptions or happy hour happen. Besides, many seats and free beverage are available for you convenience. -BIFF Gift Shop

15 7. 8. MARKET TRAVEL VENUES GUIDE Airport ( Most of our guests will be using three airports for their trip to Busan. Incheon International Airport(ICN) is located in 40 minute distance south-west of Seoul and Gimpo Airport(GMP), which now mostly operates for domestic flights, is located in Seoul. Gimhae Airport is located in an hour distance from Busan. Depending on your flight plan, you can either directly board on a domestic flight to Busan at Incheon International Airport or transfer to Gimpo Airport. 1) For passengers directly transferring from Incheon International Airport to Gimhae Airport Upon disembarkation, please proceed to the nearest transfer point. You will be asked to go through the transfer security screening. Proceed to the 3F of the passenger Terminal and check your transfer airline. For your convenience at transferring, we recommend you to download Smart Travel Tip on the following webpage. 2) For passengers transferring from Incheon International Airport to Gimpo Airport first If you need to transfer to Gimpo Airport first, before transferring to Gimhae, please pass through immigration and retrieve your baggage. Proceed to the International Terminal 1F. The trip to Gimpo Airport from Incheon takes approximately 40 minutes. You can choose to take the Airport Railroad Express Train, Taxi or the limousine bus

16 8. TRAVEL GUIDE Transportation Taxi From To Duration Fare Haeundae Approx. 15mins 5,000 KRW (5 USD) Centum City Busan KTX Station Approx. 40mins 17,000 KRW (17 USD) Nampo Approx. 40mins 18,000 KRW (18 USD) Airport (PUS) Approx. 1hr 30,000 KRW (30 USD) * Taxi fare will depend on the traffic conditions. * 1 USD = 1,000 won (Please note the exchange rate may fluctuate) Call Taxi Companies Javi Call 051) Deungdae Call 051) Navi Call 051) Dream Call 051) Bus No. Type Line 1001 Express, Night Centum City BEXCO Sfunz / Haeundae Station 1003 Express, Night Novotel Ambassador Busan Haeundae Beach Nampo BIFF Square 141 Norm, Night Shinsegae Department - Centum City BEXCO Sfunz / Haeundae Station 39, 63 Norm Shinsegae Department - Centum City BEXCO Sfunz / Haeundae Station 181 Norm Lotte Department Centumcity- Centum City BEXCO Sfunz / Haeundae Station 40 Norm Sfunz - Shinsegae Department - Centum City BEXCO Busan KTX Station 5-1 Norm Centum City BEXCO - Shinsegae Department Busan KTX Station

17 8. TRAVEL GUIDE Subway / Metro Gimhae Int l Airport Statio Subway / Metro Gimhae Int l Airport Station Centum City Station : 55mins (2800 KRW) Busan Station Centum City Station : 38mins (1500 KRW) Centum City Station Haeundae Station : 6mins (1300 KRW) Nampo Station Busan Station : 4mins (1300 KRW) Centum City Station : 55mins (2800 KRW) Busan Station Centum City Station : 38mins (1500 KRW) Centum City Station Haeundae Station : 6mins (1300 KRW) Nampo Station Busan Station : 4mins (1300 KRW)

18 8. TRAVEL GUIDE Way Back Home Gimhae Airport Limousine (Gimpo airport Incheon airport) Allocation time : 15 ~ 25mins Fare : Adult 7000 KRW (approx. 7 USD) Board at platform No. 2 From airport to Haeundae : Approx. 90mins Haeundae Limo No. 1 (From Domestic 6:50 a.m. ~ 10:00 p.m.) Gimhae airport(pus) - Centum Hotel - BEXCO Park Hyatt The Westin Chosun Grand Hotel - Novotel Ambassador - Paradise Hotel Novotel Ambassador - Paradise Hotel Seacloud Hotel Grand Hotel - The Westin Chosun Park Hyatt - Centum Hotel - Gimhae airport(pus)

19 9. OFFICIAL SCHEDULE

20 9. OFFICIAL SCHEDULE

21 10. CONTACT INFORMATION Asian Film Market Official Homepage: Badge: Hospitality: Sales Booth: Optional Service: Screening Asian Project Market Asian Cinema Fund (AND Program)