Vol. 8 Dec. 20, 2012 SEOUL, the city of traditional culture

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1 Vol. 8 Dec. 20, 2012 SEOUL, the city of traditional culture

2 Experience traditional activities 1. Bukchon Traditional Craft Center 2. Gagyo 3. Samcheonggak

3 1 Bukchon Traditional Craft Center: Craft making experience Destination Bukchon Traditional Craft Center Maximum no. of visitors 40~45 Open hours 10:00 ~ 17:00 Closed days Open throughout the year Reservation Telephone reservation (at least 3 days before the visit) Overview Opened on Nov. 13, 2012 to promote Seoul s outstanding traditional culture and enable visitors to experience it firsthand The center consisting of the experience hall, heritage training hall and exhibition hall is located in a squareshaped traditional house. Artisans in Bukchon Hanok Village offer different experience programs on each day of the week. Experience programs on each day Programs Monday Tues day Wednes day Thursday Friday Saturday Sunday Samhaeju (traditional liquor/ ), Aragaya (natural dyeing/ ) Shim Hwa-sook Hanji Workshop (traditional Korean paper/ ), Lee So-jeong Hanbok Workshop (traditional clothing/ ), Paper Workshop Hongbyeokheon (Dak paper doll making/ ) Haneul Mulbit (natural dyeing/ ), Cheongwonsanbang (woodcraft/ ), Bukchonga (decorative painting/ ) Yeonwoo (traditional sewing/ ), Gahoe Folk Painting Workshop ( ), Cho Gyeong-hwa Dak Paper Doll Workshop ( ) Isiyeombang (natural dyeing/ ), Mir (boudoir craft/ ), Geumbakyeon (gilding/ ), Dongrim Maedeup Workshop (knot-work/ ) Shim Hwa-sook Hanji Workshop (traditional Korean paper/ ), Bukchonga (decorative painting/ ), Paper Workshop Hongbyeokheon (Dak paper doll making/ ) Chilwon (lacquer-ware/ ) Images Address: Gahoe-dong, Jongno-gu Directions: Get out of Exit 2 at Anguk Station and go straight for 300m. Pass by Gahoe-dong Community Center and continue walking until you reach Donmi Pharmacy. Turn right after the One and 1 Gallery. Pass by Dongrim Maedeup Workshop, turn left, and the center is in the second alley to the right. Parkinginformation: Public parking lot of Gyeongbokgung Palace (parking space available for around 40 large-sized buses) The center is located in a modernized square-shaped traditional Korean house. Traditional Korean-style interior helps visitors experience traditional Korean ways of living and sentiments. The exhibition hall in the east displays leading works by master craftsmen and sells souvenir items. A traditional experience product linked with a tour of Bukchon Hanok Village can be developed. Twice as big as most existing traditional workshops, it is suitable for large and medium-sized groups. Gyeongbokgung Palace, Changdeokgung Palace Samcheong-dong Café Street

4 2 Gagyo: Patchwork and paper crafts Destination Gagyo Maximum no. of visitors 20 person Lee Yeong-hee Tel Homepage Programs Program details Duration Fee (per person) Jogakbo (patchwork wrapping cloths) craft experience Hanji (traditional Korean paper) craft experience 2 hr 30 min~1 hr 30,000 won (plus cost of materials) 20,000 won (including cost of materials) Open hours 10:00~19:00 Closed days Open throughout the year Foreign language assistance Payment method Japanese Cash or credit card Reservation Telephone reservation (at least 3 days before the visit) Images Address: B , Hwa-dong, Jongno-gu Directions: Get out of Exit 1 at Anguk Station. Turn right at Starbucks and go straight towards Yun Bo-seon s Birth House. Gagyo is on the B1 level of the building to the left. Parking information : Public parking lot of Gyeongbokgung Palace (parking space available for around 40 large-sized buses) The place resembles a small museum with its wide array of traditional household items. It deals with various traditional interior goods and souvenirs available for tourists. A lot of visitors are satisfied with the experience programs as they can choose fabrics and colors they like. Suitable for foreign tourist groups interested in oriental embroidery, wrapping cloths and handicraft A product linked with Bukchon Hanok Village and Samcheong-dong Café Street may be developed. Recommended for tourists from arts organizations interested in interior and household items Insa-dong Bukchon Hanok Village, Samcheong-dong Gyeongbokgung Palace, Changdeokgung Palace

5 3 Samcheonggak: Traditional cultural experience programs Destination Samcheonggak Maximum no. of visitors 200 (minimum 20) Tel Homepage Program details Duration Fee (per person) Tea ceremony (average/advanced ceremony) Boudoir craft (average/advanced knot-work, potpourri Hanbok making) Traditional martial arts experience (Taekkyon, mask) 1 hr 1 hr 30 min 3 hr Please contact for group fees (specialized experience programs may be opened). Programs Traditional wine making 2 hr Open hours Any time Closed days Open throughout the year Foreign language assistance Payment method Reservation English, Korean Cash or credit card Download the application form on the homepage and return it via or fax (reservation required at least 7 days before the visit) Images Address: 3 Daesagwan-ro, Seongbuk-gu Directions: Go toward Anguk-dong at Gwanghwamun. Turn left at the first crossroads. Go straight down the Samcheong-dong alley and turn right at the two-way street. Follow the Samcheong Tunnel signpost up the hill. Samcheonggak is on the left-hand side after passing by Samcheong Tunnel. Free shuttle bus service provided by Samcheonggak (10:00~21:00) Parking information : Parking lot of Samcheonggak (parking space available for 3 large-sized buses) Nature-friendly programs offered in a traditional house situated at the foot of Bugaksan Mountain Customized experience programs that can promote a deeper understanding of Korean culture A product linked with Jami, a regular lunch concert held at Samcheonggak, may be developed. Customized products may be specially developed for different groups based on themes of their choice. Recommended for incentive groups and VIPs for its archaic surroundings Gyeongbokgung Palace, National Folk Museum of Korea Bukchon Hanok Village, Insa-dong, Samcheong-dong Gilsangsa Temple

6 Enjoy traditional performances 1. Horim Museum II 2. Seowan Theater II 3. National Theater of Korea III

7 1 Horim Museum II: Promenade through the Forest of Cultural Heritage Destination Sinsa Branch of Horim Museum (Horim Art Center) Maximum no. of visitors 100 person Curator Park Gwang-heon Tel Homepage About Horim Museum One of the three major private museums in Korea along with Ho -am Art Museum and Gansong Art Museum Promenade through the Forest of Cultural Heritage is the title of the book published on the opening day of the special exhibition. Details Exhibition program Exhibition title Horim, a Promenade through the Forest of Cultural Heritage Period Sept.24, 2012~Apr.27, 2013 Open hours 10:30~18:00 Closed days Sundays, Lunar New Year s Day, Chuseok Fee 8,000 won for adults and 5,000 won for students (5,000 won for adults and 3,000 won for students for groups of 20 or more visitors) Exhibition program Exhibition Hall 1 [Treasures selected by the government] Exhibition Hall II [Treasures selected by dignitaries] Exhibition Hall III [Treasures beloved by Horim] Details Various artifacts designated as national treasures and treasures of the Korean government Artifacts selected by 11 prominent figures Artifacts especially loved by Horim Yun Jang-sub, the museum s founder Images Address: Sinsa-dong, Gangnam-gu Directions: Take bus No.145 or 440 at the bus stop in front of the Exit 1 at Apgujeong Station of Subway Line 3. Get off at Standard Chartered Bank Korea/Horim Art Center Bus Stop and wa lk for 300m. Parking information : Underground parking lot (space available for 100 compact cars) and street parking in front of Dosan Park Exhibits include 6 national treasures and 41 treasures designated by the Korean government as well as 4 artifacts labeled as cultural heritage by the Seoul Metropolitan Government. Artifacts chosen by 11 prominent figures in various fields are displayed to commemorate the 30 th anniversary of the museum. A product on the theme of cultural heritage linked with the royal tombs of Seolleung and Jeongneung, cultural heritage sites designated by the UNESCO, may be developed. A Gangnam Style experience product linked with tours of Cheongdam-dong Fashion Street and Sinsa-dong Garosu-gil may be developed. Recommended for academic organizations interested in Korean history, culture and relics Garosu-gil, Gangnamdaero Seolleung, Jeongneung

8 2 Seowan Theater II: Why one goes on a journey alone Destination Seowan Theater Maximum no. of visitors 108 Tel Homepage Details Venue Period Time Duration Fee Seowan Theater Nov.20, 2012 ~ Mar.16, 2013 (Thu./Fri./Sat.) 7:00 PM on weekdays, 8:00 PM on Saturdays 85 min 25,000 won (10% discount for groups of 10 or more people) Overview It is an emotional performance consisting of pictures, poetry and an instrumental performance with the subtheme of going on a journey to find the sound lost by our hearts. Haegeum (two-stringed fiddle) playing the main melodies for each musical piece help s the audience appreciate the beauty of traditional Korean music. Images Address: B1 Hanyang Bldg., Myeongnyun 2-ga, Jongno-gu Directions: Get out of Exit 4 at Hyehwa Station of Subway Line 4 and enter the alley in front of the exit (the one next to Baskin-Robbins). Enter the left-side alley where Saemaeul Geumgo (KFCC) is located. Walk for 50m. Parking information : Street parking around Hyehwa Rotary (parking space available for 3 large-sized buses) A performance combining traditional melodies and modern music played using traditional instruments including Haegeum, Janggu (hourglass-shaped drum), Buk (drum), Buk renovated into a drum, and Western instruments such as recorder and piano Images of Seoul in winter and those of other places including Daegwallyeong superbly harmonize with the performance led by Haegeum, giving the audience a hint of melancholic sentiment that is distinctively Korean. Recommended for arts organizations interested in traditional Korean music and instruments The performance, with the theme of why one goes on a journey alone, may be recommended to FITs who crave time for introspection. A product linked with a tour of Daehak-ro, the Street of Youth, may be developed. Daehak-ro, Marronnier Park Naksan Park Lock Museum Changdeokgung Palace

9 3 National Theater of Korea III: Korean Fantasy <Four Seasons> Destination National Theater of Korea Maximum no. of visitors 621 Details 내용 Tel ~6 Homepage Venue KB Haneul Youth Theater Period Mar.21~22, Apr.18~19, May 16~17, June 20~21, 2013 Time Duration Fee 11:00 AM 60 min 20,000 won (all seats) Performances based on four themes representing different seasons Spring flowering (March, April): Seven pieces including a fan dance and Janggo (hourglass-shaped drum) dance highlighting feminine beauty Summer ardor (May, June): Energetic performances such as a fan dance, Sogo (small book) dance and the banquet of Gisaeng (female entertainers) Programs Address: Jangchung-dong 2-ga, Jung-gu Directions: Get out of Exit 6 at Dongguk Univ. Station of Subway Line 3 where the signpost for the National Theater of Korea is set up. Take the street next to Jangchungdan Park on the left and go straight towards the Namsan Circular Road. Get on bus #02, 03 or 05 at the Namsan Circulation Bus Stop and get off at the National Theater. Or, walk for 15 min from the Dongguk Univ. Station. Parking information: Parking lot of the National Theater of Korea (parking space available for 30 large-sized buses) The National Dance Company of Korea, which has widely promoted the beauty and dynamis m of traditional Korean dance, will perform <Korea Fantasy> in the coming year with the theme of the four seasons. A dignified performance of traditional Korean music, dance and costumes befitting VIPs A product linked with Namsan Hanok Village and N Seoul Tower may be developed. Recommended for tourists from arts organizations interested in traditional Korean dance It can be made part of VIP luncheons in business incentive tours. N Seoul Tower, Seoul Animation Center, Teddy Bear Museum Namsan Hanok Village Myeong-dong, Namdaemun

10 Traditional markets 1. Junggok Jeil Market 2. Gongdeok Market 3. Gangseo Agricultural and Marine s Wholesale Market

11 1 Junggok Jeil Market Destination Junggok Jeil Market Address Junggok-dong, Gwangjin-gu Tel Open hours 10:00 ~ 21:00 Closed days Open throughout the year Where to go <Hwangtobang> Here, visitors can buy modernized Hanbok (traditional Korean clothes) naturally dyed using Hwangto (native red clay) at reasonable prices. <Old-style Bangatgan (mill)> It is an old-style mill where you can see chili powder being ground, sesame oil extraction and rice cake bars being produced on the spot. Images Address: Junggok-dong, Gwangjin-gu Directions: Get out of Exit 2 at Junggok Station and go straight towards Dongseong Church. Turn right in front of the church. Walk for 500m and you will find the market on the left. Parking information : Parking lot of the market (parking space available for 30 compact cars) Street parking available for large-sized buses The market s environment has improved after the attachment of an arcade that enables visitors to go around shopping regardless of weather conditions. There are many old -style mills where visitors can see traditional Korean condiments and rice cake bars being produced. It is a good place to buy dried seafood as dried laver and seaweed are offered in neat packages. Recommended for visitors interested in Korean food as the market deals a wide variety of Korean condiments A product linked with Seoul Forest and Ttukseom may be developed. Seoul Children s Grand Park, Konkuk University Ttukseom, Seoul Forest

12 2 Gongdeok Market Destination Gongdeok Market Address Gongdeok-dong, Mapo-gu Tel Open hours 10:00~21:00 Closed days Open throughout the year Where to go <Jokbal Alley> Jokbal (pig s trotters) cooked on the spot are displayed catching attention and attracting customers. <Cheonghak-dong Jeonjip> Visitors can try numerous different kinds of Jeon (pancakelike dish made using vegetables, meat, etc.) at the shop, which has become hot after being shown on the popular TV show Muhan Dojeon (infinite challenge). Images Address: Gongdeok-dong, Mapo-gu Directions: Get out of Exit 6 at Gongdeok Station. Cross the street toward KODIT Building. Turn left at Kaiser Hof and go straight for 600m. Enter the alley where Geunhwasa Drugstore is located and you will find the traditional market. Parking information : Pay parking lot near the market (only for compact cars) Street parking for large-sized buses Individual stores, Jokbal Alley and Jeon shops are spread out like the spokes of a wheel with the traditional market in the center. Fresh fish fit to be eaten as Hoe (sliced raw fish) is on sale, so visitors can choose and eat the fish of their choice on the spot. As eateries that offer Jeon, Jokbal and Hoe are gathered in the market, a food tour product may be developed around the place. A product linked with tours of nearby universities Ewha, Yonsei and Hongik may be developed. War Memorial of Korea, Hongik University, Sangsang Madang, Yonsei University, Ewha Womans University

13 3 Gangseo Agricultural and Marine s Wholesale Market Destination Gangseo Wholesale Market Address 40 Balsan-ro, Gangseo-gu Tel ~6011 Open hours 24 hr/day Closed days Sundays Homepage Where to go <Agricultural and Marine s Auctions> Visitors can witness auctions of fresh agricultural and marine products as soon as they arrive at the market. <Suhyup Marine s Market> Visitors can try fresh raw fish and Maeuntang (spicy fish soup) here. Images <Eco-friendly distribution center> <Auction market> <Market wholesaler system> Address: 40 Balsan-ro, Gangseo-gu Directions: Located next to Gangseo Driver s License Examination Office and Mayfield Hotel Or Exit 9 at Balsan Station of Subway Line 5 Parking information : Parking lot for market visitors (space available for 5 large-sized buses) attraction It is the second-largest wholesale market in Korea dealing agricultural and marine products as well as meat. The wholesale market uniquely combines the auction and market wholesaler systems (direct trade between wholesalers and consumers at the market). The market is full of energy at night when various different groups of people engage in dealings of agricultural and marine products. Visitors can easily drop by the market at the time of entry or departure as it is located near the Gimpo International Airport. A tour product utilizing the characteristics of a wholesale market including auctions may be developed. Recommended as a business tour destination for groups interested in distribution of agricultural or marine products Suitable for visitors who work in schools or government employees as the market supplies organic food ingredients to schools in Seoul area Heo Jun Museum Lotte Mall

14 Special recommendations 1. Raemian Gallery 2. Hello, Madagascar! 3. Suyeon Sanbang

15 1 Raemian Gallery Destination Raemian Gallery in Munjeong-dong Maximum no. of visitors 15 Tel Fax Homepage A gallery for promotion and sales of Raemian, Samsung C&T Corporation s residential brand Dynamic and futuristic exterior realized based on the design by world-renowned architect Nader Tehrani A popular field-trip location for a residential experience often recommended by government agencies and educational institutions It is a convenient destination for business tours as English and Chinese guidance services are provided. Views of the gallery Overview Tour programs Duration Fee (per person) Viewing of promotional video on Samsung C&T Engineering and Construction Group Tour of Raemian s residential experience gallery 10 min Free 50 min Free Tea break at the lounge 10 min Free Time 10:00, 14:00, 16:00 Closed days Weekends and national holidays Foreign language assistance Reservation English, Chinese Telephone reservation (at least two weeks before the visit) Address: Munjeong-dong, Songpa-gu Directions: Get out of Exit 4 at Jangji Station and cross the street in front of Techno Complex of Garden5 toward the direction of Jungang Park. Go straight for 250m and turn left. Continue walking fo r 200m toward E- Mart. Parking information : Parking space available for compact cars and around 4 large-sized buses Suitable for business tours related to real estate or architecture and incentive tours for public officials It can be included in tour products for school or academic groups interested in Korea s unique apartment culture. A product linked with shopping at E-Mart and Garden5 may be developed. Free rental service of the art hall and customer lounge offered for non-profit events (official letter for rental request should be sent in advance for consideration) Garden5 Lotte World, Seokchon Lake, Olympic Park

16 2 Hello, Madagascar!: an African experience Destination NEMO at Blue Square in Hannam-dong Maximum no. of visitors 500 Tel ,0747 Homepage Period Dec.15, 2012 ~ Mar.10, 2013 Details Hours 10:30 ~ 20:00 (last admission at 19:00) Closed days Foreign language assistance Last Monday of each month, Lunar New Year s Day (Dec.31 / Jan.28 / Feb.10 / Feb.25) English, French Reservation Fee Telephone reservation (at least one day before the visit) Adults (19~64): 15,000 won Children and teenagers (3~18): 12,000 won Groups need advance reservation and consultation for group fee. Exhibition overview It is a unique experience offered only in Seoul in the whole Asia. Where is Madagascar? It s a republic located off the southeastern coast of the African continent. Hello, Madagascar! : Exotic and colorful animals, plants and sceneries in Madagascar Show! Madagascar! : Various media devices make you feel as if you are really in the island country. Please, Madagascar! : A donation event organized by the UNICEF to support Madagascarian children Address: Blue Square, , Hannam-dong, Yongsan-gu Directions: Get out of Exit 2 at Hangangjin Station. Go straight for 30m and you will see it on the left. Parking information : Parking lot of Blue Square (space available for 5 large-sized buses) It is an experience exhibition that provides both learning and fun suitable for school trips of elementary, middle and high school students. For its convenient location for moving to any other areas in Seoul, it can be included in numerous tour products centered in either Gangnam (south of the river) or Gangbuk (north of the river). Garosu-gil, Cheongdam-dong Fashion Street Myeong-dong, Namsan Hanok Village Gyeongbokgung Palace, Bukchon Hanok Village, Insa-dong

17 3 Suyeon Sanbang Destination Suyeon Sanbang Maximum no. of visitors 50 person Jeong Ye-seon Tel Overview of Suyeon S anbang A traditional tea house opened at the old residence of Sangheo Lee Tae-jun, the author of novel Hwang Jini. The house has been designated as Seoul Folklore Material No.11. It offers a traditional tea ceremony program for foreigners, through which they can experience the traditional manners and sophisticated culture of Koreans. Details Experience program Duration Fee (per person) Tea ceremony 1 hr 25,000 won (VAT excluded) Hours 11:00~ 22:30 Closed days Lunar New Year s Day, Chuseok Foreign language assistance Payment method English, Japanese Cash or credit card Reservation Telephone reservation (at least 3 days before the visit) Images Address: 8 Seongbuk-ro 26-gil, Seongbuk-gu Directions: Get out of Exit 6 at Hansung Univ. Station of Subway Line 4. Get on the bus No.1111 or 2112 and get off at Dongbang Buddhist College. It is located next to Seongbuk Museum of Art. Parking information: Parking space available for 4 compact cars (reservation required) Street parking on Seongbukdaero for large-sized buses The traditional Korean house is divided into Bonchae (main building), Byeolchae (separate building) and Sarangchae (men s quarters), enabling different groups to engage in experience programs at the same time. Visitors can heal their tired bodies and minds through a special experience at the tranquil and cozy Hanok (traditional Korean house). It can be included in a green tour product that offers walking tours along the Seoul Seonggwak Fortress Wall. A spiritual healing tour product linked with a temple stay at Gilsangsa Temple may be developed. Seongbuk Museum of Art Seoul Seonggwak Fortress Wall, Gilsangsa Temple, Simujang, Choi Sunu House Gangsong Art Museum

18 Seoul, the City of Traditional Culture Vol. 8 Date of Publication: 20 December 2012 Publishing Organization: Seoul Tourism Organization Planning and ion: Tourism Marketing Team 15 th Fl. Ssangyong Bldg Jeo-dong 2-ga, Jung-gu, Seoul Korea T