Backhaul. Enterprise Presented by: September 13-15, 2011 Austin Convention Center Austin, Texas

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Damon Harrington
5 years ago
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1 Backhaul & Enterprise Presented by: September 13-15, 2011 Austin Convention Center Austin, Texas

This is a sophisticated, complicated business and there is no shortage of events out there attempting to educate and inform. So what makes 4GWE different from these other events?

2 Why 4G Wireless Evolution? The Mobile Internet is progressing so fast, it is revolutionizing the entire framework of communications. The entire Mobile Broadband Industry is looking for the next cool idea, or at a minimum, an understanding on how to exploit current opportunities. This is a sophisticated, complicated business and there is no shortage of events out there attempting to educate and inform. So what makes 4GWE different from these other events? For starters, 4GWE is a unique, non commercial, event where industry visionaries, and those that are leading the charge to a 4G future meet to very simply stated learn. 4GWE is not is a huge industry show with thousands of participants in a room listening to a sales pitch. Nor is it a single event. 4GWE is about our community and about our commitment to it. 4GWE is about informing, educating, and advancing the interest of the Mobile Internet, though our live events, webinars, newsletters, audiocasts, blogs and news portals. The scope of the 4GWE community is impressive, and it is growing. Our community includes service providers, vendors, device manufactures, developers, and regulators. Our community is engaged in our live events, as well as our web events, they subscribe to our newsletters and they are informed by our news portals. Our community is 1 million strong and you should have access to them. 4GWE Presents Wireless Backhaul & Wireless Enterprise 4GWE in Austin focuses on the pressing need to make the evolution profitable and timely. As usual we will work to have as many carriers present their industry perspectives and give us their experience and expectations. We will combine this with two focused tracks, the first will be on Wireless Backhaul. With the rollout of new solutions comes the reality check of the traffic demand and the nuances of device delivery. Are self-organizing networks necessary to cope with the exploding rollout of network infrastructure? Will the use of MetroEthernet with Fiber be the only real choice or will demand and geography dictate a mix? Will the use of third party services increase as the recognition of spectrum sharing continues to grow? The Wireless Enterprise Track will cope with the dilemma faced by Enterprise IT staffs around the world. The old rules of pushing a specific standard is being thwarted by the consumerism of their employees. We are rapidly getting to the point where the device in the hand is more enabled and productive than the one at the desk. This brings up new issues. Many carriers are treating their customer s choice of device as a prioritization setting. Should the Enterprise follow suit? Reaching out to the Enterprise Customer and supporting the employee represent the same technologies, so the security differences are the only place where a company can protect itself. What are the best practices for the Enterprise? Does the cloud represent a better approach? This will be the discussion online and in Austin September 13-15, I hope we stay connected. Kind Regards, Carl 2 September 13-15, 2011 Austin Convention Center, Austin Texas

4GWE will travel to Austin for the next installment of 4GWE West.

entertainment. Austin ranks #7 on the list of America s Top Tech Centers, according to American Cities Business Journals. Austin lands the number one spot as the top U.S.

6,000 hotel rooms downtown all within easy walking distance to the convention center Less than a 15-minute drive from airport to downtown Convenient, non-stop flights from

3 4GWE will travel to Austin for the next installment of 4GWE West. Austin ranked #7 on the list of America s Top Tech Centers, and the Austin Convention Center offers complimentary WiFi and a close location to downtown hotels, dining and entertainment. Austin ranks #7 on the list of America s Top Tech Centers, according to American Cities Business Journals. Austin lands the number one spot as the top U.S. city for job growth, according to the U.S. Bureau of Labor Statistics. Complimentary Wireless Internet throughout convention center, accommodating up to 5,800 simultaneous users! 6,000 hotel rooms downtown all within easy walking distance to the convention center Less than a 15-minute drive from airport to downtown Convenient, non-stop flights from virtually every major U.S. city on major U.S. carriers More than 120 restaurants in downtown Austin, with a wide culinary range and many award-winning options. Austin is the Live Music Capital of the World 200 live music venues September 13-15, 2011 Austin Convention Center, Austin, Texas 3

4 Differentiate Your Company - NOW IS THE TIME! Establish Your Company As a Leading 4G Supplier Connect - and resonate - with decision makers creating 4G Networks Mobile Network Operators Fixed Carriers Handset Manufacturers Application Providers Venture Capital/Equity Firms Mobile Device Manufacturers Increase Your ROI Before, During, and After the Show By investing in a prominent sponsorship, you increase your visibility, which can only increase your ROI before, during, and after the show. Each increased level of sponsorship offers increased value, including: Company types who will derive the most benefit from this conference include: Mobile Network Operators Fixed Carriers Handset Manufacturers Mobile Internet Device Manufacturers Application Providers Investment Banking/Venture Capital/Private Equity Telecom Network Infrastructure Vendor Network Service Provider/ISP/ILEC/CLEC/WISP/MSO More prominent signage Pre-show advertising Speaking opportunities Additional conference passes for staff and clients Maximized online presence and more. Sponsors benefit from visibility in a massive promotional campaign to prospective conference registrants and exhibit hall visitors. As a sponsor, you can expect increased traffic to your booth. Sponsors are perceived as leaders within their market segments. They also generate good will among 4GWE registrants by adding value and enriching their experience. 4 September 13-15, 2011 Austin Convention Center, Austin Texas

Other 6% The 4GWE Difference Hardware and Software Industry 20% Manufacturer 4% Manufacturing/Software Developer 4% Reseller/Retailer/Wholesaler/VAR/VAD 4% Developer 2% Interconnect 1% Consulting 3%

Transportation/Travel/Recreation/Entertainment 2% Utilities 2% Real Estate 1% Finance/Banking 1% Insurance 1% Hospitality 1% Healthcare/Medical 1% Other Vertical 5% Government/Non Profit/Trade Assoc.

5 Who Attends 4G Wireless Evolution? Company Type Network Service Provider/Carrier 40% Wireless Carriers 21% Cable 1% Wireline (Telco/RBOC/IXC/Long Distance) 7% Application Service Provider (ASP, CASP) Outsourcing/System Integrator 5% Other 6% The 4GWE Difference Hardware and Software Industry 20% Manufacturer 4% Manufacturing/Software Developer 4% Reseller/Retailer/Wholesaler/VAR/VAD 4% Developer 2% Interconnect 1% Consulting 3% Other 2% Enterprise/General Industry 30% Business Service/Consulting/Consumer Services 8% Wholesale/Distribution/Retail/e-commerce/e-business 5% Government 3% Transportation/Travel/Recreation/Entertainment 2% Utilities 2% Real Estate 1% Finance/Banking 1% Insurance 1% Hospitality 1% Healthcare/Medical 1% Other Vertical 5% Government/Non Profit/Trade Assoc. 10% Job Function Corporate Management 36% CFO, CEO, President, Partner, Other Technical Management 30% Executive IT, Systems Mgmt, Engineering Mgmt Business Management 28% R&D, Product Management and Marketing, Sales, Legal and Financial Other 6% Company Size 1, % % % % % Source: 4GWE Conference, Miami FL, February 2011 September 13-15, 2011 Austin Convention Center, Austin, Texas 5

Collocation with ITEXPO, Offers Greatest Exposure By exhibiting at 4GWE, your company will benefit from the traffic of buyers attending collocated events.

This gives your company access to even more prospects seeking wireless communications technology solutions.

Value of Working with the TMC and Crossfire Media Team The combined TMC/Crossfire Media team has built a community of 100,000+ influential communications professionals.

Participants in these ground-breaking forums were recognized as industry leaders as the technologies reached market maturity. TMC lends expertise in event production, and dominant web presence.

6 Collocation with ITEXPO, Offers Greatest Exposure By exhibiting at 4GWE, your company will benefit from the traffic of buyers attending collocated events. Overlapping technologies and their applications being discussed in conference sessions will bring a wider array of prospects into the ITEXPO exhibit hall. This gives your company access to even more prospects seeking wireless communications technology solutions. This event is an ideal opportunity to meet in person with buyers of technology solutions for a variety of purposes. Value of Working with the TMC and Crossfire Media Team The combined TMC/Crossfire Media team has built a community of 100,000+ influential communications professionals. Crossfire Media has launched technology events focused on trends that drastically change the communications industry. Participants in these ground-breaking forums were recognized as industry leaders as the technologies reached market maturity. TMC lends expertise in event production, and dominant web presence. The 4GWE web portal drives qualified attendees to the 4GWE Conference, while providing sponsors with a strong marketing tool to augment their participation in the face-to-face event. Participation in 4GWE allows you to secure visibility with an audience in the early stages of the 4G decision making process. Companies leading the charge to new technologies are identified early in the evolution cycle - reinforcing the image of your company as a major player. 6 September 13-15, 2011 Austin Convention Center, Austin Texas

7 Diamond Sponsorship Sponsorship Opportunities $30,000 One 4GWE Webinar to complement participation at the event 20x20 Booth in the 4GWE Pavilion Two time opportunity to 4GWE attendees (one pre-show and one post-show) Logo and company name included as Diamond Sponsor in all pre-event communications and promotions Company Name, Logo, and 200-word description on the sponsor page of the event website. 200-word description and Company logo with your listing in the show guide Full page ad in the 4GWE section of the ITEXPO show guide 728x90 Leader board banner ad on the event website from the date of contract through event Daily recognition at each day s kick-off address Company logo on all banners and signage 3-feet wide by 8-feet high sign at the show Company collateral material inserted into all show bags Four Full Conference Passes Four additional passes to invite prospects Gold Sponsorship $12,000 10x10 Booth in the 4GWE Pavilion Logo and company name included as Gold Sponsor in all pre-event communications and promotions Company Name, Logo, and 50-word description on the sponsor page of the event website 50-word description and Company logo with your listing in the show guide Full page ad in the 4GWE section of the ITEXPO show guide 728x90 Leader board Banner ad on the event website from the date of contract through event Company logo on all banners and signage Four Full Conference Passes = booth is reserved CVx Energy CVx Theater CVx Austin Convention Center Austin, TX September 13-15, Platinum Sponsorship $20,000 10x20 Booth in the 4GWE Pavilion Two time opportunity to 4GWE attendees (one pre-show and on post-show) Logo and company name included as Platinum Sponsor in all pre-event communications and promotions Company Name, Logo, and 100-word description on the sponsor page of the event website 100-word description and Company logo with your listing in the show guide Full page ad in the 4GWE section of the ITEXPO show guide 728x90 Leader board Banner ad on the event website from the date of contract through event Company logo on all banners and signage 3-feet wide by 8-feet high sign at the show Company collateral material inserted into all show bags Four Full Conference Passes Two additional passes to invite prospects 4GWE Exhibitor Includes: Exhibit Booth in the 4GWE Pavilion 50-word description and Company logo with your listing in the show guide 728x90 Leader board Banner ad on the event website from the date of contract through event Two Full Conference Passes Cost for a 10x10: $6,000 Cost for a 10x20: $10,000 Cost for a 20x20: $15, Telecom Expense Management M2M Concession Area MSPWorld Business Video 4GWE ENTRANCE GWE Contact: Matthew Gleeson Director of Business Development ext. 145 mgleeson@tmcnet.com September 13-15, 2011 Austin Convention Center, Austin, Texas 7

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