Digital Scavenger Hunt TO UNCOVER OUR MASTERWORKS SEASON

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Prudence Bruce
6 years ago
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1 Digital Scavenger Hunt TO UNCOVER OUR MASTERWORKS SEASON

2 Clue Soundtrack to the mouse s worst nightmare '6.00", '15.00"

3 Answer Mussorgsky: Night on Bald Mountain An arrangement of Modest Mussorgsky s work, Night on Bald Mountain, obtained iconic exposure in the 1940s Walt Disney animated film Fantasia. It was depicted in the first clue in our scavenger hunt with the dark winged demon from the movie. The GPS coordinates referred to Bald Mountain, UT another additional hint at the title of the selection.

Es wurde dem Lehrer des Komponisten Eduard Marzsen gewidmet.

4 Clue Вы должны подобный эта гостевой пианист слишком Dieser Komponist begann sein Werk, für dieses Klavierkonzert im Jahre 1878 und beendete es Es wurde dem Lehrer des Komponisten Eduard Marzsen gewidmet. Uraufgeführt wurde das Stück am 9. November 1881, den Solopart spielte selbst der Komponist. Und wurde sofort ein großer Erfolg.

5 Answer Brahms Piano Concerto No. 2 with guest pianist Yefim Bronfman We teased with an icon of Facebook along with You should LIKE this guest pianist too in Russian to hint at guest pianist Yefim Brontman s heritage. We also liked him on Facebook. On Facebook, a post in German described the piano concerto with a photo of Brahms: This piano concerto was started in 1878 and completed in It is dedicated to the composer s teacher Eduard Marxsen. The premiere was on November 9, 1881, with the composer as soloist, and was an immediate success.

6 Clue + + #newcommission

7 Answer Augusta Read Thomas: EOS world premiere commissioned by Utah Symphony Three photos represented the composer s full name visually. Hashtag #newcommission signified Utah Symphony s commission of her new piece, EOS. The logo for Augusta National Golf Club, the site of the Master s Golf Championship. The photo of reeds represented the composer s middle name, Read. The photo of Thomas Edison led searchers to Thomas, her last name.

I look forward to hearing the entire schedule. Fun.

It will be an exciting season, whether my answers are right or

LOL and OLO What a great way to promote the upcoming season!

It wasn't an easy scavenger hunt but I definitely enjoyed

8 Good job, all! This turned out well. Based on this, is going to a great year. I look forward to hearing the entire schedule. Fun. I learned along the way. It will be an exciting season, whether my answers are right or wrong. LOL and OLO What a great way to promote the upcoming season! So much fun! Thank you! It wasn't an easy scavenger hunt but I definitely enjoyed figuring out answers and learned a lot more about composers and classical pieces. Very excited about season of Utah Symphony! Keep up the good work! I really enjoyed this contest. I almost think some of the clues could have been a little tougher! ;)

9 Results Total entries: 114 Entries with perfect scores: 5 Avg. number of correct answers: 5

10 Media Press Conference TO ANNOUNCE OUR MIGHTY 5 TOUR TO SOUTHERN UTAH

Objective Our objective was to garner media attention for the public announcement the Utah Symphony's Mighty 5 Tour to southern Utah, where the

11 Objective Our objective was to garner media attention for the public announcement the Utah Symphony's Mighty 5 Tour to southern Utah, where the full orchestra will perform four free outdoor concerts against the backdrop of Utah's five national parks -- collectively known as "The Mighty 5".

12 Invitation Create a compelling media invitation that enticed media to attend the press conference but didn t give away what the announcement was about

13 Venue Find an unexpected venue to host the announcement that reflected the nature of our tour

contained an entertaining hook with visuals, audio and other elements

14 Agenda Build an event day agenda that factored in a number of key voices for media to present a multifaceted full story and that also contained an entertaining hook with visuals, audio and other elements that would play well to rebroadcast on television, radio and print photos.

15 Staging Stage the event with appropriate visuals and flow of traffic to maximize the message that our Mighty 5 Tour was in partnership with the Utah Office of Tourism against the backdrop of Utah s five national parks.

16 Execution We partnered with a well known indoor climbing gym to host the event. A reed trio from the orchestra performed as professional climbers put on a demonstration as our key speakers presented the tour and recognized sponsors to a packed audience of media and donors.

19 Results Media values: $50,000+ Viewership: 255,000+ Overall investment: $1,500

MARKETING BRAINSTORMING PROMPT

MARKETING BRAINSTORMING PROMPT The following are meant as guidelines for creating the marketing plan for your production of THE KING AND I, based on show themes. We encourage you to let this spark your