REALITY IS A MATTER OF PERCEPTION

Transcription

1 REALITY IS A MATTER OF PERCEPTION

2 01 PSY Group Leaders in Intelligence and Influence We know that individuals, corporations, governments and others face a multitude of challenges in today s rapidly shifting environment and need a strong competitive advantage to stay ahead of the pack. PSY offers comprehensive, creative and proprietary solutions that integrate cutting-edge intelligence capabilities and our unique influence expertise to tackle the most complex and diverse challenges faced by our clients. Cutting Edge Intelligence Capabilities Unique Influence Expertise Creative Solutions to the Most Complex Problems + =

3 02 PSY has vast experience across a broad range of sectors, including corporate due diligence, litigation support, technology, telecommunications, finance, infrastructure, transportation, industry, and government relations. PSY s diverse set of capabilities enables us to offer our clients a broad portfolio of value-added intelligence, influence and security services leading to unparalleled results, while maintaining full compliance with the laws of the countries in which we operate. These services include: Intelligence Influence Security Financial intelligence Online reputation management Training Cyber intelligence Offline campaigns Security services Litigation support Online campaigns Consulting services Deep due diligence Honey traps Platforms and systems Targeting & monitoring Dedicated activities Technological solutions Intelligence Collection PSY s proprietary methods of intelligence collection form the cornerstone to all of our operational activities. Backed by decades of combined experience in a broad spectrum of professional disciplines, PSY applies a unique methodology to gathering intelligence that is comprehensive and game changing, while maintaining full legal compliance and oversight. PSY exercises a multi-level approach to intelligence collection:

4 03 Level 01 Level 02 Level 03 Base Open social platforms & sources, web, databases Cyber Ops Restricted social platforms, entity-driven Humint Ops physical realm ( boots on the ground ) Automated Collection & Monitoring Capabilities Level 1 Base information. PSY collects and reviews all open source information that is relevant and available on the web to identify, define and map the playing field. This base information serves as a launch pad for the more advanced stages of gathering intelligence. Level 2 Cyber operations. PSY employs its cyber expertise and a wide range of proven operational techniques that use Internet websites and social media platforms to obtain needed information from verified sources. Level 3 Human intelligence. As needed, PSY may rely on its decades of collective experience to employ covert and legal techniques and tactics in the physical world. Maintaining full security and discretion, PSY engages in dedicated real world operations that are tailored to gain lawful access to required information on behalf of its clients. Intelligence Research and Analysis PSY combines leading intelligence research and analytical skills with a broad range of value-added expertise that extend far beyond the traditional academic, think tank model. PSY s interdisciplinary research and analysis capabilities extend to a variety of arenas: corporate and financial due diligence; litigation support; cyber intelligence; private investigations; political campaigns; art investigation and many others.

5 04 Influence Campaigns PSY s proprietary influence campaigns combine unique, actionable intelligence obtained through a variety of sources with a broad range of expertise in the areas of advertising and media, public relations, guerilla marketing, online reputation management, search engine optimization and more. PSY uses this gathered intelligence and broad expertise to build highly effective, targeted, online and offline campaigns. These campaigns leverage third party influencers to deliver and promote key messages, sway opinion and emphasize (or de-emphasize) issues of relevance to our clients. PSY s covert capabilities enable targeted audiences to be impacted and influenced by credible, trusted third parties and online avatars and platforms that maintain client privacy and discretion and operate within the law. Influence Campaign Campaign Strategy Main message Target audience Platform Intelligence Based Campaign Components Covert Approach Level 1 OSINT + Social media Online Avatars Level 2 Cyber activity Offline IP Level 3 Dedicated activity Influencers Platforms Campaign Strategy General public Target segments Decision makers

6 05 Online Reputation Management We have unparalleled experience in managing online reputation. Through a structured, proven multiphase process, we can create and modify the manner in which our clients are perceived and portrayed online. We are also able to enhance the impact of our ORM activities through our covert, complementary influence capabilities. Analyze Devise Build Optimize Flood Protect Search Engine Optimization We live in an online world. The importance of high rankings in the world s top online search engines has never been greater. PSY s experts in search engine optimization (SEO) will work to ensure that your online assets receive the priority rankings you need to achieve your personal or business goals. Deep Web & Darknet Capabilities As part of our comprehensive cyber-intelligence and value-added expertise, PSY maintains strong operating capabilities within the Deep Web and Darknet (often referred to as the Dark Side of the Internet). As a meeting place and market for a variety of illegal activities (hacking, counterfeiting, terrorism), the Darknet requires special skills to access, navigate and operate within while maintaining full legal compliance. PSY s capabilities include: Monitor activities Connect with targets Push content / messages to target audience Link analysis Extract intelligence

7 06 Technology and Security PSY s professional staff are recognized experts in a range of technologies (IT and telecom) and security matters (cyber and physical). PSY has amassed broad experience in planning, deploying and using the most cutting-edge civilian and military technological solutions. PSY s thorough understanding of various technologies and our range of solutions provide significant added value to many of our clients existing systems and methods, thereby enhancing the ability to achieve desired goals and targets. About PSY PSY is a global leader in comprehensive and customized intelligence and influence activities. PSY is managed by an elite group of high-ranking officers from one of the world s most renowned intelligence agencies Highly skilled in operating in complex and challenging environments, PSY s intelligence team has a proven track record in information gathering, analysis, research, special intelligence operations and state-of-the-art technology in the cyber and physical domains. PSY s influence team is comprised of multilingual experts who specialize in promotion, campaign, advertising, online reputation management, search engine optimization, guerilla marketing and more. PSY s external relations team has decades of experience interfacing with the highest levels of corporate decision makers and government officials. PSY delivers unique, unparalleled results to its clients while exercising the highest degree of professionalism, legality and discretion.

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