PROJECT LIGHT AGENCY: : Our philosophy
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- Clarence Harvey
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2 PROJECT LIGHT AGENCY: : Our philosophy We believe in music We believe artists are storytellers who experience the world through a different lens. They are in search of the right words and sounds to share their story in the hope that people might relate to their music. They use their voices to connect people together and create a bond with their fans, a connection that simply cannot be put into words. We all seek to make a difference Project Light is a digital agency that wants to help you make a difference through your art. We live in the digital age where everything is in constant evolution and even if the competition is getting a little fiercer, we believe it shouldn t affect the image you want to project. Your vision is the driving force of our work; we want to bring out the best in you and build creative campaigns that will inspire and resonate with your audience.
3 We walk you step by step through the digital world Playlists Pitching We work with official and independent curators to get your music heard across the globe Our mission is to get your music heard by the right people. We pitch your music to official curators (Spotify, Deezer) and influencers and get your song featured on playlists around the world. Digital Strategy Consulting We build a strong and personalized strategy for all your social media sites. We aim to help you create engaging content that carries your message. We will guide you in the process of building your presence on all your social media sites. Every social media platform has its own language, people communicate differently on each site, therefore we will follow their guidelines and adapt our strategy to their unique characteristics. Digital PR We will work closely together to tailor the right PR campaign for you and your project. We invest time in analyzing your audience and the blogs we target. Every online PR campaign is different and we make sure each of them has its own writing tone that reflects your identity. We design press kits as well as HTML s to interact with online media.
4 Interact with your audience. Inspire them We believe that success isn t an end to be reached but an on-going process. We are ready to take on this journey with you and help you to grow through your art. We care about your message and we want to impact as many people s lives as possible with your music. We create We plan We develop Your vision is the guiding force of the creative process We discuss the most suitable strategies to promote your project whilst making sure every aspect of the campaign matches your expectations and vision. We believe it is important to see the big picture We plan every step of your campaign to ensure we are not overlooking any details. We keep setting a time frame for our goals in order to measure the progress that we accomplish together. Success is gained over time We regularly review and adapt our approaches. Our core values are driven by the will to inspire. We will keep developing creative initiatives to empower you to tell your story.
5 Charlotte Gomes, CEO of Project Light Agency. People say actions speak louder than words. Although Charlotte Gomes is definitely one to keep her word integrity and honour being part of her core values, she built her career around three actions, learn - listen - inspire, three leitmotivs that guide her on a daily basis. Born in France, this life and travel siast is as passionate about her work than she is about music, her first enthulove. Ambitious but never thirsty except for knowledge, she is moving with a purpose. Founder of Project Light Agency, the digital strategy architect yearns to impact culture with positivity while working hand in hand with international artists she truly believes in. Read more on Meet the founder START OF MY WORK AS A FREELANCE CREATION OF PROJECT LIGHT AGENCY OVER 35 CLIENTS SINCE ITS CREATION WE RE WORKING WITH OVER 25 COUNTRIES
6 Our latest clients
7 "Charlotte is Heaven sent Truly passionate about music, stories and helping artists. Project Light Agency ran the campaign for my debut single. I saw results the very day that the campaign launched. Charlotte built a very strong foundation on which I can continue building the rest of my career as an independent artist. FRANCOIS KLARK, UNIVERSAL MUSIC AWARD WINNER
8 Our case studies: : LIZ LOKRE LIZ LOKRE is a singer/songwriter and multi instrumentalist from Toronto. For the past few years, LIZ has been honing in on her unique sound with producer and guitarist Adrian X (Drake, The Weeknd, Kylie Minogue.) Together they have created a sound that speaks to LIZ s message an reason for singing; to unify and uplift her listeners. With over 200,000 spins the release of her recent single Buh Bye is a calling card for this new artist, one whose own ascent is clearly on the path ahead of her Present Soul Pop from Toronto, Canada. Two full PR campaigns: for her debut single Rise Up! (2016) and Buh Bye (2017) We secured over 185 reviews/ features on blogs over the world throughout both campaigns including: CBC Music, The Huffington Post, AXS, Respect Magazine, Aplus, Newsickmusic, Celebmix, Singersroom... We promoted 3 tracks on Spotify: Rise Up! 206K streams Buh Bye 271K streams Believe (Christmas single) 177K streams Placements on: New Music Friday - Pop All Day - Viral Hits - Canadian Pop (Spotify Canada) but also playlists curated by Spotify Netherlands, Japan, Taiwan, Brazil, Spain, Danemark...
9 Our case studies: : Titus Makin Titus Makin is a pop artist, songwriter, and actor from Sierra Vista, Arizona. Titus has always had an equal passion for acting and music which led him to self-release his own material. Titus has worked with multiple music and acting industry professionals due to his time on Fox s hit show Glee, and tour engagements related to Glee: Live. Titus has also starred in CW s Star-Crossed and hit shows such as Pretty Little Liars, and Grey s Anatomy among others. Titus is currently playing character Caleb Matthews, a musician, on Hulu s The Path Present Pop from Los Angeles, USA Full PR campaign (1 month) to promote Ropes (music video) and Good Love with a Spotify/Deezer playlists push We secured over 75 reviews/ features on blogs over the world including: Pop Dust, Pop Wrapped, AXS, The Huffington Post, Celebmix, We Are Going Solo...
10 Our case studies: : KUIZZ KUIZZ is an artist, songwriter and producer from Kuala Lumpur, Malaysia. He has worked with multiple award winning artists such as Canadian Juno Award Winners; Mia Martina, Danny Fernandes & Kristinia Debarge to name a few. Now after years of songwriting and producing for others, KUIZZ has decided to break-out and pursue an a solo career. In September of 2016, KUIZZ debuted his very first self produced and written EP Till The End which consisted of 6 tracks and garnered attention from media and pop music fans alike Present Pop from Kuala Lumpur, Malaysia Two Flash PR campaigns (25 placements each) for his single Uncool and Silences (feat. Haneri) including: The Huffington Post, BuzzFeed, Celebmix, Lost Culture, LA on lock.. We promoted 3 tracks on Spotify: Silences 1 million streams Away 103K streams Uncool 124K streams Placements on: Fresh Finds, Discover Weekly, New Music Friday playlists and playlists curated by Spotify Spain and Asia. After reaching 1 million streams, KUIZZ got to meet and collaborate with David Foster (contest with Spotify Asia)
11 "Charlotte is one of the best professionals I have ever worked with. When I was looking for a PR agency to promote my first single, it was important to me to find someone who was genuinely interested in my music. Not only was Charlotte interested but she was so enthusiastic about it! I would highly recommend Project Light to any artist as Charlotte is such a creative, resourceful and passionate person to work with. JULIA CARLUCCI - POP SOUL SINGER/SONGWRITER
12 Playlists Pitching: Our case results studies with (Spotify) DANI ROBERT - CLOUDS (DEBUT SINGLE) 395K PLAYS FEATURED ON: NEW MUSIC FRIDAY PLAYLISTS IN 11 COUNTRIES #29 IN THE CANADIAN CHARTS KATIE BUXTON - YOU FLEW 320K PLAYS FEATURED ON: NEW MUSIC FRIDAY PLAYLISTS IN 5 COUNTRIES AND PLAY- LISTS CURATED BY TAIWAN AND USA #35 IN THE INDONESIAN CHARTS TAYLOR NOELLE - I FALL 530K PLAYS FEATURED ON:PLAYLISTS CURATED BY SPOTIFY UK CANADA, JAPAN, GER- MANY, MEXICO AND ALSO STARBUCKS. #48 IN THE MEXICAN CHARTS JOHN ADAMS THINGS THAT MAKE YOU BEAUTIFUL 275K PLAYS FEATURED ON: NEW MUSIC FRIDAY PLAYLISTS IN 4 COUNTRIES #41 IN THE FILIPINO CHARTS HANERI - BURNING UP 175K PLAYS FEATURED ON: NEW MUSIC FRIDAY PLAYLISTS IN 11 COUNTRIES AND PLAY- LISTS BY NORWAY & DENMARK #12 IN THE SINGAPOREAN CHARTS THE KEYMAKERS GOOD FOR YOU 460K PLAYS FEATURED ON:PLAYLISTS CURATED BY SPOTIFY CANADA, NL, SPAIN #25 IN THE CANADIAN CHARTS JAMES ROBB FEAT. EFF RAPS NO SLEEP 126K PLAYS FEATURED ON : PLAYLISTS CURATED BY SPOTIFY GERMANY, TAIWAN, USA, AUSTRALIA. DINACHI FRESH LOVE 103K PLAYS FEATURED ON : 3 PLAYLISTS CURATED BY SPOTIFY TAIWAN BUT ALSO PLAY- LISTS BY SPOTIFY JAPAN & SPAIN. BIANCA ROSE NO FEAR HERE 328K PLAYS FEATURED ON : PLAYLISTS CURATED BY SPOTIFY SPAIN, GERMANY, JAPAN. RESULTS - JANUARY 2018
13 Playlists Pitching: Our case results studies with (Spotify) JULIA CARLUCCI I FEEL IT COMING (COVER) 213K PLAYS FEATURED ON A PLAYLIST CURATED BY SPOTIFY JAPAN, 20 COVERS PLAYLISTS, GOT PICKED UP BY DISCOVER WEEKLY. HYLEEN - LOOKING AT 20K PLAYS FEATURED ON: NEW MUSIC FRIDAY ITALIA, SPOTIFY JAPAN, PLAYLISTS CURATED BY BLOGS SUCH AS EARMILK. #50 IN THE ITALIAN CHARTS EMAÉ - BETTER 157K PLAYS FEATURED ON NEW MUSIC FRIDAY INDONESIA AND NUMEROUS PLAYLISTS CURATED BY JAPAN & TAIWAN. #38 IN THE FILIPINO CHARTS JULES RENDELL - OLD FRIEND 68K PLAYS FEATURED ON A PLAYLIST CURATED BY SPOTIFY TAIWAN, TOPSIFY, NUMEROUS INDEPENDENT PLAYLISTS, GOT PICKED UP BY RELEASE RADAR. CAROUSEL - PORCELAIN 76K PLAYS FEATURED ON A PLAYLIST CURATED BY SPOTIFY UK AND JAPAN, INDEPENDENT PLAYLISTS, GOT PICKED UP BY RELEASE RADAR. SHARLENE-MONIQUE YOU 74K PLAYS FEATURED ON A PLAYLIST CURATED BY SPOTIFY SPAIN, FILTR AND NUMEROUS INDEPENDENT PLAYLISTS. FRANCOIS KLARK - SPACEMAN 102K PLAYS FEATURED ON : PLAYLISTS CURATED BY SPOTIFY CANADA, JAPAN, SPAIN. GOT PICKED UP BY DISCOVER WEEKLY. LIZ LOKRE BUH BYE 276K PLAYS FEATURED ON PLAYLISTS CURATED BY SPOTIFY CANADA, JAPAN, SPAIN, NL, DANMARK, INDONESIA. BRITTANY PFANTZ PUSH PULL 38K PLAYS FEATURED ON : PLAYLISTS CURATED BY SPOTIFY JAPAN, INDIE PLAYLISTS, GOT PICKED UP BY DISCOVER WEEKLY. RESULTS - JANUARY 2018
14 Playlists Pitching: Our case results studies with Spotify (Deezer) FRANCOIS KLARK - SPACEMAN Featured on playlists curated by Deezer UK and Deezer Brazil. TITUS MAKIN - GOOD LOVE Featured on playlists curated by Deezer France, UK, Italy, Spain, Netherlands
15 THANK YOU!
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