INTERNET OF THINGS WINNING FORMULA. Rami Avidan Managing Director, Tele2 IoT

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1 INTERNET OF THINGS WINNING FORMULA Rami Avidan Managing Director, Tele2 IoT

2 WHO are we

3 Tele2 at a Glance 9+1 Countries* 2.83 Net sales EUR billion 0.62 EBITDA EUR billion 14.4 Million customers 6,400 Employees *Sweden, the Netherlands, Kazakhstan, Croatia, Lithuania, Latvia, Estonia, Austria, Germany, + IoT.

4 Tele2 s Way2Win Vision We will be champions of customer value in everything we do Mission We are challengers, fast-movers and will always offer our customers what they need for less Where we play How we win Mobile access Our current footprint Residential and Business IoT Focused Technology Choices Value Champion Step-Change Productivity Winning People & Culture Responsible Challenger The Tele2 Way 4

5 Tele2 IoT A global set-up with an initial focus on Europe 100+ experts 300+ customers 400+ operators 100+ partners Devices in 166 countries

6 Internet of Things is about enabling automated, informed, real-time decision making Control Analysis Action DATA Energy Agriculture Infrastructure Security Healthcare Ecology Transportation Utilities

What are the biggest barriers to start embracing IoT At IoT Talks, we asked what the biggest barriers to start embracing IoT were. Finance Technology 1% 0.

7 What are the biggest barriers to start embracing IoT At IoT Talks, we asked what the biggest barriers to start embracing IoT were. Finance Technology 1% 0.5% Stockholm Financial Technology Lack of strategy Lack of competence 28% 67% Lack of strategy others 3.5% Lack of competence Other Finance 3.5% Utrecht Technology 3.5% Lack of strategy 66% Lack of competence 18% others 9%

8 IOT IS A STRATEGIC DECISION

9 On the journey towards IoT what why results

10 What is the IoT winning formula?

11 #1 INTERNAL HERO #2. #3.

12 ESAB FILM

13 Esab What? Connected welding machines. Why connected via Tele2? Monitor operating status of welding machine Enable new charging model for customers (from selling a product to a service)

14 #1 INTERNAL HERO #2 Management buy-in #3.

15 strategic initiatives need top management buy-in The Internal Hero has to be a Project Manager Politician Change Management Business Development Top Management Key Stakeholders

16 #1 INTERNAL HERO #2 Management buy-in #3 longevity

17 Think big, start small, scale fast Value Creation Long-term Investment Scalability Flexibility Crawl Walk Run

18 Why tele2 iot

19 Tele2 IoT Way to Win Vision Tele2 IoT is one of the best IoT orchestrators globally Mission To provide a competitive IoT offering to customers and partners, applying a flexible, scalable and passionate approach Where we play IoT How we win Value Added Services enabled by IoT Connectivity We are a global player, with initial focus on Europe B2B (B2B2B) (B2B2B2C) Future-proof Technology Innovation Value Champion Tele2 IoT Success Factory World Class Operations The Tele2 Way

20 Go to Market Orchestration Tele2 IoT Way to Win Vision Tele2 IoT is one of the best IoT orchestrators globally G o t o M a r k e t O rc h e

Professional services Trial kits & Proof of concept Business intelligence & Reporting Partnerships Value Added Services Optimize Develop Scalability Network coverage, performance and redundancy

21 Professional services Trial kits & Proof of concept Business intelligence & Reporting Partnerships Value Added Services Optimize Develop Scalability Network coverage, performance and redundancy Operate Business Tele2 Adviser IoT Deploy Network privacy & Risk management Cost control & Price predictability Automated subscription & SIM life cycle management Support & Troubleshooting IoT logistics supply chain

22 We don t do hardware We don t do verticals

23 Partnerships is the only way to go

24 Partnerships benefit the customer Reduces the complexity Shortens time to market Improves quality of service Risk Mitigation + Increased ROI

25 Tele2 IoT Way to Win Vision Tele2 IoT is one of the best IoT orchestrators globally Go to Market Orchestration Data Orchestration

26 We just love iot + Kombridge now a Tele2 IoT company

27 Tele2 secure Connect Tele2 things A Secure industrial communication cloud platform that a simple, reliable and secure cloud service which allows you to Connects distant sites and clients with high security Remotely monitor and control your connected equipment Lets you use your own applications Via the web, smartphone apps, or your own business systems Reduces your cost for network maintenance Wherever you are, without costly investments in server infrastructure.

28 +

29 The Power of Telecom batteries Reserve energy when power fails Used widely in mobile networks and data centers Crucial in areas with unreliable power grids Quality matters, even for commodities Health checks necessary, but costly Replaced too late or too early

30 NorthStar s challenge Remote monitoring globally From commodity to higher values Improved battery ROI Smart Batteries need smart partners

31 The solution Powered by IoT Orchestrator Product Cloud Home for data Security Analysis Connectivity options Short time to market

32 The arcitechture Gateway Cloud Power system Monitoring & Configuration in ACE Central Smart battery Status check & Installation in ACE site

33 To wrap Iot up

34 Iot is a strategic decision Partnership is the only way to go think big, Start small, scale fast

35 TELE2 MAKES IOT HAPPEN

36 RAMI AVIDAN Managing Director, Tele2 IoT

The Importance of Connectivity in the IoT Roadmap End-User Sentiment Towards IoT Connectivity. An IDC InfoBrief, Sponsored by February 2018

The Importance of Connectivity in the IoT Roadmap End-User Sentiment Towards IoT Connectivity An IDC InfoBrief, Sponsored by February 2018 IDC s IoT Definition IDC defines IoT as a network of networks