VISUAL CHARTER SCREEN BRUSSELS
|
|
- Priscilla Fields
- 5 years ago
- Views:
Transcription
1 VISUAL CHARTER SCREEN BRUSSELS
2 CONTENT P.03 LOGO AND ITS BUFFER ZONE P.04 APPLYING THE LOGO ON A BACKGROUND P.05 MONOCHROME LOGO P.06 DON TS P.07 MAIN FONTS P.08 SECONDARY FONTS P.09 MAIN COLOURS P.10 SQUARE LOGO AND ITS BUFFER ZONE P.11 MONOCHROME SQUARE LOGO P.12 EXAMPLE OF INTEGRATION OF THE RECTANGULAR LOGO P.13 EXAMPLE OF INTEGRATION OF THE SQUARE LOGO P.14 EXAMPLE OF ANNOUNCEMENT P.16 BUSINESS CARD TEMPLATE P.17 LETTERHEAD TEMPLATE P.18 PARTNER LOGO AND ITS BUFFER ZONE P.19 MONOCHROME PARTNER LOGO P.20 PARTNER LOGO EXAMPLE OF INTEGRATION P.21 PARTNER LOGO EXAMPLE OF INTEGRATION P.22 PARTNER LOGO AS SPONSOR P.24 LOGO «BUSINESS» AND ITS BUFFER ZONE P.26 LOGO «CLUSTER» AND ITS BUFFER ZONE P.28 LOGO «FILM COMMISSION» AND ITS BUFFER ZONE P.30 LOGO «FUND» AND ITS BUFFER ZONE P.15 MAIN COLOURS FOR ANNOUNCEMENTS P.02
3 LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.03
4 APPLYING THE LOGO ON A BACKGROUND The screen.brussels umbrella logo, in blue and grey, with the baseline the regional audiovisual solution, is the main logo. This logo should preferably be placed on a white background. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. To do this, the logo must be applied in monochrome mode (see Page 5). P.04
5 MONOCHROME LOGO The screen.brussels logo should preferably be placed on a white background. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. These backgrounds may be the white, black or blue from the main colours (see main colours) or the neutral part of a picture (sky, wall, table, ground, etc.). P.05
6 DON TS To ensure consistency, the screen.brussels logo is subject to strict rules that must be applied in all communication media. The logo may not be deformed under any circumstances. The logo colour may not be modified, even partially. The font size, thickness, type case or style may not be changed. The logo colour may not be modified. The hologram must be left-aligned. The colour logo may not be applied on any excessively dark part of a photo. The black logo may not be applied on any dark surface. The logo may not be applied on any clear part of a photo. The white logo may not be applied on any clear surface. P.06
7 MAIN FONTS The main fonts must be used on all communication from screen.brussels, for posters, covers, headlines, etc. This font can be used in a powerful way, as a complement to the logo. The use of this typographic universe is essential for the visual consistency of all communication media. MERKURY BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MIJA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz P.07
8 SECONDARY FONTS Less condensed and more readable, the secondary fonts extend the range of visual possibilities on communication media, while still remaining consistent. OPEN SANS ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz VARELA ROUND ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz P.08
9 MAIN COLOURS BLUE, GREY, BLACK AND WHITE are the visual identity colours of screen.brussels, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 100 % MAGENTA : 85 % JAUNE : 0 % NOIR : 5 % ROUGE : 10R VERT : 0V BLEU : 190B HEXA : 0900BD CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 HEXA : CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 HEXA : FFFFFF P.09
10 SQUARE LOGO AND ITS BUFFER ZONE The screen.brussels logo should preferably be placed on a white background. It is to be used in graphic cases, such as sponsorships or for a collaboration. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. To do this, the logo must be applied in monochrome mode (see Page 11). P.10
11 MONOCHROME SQUARE LOGO The screen.brussels logo should preferably be placed on a white background. It may also be placed on other types of backgrounds, on the condition that its readability is not affected. These backgrounds may be the white, black or blue from the main colours (see main colours) or the neutral part of a picture (sky, wall, table, ground, etc.). P.11
12 EXAMPLE OF INTEGRATION OF THE RECTANGULAR LOGO The screen.brussels logo should preferably be applied in its rectangular form. It is used in conventional and vertical graphic compositions. P.12
13 EXAMPLE OF INTEGRATION OF THE SQUARE LOGO The screen.brussels logo shall be applied in square form when it is placed in the corner of a graphic composition or in a space of limited width or height that makes using the rectangular version impossible. P.13
14 EXAMPLE OF ANNOUNCEMENT Announcements from screen.brussels should preferably be designed on a blue background. It is fundamental to maintain a visual rhythm to texts, in order to ensure that white is highlighted for important messages and information. P.14
15 MAIN COLOURS FOR ANNOUNCEMENTS BLUE, LAVENDER BLUE AND WHITE are the visual identity colours for screen.brussels announcements during their creation. To highlight information associated with screen.brussels, it is important to minimise the number of colours used as much as possible. CYAN : 100 % MAGENTA : 85 % JAUNE : 0 % NOIR : 5 % ROUGE : 10R VERT : 0V BLEU : 190B HEXA : 0900BD CYAN : 30 % MAGENTA : 30 % JAUNE : 0 % NOIR : 0 % ROUGE : 177 VERT : 159 BLEU : 204 HEXA : BCB5D7 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 HEXA : FFFFFF P.15
16 BUSINESS CARD TEMPLATE Business cards for screen.brussels must always be printed on 350 g paper with rounded corners reminiscent of the hologram form of the logo. The front of the card must always be blue, integrating the screen.brussels logo in white monochrome. On the back, the entity name must always be in its main colour. P.16
17 LETTERHEAD TEMPLATE The screen.brussels letterhead should preferably be placed on a white background. Composition should be classic and clean, in accordance with the template presented here. P.17
18 PARTNER LOGO AND ITS BUFFER ZONE The partner logo is used on all occasions and on any format type when screen.brussels is involved as a partner. For example, film and video credits, events, print/digital communication (non-exhaustive list). P.18
19 MONOCHROME PARTNER LOGO The screen.brussels logo should preferably be applied in white monochrome in accordance with the template presented here, even when it is applied in credits against a black or dark background. On a white or light-coloured background, the screen.brussels logo for credits should preferably be applied in black monochrome. P.19
20 PARTNER LOGO EXAMPLE OF INTEGRATION If the screen.brussels logo is used in film or video credits, it is integrated by centring it in the middle of the screen and by retaining a 1:3 width ratio. Ratio 16:9 P.20
21 PARTNER LOGO EXAMPLE OF INTEGRATION If the screen.brussels logo is integrated in film or video credits along with other logos, it is integrated on two lines in proportion to the other logos. Ratio 16:9 P.21
22 PARTNER LOGO AS SPONSOR If screen.brussels logo is integrated as one of the main sponsors, the minimum logo size (including buffer zone) shall correspond to one-sixth of the width of the poster If screen.brussels logo is integrated as one of several sponsors, its buffer zone must be respected. P.22
23 APPENDIX The screen.brussels umbrella logo comes in four versions as a function of the different departments of the screen.brussels brand. The same rules of use shall apply to all these logo versions.
24 LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.24
25 MAIN COLOURS YELLOW, GREY, BLACK AND WHITE are the visual identity colours of the screen.brussels business, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 25 % MAGENTA : 5 % JAUNE : 100 % NOIR : 0 % ROUGE : 194 VERT : 214 BLEU : 13 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.25
26 LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.26
27 MAIN COLOURS BLUE, GREY, BLACK AND WHITE are the visual identity colours of screen.brussels cluster, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 100 % MAGENTA : 0 % JAUNE : 0 % NOIR : 30 % ROUGE : 0 VERT : 112 BLEU : 139 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.27
28 LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.28
29 MAIN COLOURS GREEN, GREY, BLACK AND WHITE are the visual identity colours of the screen.brussels film commission, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 100 % MAGENTA : 0 % JAUNE : 100 % NOIR : 30 % ROUGE : 0 VERT : 95 BLEU : 39 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.29
30 LOGO AND ITS BUFFER ZONE Buffer zone b is intended to protect the logo from all visual disturbances. This buffer zone is determined by the font height of brussels. P.30
31 MAIN COLOURS RED, GREY, BLACK AND WHITE are the visual identity colours of the screen.brussels fund, but all documents must use them in small amounts or only exceptionally in order to highlight important information associated with screen.brussels. CYAN : 0 % MAGENTA : 100 % JAUNE : 70 % NOIR : 30 % ROUGE : 175 VERT : 0 BLEU : 27 CYAN : 49 % MAGENTA : 40 % JAUNE : 32 % NOIR : 1 % ROUGE : 148R VERT : 148V BLEU : 153B HEXA : CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 100 % ROUGE : 0 VERT : 0 BLEU : 0 CYAN : 0 % MAGENTA : 0 % JAUNE : 0 % NOIR : 0 % ROUGE : 255 VERT : 255 BLEU : 255 P.31
32 CONTACT For any questions pertaining to this charter and to its application, please contact: Julien Schreiber Communications Manager +32 (0) screen.brussels By Tof Agency 16 july 2017
Graphic standards for the Electric Circuit logo
Graphic standards for the Electric Circuit logo January 2017 Official logo versions and colors The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may
More informationone M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationLOGO MANUAL. Definition of the basic use of the logo
LOGO MANUAL Definition of the basic use of the logo INTRODUCTION The KELLYS Logo Manual is a document that sets forth the basic rules for the use of the graphic elements of the KELLYS BICYCLES logo and
More informationFACILITYLINK CORPORATE IDENTITY MANUAL
FACILITYLINK CORPORATE IDENTITY MANUAL Table of Contents Page 2 of 47 Introduction 3 Corporate Design Elements 7 Corporate Design Application 25 Logo Application for Subsidised Activities 44 Table of Contents
More informationv CORPORATE GUIDELINES
1. CORPORATE GUIDELINES Primary colours for print Colours to be used across print platforms globally. Pantone Orange 172 SPOT PREFERRED PRINT OPTION CMYK Orange 4 COLOUR SECONDARY PRINT OPTION C0/M6/Y100/K0
More informationBASIC MANUAL OF CEPSA IDENTITY
BASIC MANUAL OF CEPSA IDENTITY April 2018 Cepsa Basic Identity Manual Welcome This manual contains all the elements that make up the Cepsa identity. This manual contains all the elements that make up the
More informationCORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo
CORPORATE VISUAL IDENTITY GUIDELINES for the use of the OAAS Logo ONTARIO ASSOCIATION OF AGRICULTURAL SOCIETIES September 2017 Introduction Our branding is more than a name and a logo. Our branding is
More informationVersion 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationGraphic Identity Manual MARKETING DEPARTMENT
Graphic Identity Manual MARKETING DEPARTMENT Introduction The success of the Westfield State graphic identity depends on the consistent use of communications materials by everyone involved with the university.
More informationCONTENTS CREST CREST COLOUR PALETTE TIPOGRAFHY PARTNER ARCHITECTURE IMAGERY
BOOK 2015.16 The VCF crest is both a symbol of the football club and the City of Valencia. Instantly recognisable it is a powerful representation of our identity and it should be treated with respect.
More informationbrand guidelines march 2013
brand guidelines march 2013 1 1 about these guidelines This document focuses specifically on the guidelines for using the Acal BFi logo. It covers practical details like how to choose the correct logo
More informationCisco College Style Guide
Cisco College Style Guide Cisco College is a leading provider of education in West Central Texas and presenting a consistent brand and image is imperative to the organization s continued success. In today
More informationBRAND GUIDELINES
BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and
More informationAUCA Standard Graphic Identity Manual
AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications
More informationINTRODUCTION TO THE LOGOS AND BRAND
Brand and Style Guide July 2010 INTRODUCTION TO THE LOGOS AND BRAND The City of Film brand has been developed to reflect the Mission, Vision, values, key messages and organisational strategy of Bradford
More informationBrand Guidelines 2018
Contents Logotype 03 Space required of logotype 04 Logo variants 05 Incorrect use of logotype 06 Brand colours 07 Typefaces 08 Additional graphic elements 09 Supporting logo for EHNS countries 10 Logotype
More informationFranklin Regional School District LOGO & BRAND IDENTITY GUIDELINES
Franklin Regional School District LOGO & BRAND IDENTITY GUIDELINES Revised June 2017 1 Franklin Regional School District Logo Specifics Franklin Regional School District Logo & Branding Identity Guidelines
More informationSUSTAINABLE DEVELOPMENT GOALS
SUSTAINABLE DEVELOPMENT GOALS Guidelines for the use of the SDG logo, including the colour wheel, and 17 icons. UNITED NATIONS DEPARTMENT OF GLOBAL COMMUNICATIONS January 2019 Effective 1 January 2018,
More informationDESIGN & BRAND Guidelines
DESIGN & BRAND Guidelines TABLE OF CONTENTS This document provides guidelines to ensure the correct use of the Belgian Development Cooperation visual identity. A correct and consistent implementation conveys
More informationAppendix 01: Logo Usage. Brand Identity Guidelines 2015
Appendix 01: Logo Usage Brand Identity Guidelines 2015 Our logos and their uses Arts Council corporate logo Arts Council exceptional use and partnership logo Grant award logo Arts Council corporate logo
More informationPartner Brand Guidelines October 2017
Partner Brand Guidelines October 2017 Brand Expression From the Magnificent Mile to Route 66, Illinois offers a wide variety of travel experiences. The unifying force behind these experiences is our Illinois
More informationGraphic identity Manual MoraVia Steel a.s.
Graphic identity Manual MoraVia Steel a.s. CONTENTS GRAPHIC ELEMENTS LOGOTYPE / 3 TRADE MARK / 4 SHORTENED VERSION OF LOGOTYPE / 5 ALTERNATIVES LOGOTYPE ALTERNATIVES / 6 TRADE MARK ALTERNATIVES / 7 SHORTENED
More informationCorporate Identity Manual for Polaris
Corporate Identity Manual for Polaris Corporate Identification Manual Content Introduction... 1 Letter from the CMD... 2 Communicative Identification... 3 Color... 4 Logo on Color Background... 5 Newspaper
More informationBasic Elements > Logos and Markings
Page 1 Please note: The full functionality of the tutorial is guaranteed only with use of the latest browser versions. Contents At a glance: DB brand Division Logo DB Netze Division Logo DB Schenker Color
More informationLogo Guidelines. Contents. About the Identity 2 Logo Variations 4 Minimum Logo Size 5 Logo Clear Space 6 Logo Don ts 7 Brand Architecture
Logo Guidelines Developed by Haft2 Inc. First Edition August 2011 Contents About the Identity 2 Logo Variations 4 Minimum Logo Size 5 Logo Clear Space 6 Logo Don ts 7 Brand Architecture Explorers Edge
More informationUniversity of Iowa Stead Family Children s Hospital Brand Identity Standards
University of Iowa Stead Family Children s Hospital Brand Identity Standards Effective November 11, 2016 1 Contents Introduction Introduction... 1 Editorial Style Guide... 2 General communication... 2
More informationProgram Identity Guidelines
resources.specialolympics.org/healthy_athletes_brand.aspx Program Identity Guidelines Version 1.0 / English Zero-G / August, 2012 Version 1.0 Contents Healthy Athletes introduction 3 Guidelines introduction
More informationYOU HAVE A NEW LOGO, NOW WHAT?
YOU HAVE A NEW LOGO, NOW WHAT? It has been a pleasure to work on your brand the last few weeks. Because my goal is to help your organization look its best, I have put together this helpful guide for you.
More informationThe U.S. Fund for UNICEF Communications Style. Guide
The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size
More informationLOGO USAGE GUIDELINES OCTOBER 2016
LOGO USAGE GUIDELINES OCTOBER 2016 PREFERRED LOGO The Robert Toigo Foundation logo is the most often seen expression of our identity. When we use our logo consistently and correctly, our audiences will
More informationLogo Standards. Use of the Logo. The Salem Identity
Logo Standards The Salem Identity The Salem Communications brand name and logo are the most important elements we use to identify and distinguish us from the competition, help create the positive impressions
More informationVISUAL IDENTITY GUIDELINES. Updated
VISUAL IDENTITY GUIDELINES Updated 2.12.2016 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors
More informationBranding Style Guidelines. (Revised: September 6, 2017)
Branding Style Guidelines (Revised: September 6, 2017) Table of Contents 2 3 4 5 6 7 8 10 12 13 14 Introduction Brand elements Clear space and minimum size Logo and tagline Symbol as a graphic Logo palette
More informationBRANDING STANDARDS MANUAL
BRANDING STANDARDS MANUAL 2014 Index Logo University version 2 School versions 3 Usage Spacing 4 Sizing 5 Color 6 Logo mark 7 Unacceptable Executions 8-9 Color 10-11 Typography 12 Other Graphic Marks Seal
More informationIntroduction. 2 MOTT Community College Identity Guidelines
IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,
More informationBRAND GUIDELINES ISSUE V6.0
BRAND GUIDELINES ISSUE 27.08.12 V6.0 BRAND GUIDELINES VERSION 5.0 2 A revolutionary new competition demands an exciting visual identity. In every sense, the America s Cup is about to reinvent itself. The
More informationEUDQG VWDQGDUGV v2.6.13
v2.6.13 keep it simple. Our brand personality must be clear and consistent across all aspects of the business from advertising to customer communications, to products and cobranding. These guidelines have
More informationCanadian Aquatic Invasive Species Network
Canadian Aquatic Invasive Species Network Graphic Standards Manual Effective January 2007 This Graphic Standards Manual covers the graphic identity guidelines for the Canadian Aquatic Invasive Species
More informationTROLLBÄCK + COMPANY 2010 STYLE GUIDE V
TROLLBÄCK + COMPANY 2010 STYLE GUIDE V 3.0 2018.02.14 CONTENT TABLE OF CONTENTS 2 INTRODUCTION 3 LOGO 4 VERTICAL LOGO 5 HORIZONTAL LOGO 10 SPECS 13 LOGO DON TS 15 TYPOGRAPHY 16 GIORGIO SANS 17 APEX NEW
More informationNSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity
NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the
More informationBrand Standards QUICK GUIDELINES
Brand Standards QUICK GUIDELINES Table of Contents 1.0 1.1 1.2 BRANDMARK Master / Staging Color / Size 2.0 2.1 TAGLINE Usage / Specifications / Staging 3.0 3.1 3.2 3.3 BRAND SYSTEM Typography Color Palette
More informationOUR MISSION: We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently,
OUR MISSION: We at Metro Transit deliver environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely. d Metro Transit Brand Standards The
More informationVISUAL IDENTITY STANDARDS
VISUAL IDENTITY STANDARDS CURRENT AS OF 12/5/2016 1 HUSTLER VISUAL IDENTITY STANDARDS: TABLE OF CONTENTS TABLE OF CONTENTS OVERVIEW Hustler Visual Identity Standards Policy... 2 LOGO STANDARDS Vertical
More informationwirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0
wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator
More informationCorporate Logo usage guidelines
Corporate Logo usage guidelines This logo usage guide provides the tools to maintain the integrity of our Association s identity. Since our identity is the visual means by which we distinguish our professional
More informationVisual Branding Guidelines. Holy Angel University
Visual Branding Guidelines Holy Angel University b The HAU Eternal Affairs and Corporate Communications Office Prepared by Robby Tantingco and Rei Naldo II Garcia Visual Branding Guidelines THE SHIELD
More informationChannel 4 Television End Credits guide for programmes on the Channel 4 portfolio of channels
Version 3 September 2018 Channel 4 Television End Credits guide for programmes on the Channel 4 portfolio of channels Introduction 02 The following guidelines have been created to ensure End Credits are
More informationBook of visual identification
Copyright 2018 Table of content 01. Introduction................................................. 3 02. Forms of sign................................................. 4 03. Colour variants of the sign...................................
More informationSOFTWARE DAMAGE CONTROLLED. Brand Guidelines
DAMAGE CONTOLLED. Brand Guidelines Persystent Software Brand Guidelines: Logo Format The logo mark and type should not be altered or redrawn in any way. Alteration of the Persystent or Software letterforms,
More informationCMA VISUAL IDENTITY GUIDE. January 2018
CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationSTYLE GUIDE CITY OF ORLANDO
STYLE GUIDE CITY OF ORLANDO LOGO LOGO SYMBOLISM The city of Orlando s icon contains visual elements that represent our community. By implementing the new logo, we are creating a visual connection with
More informationLUDIS IUNGIT VISUAL IDENTITY GUIDELINES
LUDIS IUNGIT VISUAL IDENTITY GUIDELINES of the Logo 2 Logo Meaning The PANATHLON INTERNATIONAL LUDIS IUNGIT logo is made up of a pictogram and a logo. Both elements are aligned centrally. The pictogram
More information2007 Chadwick School School Logo Style Guide
CHADWICK SCHOOL LOGO STYLE GUIDE 2007 Chadwick School School Logo Style Guide T A B L E O F C O N T E N T S 3 Letter From the Headmaster 4 Basic Guidelines For Use 5 Logo Anatomy 6 Logo Color 7 Color Specifications
More informationGraphic Identity Standards
Graphic Identity Standards Welcome to our visual identity. At Loyola Marymount University, our goal is to become one of the nation s distinguished Catholic universities with a commitment to academic ecellence
More informationContents. 3 Logos 11 Font 12 Colours 15 Uniforms 26 Sponsorship
All manufacture proofing documents must be sent to marketing@uqsport.com.au Team UQ Uniforms approval prior Style to Guide pre-production Uniform Style Guide A Contents 3 Logos 11 Font 12 Colours 15 Uniforms
More informationCorporate Identity Standards
Corporate Identity Standards Securing e-business C o r p o r a t e I d e n t i t y S t a n d a r d s Table of Contents Our Identity 1 Cylink Corporation Logo 2 Logo Proportions 2 Exclusion Zone 3 Using
More informationSchool of Social Work. Partnering for Change Style Guide
School of Social Work Partnering for Change Style Guide September 4, 2009 Partnering for Change Campaign Introduction Rutgers School of Social Work is embarking upon a campaign intended to create a comprehensive,
More informationIntroduction. All collateral outlined within these guidelines can be downloaded at leicesterbusinessfestival.com
Introduction Leicester Business Festival (LBF) is currently the regions largest business event and has been developed by business for business since 2014 to put Leicester and Leicestershire front and centre
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More informationB R A N D G U I D E L I N E S
BRAND GUIDELINES OUR PRODUCT IS OUR PEOPLE EVERY DAY OUR PEOPLE PROVIDE AN ENTIRELY POSITIVE, ABOVE AND BEYOND SERVICE EXPERIENCE TO EVERY CLIENT IN THE TSP FAMILY. We believe in the power of relationships
More informationTable of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note
Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach
More informationSOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL
SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL INTRODUCTION The Southeast Tech Branding Identity Standards Manual was created to provide all Southeast Tech employees and associates with the ability
More informationUNICEF CLUBS BRAND BOOK
UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book
More informationBrand Guidelines Version Contents
Brand Guidelines Version 15.0 2016 Contents 1.0 Foreword 1.0 Overview 1.0 The Logo 2.0 Logotype with College name 3.0 Dual-branding 4.0 International Logo 5.0 Colour 6.0 Typography 7.0 Patterns 8.0 Applications
More informationgraphic standards adopted May 2007
graphic standards adopted May 2007 All Canadian made for all Canadian weather Gord Wiebe President & CEO Dear All Weather Windows Colleague, The All Weather Windows brand and product are valuable company
More informationAmerican Chemical Society ChemClub Program Brand Guide Version 1.0
American Chemical Society ChemClub Program Brand Guide Version 1.0 What s new with the ACS ChemClubs? The 2015/2016 school year marked the tenth anniversary of the American Chemical Society (ACS) High
More informationDesign Manual for Communication among Partners
Edition November 2017 Design Manual for Communication among Partners an initiative of Contents The BLUecoMPETENCE initiative Page 3 Classification of logos BLUecoMPETENCE Page 4 Handling of the Page 5
More informationPrimary Logo. Primary Logo Size and Scaling. The primary logo is also based on a natural rhythm or meter of five.
Primary Logo The primary logo is also based on a natural rhythm or meter of five. 1 2 3 4 5 Primary Logo Size and Scaling The logos are all saved to paths which means they are rendered as vector art and
More informationBRAND GUIDELINES Update: November 2016
BRAND GUIDELINES Update: November 2016 1 Contents Introduction 1 The Basics 2 Primary logo Colour logo options Single colour logo options Exclusion zones Title Partners Cheltenham Festivals British Council
More informationCorporate Brand Guidelines
Corporate Brand Guidelines parksideflex.com Logo Mark Logo Clear Zone & Placement 200% There should be a minimum clear zone distance of 200% the diameter of one of the 8 circular components, from the main
More informationBENTLEY SYSTEMS INCORPORATED C O R P O R A T E B R A N D I N G S T A N D A R D S
WWW.BENTLEY.COM BENTLEY SYSTEMS INCORPORATED C O R P O R A T E B R A N D I N G S T A N D A R D S 1 TABLE OF CONTENTS NAMES... 3 COPYRIGHT AND BOILERPLATE... 4 FONTS, COLORS AND GRAPHICAL ELEMENTS... 5
More informationbranding style guide Brand Book s aim is to be a valid instrument
Brand Book s aim is to be a valid instrument for all those who are responsible for operating with the image of the firm. It gives indications and solutions surrounding the main aspects of reproduction
More informationLOGO STANDARDS MANUAL
LOGO STANDARDS MANUAL LOGO STANDARDS Best practices for use of NS, MC System, and MCF logos worldwide Logo Formats Horizontal and vertical formats, Use in dark background, Color and typography applications,
More informationBranding Guidelines NOTICE:
Branding Guidelines NOTICE: THE STRUCTURE OF THE HEVC ADVANCE LICENSING PROGRAM, INCLUDING THE TERMS HEVC ADVANCE IS CURRENTLY AUTHORIZED TO OFFER IN ITS PATENT PORTFOLIO LICENSE AGREEMENT, ARE SUBJECT
More information/San Diego Continuing Education STYLE GUIDE/ NOVEMBER, 2016
/San Diego Continuing Education STYLE GUIDE/ NOVEMBER, 2016 1 4 2 5 6 3 1. The preferred logo for Continuing Education is using the SDCCD seal and the fully spelled-out version of Continuing Education
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationDigital. Brand Guide Bringing Designs To Life
Digital Brand Guide Bringing Designs To Life Table Of Content 01 02 03 04 05 The Brand Logo Website Typography Social THE BRAND Logo Design Avenue The hub of digital designing service Overview We know
More informationLogoGuide. Version
LogoGuide Version 1.2 2018 Rejseplanen LogoGuide 2 This is Rejseplanen s LogoGuide which aims to ensure consistent and coherent use of the logo. If you have any questions regarding LogoGuide, you are more
More informationINTRODUCTION AND PURPOSE
1 INTRODUCTION AND PURPOSE Our institutional seal and logotype are essential elements of our brand. They are the school s physical identity that upholds our vision, mission, goals and institutional core
More informationINTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:
BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST
More informationBrand Standards May 2017
Brand Standards May 2017 APPROVAL PROCESS British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent
More informationone brand. one face. one voice.
one brand. one face. one voice. In essence, the Brand Manual is a set of rules followed by the company to maintain the brand s identity. These rules play an indispensable part in the overall representation
More information- IPA Cross border Programme CCI Number 2007CB16IPO007 VISIBILITY RULES. The programme is co financed by the European Union
- IPA Cross border Programme VISIBILITY RULES The programme is co financed by the European Union IPA Cross-Border Programme, EU FLAG REPRODUCTION RULES 1. Geometric description The logo has the form of
More informationA guide to using your Star Rating
A guide to using your Star Rating Describing Star Ratings in copy These guidelines will help you determine the best way to use the Star Ratings logo and how to reference it in marketing copy. It covers
More informationBranding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced
11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured
More informationGRAPHICS STANDARDS OCTOBER 2008 NATIONAL HERITAGE AREA
GRAPHICS STANDARDS OCTOBER 2008 WHAT IS A BRAND? A brand is more than a logo or a singular marketing message. A brand is a promise and a set of principles evident to those who come in contact with it.
More informationVisual Identification Manual
Visual Identification Manual Basic Design October 1, 2014 Publicity Group, General Affairs Department, Daikin Industries, Ltd. 1 Global Rules Applying to the Basic Design Elements The four basic design
More informationGETTING UMSU BRAND BASICS RIGHT
GETTING UMSU BRAND BASICS RIGHT UMSU Brand Guidelines 2017 UMSU BRAND GUIDELINES 2017 CONTENTS INTRODUCTION 4 UMSU BRAND: AN OVERVIEW 6 UMSU LOGO 7 UOM LOGO 8 CORRECT USE OF THE LOGO 9 INCORRECT USE OF
More informationblue290 A Practical Guide to Columbia s Standards of Visual Identity
blue290 A Practical Guide to Columbia s Standards of Visual Identity 1 blue290 A Practical Guide to Columbia s Standards of Visual Identity Columbia is well known and widely respected as one of the top
More informationThe Anchor Paper Main Logo
The Anchor Paper Main Logo The 2C version is for offset spot printing, CMYK version is for 4-color printing and RGB versions are for internet, Aside from the full-color versions, black and reversed-out
More informationIntroduction. Page 1. Welcome to the signage guidelines for St John Ambulance premises, updated as of May 2013.
Signage guidelines Introduction Welcome to the signage guidelines for St John Ambulance premises, updated as of May 2013. These guidelines provide a signage standard for all St John Ambulance buildings,
More informationNational Association of Professional Surplus Lines Offices
National Association of Professional Surplus Lines Offices, Ltd. 200 NE 54th St., Ste. 200 Kansas City, MO 64118 816.741.3910 F 816.741.5409 www.napslo.org Brand Identity Standards National Association
More informationPeace4Youth Brand Guidelines
PeaceYouth Brand Guidelines 2 Introduction PeaceYouth is the brand name which has been specifically developed for the Children and Young People Objective 2 (Action 2.1) of the European Union s PEACE IV
More informationHINO BRAND VISUAL DESIGN MANUAL V1.3e
HINO BRAND VISUAL DESIGN MANUAL V1.3e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating
More informationBOISE STATE UNIVERSITY has adopted a graphic identity program
GRAPHIC IDENTITY REFERENCE GUIDE BOISE STATE UNIVERSITY has adopted a graphic identity program that includes a symbol, typographic style and logos. Together, these create a mark for the university that
More informationBrand Guidelines. A quick guide to using the British Shooting Show brand correctly.
Brand Guidelines A quick guide to using the British Shooting Show brand correctly www.shootingshow.co.uk British Shooting Show Logo General info The Great British Shooting Show is the UK s largest trade
More informationAccreditation Guidelines. How to acknowledge support from Creative Scotland and the National Lottery.
Accreditation Guidelines How to acknowledge support from Creative Scotland and the National Lottery. Creative Scotland is the national leader for Scotland s arts, screen and creative industries. Creative
More informationInstructions for the use of the Triglav Group primary logo
Everything will be alright. www.triglav.eu The Triglav Group Manual for Corporate Visual Identity Instructions for the use of the Triglav Group primary logo January 2013 01 Primary logo Zavarovalnica Triglav's
More informationBRAND GUIDELINES 1 BRAND GUIDELINES
BRAND GUIDELINES 1 BRAND GUIDELINES BRAND GUIDELINES 2 BRAND GUIDELINES 3 Contents Introduction The aims of the brand 02 About this booklet 02 Who can use the brand 02 Resources 02 Design Elements & Usage
More information