CMT Taxi TV Personal Impactful Measureable. Date: 2/22/14

Transcription

1 CMT Taxi TV Personal Impactful Measureable Date: 2/22/14 1

2 Captive viewers can t miss your Ad! Taxi TV is the Right Media Full video and audio in an unchallenged, uncluttered environment. Video ad includes a companion banner ad for extended branding and call to action. Priced on a pay per play basis; only pay for ads played to completion. Ads can be a variety of lengths, video or static, to match creative assets of other media. Versatile platform allows creation of campaign uniquely tailored to each client. ABC/CMT is the Right Partner Compelling content including today s News, Weather, Sports and Entertainment powered by ABC. Location-based and daypart targeting available. Interactive features offer viewers unique engagement experiences Screen size offers a superior advantage vs. the competition, making your message bigger, brighter and louder to make the greatest impact on your audience. Partnered with the best taxi fleets, that do the most fares and carry the most passengers! 2 2

3 Captive viewers can t miss your Ad! Full video and audio in an unchallenged, uncluttered environment. Video ad includes a companion banner ad for extended branding and call to action. High quality screens with clear line of sight to the passengers in the backseats of taxis Guaranteed impressions since the program only plays when the meter is active and passenger keeps the screen on. All videos can be scheduled to play by location or time of day/day of week to enhance targeting. Multiple creative files can be scheduled. Program content from ABC Local stations and National Network keeps viewers watching. Local News & Weather updated several times daily. After the Intro Loop set of files are played, the program picks up where the previous fare ended. A message can play on the Payment screen at the end of fare, while payment options are decided. 3 3

4 New York Video screens in 6,535 Yellow taxis (out of 13,535) carrying 55% of daily taxi riders Average 22 ad plays per day per taxi; average 1.5 passengers per fare 85% of trips in Manhattan 70% of riders are local residents Average trip length minutes; average length of Video Program 19 minutes Video screens in 1,000 NYC Outer Borough Green taxis Average 12 ad plays per day per taxi; average 1.5 passengers per fare 95% of riders are local residents Ads can be geo-filtered and restricted by hours of day and days of week Average trip length 16.5 minutes; average length of Video Program 19 minutes Boston Video screens in 1,200 taxis (out of 1,825) Full city coverage including Logan Airport and Universities Average 20 ad plays per day per taxis; average 1.4 passengers per fare Ads can be geo-filtered and restricted by hours of day and days of week 10% of fares start at Logan; 10% end at Logan 75% of riders are local residents Average trip length minutes; average length of Video Program 14 minutes Chicago Video screens in 2,750 taxis (increasing in 2014 to 3,000 out of 6,700) Dense penetration inside the Loop covering major business, entertainment and shopping areas Both Chicago airports (O Hare and Midway), with 6% of fares starting and 4% ending at an airport Average 18 ad plays per day per taxis; average 1.4 passengers per fare 65% of riders are local residents Ads can be geo-filtered and restricted by hours of day and days of week Average trip length 13 minutes; average length of Video Program 16 minutes 4 4

5 San Francisco Video screens in 500 taxis (out of 1,490) Average 22 ad plays per day per taxi; average 1.4 passengers per fare Heavy coverage SF city, including key financial, residential and entertainment areas 3% of fares start and 5% end at San Francisco International Airport Ads can be geo-filtered and restricted by hours of day and days of week 70% of riders are local residents Fares Friday and Saturday are 25% higher than other days Average trip length minutes; average length of Video Program 14 minutes Washington D.C. Video screens in 1,300 taxis (out of 5,000); increasing to 2,000 by mid 2014 Average 12 ad plays per day per taxi; average 1.7 passengers per fare Heavy coverage inside the Beltway, including key government, business, residential and entertainment areas 7% of fares start and 5% end at Reagan International Airport Ads can be geo-filtered and restricted by hours of day and days of week 50% of riders Monday Thursday are local residents; 80% of riders Friday Sunday are local Fares Friday and Saturday are 20% higher than other days Average trip length 15.5 minutes; average length of Video Program 14 minutes Philadelphia Video screens in 325 taxis (out of 1,500) Average 18 ad plays per day per taxi; average 1.4 passengers per fare 70% coverage inside main Philadelphia downtown area (I-95 to I-76), including key government, business, residential and entertainment areas; 30% of trips in near western suburbs (Bala Cynwyd, Upper Darby) 6% of fares start and 4% end at Philadelphia International Airport Ads can be geo-filtered and restricted by hours of day and days of week 65% of riders Monday Thursday are local residents; 90% of riders Friday Sunday are local Fares Friday and Saturday are 20% higher than other days Average trip length 12 minutes; average length of Video Program 14 minutes 5 5

6 Anaheim Video screens in 485 taxis (out of 604) Orange County coverage including John Wayne airport, Anaheim Convention Center, Garden Grove, Long Beach and Disneyland. Average 11 ad plays per day per taxi; average 1.6 passengers per fare 40% of riders Monday Thursday are local residents; 80% of riders Friday Sunday are local 19% of fares start and 9% end at John Wayne Airport Average trip length 16 minutes; average length of Video Program 14 minutes Kansas City Video screens in 125 taxis (out of 470) Heavy coverage in affluent business and residential areas, downtown, entertainment districts and sports venues Average 9 ad plays per day per taxi; average 1.5 passengers per fare 30% of riders Monday Thursday are local residents; 80% of riders Friday Sunday are local 13% of fares start and 4% end at Kansas City International Airport Average trip length 15 minutes; average length of Video Program 14 minutes Cleveland, OH Video screens in 175 taxis (out of 600) Heavy coverage in main business and residential areas, downtown and entertainment area Average 8 ad plays per day per taxi; average 1.4 passengers per fare 50% of riders Monday Thursday are local residents; 70% of riders Friday Sunday are local 15% of fares start and 8% end at Cleveland International Airport Average trip length 15 minutes; average length of Video Program 12 minutes 6 6

7 Phoenix Video screens in 145 taxis (out of 600) Taxis are majority of the 160 allowed to pick up fares at Phoenix Airport. Average 10 ad plays per day per taxi; average 1.4 passengers per fare 90% of riders Monday Thursday are visitors; 40% of riders Friday Sunday are local 82% of fares start and 8% end at Phoenix Airport Average trip length 17 minutes; average length of Video Program 13 minutes Sacramento Video screens in 90 taxis (out of 450) Taxis are licensed to pick up fares at Sacramento Airport. Average 5 ad plays per day per taxi; average 1.4 passengers per fare 90% of riders Monday Thursday are visitors; 30% of riders Friday Sunday are local 80% of fares start and 10% end at Sacramento Airport Average trip length 16 minutes; average length of Video Program 12 minutes Columbus, OH Video screens in 50 taxis (out of 470) Heavy coverage in main business and university areas, downtown and entertainment area Average 11 ad plays per day per taxi; average 1.6 passengers per fare 40% of riders Monday Thursday are local residents; 85% of riders Friday Sunday are local Average trip length 13 minutes; average length of Video Program 12 minutes Charlotte, NC Video screens in 50 taxis (out of 370) Taxis are licensed to pick up fares at Charlotte Airport. Average 8 ad plays per day per taxi; average 1.4 passengers per fare 70% of riders Monday Thursday are visitors; 60% of riders Friday Sunday are local 38% of fares start and 9% end at Charlotte Airport Average trip length 16 minutes; average length of Video Program 12 minutes 7 7

8 CMT Taxi TV Program Format Plays when meter starts. Picks up where it stopped in the previous ride & repeats in longer trips. Payment. 00:20 01:00 +/- 12:00 to 18:00 +/- 00:30 City Message (where required) ABC Local News & Weather Jimmy Kimmel, Live Well, Live with Kelly & Michael, Jeopardy, Movie Review, Local Entertainment/Shopping Features, ABC World News Features Payment Screens Super Premium Ad Placement Premium Ad Placement Ad Break (:45-:75) Total Ad Break (:45-:75) Total Ad Break (:45-:75) Total Ad Break (:45-:75) Total Payment Screen Banner/ Video Ad 8

9 HD screens with clear line of sight to the passengers in the backseats of taxis The program only plays when the meter is activated and passenger chooses to keep the screen on, guaranteeing impressions. Each video plays with a companion banner All videos can be scheduled to play by location or time of day/day of week to enhance targeting. Multiple creative can be scheduled. Banner Area Video Area Screen is in Primary mode about 90% of viewing time 9 9

10 When a passenger selects an interactive function, such as Map, Survey or activates an information button on screen (such as ESPN), the video continues playing and resizes to the right portion of the screen. The banner ad becomes horizontal below the video. More Info Area (for the On Demand passenger information feature, passenger surveys and Expanded Banner). Video Banner The screen stays in this mode until the interactive function is completed. If no activity takes place in 30 seconds, the function automatically reverts to primary viewing mode

11 Now CMT/ABC Taxi TV lets you transmit and connect to viewers mobile devices! We ve teamed with Blue Bite, the leading provider of mobile and OOH marketing engagement, to provide frictionless, seamless connection to the captive viewers in select taxis across various markets. mtag enabled with NFC & QR Digital CTA drives interaction No external application (NFC) Free for consumers Deliver rich media content Drive app downloads Deliver coupons and offers Send users to mobile site Full tracking and accountability 11

12 CMT s innovative Location-based marketing program allows advertisers to create their own zone to better target prospective consumers. Ads can be scheduled to only play in select areas, or for maximum impact, different creative executions can be scheduled to play in specific locations

13 A message appears during the video program with a question for passengers. The viewer is directed to respond by selecting the Question tab in the On Demand feature. After the passenger selects an answer, they are prompted to see the results of how other passengers have responded

14 When the On Demand button is touched, the More Info display area opens on the left side of the screen. As the passenger makes selections, new screens are opened with more information. Screen 1 Passenger touched On Demand on the main screen which opened the Guide showing a variety of Subjects the passenger can choose to see. Screen 2 Passenger selected the AOL Apps Store which opens a screen with a list of Topics. Screen 3 Passenger selected the Entertainment Topic that reveals snippets from several Items. Screen 4 Passenger selected the Item AOL Reviews which opens a screen with detailed information

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