Contents. Display Details Display Size (Meters) Display Resolu on (Pixels) Ref. No. Width (m) Height (m) Area (sqm) Width Height

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2 Contents Display Details Display Size (Meters) Display Resoluon (Pixels) UMW02 UMW06 UMW07 Hub0 SGM02 SGM04 SGM06 Index Street Media Pole (SMP02) Street Media Pole (SMP03) Street Media Pole (SMP06) Street Media Pole (SMP08) Street Media Pole (SMP10) Street Media Pole (SMP13) Gateway Pole (GWP2) IMP01 IMP02 LED Mesh Screen Elevator Screen (ELCD) Artwork Artwork 02 Artwork 05 Artwork 06 Artwork 07 Artwork 09 Artwork 10 Artwork 11 Artwork 15 Artwork 15 Artwork 15 Artwork 15 Artwork 15 Artwork 15 Artwork 16 Artwork 17 Artwork 17 Artwork 20 Artwork 26 * Please enquire for full detailed specs to create artwork. Ref. No. Width (m) Height (m) Area (sqm) Width Height UMW , UMW UMW Hub , SGM SGM SGM , SMP SMP SMP SMP SMP SMP GWP ,184 IMP IMP LEDM ELCD 55 1,920 1,080

3 SMP 06 ELCD Hubo ELCD SMP 03 UMW07 SMP 08 UMW06 ELCD SGM04 SGM06 SMP 02 IMP01 ELCD IMP02 ELCD GWP 02 LED Mesh UMW02 SGM02 Location Map

4 UMW02 No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 2 Artwork 02 UMW02 B

5 View from Safa Street RCS -B02 Pixel Map (Actual) View from Show Street (CityWalk)

6 HUBO No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 7 Artwork 07 Hub0 Hub Zero

7 GWP2 No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 2 Artwork 16 GWP2 Gateway Media Pole 192*4 1184

8 768 pixels 192 pixels 1184 pixels Layout 1 Layout 2 Final artwork size should be in 768 W x 1184 H Pixels. Content having different images on each side as per layout 2 the final render should be in one single file as per content guidelines. Gateway Media Pole Artwork Guideline.

9 SMP No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 1 Artwork 15 SMP Street Media Pole

10 UMW07 No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 6 Artwork 06 UMW07 B

11 UMW06 No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 5 Artwork 05 UMW06 B

12 SGM04 No Artwork Ref. No. Building Width (Pixels) Height (Pixels) 10 Artwork 10 SGM04 B02-B

13 SGM06 No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 11 Artwork 11 SGM06 B05-B

14 SGM02 No Artwork Ref.No. Building Width (Pixels) Height (Pixels) 9 Artwork 09 SGM02 B04-B04A

15 IMP1 No Artwork Ref. No. Building Width (Pixels) Height (Pixels) 3 Artwork 17 IMP Internal Media Pole

16 LED Mesh No Artwork Descripon Width (Pixels) Height (Pixels) 1 Artwork 20 LEDM

17 ELCD No Artwork Descripon Width (Pixels) Height (Pixels) 1 Artwork 26 (ELCD) 55 LCD Screens

18 Acceptable formats Static JPG, PNG, (not less than 72 PPI (Pixels/Inch) in actual size) Pixel Aspect : 1.0 Content submission guidelines Motion UMW01, UMW02, UMW03, SGM01, UMW04, SGM02, SGM03, LVP (Need to comply with RTA safety regulaons) AVI (in DivX/XVID compression with high quality sengs, WMV (max bit rate), MP4 (H.264) QuickTime (Animaon Compression). Pixel Aspect : 1.0 Duraon : 15 Sec FPS : 25 Scaling or Stretching of artwork is not allowed. * Please send artwork to Backlite Media 7 working days prior. Any artwork received aer this date may result in delays * Delivery method can be either external file sharing links, DVD, memory sck. Recommended file transfer site is (Please avoid Dropbox & Google drive) Terms and Conditions Content displayed should be respecul of morality and cultural sensivity standards. Content that does not comply to such standards, would not be uploaded, unless properly modified. Content should not include display of non-tenant retailers, other retail and entertainment venues or compeng projects. Adversements should be compliant to all relevant UAE laws and regulaons.

19 File Naming Convenons for CityWalk Digital Media Screens Idenfier Separator Screen Code Separator Resoluon Separator Campaign Extension ADVT _ LVP _ 600x1248 _ Xxxx_Xxxx.jpg Remark Any paid adversing campaign File identifier : File idenfier can be only as per the above Eg : All campaigns use file name starng with ADVT Separator : Always use underscore (_) as separator. Screen Code : Use relevant screen code for each screen. Eg : UMW01, GWP2, SMP03, UMW06 etc. Resolution : Use the artwork resoluon for each screen in resoluon field. Campaign : Use the best name to describe the campaign and specify English and Arabic artworks using (_) underscore as separator. Extension : Use as per file properes Examples Sample paid adversement file name for Las Vegas Pole : ADVT_LVP_600x1248_Advt_Campaign_Name_English.jpg

20 Usage of Fonts & Copy Select easy-to-read typefaces. Large, bold fonts make it easier for your audience to read and comprehend text from different viewing distances. Using a limited amount of text will help viewers to read all informaon in the shortest me span. Give min of 5-10 pixels width fill for any font. Content creaon guidelines Stay away from two center rings Usage of Color Take full advantage of LED display s color capability by using rich, vibrant colors. Bright, saturated colors (colors with no white in them) work beer than pastel or low-contrast colors. Avoid white backgrounds. With LED technology, the use of emied light, white or very light colors may repel the eye not the desired response in adversing. Taking advantage of the color capabilies is thoughul and in general more pleasing to the eye. Tint: Hue+white (will lighten the color) Hue: The pure color Shade: Hue + Black (will darken the color) Use colors from the two outer rings