Nobody Monitors Media Better

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203-612-6942 Toll Free: 1-800-461-7353 info@cyberalert.

1 Nobody Monitors Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT Phone: Fax: Toll Free: Product Brochure CyberAlert, Inc., Foot of Broad St., Stratford, CT Phone: Fax: Toll Free:

2 Product Brochure Better, Faster, Less Costly Online News Monitoring Service More comprehensive media coverage More accurate news clipping More timely clip delivery Anywhere, anytime clip access Easy clip management CyberAlert, Inc., Foot of Broad St., Stratford, CT Phone: Fax: Toll Free:

3 Nobody Monitors Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT Phone: Fax: Toll Free: Broadcast Monitoring Service broadcast monitoring service is a comprehensive, effective, timeefficient and low-cost service to monitor and clip the on-air or cable news broadcasts. service automatically searches and clips the closed caption text of news broadcasts for all network and cable news programs in the U.S., and all local TV stations in either the top 100 or all 210 markets. You receive daily reports containing a list of all new stories containing key words you've specified for your search and you can then order video files or DVDs. Your report includes the closed-caption text of all video clips. You can also order preview video with your service. and Feature Comprehensive TV news coverage Automated monitoring by subscription Customized search profiles Benefit More clips delivered Near zero missed broadcast news clips Fewer irrelevant clips Key Better TV news coverage Round the clock monitoring of 5 cable news networks Full coverage of network news on ABC, CBS, NBC, FOX, PBS, UPN, WB, Univision, and Telemundo. Full coverage of scheduled news programs on all local TV stations in Top 100 markets or all 210 U.S. markets. More accurate news clipping Few missed clips Near zero nuisance clips More timely clip delivery TV news clips delivered automatically the next morning Easy clip management Electronic clip storage and search Less costly Flat monthly fee; no per clip charges; no maximum clips Same day or overnight delivery Timely intelligence Closed-caption text only or text with preview video Cost-effective choices Digital Clip Book Anywhere, anytime access to TV news clips in searchable database Unequaled customer service Hassle free broadcast monitoring Low fixed, monthly costs Save time and money Nobody monitors the broadcast news media better than. Nobody matches the advanced features and benefits of for broadcast monitoring. Nobody offers better value than to monitor TV broadcasts. Get started today! Order your No-Risk 14-day FREE TRIAL of Broadcast Monitoring Service Now(closed-caption of top 100 markets only)! Monitor your own key words in the news broadcasts of over 600 TV networks and local stations. Zero cost. No credit card required.

4 : Today's most comprehensive and accurate broadcast news monitoring service at substantially lower cost Comprehensive TV Broadcast News Coverage Today, TV news is often more influential than local newspapers, reaching more people with more impact. As a result, monitoring broadcast news has become a key component of a comprehensive media monitoring program. Each day the news monitoring service captures and "clips" the closed captioning of news broadcasts on over 600 TV and cable networks and local TV stations. Round the clock monitoring of 5 cable news networks 24/7/365. Full coverage of network news on ABC, CBS, NBC, FOX, PBS, UPN, WB, Univision, and Telemundo. Full coverage of scheduled news programs on all local TV and cable stations in Top 100 markets or all 210 markets Comprehensive coverage of broadcast news on national TV networks and local TV stations. Fewer missed broadcast news clips More clips (at less total cost) to better demonstrate reach of PR programs Convenience of one-stop, fully-integrated news monitoring for both TV and the Internet Automated Monitoring of TV News Sources CyberAlert's fully-automated software programs capture and "read" every word of closed caption text for all the monitored TV stations more than 2,400 broadcast news programs each day, totaling more than 1,800 hours of daily news broadcasts. With its advanced monitoring software, the news monitoring system outperforms traditional broadcast monitoring services (and costs less). The precision and security of today's most advanced media monitoring software. Preview Video includes Preview Video as an optional feature. Each video clip is stored for 30 to 60 days, depending on market. There are user controls to fast forward or rewind. Human-edited video with frame-specific start and end points is available upon request. Delivery in XML format delivery is available upon request. View quality video of new or recently archived clips right from your browser. Share broadcast media quickly, easily and digitally with all relevant stakeholders. Less expensive than permanent video files.

5 Customized Search and Media Profiles The broadcast news monitoring system has searching and querying capabilities not available in other broadcast monitoring services including: Full Boolean queries using multiple operands including AND, OR, NEAR, and AND NOT. Custom software to eliminate unwanted versions of words Triple filtering of all clips Easily change search specifications More comprehensive and accurate broadcast news monitoring and clipping with near zero missed clips and few if any irrelevant clips. Broadcast news clipping service that can precisely meet your most demanding specifications and requirements. Overnight Delivery of Text Clips - , Website, XML delivers today's TV news clips once-a-day next morning before start of business 7/365. CyberAlert delivers the full text of all clips via . Delivery of news clips in other formats including various flavors of XML is available upon request. More frequent delivery also available. Be completely up to date on TV news broadcasts about your company and its products Avoid being blind-sided by news broadcasts that are delivered too late to be actionable Gain earlier insight to developing issues, enabling you to respond quicker and more effectively PR Measurement Data Each preview video clip includes Nielsen Audience Data and Ad value Equivalency Data. Measure your TV News placement success Digital Clip Book - Electronic Storage and Search of Full Text The news monitoring and clipping service includes a password-protected digital database containing the full-text of all your clips for as long as you are a client. Organized into easy-to-use folders that you specify, CyberAlert's powerful Digital Clip Book enables you to effortlessly review, sort, search, annotate, cross-reference, circulate and analyze your clips. The Digital Clip Book requires only a standard Web browser; no special software required. Anytime, anywhere access to all your TV news clips by up to five people you authorize Time-saving electronic searches for much faster clip retrieval Faster, better data mining - Easily sort clips by date, station, location, subject and more

6 Superior Technology With its revolutionary software and up-to-the-minute 64-bit hardware and data storage systems located in one of the nation's most advanced Internet hosting facilities, CyberAlert has provided extraordinarily reliable news monitoring service since 1997 for thousands of corporations, not-for-profit organizations, and government agencies throughout the world. Since the launch of its media monitoring services, CyberAlert has employed a process of continuous software improvement using client input to enhance media coverage, add features and upgrade functionality on an on-going basis. Exceptionally dependable daily service 7/365 Safety of RAID backup and secure environment for all your data Security of using market-leading service with continuous updates Easy to Use: No special desktop software required by client; access all records with your desktop Internet browser. No special training required. Unmatched Customer Service CyberAlert's phones are answered by humans. You're immediately connected to our extraordinarily responsive customer service staff who will do whatever it takes to meet your TV news monitoring and clipping requirements. The CyberAlert system and staff are extremely flexible in meeting custom requirements of clients. And every member of our staff will always do what's best for you. Expert assistance in setting up your search specification to produce optimal results Immediate set-up of your order with next-day delivery of your first clips On the spot changes in search profiles Well-maintained Broadcast Media List, continually updated Round-the-clock service access for monitoring emergencies or PR crisis Best Value in Media Monitoring Simple, convenient pricing One low, fixed monthly fee for up to15 keywords/phrases and 1,000 closed-caption of 250 video100 clips per month Immediate set-up of your order with next-day delivery of your first clips Absolutely no per clip fees No hidden charges Monthly billing; no annual contract represents today's best value in TV news monitoring. Lower your costs for broadcast monitoring Fixed monthly costs; no surprises; no billing hassles Quick Turnaround of Video Clips in Multiple Formats You can order the video of your news clips directly from CyberAlert as a digital file delivered via , DVD or videotape. Call for pricing and delivery schedules. One stop convenience with unsurpassed service for all your news monitoring needs. The ultimate benefit: Vastly improved broadcast news monitoring at substantially lower cost.

7 Daily Daily Alert Preview Video Close-Captioned Text

8 Digital Clip Book TM Searchable Database of Clips

9 Price Sheet January 1, 2012 Service Coverage Retail Price Per Month Closed Caption Top 100 Markets Daily monitoring and clipping of closed caption text of on-air and cable news broadcasts from national networks and local TV stations in the Top 100 U.S. markets. No preview video. US$1249 Closed Caption All 210 Markets Daily monitoring and clipping of closed caption text of on-air and cable news broadcasts from national networks and local TV stations in all 210 U.S. markets. No preview video. US$299 Closed Caption plus Preview Video Top 100 Markets Closed Caption plus Preview Video All 210 Markets Daily monitoring and clipping of closed caption text plus streaming preview video of on-air and cable news broadcasts from national networks and local TV stations in the Top 100 U.S. markets. Daily monitoring and clipping of closed caption text plus streaming video preview of on-air and cable newscasts from national networks and local TV stations in the all 210 U.S. markets. US$299 US$349 Single Video Clips Back Search for TV News Stories a.m. Video News Report (Human Editing of Daily Video Report) Call for Pricing Integrated Media Monitoring plus Online News Monitoring plus Social Media Monitoring Call for Discounted Packages Pricing plus Online News Monitoring plus Social Media Monitoring

Better, Faster, Less Costly Online News Monitoring Service

Better, Faster, Less Costly Online News Monitoring Service www.cyberalert.com Nobody Monitors The Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 Phone: 203-375-7200 Fax: 203-612-6942 Toll Free: 1-800-461-7353 info@cyberalert.com Product