Centennial Year Brand Standards Guide

Transcription

1 Centennial Year Brand Standards Guide FOR USAGE NOV. 21, NOV. 21, 2017

2 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation and our community. And to ensure its success and maintain its long-term presence, consistency is crucial. This amended manual, for the Centennial year, provides a series of easy-to-follow guidelines to keep the look and feel of the identity consistent. Strict adherence to these standards will help build strong recognition for Federation CJA and ensure Centennial awareness throughout this milestone year. Please adopt this 100 th logo treatment across all communications and refer to these branding guidelines exceptionally during the Federation CJA Centennial, beginning November 21, 2016 and ending November 21, 2017.

3 Contents 1 Logo horizontal 2 Logo vertical 3 Colour 4 Font 5 Minimum Size 6 Clear Space 7 Greyscale 8 Beneficiary organizations 9 Thank You

4 1. Logo Horizontal Federation CJA is proud to introduce an updated logo for its Centennial year. This important milestone in the history of the organization is an opportunity to pay tribute to a century of tremendous impact within the organized Jewish community of Montreal, and beyond. Federation CJA s Centennial year logo merges our organizational logo with our Centennial branding. At the core is a stylized Star of David, the recognized symbol of Judaism and of the State of Israel, with a heart, which symbolizes the caring and compassionate nature of our Jewish community, as well as the central role of the Federation as the heart of the community. It also reflects openness and inclusiveness, a fitting representation of the federation as a whole. Our dates of operation, , have been prominently overlaid over a graphically bold 100, symbolically paying tribute to our last century of impact, and planting the seeds for the one to come.

5 2. Logo Vertical The preferred logo treatment during the Centennial year is the horizontal version. Where space does not permit, the vertical version pictured here may be used.

6 Colours CMYK 100c 65m 15y 50k RGB 0r 52g 93b Web colour (Hexadecimal) #00345D CMYK 100c 15m 9y 0k RGB 0r 154g 207b Web colour (Hexadecimal) #009ACF CMYK 34c 0m 100y 19k RGB 150r 177g 42b Web colour (Hexadecimal) #96B12A CMYK 0c 100m 15y 0k RGB 236r 3g 123b Web colour (Hexadecimal) #EC037B CMYK 0c 69m 100y 0k RGB 243r 113g 32b Web colour (Hexadecimal) #F Colour Colour is an integral part of Federation CJA s identity. The colours specified in this manual must be used consistently throughout all design applications.

7 4. Font The typeface is Bertold Akzdenz Grotesk Bold. MetaPro Typography is an integral part of the logo. Consistent use of the official typeface is essential.

8 Print 1.68 Absolute minimum size 0.85 Absolute minimum size Online 167 pixels Minimum size 85 pixels Minimum size 5. Minimum Size To retain legibility for print, the logo must never be smaller than 1.68 wide for the horizontal version and 0.85 for the vertical one. For online applications, the logo should never be smaller than 85 pixels wide.

9 6. Clear Space To ensure that the logo is always clearly reproduced, and never obscured or compromised by other elements of a layout, an area of clear space must surround it. The amount of clear space is defined by. Regardless of the size of the logo, is always equal to the height of CJA.

10 Greyscale 100% black 60% black 40% black 33% black White logo 100% white 60% white 20% white 40% white 55% white 30% white 7. Greyscale or White The colour version is the primary logo. However, if printing restrictions do not allow colours, the greyscale or white options are acceptable.

11 8. Beneficiary organizations only All beneficiary organizations currently using the Federation CJA beneficiary of logo will need to substitute the appropriate Centennial version during this milestone year, from November 21, 2016 through November 21, 2017.

12 8. Beneficiary organizations only All beneficiary organizations currently using the Federation CJA beneficiary of logo will need to substitute the appropriate Centennial version during this milestone year, from November 21, 2016 through November 21, 2017.

13 Thank You The new Federation CJA Centennial logo has been approved for use during its Centennial year by Federation CJA. Every staff member of Federation CJA and its agencies plays an important part in maintaining the integrity of the Style Guide standards. The Strategic Marketing and Communications Department at Federation CJA is responsible for ensuring the adherence to these standards. A number of people played an integral role in the creation of the new Federation identity, and we wish to thank each and every one of them for their participation. FOR ANY INQUIRIES, CONTACT: Strategic Marketing and Communications Department, Federation CJA , ext caroline.daigle@federationcja.org November 2016