Satellite-Digital Multimedia Broadcasting (DMB) Terminal of Samsung

Transcription

1 Satellite-Digital Multimedia Broadcasting (DMB) Terminal of Samsung 오현석삼성전자

2 Contents Overview of DMB systems DMB Standards & Services DMB Network Satellite DMB Terrestrial DMB Satellite DMB Service Plan &Terminal Type Market Forecast Samsung SDMB SoC & Handset 1 삼성 S-DMB 단말개발

3 Overview of Digital Multimedia Broadcasting (DMB) Systems

4 Background of DMB Digitalization of Broadcast & Communication Giving better experiences from 2-way communications & High Quality mobile multimedia services Passiv e Expansion to Digitalization DMB Personal Expansion to Broadband Broad band Mobile Narrow band Communication Activ e terrestrial Satellite Broadcast HDTV Mass 3 삼성 S-DMB 단말개발

5 Digital Convergence Digital Convergence with Communication & Broadcast Satisfying user needs for using multimedia services Limited Band Width High Cost Interactivity Mobility DMB Broadband Multimedia Contents Fixed reception Low cost 4 삼성 S-DMB 단말개발

6 Digital Multimedia Convergence 5 삼성 S-DMB 단말개발

7 Target and Services of DMB Concept Support High CD quality audio and Video Streaming Support superior reception performance for fixed & Mobile Environment Offer a variety of full digitalized multimedia information Services Audio/video streaming Radio page service Link to program & channel info, and supplementary information Allow channel searching & display a signal strength Broadcast web service Hookup Internet site contents TPEG (Transport Protocol Experts Group): Traffic Congestion Information Memo (Multimedia Environmental for Mobile) R-Commerce Voting 6 삼성 S-DMB 단말개발

8 DMB Services Portable multimedia broadcasting service which provides high-quality A/V contents in high-speed mobile environments (100Km/h) Target terminal types are Cellular Phone, PDA and some kinds of dedicated portable devices Two-way service can be supported (eventually) CD quality Music Weather forecasting / Stock / Travel / News Audio service (MP3, ) Movie Text Service Traffic Information & Location 7 Service 삼성 S-DMB 단말개발

9 DMB Market Analysis Evolving Business Models: Business models involving collaboration between broadcasters and mobile operators stand the best chance of success in the long term Handset Features: Future handsets may include zoom lenses and image stabilization and simple editing functions could help users to create more acceptable content Industry initiative: Significant investments from a variety of wireless heavyweights, including Qualcomm, Crown Castle, Nokia and Texas Instruments Evolving Technologies: New technologies will allow people to watch live quality TV programs while they are mobile, giving users the ability to also interact with the programs Market Potential: As per Yankee group- wireless entertainment will be a $3.7-billion industry by 삼성 S-DMB 단말개발

10 Preferred Services and Device Types Preferred Device Types for DMB Mobile Phone Automotive PC Analog TV Digital TV PDA Laptop 50 Preferred Services in DMB Drama Music 0 NEWS/Weather Movie Sports Entertainment Show Traffic Info 9 삼성 S-DMB 단말개발 From ETRI 2004 Analysis

11 Korean DMB Standards Terrestrial DMB Terrestrial transmission T-DMB (Korea), Eureka 147(Europe) OFDM base Satellite DMB Satellite transmission System E (Korea, Japan) CDM Base Terrestrial DMB (Eureka147 + Enhanced FEC) RF - 200MHz (6MHz BW : 3 carrier) BB Demod - OFDM A/V Decoder - H.264 (video) -BSAC (audio) Satellite DMB (System E) RF -2.6GHz (25MHz BW : 1 carrier) BB Demod - CDM A/V Decoder - H.264 (video) -AAC+ (audio) BB Demod: Baseband Demodulator 10 삼성 S-DMB 단말개발

12 DMB Networks Satellite DMB S-Band (2.630~2.655GHz ) Internet Call S-Band Center Contents (Audio/Video/Data) DMB Center Ku-Band (13.824~13.883GHz) Ku-Band (12.21~12.23GHz) S-Band Gap Filler Internet Call Center Contents (Audio/Video/Data) DMB Center Terrestrial DMB 240MHz 11 삼성 S-DMB 단말개발

13 Satellite DMB ITU-R Regulation Rec. ITU-R BO : System Requirement Rec. ITU-R BO : System Recommendation ITU-R 955-3: Broadcasting signal characteristics reference Comparisons of Major Satellite DMB Standards Country Europe US Korea, Japan System Standards System A System D H System E Audio coding MPEG-1 layer2 CT-AAC+(PAC) MPEG-2 AAC+ Modulation π/4-dqpsk DQPSK QPSK System Spec. Throughput Bandwidth Mbps 1.536MHz/carrier 1.536Mbps 2.3 MHz/carrier 16.12Mbps 25MHz(total) Multiplexing OFDM TDM CDM Tech. Details Satellite HPA requirement 4kW/25MHz(36.1dBW) 83W/25MHz(19.2dBW) 812W/25MHz(29.1dBw) Spectrum Efficiency Required Eb/N0 7.2dB@10E-4 2.7dB@10E-4 5.6(2.3)dB@10E-4 12 삼성 S-DMB 단말개발

14 Terrestrial DMB Comparison of Major Terrestrial DMB Standards Country Europe US Japan Europe System Standards Eureka-147 Hybrid IBOC ISDB-Tsb(1segment) DVB-H Audio coding MPEG-1, MPEG-2 BC PAC MPEG-2 AAC MPEG-2 Transmission technology OFDM OFDM BST-OFDM OFDM System Spec. Throughput Bandwidth Mbps 1.536MHz kbps 약 140kHz kbps 429, 430, 432 khz 5~31Mbps 5,6,7,8 MHz No. of Audio CH (Video,audio):13 Tech. Details Spectrum Band VHF/TV, L-band FM band VHF/TV UHF Multipath effect superior good superior superior 13 삼성 S-DMB 단말개발

15 Satellite Digital Multimedia Broadcasting (S-DMB)

16 Satellite DMB Terminal Requirement Antenna diversity CDM demodulator + FEC (Viterbi/RS decoder) Source decoding Video : QVGA, H.264, 15frame per sec. 384kbps per each video stream Audio : AAC+ 32, 64, 128 kbps per each audio stream MPEG2 TS demux CA (Conditional Access) DVB descrambler + SI, EMM/ECM filter + Smart card Premium channel / Pay Per View Functionality Interoperability with 1x EV DO service Cellular + DMB terminal only EPG display defined by TU Media cop. Recoding Functionality (permitted channel only) Small size, Low power consumption 15 삼성 S-DMB 단말개발

17 Satellite DMB Market Forecast Europe DMB carrier : Global Radio (Target market : Vehicles and Home Radio) Korea/Japan : SKT (Korea) and MBCo (Japan) (Service Start : Q) (Target Market : Car, Handset, PDA) (unit: thousands) 16,000 14,000 12,000 10,000 8,000 6,000 SystemA(Europe,DAB) SystemE(Korea,DMB) SystemE(Japan,DMB) 4,000 2, Source : SKT 방식표준지역 SystemA(DAB) Europe 200 1,294 4,780 7,800 11,300 14,000 위성 Korea 490 1,050 2,180 3,970 6,050 7,240 7,980 SystemE(DMB) Japan 660 1,460 2,410 3,550 4,880 6,350 8,000 Total 0 1,150 2,710 5,884 12,300 18,730 24,890 29, 삼성 S-DMB 단말개발

18 Satellite DMB Terminal Type Cellular Phone Type Car Dedicated Terminal Maximizing Convenience of Clients By Supporting Diverse Terminal Devices PDA Type 17 삼성 S-DMB 단말개발

19 Korea Satellite DMB Service Plan Satellite Body Launching Infra Broadcasting Center Gap Filler Build-up start Build-up start Complete Continuing Build-up Commercial Service Start Terminal Commercial Product Service Channel & Charging Video (11 ch) Audio (25 ch) Terrestrial TV Contents Re-direction Music, Audio (News, Education, etc) Receiving fee Subscription (Entry charge) 12,000~15,000 won/month (10~11$) : Flat rate 20,000 won (~17$) Data (3 (3 ch) Traffic information, Stock, Weather forecast Advertise. Download base 18 삼성 S-DMB 단말개발

20 Channel Structure of Satellite DMB Contents (MEPG ) CA (Scrambler) packet packet packet packet packet packet packet packet packet packet packet packet 19 삼성 S-DMB 단말개발

21 SDMB Chip Set Solution [2004 한국전자전 ] 전자부품기술대상 최우수상수상 ( 헤럴드경제 ) 20 삼성 S-DMB 단말개발

22 World First S-DMB phone : SCH-B100 Overview Samsung s World First S-DMB Phone : 05. Jan launched in market! Built-in MMC, Digital Camera (2M CCD), VOD Wide LCD screen : 260K Color, 2.2 QVGA 05. Jan. Test service(9ch), Mar. Commercial service Design & Specifications Mode Dimensions CDMA (800MHz) + CDM 2.6GHz 120 X 49 X 24 (mm) Memory Display F/M 128MB+SDRAM 32MB 320 x 240 pixels, 260K Color TFT LCD Features - Satellite DMB reception - QVCA 15 frames/sec, Stereo(64kbps AAC+) - Built-in Camera (2Mega) - Intenna Design 21 삼성 S-DMB 단말개발

23 SCH-B100 and Its Applications 22 삼성 S-DMB 단말개발

24 World 1 st S-DMB Handset (SCH-B100) 23 삼성 S-DMB 단말개발

25 3GSM World Congress 2005 DMB Phones ~2.17 France DMB Phone 전시 - 위성 DMB Phone - 지상 DMB Phone -DVB-H Phone 24 삼성 S-DMB 단말개발

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