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1 1 VEWD Style Guide VEWD Style Guide

2 Contents Brand Strategy 3 Our Name: VEWD 4 Brand Idea: Enabling Extraordinary 5 Brand Building Blocks 7 Tone of Voice 8 Brand Touchpoint Wheel 13 Brand Logo 14 The VEWD Logo 15 Clear Space & Minimum Size 16 Correct Use 17 Incorrect Use 18 Brand Colors 19 Typefaces 20 Imagery 21 Supergraphic & Secondary Graphics 22 Visual Examples 23 Business Card 24 Web 25 PowerPoint 26 Contact Information 27 2 VEWD Style Guide

3 Brand Strategy 3 VEWD Style Guide

4 Our Name: VEWD The Triangular Connection Device Viewing capabilities our technology offers. UI to streaming video Content We will strive to get our partners content viewed Consumers A clear message that there is something to see here Global Software Company One Word Punch - Fresh, short & modern Software company with a globally relevant, easy to remember name A solid and futuristic brand which that will inspire all employees, much like Opera did Leadership & Synergy Alignment Start with why VEWD focuses on the end goal. It will inspire our team and partners to understand why we are doing what we are doing. At the end of the day, we want our consumers to be able to watch anything, anywhere at anytime without limits. 4 VEWD Style Guide

5 Brand Idea: Enabling Extraordinary VEWD is a leading enterprise software, services and solution company that enable device manufacturers, operators, broadcasters, andcontent providers to create Over The Top OTT environments on any screen, anywhere in the world. Previously part of Opera (the renowned open-source web browser founded in Scandinavia) but now a separate company, VEWD is a pioneer in the connected television category having built the first connected set top box for Canal+ in 2002, the first Smart TV from Philips in 2007 and the first connected gaming device for the Nintendo Wii. VEWD s embedded OTT software solutions are the heart of smart. Today, VEWD has a 50+ million installed base of its software solutions and over sixty major global brands and businesseswho embed its software into their products and services. 5 VEWD Style Guide

6 Brand Idea: Enabling Extraordinary At VEWD, we successfully enable extraordinary For device manufacturers like Sony and Philips, VEWD is integrated into their TVs and DVD players to enable a dynamic app ecosystem and access to the web. For operators like Swisscom and Verizon, VEWD is embedded into set-top boxes to enable a dynamic interface that powers their app ecosystem. For broadcasters like UKTV, CBS News or content providers like Crackle, Mubi, SVT Play, VEWD enables a dynamic distribution platform to reach viewers. And, for consumers, VEWD enables an easy, accessible and engaging way to view, watch and experience their favorite content. With over 15 years experience in the TV Marketplace/OTT software space, only VEWD has the know-how to push technical boundaries and create aa seamless portfolio of end-to-end solutions that help define the future of content consumption where personalized, premium-quality contentcan be delivered and seen on any device or screen. Follow us, as we look ahead, inspired by our legacy of success to create the future of OTT by delivering end-to-end, enterprise solutions across the software stack from content, content provisioning, distribution and presentation. Come with us, as we create synergy with our customers and partners to support open connections and deliver value across the entire OTT experience chain: from devices to partners, partners to content, and content to viewers. VEWD Enabling Extraordinary 6 VEWD Style Guide

7 Brand Building Blocks we are OPEN we deliver ENABLING TECHNOLOGY FLEXIBLE BREADTH OF SOLUTIONS STABLE UNIFIED ECOSYSTEM IDEAL PARTNERS TRUST / CONFIDENCE PREMIUM SERVICE EXCELLENCE GLOBAL & LOCAL PASSION & DYNAMISM OTT SOFTWARE HERITAGE & INNOVATION 7 VEWD Style Guide

8 Voice: Characteristics: Innovative Straightforward Supportive 8 VEWD Style Guide

9 Characteristic: Innovative What it means to be INNOVATIVE: Proactive Prepared Positive How do we sound like INNOVATIVE? Be knowledgeable and aware of your customers potential issues and unique challenges. An innovator is always a step ahead and prepared to deal with any issue, assist with any hurdles, and has an eye out for what s down the road. Your customers may not have the time to research every aspect of the industry or the expertise to understand it, as an innovator, it s on your to supplement their needs and foresee their issues. What is NOT being INNOVATIVE: Arrogant Condescending 9 VEWD Style Guide

10 Characteristic: Straightforward What it means to be STRAIGHTFORWARD: Clear Uncomplicated Easy to understand How do we sound STRAIGHTFORWARD? Be crystal clear. Steer clear of jargon and acronyms. Avoid overly technical language and ambiguous terms. People don t have time to decode and decipher. Plus, jargon often sounds cold, stiff and unnatural. Be uncomplicated. Don t try to impress with big words. Make it extremely easy to understand. What is NOT being STRAIGHTFORWARD: Overly technical Ambiguous Indirect 10 VEWD Style Guide

11 Characteristic: Supportive What it means to be SUPPORTIVE: Helpful Friendly Welcoming Assuring How do we sound SUPPORTIVE? Above all, listen. Understand the needs of your customers and do what you can to help. Listen to questions or concerns, and be sure to address each one directly. Check to make sure your answers were understood, and that you ve left nothing out. Always remember that these are more than just customers they are our partners; therefore, their problems are our problems, their needs are our needs. Guide and assist so all our customers see us as their partners, as well. What is NOT being SUPPORTIVE: Dispassionate Rude Annoyed 11 VEWD Style Guide

12 Voice: Friendly Tips We are friendly and approachable We don t talk down or condescend. We talk to everyone as if they were family. We sound professional We know what we re talking and we communicate it as professionals. We are active and direct We are direct with our customers, as well our co-workers. They should understand us the first time. We don t ramble Cut down on long sentences, both spoken and in writing. Use short sentences with clearly stated, easy-to-understand ideas. We are thoughtful We always think from the customers point of view. In s, we reflect back concerns. On our website, we carefully select the right information. We are active We speak in the active voice, and not the passive (e.g. instead of VEWD will send you additional information, say we will send you additional information ), this makes us sound more engaged and is typically easier to understand. 12 VEWD Style Guide

13 Brand Touchpoint Wheel Pens Stickers Thumb Drives Clothing Videos Testimonials Newsletters Promotions Mail MARKETING Landing Pages Website Stickers (powered by) Signage/placards Billboards Product Launches Press Releasese Print Ads Digital Ads Invitations Mugs COLLATERAL Booths/Kiosks Lanyards App Store EVENTS Newsletters Banners Browser SDK Tools Programs Ingredient bug (Powered by) How to Videos CUSTOMER APPLICATIONS Instagram Instruction Manuals Google+ YouTube SOCIAL MEDIA Facebook Twitter Linkedin CORPORATE Partnerships Recruiting Stationery Customer Service Apps PPT Template Signature Business Cards 13 VEWD Style Guide

14 VEWD Logo 14 VEWD Style Guide

15 The VEWD Logo This is our logo. Bold and dynamic it consists of two parts: the symbol and the logotype. The VEWD logo is at the heart of our visual system, designed to represent creativity, innovation and forward thinking. Logo In text: VEWD is always written in all caps. To maximize impact: Always keep a generous amount of clear space around the logo. Always reproduce from digital artwork (do not recreate). SYMBOL LOGOTYPE 15 VEWD Style Guide

16 Clear Space & Minimum Size Clear Space Space matters. It is important not to crowd the VEWD logo with competing images, text or graphic elements. Maintain a strong visual impression by following these simple rules: The perimeter surrounding the logo should be equal to or larger than the height of the V in VEWD. The same proportions also apply to digital applications. Clear Space Minimum Size In reproducing our logo consider its size and legibility and use common sense. A logo that is too small ceases to serve any communicative function. The minimum-size use of the VEWD logo is 0.75 inch for print and 55 pixels on screen. Minimum Size pixels 16 VEWD Style Guide

17 Correct Use The VEWD logo should be used in the 3-Color Gradient Positive whenever possible. It has been designed to create visual appeal and interest in all media applications. Correct Use Positive logos with gradient should be used wherever possible. Always use digital artwork (do not recreate). 3-Color Gradient Positive Logo 3-Color Gradient Reverse Logo 2-Color Positive Logo White Only Reverse Logo 17 VEWD Style Guide Grayscale Positive Logo Black Only Positive Logo

18 Incorrect Use The integrity of our logo must be respected at all times. Don t stretch, condense or otherwise morph or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact. Incorrect Use Note: Always reproduce the logo from approved electronic artwork. DO NOT Change the C\colors of the VEWD symbol ot logotype colors DO NOT Change the position of the VEWD symbol in relation to the logotype DO NOT Stretch the logo DO NOT Infringe upon the clearspace of the VEWD logo 18 VEWD Style Guide DO NOT Position the logo on a color with insufficient contrast to clearly see the logo DO NOT Position the logo on an image with insufficient contrast to clearly see the logo

19 Brand Colors Primary Colors Vibrant. Energetic. Colorful. Few tools are more powerful than color. Used imaginatively, color evokes a powerful emotional response. Our color palette consists of VEWD blue, VEWD orange, and VEWD sunshine. VEWD blue Pantone 3025 C:83 M:55 Y:37 K:14 R:55 G:97 B:121 VEWD orange Pantone 485 C:2 M:80 Y:70 K:0 R:236 G:90 B:79 VEWD sunshine Pantone 1235 C:0 M:32 Y:95 K:0 R:255 G:184 B:25 The visual system is highlighted further by two gradients and some secondary colors that are an important part of the VEWD identity. Gradients Secondary Colors 19 VEWD Style Guide VEWD cyan Pantone Cyan C:100 M:0 Y:0 K:0 R:0 G:174 B:239 VEWD slate Pantone 443 C:47 M:32 Y:36 K:1 R:142 G:154 B:154 VEWD olive Pantone 7744 C:31 M:15 Y:83 K:0 R:186 G:189 B:86 Black C:0 M:0 Y:0 K:100 R:35 G:31 B:32 White C:0 M:0 Y:0 K:0 R:255 G:255 B:255

20 Typefaces Use the Univers for all professionally produced VEWD materials. The Univers family includes many weights (plus italics) for greater consistency and simplicity of implementation. Note: Do not substitute any other typeface for the approved Univers typeface. Office desktop applications use Arial, which is a standard system font found on all computers, for all online and general office desktop applications, including PowerPoint and Microsoft Word. The use of Verdana for day-to-day PowerPoint presentations allows us to share our presentations, both internally and externally, without any conflicts or loss of quality Primary Typeface Univers abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ univers light univers light oblique univers roman univers oblique univers bold univers black univers light condensed univers light condensed oblique univers condensed univers condensed oblique univers bold condensed univers black condensed oblique For Internal Use Only Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ arial regular arial italic arial bold arial bold italic 20 VEWD Style Guide

21 Imagery Lifestyle Imagery The Blue Gradient at 50% opacity & multiply Abstract Dot Imagery The Orange Gradient at 70% opacity & multiply VEWD imagery style is bold and innovative, yet also warm and friendly. The Lifestyle Imagery shows people in real life experiences, enjoying and engaging with the TV set. These images should feel warm, friendly and real. In addition to the Lifestyle Imagery it is possible to use Abstract Dot Imagery for texture and add a feeling of technology and innovation. Lifestyle Imagery should be adapted to feel more proprietary to VEWD. The Blue and Orange gradients should be used over images to present a more dynamic VEWD image. Use 40% 80% opacity over the images to get the right tonality over the imagery. 21 VEWD Style Guide

22 Supergraphic & Secondary Graphics The VEWD Symbol can be used as a supergraphic when needed for brand emphasis. In addition, a motion dot pattern can be used in many ways to create dynamic backgrounds and give communications materials energy and a feeling of motion. In digital situations these secondary graphics can be animated if required. Supergraphic The Supergraphic and the Secondary Graphics can appear on white, on flat brand colors or on our gradient colors. When placed on color they can be 100% white or transparent. Secondary Graphics 22 VEWD Style Guide

23 Visual Examples 23 VEWD Style Guide

24 Business Card Business Card Front Reverse Name Title City, Country 24 VEWD Style Guide

25 Website 25 VEWD Style Guide

26 PowerPoint Title Screen Standard Screen 26 VEWD Style Guide

27 Contact Information For further information please contact: Alex Sem VEWD 27 VEWD Style Guide

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