ADVERTISING MATERIALS TECHNICAL SPECIFICATIONS

Transcription

1 ADVERTISING MATERIALS TECHNICAL SPECIFICATIONS General Notes & Conditions As part of the Advertising Purchase Order Terms and Conditions, the ADVERTISER assumes responsibility to deliver all materials necessary for the broadcast and / or publication of advertising, such as videos and other print art forms to DIRECTV in due time, as specified in both the Terms and Conditions Agreement and this document. DIRECTV will evaluate the quality of the materials provided and determine if it meets a minimum quality standard for broadcasting, printing or web publication. If commercial material does not conform to standards, client has 12 hours to submit revised material and maintain time-to-air. DIRECTV will not substantially edit materials received All materials must be identified with: o Customer Name o Material Name o Material Version o Duration o Local or Panregional (disclaimer needed) o All graphics pieces to be transmitted from Venezuela require RIF number Disclaimers Any material that applies only to local advertising should include a disclaimer: Advertising valid for (country). DIRECTV may add the disclaimer if not included, but the time-to-air can be affected by two days if this change is needed. Please alert your sales account executive when materials delivered. Material Delivery Method & Deadline All commercial materials should be uploaded to the DIRECTV Online Media Center at least 96 hours prior to airtime for videos, 10 days for Web 1 and on-air Secondary Elements, 25 days for Magazine. Online Site: For help with your account, write to trafficla@directvla.com For transcoding and transfer of video from tape/disk, DIRECTV secured OXO discount rates of US$20 (SD) and US$30 (HD). Please send materials to: OXOBOX Manuela Pedraza 2174 C1429CCF Buenos Aires, Argentina. Tel /81/82 - info@oxobox.tv 1 Alternate deadlines in effect for third-party Web sites. See details below. Advertising Materials Technical Specifications. V

2 Video Format Specifications Audio Video Specs High Definition Low Def PAL HD PAL SD Video Format: Quicktime Quicktime VEN: Also AVI Overall Bit Rate Mode: Variable Variable File Extension:.mov.mov Format: Apple ProRes VEN: Also DVCPro, 422 (HQ) and H264 Apple ProRes/ Blackmagic RGB Format Profile: High High Bit Rate Mode: Variable Variable Resolution Width: 1920 Pixels 720 Pixels 1920 Pixels 720 Pixels Resolution Height: 1080 Pixels 480 Pixels 1080 Pixels 576 / 480 Pixels Display Aspect Ratio: 16:9 4:3 16:9 4:3 Frame Rate Mode: Constant Constant Frame Rate: fps 25 / 29,970 fps* Standard: NTSC PAL/NTSC* Color Space: YUV YUV Chroma Subsampling: 4:2:2 4:2:2 Scan Type: Interlaced Progressive Progressive / Interlaced** Scan Order Bottom Field First VEN: Interlaced Audio ID: 2, -20DB/-24LKFS ID: 2, -20DB/-24LKFS Format: PCM PCM Format Set, Endianness: Little Little Bit Rate Mode: Constant Constant Channel(s): 2 Channels 2 Channels Channel Positions: Front: L R Front: L R Sampling Rate: 48.0 KHz 48.0 KHz Bit Depth: 24 Bit 24 Bit NOTES: VEN: Interlaced Progressive Progressive / Bottom Field First PAL format not accepted in Ecuador Standard Definition commercial material format must comply with 6:9 format - 9 panoramic, inclusive of all text included within the 4:3 protection area. * All the materials must be sent in the original format (25 / fps) without frame rate and format standard conversion. * All the materials must be sent in the original format (PAL (625 lines) or NTSC (525 lines)) without frame rate and format standard conversion. ** If the original material is in interlaced Scan order must be Bottom field first. Advertising Materials Technical Specifications. V

3 Notes: Golf Channel materials may be in a 16:9 ratio, but the image content should fit within a 4:3 area to allow proper visibility when the channel is distributed by SD cable operators. All materials for channels OnDIRECTV and Food Network must be delivered in High Definition Secondary Element Specifications DIRECTV offers the following types of secondary elements (non standard video spots) opportunities: 1. A Sponsorship Billboard is used to open and close (presentación y despedida) a particular program and/or event. The Sponsorship billboard will open with This program is brought to you by followed by the Advertiser Logo a Slogan. The duration of a Sponsorship Billboard will range between three (3) to five (5) seconds in length. 2. Tune-In Promo Sponsorship is used to invite audience to tune-in into a particular program and/or event. The Advertiser Logo a Slogan will be utilized within the content of the promotional material. The duration of Tune-In Promo Sponsorship will consist of (5) seconds. 3. Lower Third Sponsorship is used when advertiser logo and slogan (voiceover and text) are inserted on the Lower Third portion of a program screen reserved for textual and static visual content. 4. Sport Event Countdown Clock Sponsorship production inserts Advertiser Logo in a portion of a program screen reserved for textual and static visual content. 5. Product Mentions/Interaction and/or Product Placement are divided into three (3) categories. These offerings vary and are dependent of AdSales negotiation per prior approval. a. Category 1 Duration: 20 seconds Text, Product Description. b. Category 2 Duration: 20 seconds Text, Product Description inclusive of Product Placement On-Set. c. Category 3 Duration: 20 seconds Text, Host interacting with product in program/event. Requirements 1 & 2. Billboard and Tune-in Promo Sponsorships Client must deliver the following materials up to 10 working days prior to airtime 1. Advertiser Logo 2. Advertiser Slogan - should be three (3) to six (6) words Examples: 1. Rexona - No Te Abandona 2. Coca Cola La Chispa de la Vida 3. Nike Just Do It 4. Toyota Vallamos Juntos Please confirm that your Advertiser Slogan voiceover script marks proper pronunciation and accents characters to ensure that our Voice Talent pronounces your Advertiser Slogan correctly. Advertiser Logo material must comply with DIRECTV Standard Requirements (see table below). Format: High definition (1920 x 1080) images in NTSC 4:3 ratio saved as.jpg or.tga files Advertising Materials Technical Specifications. V

4 3. Lower Third Sponsorship Client must deliver the following materials up to 10 working days prior to airtime 1. Advertiser Logo 2. Advertiser Slogan, Voiceover Script Composed of no more than 3. Advertiser Slogan, Text 31 characters (including spaces) General Conditions: Delivery of all materials no later than 10 days prior to airing date DIRECTV will be responsible for producing the final element for airing The images must have at least 300 DPI resolution Videos must have a.mov extension and no more than 5 second duration The phrase must be no longer than 31 characters (including spaces) Text: Client slogan Zócalo 1 (Standard Version) Two windows Right Window: 282 x 115 pixels Logo/ Client photo Left Window: 790 x 115 pixels Client Slogan (no more than 31 characters, including spaces) Advertising Materials Technical Specifications. V

5 Zócalo 2 (Premium Version) Clients to provide two images with look&feel and phrase. Two Windows Right Window: 282 x 115 pixels Logo/ Client photo Left Window: 790 x 115 pixels Logo/ Client photo Full size 1093 x 133 pixels / Logo/Client photo Zócalo 3 (Premium Animated Version) Clients to provide materials as: Total animation size of 790 x 115 pixels Movie in format.mov,.wmv;.tga,.png;.jpg,.tif Maximum animation duration: 5 seconds Advertising Materials Technical Specifications. V

6 4. Sport Event Countdown Clock Sponsorship Client must deliver the following materials up to 10 working days prior to airtime 1. Advertiser Logo 5. Product Mentions Sponsorship Client must deliver the following materials up to 10 working days prior to airtime 1. Advertiser Text Script, Product Concept Reference Advertiser Text Script can only be twenty (20) seconds long (Advertiser Concept Reference). DIRECTV and/or Broadcasting Channel will not read Advertiser Text Script verbatim. For approximately twenty (20) seconds, the Host/Anchor will use Advertiser Text Script as a reference in order to integrate Product Mention as part of the natural flow of the program. Billboard & Tune-In Sponsorships Lower Third Sponsorships Countdown Clock Logo Materials Not Animated Animated Not Animated Not Animated FILE:.jpg /.air /.eps.mov (Quick Time with Alfa Channel) /.avi Animated.jpg /.air /.eps CODEC: H264.MOV SIZE: 1280 x 720px (16:9) 4: x 720px (16:9) TEXT SIZE: 3-6 words 28 characters 28 characters MAX WEIGHT: 1920 x 214px 500 Kb to 1 Gb MAX DURATION: 5 COLOR FORMAT: RGB TV CONDITION: HD NTSC FORMAT CONDITION: Chroma Key VOICE OVER: Text of 5 Slogan Advertising Materials Technical Specifications. V

7 Notes: For each material, please indicate: Title of the campaign as you wish to see in every report, including ratings Identification of client name and brand (including notes on pronunciation) Duration Version Description of the product It is important to send a contract/order along or in anticipation of sending any material, otherwise there is no way of identifying the materials and they may be lost. For Golf Channel The technical specifications for the Golf Channel are different than other channels: Billboard & Tune-In Sponsorships Lower Third Sponsorships Logo Materials Static without audio Static without audio Animated without Audio FILE:.jpg /.tga.tga.mov (no compression) SIZE: 1920x1080px (16:9) 1920x214px (16:9) 1920x214px (16:9) TEXT SIZE: 3-6 words MAX DURATION: 5 COLOR FORMAT: RGB TV CONDITION: HD NTSC FORMAT CONDITION: Chroma Key Mentions These are allowed in the transmission of live events and in some programs, such as Diario Golf. NOTE: The lower third graphics must be contained within the 4:3 area of the screen, as the signal will also be made available to SD transmissions by other cable operators. Clients interested in producing materials must provide necessary images so that our production team can issue a production quote and TYC can invoice it at the end of the month Advertising Materials Technical Specifications. V

8 Web Specifications DIRECTV SPORTS.NET Advertising Materials Technical Specifications. V

9 Ad Placements 728x90 Standard Banner 300x250 Standard Banner 160x600 Standard Banner Pre-roll Video and 728x90 Video Banner DIRECTVSport Mobile APP Ad Specs Advertising Materials Technical Specifications. V

10 NOTE: All online videos should present audio levels at ID: 2, -20DB/-24LKFS Advertising Materials Technical Specifications. V

11 DIRECTVSport Mobile APP Ad Placements Advertising Materials Technical Specifications. V

12 Advertising Materials Technical Specifications. V

13 Advertising Materials Technical Specifications. V

14 GOLF CHANNEL-LA.COM Tiempo de Entrega: 72 horas previas a la transmisión Standard Banners Dimensions WxH Max File Weight Alt Image Weight 1280x KB 60 KB 728x KB 40 KB 300x KB 40 KB 300x KB 60 KB File Type Animation/ Looping FPS HTML5 GIF, JPG, PNG HTML5 GIF, JPG, PNG HTML5 GIF, JPG, PNG HTML5 GIF, JPG, PNG 15 seconds max. No looping permitted. 15 seconds max. No looping permitted. 15 seconds max. No looping permitted. 15 seconds max. No looping permitted. 24fps 24fps 24fps 24fps Mobile Web Banners Dimensions WxH Max File Weight File format Animation/Looping 320x50 25KB GIF, JPG, PNG Animated image files allowed/ Within 10sec 300x250 60KB GIF, JPG, PNG Animated image files allowed/ Within 10sec * URLs must be linked to a mobile website mobile optimized for cellular phones. Advertising Materials Technical Specifications. V

15 Conditions: If the banner has a link (URL), this should not be included in the Flash: in its place, include the ClickTag (Further explanation below) Advertiser Banner will pre-roll previous to the following videos: o Los Mejores Tiros de la Semana o Los Peores Tiros de la Semana o Video de Instrucción About ClickTags: For AdManager to work and measure clicks correctly; it will be necessary to include within the Flash Movie a special routine that will redirect the URL destination outside of the Flash Movie. To activate the click trigger: o Select options Actions o Select the On > Release o Select Get URL. o Complete the parameters section. Please be vigilant of upper case and lower case characters. Advertising Materials Technical Specifications. V

16 ESPNDEPORTES.ESPN.GO.COM (VENEZUELA & ECUADOR ONLY) Deadlines: BANNER AND InCONTENT - 72 hours prior to airing PRE-ROLL - 5 days prior to airing Conditions: BANNERS: The Banner is located below the main navigation menu of the site. This ad unit has a smaller width than the pencil top ad unit, but has a larger height. The majority of pages on ESPN support the Banner unit. FORMAT PIXEL DIMENSIONS 728 X90 FILE WEIGHT 40KB or less FILE TYPES.jpg,.gif,.png,.swf, HTML5, javascript tag from approved 3rd party vendor..swf creative must be accompanied by a backup image. ANIMATION Total animation time may not exceed 20 seconds. No more than three (3) loops of animation are allowed. VIDEO Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB. User-initiated video must utilize a polite download and must not exceed 2 minutes and 2MB. Video files must include "Play", "Pause", and "Mute" functions at minimum. Audio must be user initiated on a click. EXPANTION 728x250 maximum expand dimensions. 500KB or less for the expantion creative independent of the above video weight allowances. Must be user-initiated, on click. Expand direction must downward and overlay the page content. Homepage placements cannot roll-over to expand. ADDITIONAL INFORMATION Third-party creative/ad tags must have a z-index set below x90: Advertising Materials Technical Specifications. V

17 InCONTENT The InContent is one of the most common ad units on ESPN. It is featured on most pages and is available in a variety of sponsorship packages. FORMAT PIXEL DIMENSIONS 300 X 250 FILE WEIGHT FILE TYPES ANIMATION VIDEO 40KB or less.jpg,.gif,.png,.swf, HTML5, javascript tag from approved 3rd party vendor..swf creative must be accompanied by a backup image. Total animation time may not exceed 20 seconds. No more than three (3) loops of animation are allowed. Auto-play video must utilize a polite download and must not exceed 30 seconds and 500KB. User-initiated video must utilize a polite download and must not exceed 2 minutes and 2MB. Video files must include "Play", "Pause", and "Mute" functions at minimum. Audio must be user initiated on a click. ADDITIONAL INFORMATION Third-party creative/ad tags must have a z-index set below x250: PRE-ROLL The Pre-Roll is the standard 15 or 30 second video ad that plays before ESPN.com video content. FORMAT PIXEL DIMENSIONS 1280 X 720 MAX FILE SIZE DURATION FILE SUBMISSION STREAM TYPE 100MB (For Digital Submission- unencoded assets) 15 OR 30 Seconds All submitted files should be pre-cut to desired run time. Slates, Countdown clocks and color bars must be removed prior to submission. MPEG - 2 Program Stream or Quicktime (.mov) ASPECT RATIO 16 X 9 FRAME RATE DELIVERY VIDEO BITRATE AUDIO BITRATE AUDIO SAMPLE RATE Progressive 6000kbps (.mov) 192 kbps AAC (.mov), FFDShow (.mpg). Volume should be normalized to - 23 dbfs. 48 khz, FFShow (.mpg) Advertising Materials Technical Specifications. V