TV Network. 103 TV Network / 103 TV Hot Spot / Concourse TV. Material Specifications

Transcription

1 TV Network 103 TV Network / 103 TV Hot Spot / Concourse TV Material Specifications Updated on: 30 Mar

2 Index 1. Format Feature TV Network Material Specifications 1.1 Product Features Location Summary Production Guideline Material Specifications 3.1 MPEG-4 Video Specification DVD, CD, HDCAM / Digital Betacam, Betacam SP Specification Material Submission 4.1 Digital File Submission Disc & Tape Submission Video Aspect Ratio Scenarios Technical Support Contact 20 2

3 1.1 Product Features TV Network 1. Format Feature Mass coverage 106 units of trackside 103 HD Plasma TVs in 26 key MTR stations Territorywide Prime location with high visibility and awareness Proven high reach & frequency ensures excellent brand and message recall Targeted penetration of quality audiences close to points-of-sale Offers the added flexibility of a wide range of broadcasting options covering commercial duration, content and advertising frequency Outstanding audio and visual impact ensures more effective message delivery MTR TV Network 3

4 1.1 Product Features TV Hot Spot Exclusive media for a single advertiser on a trackside 103 Plasma TV Provide a domination impact to maximize visibility and awareness Recommend 4 MTR TV Hot Spot locations: - Admiralty - Tsim Sha Tsui - Causeway Bay - Mong Kok 1. Format Feature MTR TV Hot Spot 4

5 1.1 Product Features Concourse TV 1. Format Feature 33 units of 42 HD LCD TVs located in key entrances of 33 MTR stations Prime locations with high visibility and awareness Proven high reach & frequency enabling excellent brand and message recall A targeted reach to quality audience close to point-of-sales A variety of broadcasting options for commercial duration, content and advertising frequency Excellent audio and visual impact for optimal message delivery Concourse TV 5

6 1. Format Feature 1.2 Location Summary TV Network Location Map MTR TV Network Location Map 6

7 1. Format Feature 1.2 Location Summary TV Network MTR Station No. of units Island Line Sheung Wan 3 Central 3 Admiralty 5 Wan Chai 6 Causeway Bay 5 North Point 6 Quarry Bay 6 Tai Koo 5 Sai Wan Ho 2 Kwun Tong Line Choi Hung 2 Wong Tai Sin 2 Kowloon Tong 6 Tseung Kwan O Line Po Lam 2 Tiu Keng Leng 2 Yau Tong 6 MTR Station No. of units Tung Chung Line Tsing Yi 2 Kowloon 2 Tsuen Wan Line Lai King 4 Mei Foo 2 Lai Chi Kok 4 Sham Shui Po 4 Prince Edward 6 Mong Kok 8 Yau Ma Tei 4 Jordan 4 Tsim Sha Tsui 5 Total 106 7

8 1. Format Feature 1.2 Location Summary TV Hot Spot Location Map MTR TV Hot Spot Location Map 8

9 1. Format Feature 1.2 Location Summary TV Hot Spot MTR Station No. of units Island Line Admiralty 1 Causeway Bay 1 Tsuen Wan Line Mong Kok 1 Tsim Sha Tsui 1 Total 4 9

10 1. Format Feature 1.2 Location Summary Concourse TV Location Map MTR Concourse TV Location Map 10

11 1. Format Feature 1.2 Location Summary Concourse TV MTR Station No. of units Island Line Sheung Wan 1 Tin Hau 1 Fortress Hill 1 Quarry Bay 1 Sai Wan Ho 1 Shau Kei Wan 1 Heng Fa Chuen 1 Chai Wan 1 Tsuen Wan Line Tai Wo Hau 1 Kwai Hing 1 Lai King 1 Mei Foo 1 Lai Chi Kok 1 Cheung Sha Wan 1 Yau Ma Tei 1 MTR Station No. of units Kwun Tong Line Lam Tin 1 Ngau Tau Kok 1 Kowloon Bay 1 Choi Hung 1 Diamond Hill 1 Wong Tai Sun 1 Lok Fu 1 Shek Kip Mei 1 11

12 1. Format Feature 1.2 Location Summary Concourse TV MTR Station No. of units Tseung Kwan O Line Po Lam 1 Hang Hau 1 Tseung Kwan O 1 Tiu Keng Leng 1 Yau Tong 1 Tung Chung Line Tung Chung 1 Tsing Yi 1 Olympic 1 Kowloon 1 Hong Kong 1 Total 33 12

13 2.1 General Guideline The client / agency should provide all media files. 2.2 Creative Guideline 2. Production Guideline TV Network is designed for video, motion graphic & animation. All static images are not recommended, applied on both partial or full visual that composited the overall advertisement Flashing, sparking, strong light or rapidly image movement effect in the creative, visuals or image flow should be avoided Video & Audio special effects simulate technical failure (e.g. Snowy / Noisy visual effect, signal lost, vague audio, emergency sound effect) which may mislead / irritate audience should be avoided It is recommended to add subtitle for non-cantonese TVC broadcasting. 2.3 Audio Guideline Audio output level should be set within -12dB(min.) to -6dB(max.). 2.4 File Output Guideline The optimal video resolution is 1920 x 1080 HD Any other video formats not stated in this Specification will not be accepted. (Format other than MPEG-4) Recommend to submit native HD file. Conversion of low-res sources to HD format should be avoided. Cropping and enlarging video file should also be avoided. 13

14 3. Material Specifications 3.1 MPEG-4 Video Specification A. General A.1 Format: MPEG-4 A.2 Overall Bit Rate: 10,000 kbps (Max) B. Video B.1 Format: MPEG-4 Visual B.2 Format Profile: L1 B.3 Format Settings, Matrix: Default (H.264) B.4 Bit Rate: 8,500 kbps (min.) - 9,500 kbps (max.) B.5 Resolution: 1,920 x 1,080 Pixels (16:9) B.6 Frame Rate: C. Audio 30.0 fps (recommended) 25.0 fps (compatible) C.1 Bit Rate: 800 kbps (min.) - 1,000 kbps (max.) C.2 Channel (s): 2 C.3 Sampling Rate: 64 khz 14

15 3. Material Specifications 3.2 DVD, CD, HDCAM / Digital Betacam, Betacam SP Specification Format: Resolution: DVD, CD, HDCAM 1,920 x 1,080 Pixels (16:9) HD Format: Digital Betacam, Betacam SP Resolution: 720 x 576 Pixels (PAL) * * Refer to Item 5. Video Aspect Ratio scenarios 15

16 4. Material Submission 4.1 Digital File Submission (MP4) FTP address: ftp://ftp.jcdecaux.com.hk/dv Material/TVC/ Login name: dvclient Password: 1fdj9ouu Remarks: Please advice sales representative by with file locations after the file has been uploaded. 16

17 4.2 Disc & Tape Submission (DVD, CD, HDCAM / Digital Betacam, Betacam SP) Hardcopy tape delivery details: 4. Material Submission Address: 3/F Park Avenue, Tower 5 Moreton Terrace, Causeway Bay, Hong Kong Attention to: Mr. Peter Wong Telephone:

18 Appearance on TV Screen H: 92% H: 92% H: 92% H: 92% Video Source 5. Video Aspect Ratio Scenarios Aspect Ratio Reference High Definition (1920x1080 pixel) PAL Anamorphic (720x576 pixel) PAL (720x576 pixel) PAL (720x576 pixel) Letterbox Format H: 8% H: 8% H: 8% H: 8% * Apply to 103 TV Network only * All trackside 103 TV screens are in 1920 x

19 Appearance on TV Screen Video Source 5. Video Aspect Ratio Scenarios Aspect Ratio Reference High Definition (1920x1080 pixel) PAL Anamorphic (720x576 pixel) PAL (720x576 pixel) PAL (720x576 pixel) Letterbox Format * Apply to Concourse TV only * All Concourse TV screens are in 1920 x

20 6. Technical Support Contact Mr. Edmund Lam, Assistant Project Manager Telephone No: Address: 20