National Tracking Poll
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1 National Tracking Poll Project: N Size: 2201 Adults Margin of Error: ± 2% Topline Report December 07-09, 2018 Question Response Frequency Percentage HR1_1 How much have you seen, read or heard about the following? 2019 Golden Globe Awards A lot 92 9% Some % Not much % Nothing at all % HR1_2 HR2_1 HR2_2 HR2_3 How much have you seen, read or heard about the following? 2019 Grammy Awards A lot 226 0% Some % Not much % Nothing at all % Have you watched any of the following television series or motion pictures? Atlanta Yes, Ive watched the whole series or 07 5% Yes, I have watched some but not the whole series or 70 8% No, I have heard of but have not watched 60 27% No, and I have never heard of % Have you watched any of the following television series or motion pictures? Barry Yes, Ive watched the whole series or 63 3% Yes, I have watched some but not the whole series or 68 3% No, I have heard of but have not watched 403 8% No, and I have never heard of % Have you watched any of the following television series or motion pictures? Bodyguard Yes, Ive watched the whole series or 372 7% Yes, I have watched some but not the whole series or 265 2% No, I have heard of but have not watched % No, and I have never heard of % Page 1
2 Question Response Frequency Percentage HR2_4 Have you watched any of the following television series or motion pictures? Glow Yes, Ive watched the whole series or 95 4% Yes, I have watched some but not the whole series or 30 6% No, I have heard of but have not watched % No, and I have never heard of % HR2_5 HR2_6 HR2_7 HR2_8 HR2_9 Have you watched any of the following television series or motion pictures? The Handmaids Tale Yes, Ive watched the whole series or 76 8% Yes, I have watched some but not the whole series or 204 9% No, I have heard of but have not watched % No, and I have never heard of % Have you watched any of the following television series or motion pictures? Homecoming Yes, Ive watched the whole series or 0 5% Yes, I have watched some but not the whole series or 47 7% No, I have heard of but have not watched % No, and I have never heard of % Have you watched any of the following television series or motion pictures? Kidding Yes, Ive watched the whole series or 53 2% Yes, I have watched some but not the whole series or 7 3% No, I have heard of but have not watched 33 5% No, and I have never heard of % Have you watched any of the following television series or motion pictures? Killing Eve Yes, Ive watched the whole series or 87 4% Yes, I have watched some but not the whole series or 0 5% No, I have heard of but have not watched % No, and I have never heard of % Have you watched any of the following television series or motion pictures? Murphy Brown Yes, Ive watched the whole series or 2 4 0% Yes, I have watched some but not the whole series or % No, I have heard of but have not watched % No, and I have never heard of % Page 2
3 Question Response Frequency Percentage HR2_10 Have you watched any of the following television series or motion pictures? Outlander Yes, Ive watched the whole series or 52 7% Yes, I have watched some but not the whole series or 356 6% No, I have heard of but have not watched % No, and I have never heard of % HR2_11 HR2_12 HR2_13 HR2_14 HR2_15 Have you watched any of the following television series or motion pictures? Ozark Yes, Ive watched the whole series or 202 9% Yes, I have watched some but not the whole series or 225 0% No, I have heard of but have not watched % No, and I have never heard of 88 54% Have you watched any of the following television series or motion pictures? Pose Yes, Ive watched the whole series or 49 2% Yes, I have watched some but not the whole series or 67 3% No, I have heard of but have not watched 369 7% No, and I have never heard of % Have you watched any of the following television series or motion pictures? The Americans Yes, Ive watched the whole series or 5 7% Yes, I have watched some but not the whole series or 27 2% No, I have heard of but have not watched % No, and I have never heard of % Have you watched any of the following television series or motion pictures? The Good Place Yes, Ive watched the whole series or 90 9% Yes, I have watched some but not the whole series or 284 3% No, I have heard of but have not watched % No, and I have never heard of 33 5 % Have you watched any of the following television series or motion pictures? The Kominsky Method Yes, Ive watched the whole series or 67 3% Yes, I have watched some but not the whole series or 88 4% No, I have heard of but have not watched % No, and I have never heard of % Page 3
4 Question Response Frequency Percentage HR2_16 Have you watched any of the following television series or motion pictures? The Marvelous Mrs. Maisel Yes, Ive watched the whole series or 34 6% Yes, I have watched some but not the whole series or 52 7% No, I have heard of but have not watched % No, and I have never heard of 28 5 % HR2_17 HR2_18 HR2_19 HR2_20 Have you watched any of the following television series or motion pictures? Who Is America? Yes, Ive watched the whole series or 66 3% Yes, I have watched some but not the whole series or 86 4% No, I have heard of but have not watched 397 8% No, and I have never heard of % Have you watched any of the following television series or motion pictures? Will & Grace Yes, Ive watched the whole series or 32 5% Yes, I have watched some but not the whole series or % No, I have heard of but have not watched % No, and I have never heard of 247 % Have you watched any of the following television series or motion pictures? The Alienist Yes, Ive watched the whole series or 06 5% Yes, I have watched some but not the whole series or 79 8% No, I have heard of but have not watched % No, and I have never heard of % Have you watched any of the following television series or motion pictures? The Assassination of Gianni Versace: American Crime Story Yes, Ive watched the whole series or 64 7% Yes, I have watched some but not the whole series or 89 9% No, I have heard of but have not watched % No, and I have never heard of % Page 4
5 Question Response Frequency Percentage HR2_21 Have you watched any of the following television series or motion pictures? Escape at Dannemora Yes, Ive watched the whole series or 57 3% Yes, I have watched some but not the whole series or 79 4% No, I have heard of but have not watched 4 5 9% No, and I have never heard of % HR2_22 HR2_23 HR2_24 HR2_25 Have you watched any of the following television series or motion pictures? Sharp Objects Yes, Ive watched the whole series or 87 4% Yes, I have watched some but not the whole series or 94 4% No, I have heard of but have not watched % No, and I have never heard of 57 7 % Have you watched any of the following television series or motion pictures? A Very English Scandal Yes, Ive watched the whole series or 46 2% Yes, I have watched some but not the whole series or 62 3% No, I have heard of but have not watched 347 6% No, and I have never heard of % Have you watched any of the following television series or motion pictures? Genius: Picasso Yes, Ive watched the whole series or 78 4% Yes, I have watched some but not the whole series or 6 5% No, I have heard of but have not watched % No, and I have never heard of % Have you watched any of the following television series or motion pictures? Patrick Melrose Yes, Ive watched the whole series or 49 2% Yes, I have watched some but not the whole series or 57 3% No, I have heard of but have not watched 329 5% No, and I have never heard of % Page 5
6 Question Response Frequency Percentage HR2_26 Have you watched any of the following television series or motion pictures? Dirty John Yes, Ive watched the whole series or 65 3% Yes, I have watched some but not the whole series or 7 5% No, I have heard of but have not watched 52 24% No, and I have never heard of % HR2_27 HR2_28 HR2_29 HR2_30 HR3 Have you watched any of the following television series or motion pictures? The Tale Yes, Ive watched the whole series or 56 3% Yes, I have watched some but not the whole series or 79 4% No, I have heard of but have not watched 388 8% No, and I have never heard of % Have you watched any of the following television series or motion pictures? Seven Seconds Yes, Ive watched the whole series or 4 5% Yes, I have watched some but not the whole series or 33 6% No, I have heard of but have not watched 424 9% No, and I have never heard of % Have you watched any of the following television series or motion pictures? Succession Yes, Ive watched the whole series or 54 2% Yes, I have watched some but not the whole series or 64 3% No, I have heard of but have not watched % No, and I have never heard of % Have you watched any of the following television series or motion pictures? Westworld Yes, Ive watched the whole series or 83 8% Yes, I have watched some but not the whole series or 278 3% No, I have heard of but have not watched % No, and I have never heard of % Which nominee would you vote for in the category Best Television Series: Drama? The Americans 35 6% Bodyguard 252 % Homecoming 230 0% Killing Eve 60 7% Pose 2 5% Don t know / No opinion % Page 6
7 HR4 Question Response Frequency Percentage Which nominee would you vote for in the category Best Television Series: Musical or Comedy? Barry 79 4% The Good Place 342 6% Kidding 69 8% The Kominsky Method 69 8% The Marvelous Mrs. Maisel 366 7% Don t know / No opinion % HR5 HR6 HR7 HR8 Which nominee would you vote for in the category Best Performance by an Actor in a Television Series: Drama? Jason Bateman (Ozark) % Stephan James (Homecoming) 75 8% Richard Madden (Bodyguard) 85 8% Billy Porter (Pose) 8 4% Matthew Rhys (The Americans) 2 4 0% Don t know / No opinion % Which nominee would you vote for in the category Best Performance by an Actress in a Television Series: Drama? Caitriona Balfe (Outlander) 20 9% Elisabeth Moss (Handmaid s Tale) 308 4% Sandra Oh (Killing Eve) 72 8% Julia Roberts (Homecoming) 297 3% Keri Russell (The Americans) 235 % Don t know / No opinion % Which nominee would you vote for in the category Best Performance by an Actor in a Television Series: Musical or Comedy? Sasha Baron Cohen (Who Is America?) 03 5% Jim Carrey (Kidding) 309 4% Michael Douglas (The Kominsky Method) 274 2% Donald Glover (Atlanta) 270 2% Bill Hader (Barry) 2 5% Don t know / No opinion 33 5 % Which nominee would you vote for in the category Best Performance by an Actress in a Television Series: Musical or Comedy? Kristen Bell (The Good Place) 4 0 9% Candice Bergen (Murphy Brown) 228 0% Alison Brie (Glow) 36 6% Rachel Brosnahan (The Marvelous Mrs. Maisel) 26 2% Debra Messing (Will & Grace) 345 6% Don t know / No opinion % Page 7
8 HR9 Question Response Frequency Percentage Which nominee would you vote for in the category Best Television Limited Series or Motion Picture Made for Television? The Alienist 2 6 0% The Assassination of Gianni Versace: American Crime 305 4% Story Escape at Dannemora 69 8% Sharp Objects 29 6% A Very English Scandal 94 4% Don t know / No opinion % HR10 HR11 HR12 Which nominee would you vote for in the category Best Performance by an Actor in a Limited Series or Motion Picture Made for Television? Antonio Banderas (Genius: Picasso) 273 2% Daniel Bruhl (The Alienist) 76 8% Darren Criss (The Assassination of Gianni Versace: 242 % American Crime Story) Benedict Cumberbatch (Patrick Melrose) 53 7% Hugh Grant (A Very English Scandal) 50 7% Don t know / No opinion % Which nominee would you vote for in the category Best Performance by an Actress in a Limited Series or Motion Picture Made for Television? Amy Adams (Sharp Objects) 234 % Patricia Arquette (Escape at Dannemora) 43 7% Connie Britton (Dirty John) 2 3 0% Laura Dern (The Tale) 25 6% Regina King (Seven Seconds) 309 4% Don t know / No opinion 76 53% Which nominee would you vote for in the category Best Performance by an Actor in a Supporting Role in a Series, Limited Series or Motion Picture Made for Television? Alan Arkin (The Kominsky Method) 36 6% Kieran Culkin (Succession) 93 4% Edgar Ramirez (The Assassination of Gianni Versace: 93 9% American Crime Story) Ben Whishaw (A Very English Scandal) 64 3% Henry Winkler (Barry) 246 % Don t know / No opinion % Page 8
9 Question Response Frequency Percentage HR13 Which nominee would you vote for in the category Best Performance by an Actress in a Supporting Role in a Series, Limited Series or Motion Picture Made for Television? Alex Bornstein (The Marvelous Mrs. Maisel) 32 5% Patricia Clarkson (Sharp Objects) 09 5% Penelope Cruz (The Assassination of Gianni Versace: 248 % American Crime Story) Thandie Newton (Westworld) 203 9% Yvonne Strahovski (The Handmaid s Tale) 247 % Don t know / No opinion % Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated for registered voters with demographic post-strati cation weights applied. Page 9
10 Respondent Demographics Summary Morning Consult Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xdemall Adults % xdemgender Gender: Male % Gender: Female 7 53% age5 Age: % Age: % Age: % Age: % Age: % demagegeneration Generation Z: % Millennial: Age % Generation X: Age % Boomers: Age % N 2070 xpid3 PID: Dem (no lean) % PID: Ind (no lean) % PID: Rep (no lean) % xpidgender PID/Gender: Dem Men 284 3% PID/Gender: Dem Women 4 2 9% PID/Gender: Ind Men 387 8% PID/Gender: Ind Women % PID/Gender: Rep Men 360 6% PID/Gender: Rep Women 322 5% xdemideo3 Ideo: Liberal (1-3) % Ideo: Moderate (4) % Ideo: Conservative (5-7) % N 878 xeduc3 Educ: < College % Educ: Bachelors degree 52 24% Educ: Post-grad 296 3% Continued on next page Page 10
11 National Tracking Poll #181212, December, 2018 Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xdeminc3 Income: Under 50k % Income: 50k-100k % Income: 100k % xdemwhite Ethnicity: White % xdemhispbin Ethnicity: Hispanic 2 3 0% demblackbin Ethnicity: Afr. Am % demraceother Ethnicity: Other 42 6% xrelnet Relig: Protestant % Relig: Roman Catholic 372 7% Relig: Something Else 236 % N 0 xreligion1 Relig: Jewish 52 2% xreligion2 Relig: Evangelical 78 35% Relig: Non-Evang. Catholics 329 5% N 0 xreligion3 Relig: All Christian 0 50% Relig: All Non-Christian 262 2% N 372 xdemusr Community: Urban % Community: Suburban % Community: Rural % xdememploy Employ: Private Sector % Employ: Government 36 6% Employ: Self-Employed 220 0% Employ: Homemaker 46 7% Employ: Student 88 4% Employ: Retired % Employ: Unemployed 97 9% Employ: Other 220 0% xdemmilhh1 Military HH: Yes 4 8 9% Military HH: No % Continued on next page Page 11
12 Summary Statistics of Survey Respondent Demographics Morning Consult Respondent Demographics Summary Demographic Group Frequency Percentage xnr1 RD/WT: Right Direction % RD/WT: Wrong Track % Trump_Approve Trump Job Approve % Trump Job Disapprove 32 5 % N 2036 Trump_Approve2 Trump Job Strongly Approve % Trump Job Somewhat Approve 404 8% Trump Job Somewhat Disapprove 278 3% Trump Job Strongly Disapprove % N 2036 xnr3 #1 Issue: Economy % #1 Issue: Security 400 8% #1 Issue: Health Care 396 8% #1 Issue: Medicare / Social Security 327 5% #1 Issue: Women s Issues 22 6% #1 Issue: Education 36 6% #1 Issue: Energy 97 4% #1 Issue: Other 20 5% xsubvote18o 2018 House Vote: Democrat % 2018 House Vote: Republican % 2018 House Vote: Someone else 25 6% 2018 House Vote: Didnt Vote % N 2200 xsubvote16o 2016 Vote: Hillary Clinton % 2016 Vote: Donald Trump % 2016 Vote: Someone else 232 % 2016 Vote: Didnt Vote % N 2 93 xsubvote14o Voted in 2014: Yes % Voted in 2014: No % xsubvote12o 2012 Vote: Barack Obama % 2012 Vote: Mitt Romney % 2012 Vote: Other 06 5% 2012 Vote: Didn t Vote % N 2 99 Continued on next page Page 12
13 National Tracking Poll #181212, December, 2018 Respondent Demographics Summary Summary Statistics of Survey Respondent Demographics Demographic Group Frequency Percentage xreg4 4-Region: Northeast 393 8% 4-Region: Midwest % 4-Region: South % 4-Region: West 48 22% Trump_Fav Favorable of Trump % Unfavorable of Trump 36 52% N 204 Trump_Fav_FULL Very Favorable of Trump % Somewhat Favorable of Trump 390 8% Somewhat Unfavorable of Trump 232 % Very Unfavorable of Trump % N 204 HRdem3_1 Film: An avid fan % Film: A casual fan 73 53% Film: Not a fan 264 2% HRdem3_2 TV: An avid fan % TV: A casual fan % TV: Not a fan 35 6% HRdem3_3 Music: An avid fan 46 52% Music: A casual fan 96 44% Music: Not a fan 94 4% HRdem3_4 Fashion: An avid fan 303 4% Fashion: A casual fan % Fashion: Not a fan % HRdem3x Frequent TV watchers % HRdem4x Frequent movie watchers % Note: Group proportions may total to larger than one-hundred percent due to rounding. All statistics are calculated with demographic post-strati cation weights applied. Page 13
14 Morning Consult Page 14
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