BRAND GUIDELINES RELEASED / APRIL 2017

Transcription

1 BRAND GUIDELINES RELEASED / APRIL 2017

2 LOGOS & USAGE BRAND GUIDELINES / APRIL

3 PRIMARY LOGOTYPE PRIMARY LOGOTYPE The logo is not integrated with text. Any pairing of text and the Primary logotype needs to be approved by the Brand team. PRIMARY LOGOTYPE FOR WHITE BACKGROUND PRIMARY LOGOTYPE FOR GREEN BACKGROUND LOGOTYPE ARTWORK Do not redraw or recreate any element of the logotype. Use only supplied and approved digital formats. USAGE GUIDELINES Print: When scaled proportionally, the primary logotype must never be smaller than 0.8 inches or 20mm wide. Web: When scaled proportionally, the primary logotype must never be smaller than 80 pixels wide. PRIMARY LOGOTYPE FOR BLACK BACKGROUND PRIMARY LOGOTYPE MINIMUM SIZE PRIMARY LOGOTYPE AREA OF NONINTERFERENCE Y/2 Y CLEAR SPACE: The minimum amount of clear space on all sides of the logotype is the equivalent to half the height (Y/2) of the TripAdvisor logo. Brand Guidelines / 3

4 PRIMARY LOGOTYPE WITH TAGLINE (JUSTIFIED) PRIMARY LOGOTYPE WITH TAGLINE The purpose of this lockup, and all lockup variations, is to clearly communicate TripAdvisor s brand position and value proposition. For the Primary logotype with tagline lockup to be effective, it must also be legible. This is why minimum size guidelines must be followed and are strictly enforced. Any pairings of the tagline and the Primary logotype not documented in the TripAdvisor Brand Guidelines must be submitted to the Brand team for approval. LOGOTYPE ARTWORK Do not redraw or recreate any element of the logotype. Use only supplied and approved digital formats. USAGE GUIDELINES Print: When scaled proportionally, know better book better go better in the logo lockup must never be smaller than 8pt Arial Regular type. This is true for all variations of the Primary logotype tagline lockup. Web: When scaled proportionally, know better book better go better in the logo lockup must never be smaller than 11px Arial Regular type. This is true for all variations of the Primary logotype tagline lockup. PRIMARY LOGOTYPE WITH TAGLINE FOR WHITE BACKGROUND PRIMARY LOGOTYPE WITH TAGLINE FOR BLACK BACKGROUND PRIMARY LOGOTYPE WITH TAGLINE MINIMUM SIZE PRIMARY LOGOTYPE WITH TAGLINE FOR GREEN BACKGROUND PRIMARY LOGOTYPE WITH TAGLINE AREA OF NONINTERFERENCE Y/2 Y CLEAR SPACE: The minimum amount of clear space on all sides of the logotype is the equivalent to half the height (Y/2) of the TripAdvisor logo. Brand Guidelines / 4

5 PRIMARY LOGOTYPE WITH TAGLINE (CENTERED) PRIMARY LOGOTYPE WITH TAGLINE The purpose of this lockup, and all lockup variations, is to clearly communicate TripAdvisor s brand position and value proposition. For the Primary logotype with tagline lockup to be effective, it must also be legible. This is why minimum size guidelines must be followed and are strictly enforced. Any pairings of the tagline and the Primary logotype not documented in the TripAdvisor Brand Guidelines must be submitted to the Brand team for approval. LOGOTYPE ARTWORK Do not redraw or recreate any element of the logotype. Use only supplied and approved digital formats. USAGE GUIDELINES Print: When scaled proportionally, know better book better go better in the logo lockup must never be smaller than 8pt Arial Regular type. This is true for all variations of the Primary logotype tagline lockup. Web: When scaled proportionally, know better book better go better in the logo lockup must never be smaller than 11px Arial Regular type. This is true for all variations of the Primary logotype tagline lockup. PRIMARY LOGOTYPE WITH TAGLINE FOR WHITE BACKGROUND PRIMARY LOGOTYPE WITH TAGLINE FOR BLACK BACKGROUND Coming soon PRIMARY LOGOTYPE WITH TAGLINE MINIMUM SIZE PRIMARY LOGOTYPE WITH TAGLINE FOR GREEN BACKGROUND PRIMARY LOGOTYPE WITH TAGLINE AREA OF NONINTERFERENCE Y/2 Y CLEAR SPACE: The minimum amount of clear space on all sides of the logotype is the equivalent to half the height (Y/2) of the TripAdvisor logo. Brand Guidelines / 5

6 PRIMARY LOGOTYPE WITH TAGLINE (HORIZONTAL) PRIMARY LOGOTYPE WITH TAGLINE The purpose of this lockup, and all lockup variations, is to clearly communicate TripAdvisor s brand position and value proposition. For the Primary logotype with tagline lockup to be effective, it must also be legible. This is why minimum size guidelines must be followed and are strictly enforced. Any pairings of the tagline and the Primary logotype not documented in the TripAdvisor Brand Guidelines must be submitted to the Brand team for approval. LOGOTYPE ARTWORK Do not redraw or recreate any element of the logotype. Use only supplied and approved digital formats. USAGE GUIDELINES Print: When scaled proportionally, know better book better go better in the logo lockup must never be smaller than 8pt Arial Regular type. This is true for all variations of the Primary logotype tagline lockup. Web: When scaled proportionally, know better book better go better in the logo lockup must never be smaller than 11px Arial Regular type. This is true for all variations of the Primary logotype tagline lockup. PRIMARY LOGOTYPE WITH TAGLINE FOR WHITE BACKGROUND PRIMARY LOGOTYPE WITH TAGLINE FOR GREEN BACKGROUND PRIMARY LOGOTYPE WITH TAGLINE FOR BLACK BACKGROUND Coming soon PRIMARY LOGOTYPE WITH TAGLINE AREA OF NONINTERFERENCE Y/2 Y CLEAR SPACE: The minimum amount of clear space on all sides of the logotype is the equivalent to half the height (Y/2) of the TripAdvisor logo. Brand Guidelines / 6

7 TAGLINE (WHEN WRITTEN) TAGLINE (WHEN WRITTEN) When written, the following format should always be followed: First letter of first word in each phrase always capitalized. First letter of second word in each phrase always lowercase. Periods at end of each phrase. TAGLINE (WHEN WRITTEN) DON TS Know better. Book better. Go better. Never use commas or any other punctuation than a period at the end of each phrase: Know better, Book better, Go Better! Never emphasize or bold portions of the tagline: Know better. Book better. Go Better. Never use italics or different colors on portions of the tagline: Know better. Book better. Go Better. Brand Guidelines / 7

8 SECONDARY LOGOTYPE SECONDARY LOGOTYPE The logo is not integrated with text. Any pairing of text and the Secondary logotype needs to be approved by the Brand team. SECONDARY LOGOTYPE FOR WHITE BACKGROUND SECONDARY LOGOTYPE FOR GREEN BACKGROUND LOGOTYPE ARTWORK Do not redraw or recreate any element of the logotype. Use only supplied and approved digital formats. USAGE GUIDELINES Print: When scaled proportionally, the secondary logotype must never be smaller than 0.5 inches or 13mm wide. Web: When scaled proportionally, the primary logotype must never be smaller than 50 pixels wide. SECONDARY LOGOTYPE FOR BLACK BACKGROUND SECONDARY LOGOTYPE MINIMUM SIZE SECONDARY LOGOTYPE AREA OF NONINTERFERENCE Y/3 Y CLEAR SPACE: The minimum amount of clear space on all sides of the logotype is the equivalent to half the height (Y/3) of the TripAdvisor logo. Brand Guidelines / 8

9 LOGOTYPE DON TS To make sure our logotype appears as consistently as possible throughout our communications, we ve identified a few ways that we DO NOT want our logotype to appear. These are certainly not ALL the don ts - just a few to set the tone. When in doubt, contact the Brand Team for approval and guidance. DO NOT TILT OR ROTATE DO NOT PLACE ON A NON-BRAND BACKGROUND COLOR DO NOT STRETCH DO NOT COLORIZE DO NOT REMOVE OR REPOSITION LOGOTYPE ELEMENTS DO NOT ADD ADDITIONAL WORDS OR PHRASES NEWSLETTER DO NOT STYLIZE WITH OBJECT EFFECTS RESPECT AREAS OF NONINTERFERENCE AND CLEAR SPACE Brand Guidelines / 9

10 TRAVELERS CHOICE LOGO The Travelers Choice logo should be used in all on-site, off-site, and offline presentations or mentions of the award. PRIMARY LOGOTYPE (ALWAYS ON GREEN SQUARE) PRIMARY LOGOTYPE FOR WHITE BACKGROUND Use the version with one L (Travelers ) on TripAdvisor.com, and the version with two Ls (Travellers ) on all other points of sale. Coming soon See Appendix for guidelines on using the Travelers Choice logo on other points of sale. The Knockout logotype should only be used when there are not enough colors to properly reproduce the Primary logotype. In extremely rare cases, it may be possible to use an all-black or all-white version of the Primary logo; however, you must contact the Brand team for guidance and approval. USAGE GUIDELINES Print: When scaled proportionally, the secondary logotype must never be smaller than 0.5 inches or 13mm wide. Web: When scaled proportionally, the primary logotype must never be smaller than 50 pixels wide. PRIMARY LOGOTYPE FOR BLACK BACKGROUND Coming soon PRIMARY LOGOTYPE MINIMUM SIZE KNOCKOUT LOGOTYPE FOR DARK BACKGROUND Coming soon PRIMARY LOGOTYPE AREA OF NONINTERFERENCE Y/4 Y CLEAR SPACE: The minimum amount of clear space on all sides of the logotype is the equivalent to half the height (Y/4) of the Travelers Choice logo. Brand Guidelines / 10

11 COLOR PALETTE BRAND GUIDELINES / APRIL

12 BRAND COLOR PALETTE Colors establish the overall look and feel of the various touchpoints within the TripAdvisor brand. The palettes combine to underscore our brand attributes and enhance usability of our websites, s, and mobile sites. PRIMARY GREEN MAIN BRAND & BACKGROUND HEX = #00AF87 RGB = 0, 176, 135 PRIMARY BLACK TYPE & LINE HEX = #000A12 RGB = 0, 10, 18 ACCENT RED BACKGROUND HEX = #EF6945 RGB = 239, 106, 69 CMYK = 0, 72, 70, 0 CMYK = 78, 0, 62, 0 PANTONE 339 C PANTONE 339 U CMYK = 80, 0, 0, 100 (BODY TEXT = 0, 0, 0, 100) PANTONE BLACK 6 C PANTONE BLACK 6 U PANTONE 7416 C PANTONE 2026 U ACCENT BLUE BACKGROUND HEX = #1C99CE RGB = 28, 153, 206 CMYK = 68, 0, 0, 5 PANTONE 299 C PANTONE 2202 U ACCENT YELLOW BACKGROUND HEX = #F8C40F RGB = 252, 196, 15 CMYK = 0, 24, 98, 0 PANTONE 129 C PANTONE 7404 U SECONDARY DARK GREY TYPE & BACKGROUND HEX = # SECONDARY GREY BACKGROUND HEX = #B7B7B7 SECONDARY LIGHT GREY OUTLINES, BACKGROUND & RULES HEX = #E5E5E5 Brand Guidelines / 12

13 LOGOTYPE COLORS The TripAdvisor corporate identity is the primary design element used in the overall brand. The palette of the logo drives all other palettes related to TripAdvisor. YELLOW HEX = #F8C40F RGB = 252, 196, 15 CMYK = 0, 24, 98, 0 PANTONE 129 C PANTONE 7404 U GREEN HEX = #00AF87 RGB = 0, 176, 135 CMYK = 78, 0, 62, 0 PANTONE 339 C PANTONE 339 U RED HEX = #EF6945 RGB = 239, 106, 69 CMYK = 0, 72, 70, 0 PANTONE 7416 C PANTONE 2026 U BLACK HEX = #000A12 RGB = 0, 10, 18 CMYK = 80, 0, 0, 100 PANTONE BLACK 6 C PANTONE BLACK 6 U GREEN (50% OPACITY) HEX = #00AF87 RGB = 0, 176, 135 CMYK = 78, 0, 62, 0 PANTONE 339 C PANTONE 339 U Brand Guidelines / 13

14 COLOR PALETTE DOS & DON TS To make sure our color palette appears as consistently as possible throughout our communications, we ve identified a few ways that we DO & DO NOT want our colors to appear. These are certainly not ALL the don ts - just a few to set the tone. When in doubt, contact the Brand Team for approval and guidance. DO USE BLACK FOR TEXT OVER FIELDS OF GREEN SUMMER PROMO: 15% OFF HOTELS DO NOT USE WHITE TEXT > 18PX OVER FIELDS OF GREEN SUMMER PROMO: 15% OFF HOTELS DO USE DIFFERENT WEIGHTS TO ESTABLISH HIERARCHY DO NOT USE PRIMARY GREEN TEXT > 14PX SUMMER PROMO: 15% OFF HOTELS SUMMER PROMO: 15% OFF HOTELS SUMMER PROMO: 15% OFF HOTELS DO USE PRIMARY & SECONDARY COLORS TOGETHER DO NOT ADD USE GREEN OVER SECONDARY COLORS TripAdvisor Summer Promo: 15% OFF HOTELS TripAdvisor Summer Promo: 15% OFF HOTELS Learn more Brand Guidelines / 14

15 TYPOGRAPHY BRAND GUIDELINES / APRIL

16 LOGO- BRAND FONT TYPES OBJEKTIV 2 Objektiv 2 takes a new look at geometry. Its designer, Bruno Mello, followed the principles of mathematical structures but didn t forget that this typeface is to be used by humans. With a broad offering of sans serif weights, we limit our typographic set to Light through Xbold. Italics, Thin, and Black sets should not be used. See Objektiv in use in: TripAdvisor tagline lockup Travelers Choice logo Text over imagery in Static on-site banner placements All offline communications Languages covered by Objektiv: Czech, Danish, German, English, Spanish, French, Hungarian, Italian, Maltese, Dutch, Norwegian, Polish, Portuguese, Slovenian, Swedish, Turkish For all languages not included in Objektiv, fall back to Arial. Objektiv 2 Light AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Objektiv 2 Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Objektiv 2 Medium AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Objektiv 2 Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Objektiv 2 Xbold AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz USE OF ALL CAPS: Please limit the use of all caps text to short form headlines. In general, all caps should be used sparingly. Brand Guidelines / 16

17 LOGO- DIGITAL FONT (DESKTOP) TYPES ARIAL The Arial font family is the primary font for all HTML copy, both on the website and in any promos or banners in which there is text created via HTML. A contemporary sans serif design, Arial is closer to the brand s primary font (Humanist) than Verdana or other choices. The overall treatment of curves is softer and fuller than in most style sans serif faces. Terminal strokes are cut on the diagonal, which helps to give the face a less mechanical, more friendly appearance. The Arial family provides versatility when setting text within Web pages. Use of the Arial family will help ensure brand consistency and a more streamlined approach to page development. Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Brand Guidelines / 17

18 TRADEMARKS BRAND GUIDELINES / APRIL

19 HOW TO USE TRADEMARK SYMBOLS AND Please mark all trademarks used in creative with the appropriate trademark symbol in accordance with the rules below. FIRST INSTANCE Always mark the first instance of a trademark in the body of each document, or each page of the website. If the mark is used on an ad banner that clicks through to a full website that includes the proper markings, the mark does not have to be marked on the ad banner. TITLES If your document has a title (e.g., press releases which have a title and a subtitle), you do not need to mark trademarks used in the title or subtitle. Mark the first instance of the trademark within the body of the document. APPEARANCE Trademark symbols typically appear at the upper right corner of a mark. Please follow the marking guidelines outlined on the following pages. COMPANY NAMES Company names are NEVER marked. For example, TripAdvisor LLC and TripAdvisor Limited are never marked. TRIPADVISOR AND OTHER WORDS When TripAdvisor is used with other words, such as TripAdvisor Forum, always mark the term TripAdvisor or TripAdvisor.com, even if it has already been marked in the document. Examples: TripAdvisor Traveler Review, TripAdvisor Forum. The lone exception to this rule is when the multi-word phrase is itself a registered trademark, such as TripAdvisor Inside, in which case the registration symbol should come at the end of the trademark. Brand Guidelines / 19

20 HOW TO USE TRADEMARKS Please use our trademarks in accordance with these rules. Do NOT use our marks in a descriptive manner, or as a noun or verb. Instead use our marks as adjectives modifying nouns (nouns may be implied by context). Slogans should be used on their own and not in sentences. Correct: TripAdvisor.com Correct: Use TripAdvisor independent user-generated reviews. Correct: The TripAdvisor travel information resources. Incorrect: Let us be your TripAdvisor Do NOT use the phrase trip advisor in a descriptive context or within a textual sentence. Incorrect: A personal trip advisor in your pocket Do NOT use any TripAdvisor trademarks in jokes, puns, or in a derogatory fashion. Always follow all applicable marketing and legal guidelines. From time to time, TripAdvisor may modify this Guide or the guidelines for the size, typeface, colors, and other graphic characteristics of any TripAdvisor logo and wordmarks, making it imperative to review all updates. You are subject to the guidelines as then in effect. Advertising for products sold in association with any TripAdvisor trademark must not be in violation of any United States federal or state laws, municipal ordinances or administrative agency regulations, or any applicable laws, rules, or regulations of any other country. If you have any questions, contact the legal department. Do NOT use a trademark in the plural or possessive form. You CAN however, use the company name in the possessive form. Correct: TripAdvisor, Inc. s revenues... Incorrect: TripAdvisor s revenues... Do NOT shorten, abbreviate, rephrase, or create acronyms out of any trademark. Correct: Travelers Choice awards are given to our members favorite hotels worldwide Incorrect: TripAdvisor Choice Awards are given to our members favorite hotels worldwide Trademarks should NEVER be connected to other words or altered in any way, such as by hyphens. Incorrect: TripAdvisor-Reviews are interesting. Use of TripAdvisor Company Trademarks Is Governed by Express Written License. You should not use, nor allow anyone else to use any TripAdvisor mark without first obtaining a license from TripAdvisor. In addition, unless expressly specified and agreed to in writing by TripAdvisor, TripAdvisor requires review of any advertisement or promotion that includes any TripAdvisor company trademark. Requests for a license to use and requests to review usage of any TripAdvisor trademark in any promotion, including any copromotion, co-branding, or any advertising should be directed to trdmarks@tripadvisor.com. Brand Guidelines / 20

21 TRADEMARK & COPYRIGHT NOTICE GENERAL TRADEMARK NOTICE When using the TripAdvisor Marks on a document, the following disclosure should appear at the bottom of the document, tailored depending on which trademarks are being used in the document: TRIPADVISOR LLC TripAdvisor and the TripAdvisor logo are registered trademarks or trademarks of TripAdvisor LLC, in the U.S. and/or other countries. Other logos, design marks, product names and company names mentioned herein may be the property of their respective owners. MEDIA COMPANY TripAdvisor, SeatGuru, Travel Library and TravelPod are either registered trademarks or trademarks of TripAdvisor LLC in the U.S. and/or other countries. Cruise Critic and The Independent Traveler are either trademarks or registered trademarks of The Independent Traveler, Inc. in the U.S. and/or other countries. Holiday Lettings, HolidayLettings.co.uk, and the Holiday Lettings logo are trademarks of Holiday Lettings Limited. Other logos, design marks, product names and company names mentioned herein may be the property of their respective owners. SITE TRADEMARK NOTICE TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries, and may not be copied, imitated or used, in whole or in part, without the prior written permission of TripAdvisor or the applicable trademark holder. In addition, the look and feel of the Site, including all page headers, custom graphics, button icons and scripts, is the service mark, trademark, and/or trade dress of TripAdvisor and may not be copied, imitated or used, in whole or in part, without the prior written permission of TripAdvisor. Other logos, design marks, product names and company names mentioned herein may be the property of their respective owners. Reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier, or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by TripAdvisor. COPYRIGHT NOTICE We must include the following copyright notice as part of the footer of each site page (updated each year to show the current year): 2016 TripAdvisor LLC. All rights reserved. QUESTIONS? If you have any questions regarding a trademark or domain name issue or you wish to request approval of a press release, please trdmarks@tripadvisor.com. Brand Guidelines / 21

22 MARKING GUIDELINES UNITED STATES CITIES I VE VISITED CITIES I VE VISITED BY TRIPADVISOR DAODAO GET THE TRUTH. THEN GO GOLISTS HOLIDAY WATCHDOG LOCAL PICKS LOCAL PICKS BY TRIPADVISOR MAPSTER MORE FLYERPOWER MORE THAN FOOTPRINTS TRAVELCAST (Do not mark TRAVELCAST with any trademark symbols) TRAVELER IQ CHALLENGE TRAVELERS CHOICE TRAVELPOD TRIPADVISOR TRIPADVISOR.COM TRIPADVISOR CONNECT TRIPADVISOR INSIDE TRIPWOW VACATIONSPOT.COM VIRTUAL TOURIST WORLD S MOST TRUSTED TRAVEL ADVICE The Owl with TripAdvisor logo is registered, either in black and white or in color, in Argentina, Australia, Canada, the European Union, Hong Kong, India, Indonesia, Japan, Mexico, New Zealand, Norway, Philippines, Russian Federation, South Korea, Switzerland, Taiwan, and the United States, and should be marked with a in these countries. In all other countries use a. When using the Secondary logo, i.e. the stacked Owl with TripAdvisor logotype beneath it, the Owl and the TripAdvisor logotype should each be marked with a in the United States. The Owl Logo (Color) by itself should be marked with a in the United States. In the Travelers Choice award logo, the Owl head mark and the TripAdvisor logotype should be marked with a, and the words Travelers Choice should be marked with a in the United States. (.4) See Appendix B for guidelines on using this logo on other points of sale. Brand Guidelines / 22

23 PHOTOGRAPHY BRAND GUIDELINES / APRIL

24 GENERAL GUIDELINES FOR SELECTING PHOTOGRAPHS Our brand photography aligns closely with our core brand attributes, evoking real experiences. Capture real moments. Use images with natural lighting. Focus on the take me there approach. Be aspirational, but attainable. Get all the details. Have mass appeal. Use photos featuring people whenever possible. This underscores the travelers like you, candid reviews aspect of our brand. Larger photographs are almost always better We have found that images of water and warmth make people think of vacations. Brand Guidelines / 24

25 LOGO- PHOTOGRAPHIC SOURCES TYPES TRAVELER PHOTOS are candid photos uploaded by our members. They tend to embody our brand ideals and allow us to connect with our community. Choose traveler photos whenever possible especially in to members and credit them with the member s username. (.1) MANAGEMENT PHOTOS uploaded to TripAdvisor may also be available for use. These include photos taken specifically by or for businesses or DMOs (destination marketing organizations) on TripAdvisor. Credit them with Photo courtesy of (name of business). PHOTO CAPTIONS All photos should include a caption stating where they were taken. If the photo is of a specific listing, that should be noted first. If a member uploaded the photo and it s being used in creative on a TripAdvisor site, credit it to their TripAdvisor username, for instance, Photo by Grace M. or Photo by love2ski. If there s a header that makes it clear they are traveler photos, the credit should say By (username). If it s being used outside of TripAdvisor, the credit should say Photo by a TripAdvisor traveler. If there s a header that makes it clear they are traveler photos, the photos themselves do not need a credit. EXPERT PHOTOS have been provided by TripAdvisor or its sister companies. Credit them with Expert photo. Note: not every candid and professional photo uploaded to TripAdvisor is suitable for marketing purposes. Ask about blessed (approved) photographs which the marketing team has hand-selected for these uses. STOCK PHOTOGRAPHY that adheres to our brand guidelines may also be an option, though our preference is to use member photos. Follow the stock photography source s guidelines for credit. Brand Guidelines / 25