2013/14 Interim Results 26 November 2013

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1 2013/14 Interim Results 26 November

2 Forward Looking Statement This presentation and subsequent discussion may contain certain forward-looking statements with respect to the financial condition, results of operations and businesses of Skyworth. These forward-looking statements represent Skyworth s expectations or beliefs concerning future events and involve known and unknown risks and uncertainties which could cause actual results, performance or events to differ materially from those expressed or implied in such statements. 2

3 Strong Top and Bottom Line Growth and Stable Payout Six months ended 30 Sep (HK$ million) 1H2013/14 1H2012/13 Change Turnover 20,022 16, % Gross profit 3,833 3, % Gross margin 19.1% 20.1% (1.0pp) Operating profit (EBIT) 1, % Operating margin 5.2% 5.1% 0.1pp Profit for the period % Net profit margin 4.0% 3.8% 0.2pp Attributable to non-controlling interests % Attributable to owners of the Company % (HK$ cents) Basic EPS Diluted EPS % 22.1% Dividend per share % Dividend payout (%) 33.2% 33.2% - 3

4 Stringent Cost Structure Six months ended 30 Sep (% to sales) 1H 2013/14 1H 2012/13 Change 2012/13 Selling and distribution 11.8% 12.7% (0.9pp) 12.0% General and administration 3.8% 3.7% 0.1pp 3.7% Total expense rate 15.6% 16.4% (0.8pp) 15.7% S&D expenses decreased mainly due to increase in sales revenue G&A expenses included increased R&D expenses and bonus as incentives to certain directors and senior management. 4

5 Highly Liquid Position Six months ended 30 Sep (HK$ million) 1H 2013/14 1H 2012/13 Change 2012/13 Change Inventories - Total - Finished goods 5,003 3,222 4,815 2, % 13.2% 5,109 3,169 (2.1%) 1.7% Liquid bills receivable - On hand - Endorsed to suppliers* 7, ,655 1, % (51.8%) 8,282 1,491 (8.8%) (55.9%) 8,214 8, % 9,773 (16.0%) Pledged bank deposits - for banking facilities etc - for forex hedging# % % - Cash and bank balances 3,234 3,359 (3.7%) 2, % Trade receivables 5,048 4, % 3, % 5

6 Bank loans replaced Bills to Finance Working Capital Six months ended 30 Sep (HK$ million) 1H 2013/14 1H 2012/13 Change 2012/13 Change Bank borrowings Financial liabilities - for forex hedging# Other bank loans - Current - Long term 152 4,088 3, ,885 3, % 20.7% (47.6%) - 5,806 5, (29.6%) (30.2%) 52.4% 4,240 3, % 5,806 (27.0%) Trade payables - On hand - Under endorsed bills* 5, ,856 1,365 (11.4%) (51.8%) 4,197 1, % (55.9%) 5,845 7,221 (19.1%) 5, % Bills payable 3,231 1, % 1, % Total trade & bills payable 9,076 8, % 7, % Net assets 10,904 9, % 10, % 6

7 Higher ROE Sep 13 Sep 12 Change Mar 13 Return on equity 13.6% 12.9% 0.7pp 15.1% Current ratio (times) AR turnover (days) - excluded bills receivables - with discounted bills - without discounted bills % (9.0%) (7.6%) Inventory Turnover (days) - Total - Raw materials - Finished goods % 5.3% 5.9% AP Turnover (included Bills Payables) (days) - with endorsed bills - without endorsed bills Net Debt/Equity Ratio - Exclude discounted bills and foreign exchange hedging arrangements (2.1%) 2.5% % 6.0% 2.1pp 35.2% Book value per share (HK dollars) %

8 Apr Oct 2013/14 TV Sales Volume NEW Target: China TV Volume p 9% 3D Cloud TV will be 32% In Sep 2013 Cloud TV reached 37% of Mix ( 000 units) 2013/14 (Apr - Oct 13) 2012/13 (Apr Oct 12) Change % NEW 2013/14 Target Targeted YoY Growth % China TV comprises: 4,869 4,665 4% 9,500 9% - 3D Cloud TV - 3D LED TV - 2D LED TV - CCFL TV 1, , ,290.8 (0.4) , , % (22%) (1%) (100%) 3,000 1,300 5,200 n/a 88% (51%) 25% n/a Overseas TV 1,550 1,333 16% 3,500 29% Total 6,419 5,998 7% 13,000 14% Accumulated revenue : China TV! 9% Overseas TV! 32% Total TV! 11% Targeted volume achieved (Apr - Oct): China TV 51% Overseas TV 44% Overall 49% Targets to maintain No.1 LCD TV market share in China at around 20% in

9 Around 82% Revenue Generated in China Market under Brand Revenue Breakdown by Products 1H2013/14 (1H2012/13) Overseas TV 8.9% (7.2%) China TV 68.1% (74.2%) Digital Set-top box 10.8% (11.2%) LCD Module 2.5% (1.3%) HK$20.0bn! 22.2% White Appliances 5.6% (2.8%) * Others 4.1% (3.3%) ** *White Appliances mainly are refrigerators and washing machines **Others include property development, precision molding, car electronics and wireless products 9

10 Gross Profit Margin by Products Group Sep 13 Sep 12 Change Mar % 20.1% q 1.0pp 19.6% China TV 19.6% 21.4% " 1.8pp 20.9% Overseas TV 7.1% 4.6%! 2.5pp 4.2% China set-top box 27.5% 30.0% " 2.5pp 27.8% ODM set-top box 23.5% 18.1%! 5.4pp 20.4% LCD module (small size) 12.3% 11.2%! 1.1pp 10.8% White Appliances 21.5% 13.4%! 8.1pp 14.2% China TV: Inventory clearance before and after subsidy programs expiry; gradually upgrading to 3D cloud TV and 4k2k UHD TV was promoted Digital STB: Blended GPM 25.4% Delivering HD, 3C boxes in China; OEM business gaining market shares Overseas TV: one-off rebate from panel supplier; 91.0% ODM LCD module: For 3 rd parties handsets and TVs; handset assembly increasing White Appliances: Skyworth refrigerators, washing machines & OEM tablet PC 10

11 Segmental Profit by Business Segments Total China TV Overseas TV Digital Settop Box LCD Module White Appliances Property Holding Others H2013/14 1H2012/13 (HK$m) 11

12 China TV Revenue Mix 3D LED TV Upgrading to 4k2k UHD 3D Cloud TV % of China TV Sales 80% 70% 60% 50% 40% 30% 20% 10% 0% 48% 25% 23% 1H2013/14 1H2012/13 37% 29% 3D Cloud TV (including 4k) 3D LED TV 2D LED TV GP Margin 1H2013/ /13 1H2012/ /12 Flat Panel TV 20.1% 21.7% 22.1% 21.9% 3D Cloud TV 27.8% 31.5% 34.0% N/A 3D LED TV 15.6% 19.7% 21.5% 29.9% 2D LED TV 11.3% 15.1% 15.9% 19.3% 34% UHD Cloud TV 4.3% sales volume in 1H2013/14, 8.0% and 8.2% in Sep and Oct UHD Cloud TV and 3D Cloud TV were launched in Nov 2012 and Aug 2011 respectively. 12

13 China Blended TV ASP Keeps Growing Pricing Power with Premium Brand and Product Innovation ASP (HK$, net of tax and rebate) 3,000 2,000 1, ,283 1,342 1,459 1,712 1, % +4.6% +8.7% ASP 1H2013/ /13 1H2012/ /12 3D Cloud TV 4,870 5,334 5,657 N/A 3D LED TV 3,171 3,536 3,683 5,645 2D LED TV 1,895 2,031 2,062 2,629 2, % +14.5% +38.3% 2,979 3,121 3,114 3, % +4.8 % -0.2% + 3.7% 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 1H13/14 In Oct 2013, 3D Cloud TV ASP HK$4,902 3D LED TV HK$3,103; 2D LED TV HK$1,931 40% 35% 30% 25% 20% 15% 10% 5% 0% -5% 13

14 Sophisticated Distribution Channels into Rural Market China TV Revenue Breakdown 1H2013/14 (1H2012/13) Hypermarket 4.6% (3.9%) Large Scale Chain Stores 19.9% (18.9%) Domestic/ Exports Distributors 1.8% (3.9%) Direct Sales 4.7% (3.9%) Online 6.4% (3.8%) Skyworth Specialty Stores in major cities 9.5% (8.2%) Other Electronic Shops cover 3rd tier cities to rural 53.1% (57.4%) Ø One layer from our 41 branches, 206 sales offices to 20,000+ retail customers Ø Other electronic shops and Skyworth specialty shops support profitability Ø Large scale chain stores maintains market shares and brand building 14

15 Skyworth Specialty Stores 3,658 located in Major Cities (Beijing ) (Shenzhen) 15

16 China TV Market Shares Oct 2012 Sep 2013 (Domestic LCD TV 80%) LCD TV (Volume) LCD TV (Revenue) Rank Brand % Rank Brand % 1 Skyworth 17.8% 1 Skyworth 17.1% 2 Hisense 16.2% 2 Hisense 16.4% 3 TCL 15.5% 3 TCL 13.8% 4 Konka 13.2% 4 Konka 10.7% 5 Changhong 11.2% 5 Changhong 9.3% 6 Haier 5.9% 6 Samsung 8.1% 7 Samsung 3.8% 7 Sharp 6.3% 8 Sharp 3.3% 8 Haier 5.2% 9 Sony 2.8% 9 Sony 4.8% 10 LG 1.7% 10 LG 2.7% 3D LCD TV (Volume) 3D LCD TV (Revenue) 1 Skyworth 25.2% 1 Skyworth 20.9% 2 Hisense 18.4% 2 Hisense 18.0% 3 TCL 16.0% 3 TCL 13.8% 4 Konka 14.2% 4 Konka 10.7% 5 Changhong 8.7% 5 Samsung 10.0% 6 Samsung 4.6% 6 Changhong 7.6% 7 Haier 4.2% 7 Sharp 5.5% 8 Sony 3.0% 8 Sony 5.1% Source: AVC Ltd. Sep 2013 Extrapolated sales data (711 cities; 6,023 retail terminals) 16

17 China LCD TV Market Shares (Sep 2013 YoY) Skyworth Maintained No.1 Market Shares, Domestic brands 78% Brand LCD TV (Volume) Sep 2013 Sep 2012 Change (%pt) Brand LCD TV (Revenue) Sep 2013 Sep 2012 Change (%pt) 1 Skyworth 17.7% 17.3% 0.4% 1 Skyworth 16.6% 17.5% (0.9%) 2 Hisense 16.9% 15.5% 1.4% 2 Hisense 16.5% 15.6% 0.9% 3 TCL 14.6% 17.0% (2.4%) 3 TCL 11.9% 15.0% (3.1%) 4 Konka 12.3% 14.5% (2.2%) 4 Changhong 10.2% 8.8% 1.4% 5 Changhong 11.5% 10.9% 0.6% 5 Konka 10.2% 11.4% (1.2%) 6 Samsung 4.9% 3.9% 1.0% 6 Samsung 9.7% 8.2% 1.5% 7 Haier 4.7% 6.6% (1.9%) 7 Sharp 7.7% 6.0% 1.7% 8 Sharp 4.3% 3.0% 1.3% 8 Sony 5.4% 3.8% 1.6% 9 Sony 3.2% 2.3% 0.9% 9 Haier 4.1% 5.7% (1.6%) 10 LG 1.7% 1.3% 0.4% 10 LG 2.8% 2.8% - China 3D LCD TV Market Share in September 2013 (Volume) Skyworth 27.2% Hisense 16.1% TCL 12.7% Konka 12.4% Changhong 11.6% Source: AVC Ltd. Sep 2013 Extrapolated sales data (711 cities; 6,023 retail terminals) 17

18 Digital Set Top Box Gross Margin Stable China Migrating to Digitalisation by 2015, Overseas Grows China Cable STB Penetration 64% Only, 400m units total Demand in Growth Drivers in HD, Multi-functional, Satellite, Terrestrial and IPTV, OTT Boxes 4, , , , (Sales HK$ million) 2003/ / / / / / / /13 1H2012/ 13 1H2013/ 14 Total ,120 1,309 1,895 3,696 3,270 3,906 1,835 2,162 Overseas ,020 1,317 2, ,124 PRC ,185 2,676 1,953 1, ,038 n Volume growth: China Skyworth Brand 27% Overseas ODM 19% Overall 22% n China: No.1 market share 12.7%* (major competitors 思科, 九洲, 長虹, 同洲, 銀河, 九聯 ) Install base into 29 provinces, No.1 market share in high definition cable boxes 36%* n Overseas: No.4 market share after Technicolor, Pace and Motorola. Major markets - 1. Asia 2.Europe 3. America; Growth in India, Thailand, Indonesia and Vietnam, exploring Eastern Europe, Russia and Africa. * Source : Scotland Study, China ( 格蘭研究 Jan 2013), Citic Securities (Mar 2012) 18

19 Overseas Revenue Geographical Summary Skyworth TV Entering Emerging Markets % overseas sales 1H2013/14 1H2012/13 50% 49% 45% 40% 30% 20% 10% 0% 28% 22% 21% 8% 5% 6% 1% 1% 9% America Europe Asia Middle East Australasia Africa 5% n TV - Skyworth Brand sales 9.0% n TV - Product mix migrating to LED TV, volume! 56% YoY to 79% of mix n STB - High- end products for overseas cable operators 19

20 National Day Holiday China LCD TV Sales Volume Flat Growth High-end products Penetrating 4K 5% 3D Smart TV 56% 100% 80% 60% 40% 20% 0% Size is Growing 50 + > 28% 2% 8% 4% 14% 21% 26% 28% 23% 5% 6% 34% 26% 2% 1% 1Oct2012 1Oct "+ 60"- 69" 51"- 59" 46"- 50" 40"- 45" 37"- 39" 32"- 36" <32" LCD TV Average Size Trending Large 41.3" 41.4" 42.0" 43.2" 1Oct Dec2013 1May2013 1Oct 2013 Source: AVC National Day 16 Sep 6 Oct 2013 Weekly Monitored Sales Data (453 cities 4,288 retail terminals) 20

21 Differentiated Product Mix High End & Integrated with Internet Cloud TV (4K2K UHD TV 39 84, Tanci Android, FPR 3D, ultra slim border) l 2K content is upscalable to 4K; full color spectrum - DCI 107% NTSC 117%; HDMI (No distortion of transmission) l Self-developed OS Tianci ; Multi-screens & Multi devices interactions l Hollywood Express movies subscription channel l Coocaa series: 2nd Brand, Integrated with Alibaba OS sold at online channels 21

22 Well Prepared Innovative Sales Strategies Content Applications, Consumer base and Cloud Services Industrial Design and Energy Efficiency Consumer Experience - Gesture & Voice Remote Control Logistics & Sales services TV OS Branding & Distribution Network - Growth in 3 rd 4 th Tier Cities Broadband Speed, Content Storage and Transmission Display Technology & Upstream Partners Skyworth Hollywood Express Movie subscription packages for Skyworth Cloud TV households 22

23 LCD TV Replacement Demand in China >300m units CRT TV Remained at the end of 2013 > 10 years old Urban CRT TV 170m (1.4 TV /household) Growth sustains, given 40% LCD TV penetration rate (215m units installed) & increasing affordability TV Demand Rural CRT TV 130 m (1.2 TV /household) Digitalisation % Replacement 20% More TV/ household 10% New TV (new family) Public Housing 5-7m units/ year built in Urbanisation New Properties Source: AVC Ltd. TV@2013 (Feb 2013), Chinese Statistics Yearbook (State Statistics Bureau), Citic Securities (May 2013) 23

24 Appendices Ø China Market TV Sales Volume Forecast Ø 2012/13 TV Sales Volume Ø LCD TV Replacement Stages in China Ø Production Capacity and Strategic Alliances Ø Penetration of Digital Cable STB in China Ø New Digital STB Products in China Ø Global STB Demand Ø Certificates and Awards 24

25 China Market TV Sales Volume Forecast TV Volume (m units) 2013E 2012 YoY LCD p 7% PDP " 11% CRT " 5% Total p 5% v 2014E China TV sales volume " 2% to 45.6m units v 2014E 12% sales volume go thru online channels v 2014E 46 + TV reach 38% in volume! 8%YoY v Another market forecasts LCD TV sales 45.3m units! 12.5% in 2013E; 51.7m units! 13.9% in 2014E v 1H2013 China LCD TV sales volume 22m units v Smart TV penetration in 2013E: from 26% to 58% Source: AVC Ltd. (April and Oct 2013); Citic Securities (May 2013) 25

26 2012/13 TV Sales Volume China TV Mix: 18% Cloud TV 30% 3D LED TV 48%2D LED TV In March 2013 Cloud TV reached 22% of Mix ( 000 units) 2012/ /12 Change % 2012/13 Target Targeted Volume Achieved% China TV comprises: 8,705 7,024 24% 8, % - Cloud TV - 3D LED TV - 2D LED TV - 3D CCFL TV - 2D CCFL TV 1, , , , , ,211.1 n/a 96% 50% (90%) (90%) 1,800 2,400 3, % 110% 116% 70% 116% Overseas TV 2,721 2,226 22% 2, % Total 11,426 9,250 24% 10, % Accumulated revenue 2012/13 China TV! 26% Overseas TV! 53% Total TV! 28% Maintains No.1 LCD TV market share in China at around 20% in

27 The Overlay of TV Upgrade and Replacement ( E Boom) Urban begins 2 nd Wave Upgrade (CCFL LED) while Rural begins 1st Wave of Replacement (CRT LCD) Time required for Market Permeation of Color TV and Flat TV in China from 20% to 100% Color TVs (Boom ) Urban Rural years years 2009 Flat-screen TVs (Boom E) Urban Rural years (CCFL) E 8 years (LED) years 2022E Source: Chinese Statistics Yearbook, Displaysearch, CICC Research 27

28 Vertical Integration and Chain Management Upstream supply chain management Strategic partnerships with LG Display and CMI Investments in panel (LGD 8.5G fab in Guangzhou), module production TV Production Capacity 2013/14 (14m units) Shiyan, Shenzhen 10m units (one-off land disposal of Gongming old plant for rezoning) Lishui, Nanjing 1-5m units (NEW in ) Guangzhou 2.5m units Inner Mongolia 1.5m units Logistics investments in regional logistic centers in Chengdu, Jiangxi and Nanjing Downstream inventory management 28

29 Digital Cable Set-top Box Penetration in China Digital Broadcasting starts in 2015 ( HD TV channels) Growth Drivers Higher Penetration + Upgrade to HD and Interactive HD STB Sales Volume! 15% to 13.4m, Penetration 35m units in 2013E (m) units E 2014E 2015E 2016E Digital Cable Households Cable Households TV Households Source: Scotland Study, China ( 格蘭研究 ) Jan 2013; Citic Securities (May 2013) 29

30 New Digital STB Products Satellite STB in China v Potential households increase by 50m a year v Existing > 26.5m households penetration v Rural > 200m households to be covered IPTV, OTT Box v Sales 13m units in 2013E, reach 23m units in 2017E v IPTV households penetration 33m in 2013E Terrestrial STB v By 2015, digital terrestrial receiver has to built in all domestic TVs Digital STB Total Sales Volume in China E 2014E 2015E 2016E 2017E (m Units) Source: Scotland Study, China ( 格蘭研究 ) Jan

31 Global Settop Box Stable Demand from Retail and Cable Operators Total Volume! 19% YoY in 2012 DVB-S Growth in US, EU, Africa, South America, India and China DVB-C Upgrade to HD and Smart in North America, EU, Middle East and North Africa 85.3 (m) Units/ Year DVB-C DVB-T (DTT & idtv & Combo) DVB-S (DTH & FTA) IPTV Source: Scotland Study, China ( 格蘭研究 ) Jan

32 Awards and Certificates Forbes 2013 Asia's Fabulous 50 32

33 National Certificate: Full Colour Spectrum 4K u 3 colors replaced 2 colors u DCI 107% u NTSC 117% CVIA Innovation Awards for Full Color Spectrum 4K 33

34 Vision To create a globally prominent brand of consumer electronic products ir@skyworth.com.hk investor.skyworth.com

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