LOGO STANDARDS MANUAL

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Ellen Thompson
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1 LOGO STANDARDS MANUAL

2 LOGO STANDARDS Best practices for use of NS, MC System, and MCF logos worldwide

3 Logo Formats Horizontal and vertical formats, Use in dark background, Color and typography applications, Preserving the logo space, Minimum logo size, Common Errors in Logo use

4 HORIZONTAL FORMAT The horizontal format of the logo (icon left hand side of text) is recommended as the primary format, specially when it is placed beside logos of sponsors and external partners which are also on horizontal format. When using any two or three of these logos, make sure that the horizontal format is consistent, side by side other horizontal logos. NS logo, in all cases, takes precedence over all other logos. We strongly recommend using the logo primarily over a white or light background such as cream, light shades of blue, and light shades of green.

5 VERTICAL FORMAT The vertical format of the logo (icon on top of text) is recommended when there is a need to economize on the design space, specially when it is placed on logos of sponsors and external partners which are also on vertical format. When using any two or three of these logos, make sure that the vertical format is consistent, side by side other vertical logos. NS logo, in all cases, takes precedence over all other logos. We strongly recommend using the logo primarily over a white or light background such as cream, light shades of blue, and light shades of green.

6 Using the Logo in Dark Colour Background (Horizontal Format) In all other color background whether plain, solid color or multi-color use a white accent such as a white bar or a white arched space on top or bottom so the logo can be visible. On the left side are some examples. In all cases, ensure that the logo is visible, unobstructed, and its text portion is still readable.

7 Using the Logo in Dark Colour Background (Vertical Format) In all other color backgrounds, use a white accent such as a white circle or a white loop, or a white tab in any corner of the poster, depending on the design layout. On the left hand side are some example In all cases, ensure that the logo is visible, unobstructed, and its text portion is still readable.

8 Pantone: 7686 C RGB: HEX: 1D4F91 CMYK: Pantone: 3275 C RGB: HEX: 00B398 CMYK: COLOR APPLICATIONS Graphic artists should use the pantone color component or other complementary colors when designing posters or other external promo materials and internal documents like envelopes, letterheads, manuals, and certificates

9 Helvetica Bold for headlines A B C D E F G H I J K L M N O P Q R S T U V W X Y Z HELVETICA FOR SUB HEADLINES A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Calibri for body writing Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz TYPOGRAPHY APPLICATIONS These are the prescribed fonts or typefaces for the text when using any of the three logos whether used separately or together in one poster format. These fonts or typefaces are chosen for being universally available in most programs and applications such as Macintosh or Microsoft Office.

10 PRESERVING THE LOGO SPACE (horizontal format) Preserve the space around the logo for visual effectiveness. No element should intrude this specified space. Approximately 0.5 cm in all sides, from the top and bottom of the logo icons as well as beside the text. As illustrated in the left hand side, keep the spaces within the dashed perimeter of the logos free from other graphics or text. Keep it clear and clean.

11 PRESERVING THE LOGO SPACE (horizontal format) Preserve the space around the logo for visual effectiveness. No element should intrude this specified space. Approximately 0.5 cm in all sides, from the top and bottom of the logo icons as well as beside the text. As illustrated in the left hand side, keep the spaces within the dashed perimeter of the logos free from other graphics or text.

12 Greyscale version for Black and White printing

13 160 pixels for web 1.6 wide for print 116 pixels for web 1.2 wide for print 160 pixels for web 1.6 wide for print 160 pixels for web 1.6 wide for print 116 pixels for web 1.2 wide for print 116 pixels for web 1.2 wide for print MINIMUM LOGO SIZE (length or width) The length or width of the logos should not be less than 116 pixels for web and 1.2 for print. In all cases, ensure that the length or width is reduced proportionate with the height.

14 COMMON ERRORS IN LOGO USE Inverting or modifying colors. Distorting or shearing the logos out of proportion Placing the logo on a dark background. Placing the logo on a picture or on a busy and dark background.

15 COMMON ERRORS IN LOGO USE Adding artistic effects, transparencies, and quick styles to the logo. This Includes but is not limited to: invert, bevel and emboss, lighting and drop shadows Recreating the logo, like tweaking the icons or customizing a logo for the country Institute. Deleting the text, just using the icons, or modifying the text, including putting the country Institute.

16 Business Communication Letterheads and envelopes, mainly for internal communication within the NS community and the MCF community

17 LETTERHEADS Image to scale Use the horizontal logo because it allows greater readability of the text Recommended placement is in the upper right hand corner in the header section of the document. At the footer, indicate in blue or gray ink the registered or, when applicable, the office address of the country Institute. This is for internal use only within ISNS and the ISNS Country Institutes when they are communicating among themselves unit number, street, city, region, country T:[000] F:[000] E: @sample.com

18 LETTERHEADS Image to scale Use the horizontal logo because it allows greater readability of the text Recommended placement is in the upper right hand corner, in the header section of the document. At the footer, indicate in blue or gray ink the registered or, when applicable, the office address of the local MCF Chapter This is for internal use only within and among MCF Chapters worldwide. unit number, street, city, region, country T:[000] F:[000] E: @sample.com

19 ENVELOPES Space for address and contact details of the country Institute Image to scale This is also for internal use only within ISNS and, depending on size, may serve as the envelope on which certificates for training programs may be placed. This can just be printed in standard white envelopes of various dimensions.

20 ENVELOPES Image to scale This is also for internal use only within and among MCF Chapters worldwide. This can just be printed in standard white envelopes of various dimensions. Space for address and/ or contact details of the local MCF Chapter

21 Presentation Templates Title slide, Section slide, Body slide for NS Programs, ISNS meetings, and for MCF meetings

PROGRAM TITLE Subtitle Keep this space clear as much as possible, unless there is a relevant and neat image or picture that will complement the title.

gateway/ diploma programs, and client presentations Title and subtitle is on the dominant blue space, in white text color, using Arial Black (size 48) and Calibri (size

22 PROGRAM TITLE Subtitle Keep this space clear as much as possible, unless there is a relevant and neat image or picture that will complement the title. TITLE PAGE NEUROSEMANTICS Recommended for NS programs like Coaching Essentials, Coaching Genius, Coaching Mastery, NLP Practitioner, NLP Master Practitioner, other gateway/ diploma programs, and client presentations Title and subtitle is on the dominant blue space, in white text color, using Arial Black (size 48) and Calibri (size 24). The NS logo is always unobstructed on the lower right hand corner. Veer away from busy formats, dark backgrounds, and multicolor presentation slides specially when presenting in corporate audience

23 Alternative Title Page

24 Second Title Page

25 Third Title Page

26 PLACE TITLE HERE SECTION PAGE Subtext SECTION PAGE NEUROSEMANTICS Recommended for NS programs like Coaching Essentials, Coaching Genius, Coaching Mastery, NLP Practitioner, NLP Master Practitioner, other gateway/ diploma programs, and client presentations Text and subtext is on the lower white space, in black text color, using Arial Black (size 60) and Calibri (size 24). The NS logo is always unobstructed on the lower right hand corner. Veer away from busy formats, dark backgrounds, and multicolor presentation slides specially when presenting in corporate audience

27 Slide title Click to add text BODY PAGE NEUROSEMANTICS Recommended for NS programs like Coaching Essentials, Coaching Genius, Coaching Mastery, NLP Practitioner, NLP Master Practitioner, other gateway/ diploma programs, and client presentations Slide title and text is on the space, in black text color, using Arial (size 44) and Calibri (size 28). The NS logo is always unobstructed on the lower right hand corner. Veer away from busy formats, dark backgrounds, and multi-color presentation slides specially when presenting in corporate audience

TITLE PAGE META-COACH FOUNDATION Recommended for MCF Chapter Meetings Title and subtitle is on the dominant blue space, in white text

28 PROGRAM TITLE Subtitle Keep this space clear as much as possible, unless there is a relevant and neat image or picture that will complement the title. TITLE PAGE META-COACH FOUNDATION Recommended for MCF Chapter Meetings Title and subtitle is on the dominant blue space, in white text color, using Arial Black (size 60) and Calibri (size 24). The MCF logo is always unobstructed on the lower right hand corner. Veer away from busy formats, dark backgrounds, and multicolor presentation slides specially when presenting in corporate audience

PLACE TITLE HERE SECTION PAGE Subtext TITLE PAGE META-COACH FOUNDATION Recommended for MCF Chapter Meetings Title and subtitle is on the dominant blue space, in white text color, using Arial Black

29 PLACE TITLE HERE SECTION PAGE Subtext TITLE PAGE META-COACH FOUNDATION Recommended for MCF Chapter Meetings Title and subtitle is on the dominant blue space, in white text color, using Arial Black (size 60) and Calibri (size 24). The MCF logo is always unobstructed on the lower right hand corner. Veer away from busy formats, dark backgrounds, and multicolor presentation slides specially when presenting in corporate audience

30 Slide title Click to add text BODY PAGE META-COACH FOUNDATION Recommended for MCF Chapter Meetings Slide title and text is on the space, in black text color, using Arial (size 44) and Calibri (size 28). The MCF logo is always unobstructed on the lower right hand corner. Veer away from busy formats, dark backgrounds, and multi-color presentation slides specially when presenting in corporate audience

31 Alternative Body Slide This template can be modified according to taste

32 Event Promo Materials Poster templates, Roll-up Banner Templates, and Backdrop Templates, focusing mainly on logo placements

33 Using the Logo in Dark Colour Background (Horizontal Format) In all other color background whether plain, solid color or multicolor use a white accent such as a white bar or a white arched space on top or bottom so the logo can be visible. On the left side are some examples. In all cases, ensure that the logo is visible, unobstructed, and its text portion is still readable.

34 Using the Logo in Dark Colour Background (Vertical Format) In all other color backgrounds, use a white accent such as a white circle or a white loop, or a white tab in any corner of the poster, depending on the design layout. On the left hand side are some example In all cases, ensure that the logo is visible, unobstructed, and its text portion is still readable.

35 optional shout out or rave review EVENT TITLE Subtitle or Tagline Event details like date, day, time and venue Relevent graphics Event description or blurb Space for the business logo of the trainer or the meta-coach POSTER SAMPLE LAYOUT This is the recommended placement of the logos when the bottom or upper portion of the poster is colored. On top should be the event title and details and below should be the logos. Neuro-Semantics logo first, then possibly an optional space for the MC System Logo, then the business logo of the trainer or the meta-coach. Best use of the logo size is 8-10% of the total space. Usual poster dimension is letter size, A3, or A4. Other event write ups, testimonials, rates, registration details, etc.

36 optional shout out or rave review EVENT TITLE Subtitle or Tagline Event details like date, day, time, and venue Event description or blurb Relevant graphics Space for the business logo of the trainer or the meta-coach POSTER SAMPLE LAYOUT This is the recommended placement of the logos when the bottom or upper portion of the poster is colored. On top should be the event title and details and below should be the logos. Neuro-Semantics logo first, then possibly an optional space for the MC System Logo, then the business logo of the trainer or the meta-coach. Best use of the logo size is 8-10% of the total space. Usual poster dimension is letter size, A3, or A4. Other event write ups, testimonials, rates, registration details, contact information etc.

37 Optional shout out or one-liner EVENT THIS IS A GOOD EVENT Event details like date, day, time and venue Relevant graphics Event description or blurb Keep it minimal Space for the business logo of the trainer or the metacoach BANNER SAMPLE LAYOUT This is the recommended placement of the logos when the bottom or upper portion of the poster is white or light colored. on top should be the event title and below should be the logos. Neuro- Semantics logo first, then then possibly an optional space for the MC System Logo, then the business logo of the trainer or the metacoach. Best use of the logo space 10-15% of the total space. Recommended roll up banner dimension is 3ftx7Ft Ask designer to apply bleeding, for printing purposes, whether on an X- stand, or on a roll-up stand Minimal text such as a one-liner invitation or your corporate website and contact details

38 Optional shout out or one-liner EVENT THIS IS A GOOD EVENT Event details like date, day, time and venue Relevant graphics Event description or blurb Keep it minimal Space for the business logo of the trainer or the meta-coach BANNER SAMPLE LAYOUT This is the recommended placement of the logos when the bottom or upper portion of the poster is white or light colored. On top should be the event title and below should be the logos. Neuro-Semantics logo first, then then possibly an optional space for the MC System Logo, then the business logo of the trainer or the meta-coach. Best use of the logo space 10-15% of the total space. Recommended roll up banner dimension is 3ftx7Ft Ask designer to apply bleeding, for printing purposes, whether on an X- stand, or on a roll-up stand Minimal text such as a one-liner invitation or your corporate website and contact details

39 TITLE Event Subtitle Event Details Optional space for relevant graphics Space for the business logo of the trainer or the meta-coach Keep about 30-40% of the space clear and solid for photo and video documentation purposes. Nothing busy. BACKDROP SAMPLE LAYOUT Minimalist design. Best use of the logo space is 10-15% of the total space. Usual backdrop dimension is 3 x 7 feet. For big events like ACMC, NSTT, leave a significant portion blank (preferably white or light colors to be conducive for taking photos and videos. Recommended dimension for these events is 5 x 12 feet

40 TITLE Event Subtitle Event Details Optional space for relevant graphics Keep about 30-40% of the space clear and solid for photo and video documentation purposes. Nothing busy. Space for the business logo of the trainer or the meta-coach BACKDROP SAMPLE LAYOUT Minimalist design. Best use of the logo space is 10-15% of the total space. Usual backdrop dimension is 3 x 7 feet. For big events like ACMC, NSTT, leave a significant portion blank (preferably white or light colors to be conducive for taking photos and videos. Recommended dimension for these events is 5 x 12 feet

41 Way Forward Delete your old logos in all your folders, files, and other templates Update your posters, promo materials, and other marketing collaterals Do not use old logos with new logos Connect with the ISNS Marketing Committee for clarifications via: ( address) Discuss this in your country Institutes and local MCF chapters Be open to receive gentle reminders from the Marketing Committee whenever we need to give input on a promo material that you are circulating.

42 END OF PRESENTATION Prepared by: KIAKAHA I.T. Solutions Philippines In consultation with: Sandra Viljoen Alvin Samson

Manual for what? What move a brand? She is moved by TRUST AND VALUES OF PERCEPTION BY YOUR CONSUMERS.

Manual for what? What move a brand? She is moved by TRUST AND VALUES OF PERCEPTION BY YOUR CONSUMERS. And Heavyload brand conveys that confidence and also creates this perception! In every moment it presents