Hardox Wearparts. Third party graphic guidelines. 3rd party guidelines_hardox Wearparts 09.indd :32:53

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1 Hardox Wearparts Third party graphic guidelines 3rd party guidelines_hardox Wearparts 09.indd :32:53

2 Welcome to Hardox Wearparts Dear Hardox Wearparts company, It is a great thing for you, and us, that you have decided to join the Hardox Wearparts network. You will now be able to display the brand that managers in after markets services and machine repairs worldwide trust and ask for. As a Hardox Wearparts company you have the right to use the Hardox Wearparts signs as the guarantee of geniune Hardox in your communication as well as on your wear parts. Both the Hardox and Hardox Wearparts brand enjoy high recognition and uniqueness and is therefore a valuable asset that SSAB is set to protect. Accordingly, a third-party use of our brand always requires a licensing agreement, the Hardox Wearparts Trademark Agreement. We have also developed this set of guidelines. And we are confident that you will apply and credit the Hardox and Hardox Wearparts brand names and logotypes in accordance with what is presented in this document. If ever in doubt of how to apply the guidelines please do not hesitate to contact SSAB, we are always here to assist you. When planning extensive campaign activities we ask to receive creative examples before producing your material. In both cases, please contact your local SSAB representative, or call , you can also send an to: hardoxwearparts@ssab.com. We look forward to a long and rewarding collaboration. P O Stark, Vice President Marketing, Sales and Product Development SSAB Plate 3rd party guidelines_hardox Wearparts 09.indd :32:53

3 Hardox Wearparts logotype color versions The Hardox Wearparts logotype should be treated as illustrated, and consistently in all communication. Its shape and proportions are not to be altered. The logotype is available in a red (PMS 194), black and negative version. The symbol must never be removed. The Hardox Wearparts logotype and trademark should not be incorporated into other trademark or product names, service names, logos, or company names. Marks or logos that are confusingly similar to the Hardox Wearparts logotype or trademark should not be used. Minimum logotype size is: 7,5 mm high Pantone: 194 CMYK: 0, 100, 57, 40 RGB: 151, 35, 63 The Hardox Wearparts logotype is available on the CD that accompanies these guidelines or via hardoxwearparts@ssab.com HARDOX WEARPARTS LOGOTYPE HARDOX WEARPARTS LOGOTYPE WHITE VERSION HARDOX WEARPARTS LOGOTYPE BLACK VERSION HARDOX WEARPARTS LOGOTYPE NEGATIVE VERSION 3rd party guidelines_hardox Wearparts 09.indd :32:53

4 Free space Always make sure to respect the minimum free space surrounding the logotype. This area must be free from other graphic elements. The free space is specified by the half the height of the X in the logotype brand name. HARDOX WEARPARTS LOGOTYPE FREE SPACE Usage on images Use the colorversion of the Hardox Wearparts logotype whenever possible. FOR LIGHT/PALE COLORPHOTOGRAPHY USE THE HARDOX RED (PANTONE 194 OR THE CMYK-VERSION 0, 100,57, 40) FOR DARKER COLOR PHOTOGRAPHY, THE LOGOTYPE SHOULD BE USED IN WHITE FOR BLACK AND WHITE PRINT, USE THE BLACK VERSION ON A LIGHT/PALE BACKGROUND AND THE WHITE VERSION ON A DARKER BACKGROUND 3rd party guidelines_hardox Wearparts 09.indd :33:04

5 Hardox Wearparts logotype and incorrect usage When writing Hardox Wearparts in text (headlines, caption, body copy, etc.), always use upper and lower cases. Hardox Wearparts must be of the same font as the rest of the text and it should not be written in a way that it might be mistaken to be a logotype. Illustrated below are some examples of how NOT to use the Hardox Wearparts logotype. Should you ever be in doubt of how to use the Hardox Wearparts logotype or trademark please contact: Phone: hardoxwearparts@ssab.com NEVER DISTORT IT VERTICALLY, HORIZONTALLY OR OTHERWISE Never use the logotype in the middle of text NEVER USE THE HARDOX WEARPARTS LOGOTYPE IN THE MIDDLE OF TEXT NEVER ADD A SHADOW OR OTHER SPECIAL EFFECTS NEVER ALTER THE SHAPE OF THE HARDOX WEARPARTS LOGOTYPE NEVER TINT THE HARDOX WEARPARTS LOGOTYPE NEVER USE THE LOGOTYPE ON A BACK- GROUND THAT RESTRICTS LEGIBILITY NEVER USE ANY COLOR OTHER THAN HARDOX RED 3rd party guidelines_hardox Wearparts 09.indd :33:07

6 Co-Branding Examples of advertising and web Here you find examples of co-branding in advertising or on web pages. We gladly give you suggestions on how to apply the logotype in your marketing material. As first choice we recommend the Hardox Wearparts logotype plus the following text. When there is limited space the credential sign is to be used. Hardox Wearparts: Masters of uptime, close to you Hardox is the global reference in wear-resistant steel plate Hardox Wearparts goes beyond the steel to deliver value-added services via an extensive network of Hardoxcertified repair shops. Hardox Wearparts is the guarantee that your replacement part or repair is made with genuine Hardox wear plate. With Hardox Wearparts you will get dedicated experts using state-of-the-art techniques and processes certified by SSAB, the manufacturer of Hardox. It is your assurance to prompt service, for planned or unplanned repairs. Hardox Wearparts: Masters of uptime, close to you Hardox is the global reference in wear-resistant steel plate Hardox Wearparts goes beyond the steel to deliver value-added services via an extensive network of Hardox-certified repair shops. There s no more effective way to master your uptime. Hardox Wearparts is the guarantee that your replacement part or repair is made with genuine Hardox wear plate. With Hardox Wearparts you will get dedicated experts using state-of-the-art techniques and processes certified by SSAB, the manufacturer of Hardox. It is your assurance to prompt service, for planned or unplanned repairs. There s no more effective way to master your uptime. Berga Stålprodukter AB Gatan 1, Staden Tfn +46 (9) Fax +46 (9) info@bergastal.se BERGA STÅLPRODUKTER AB BERGA STÅLPRODUKTER AB MAIN PAGE SEARCH PRODUCTS ABOUT US CONTACT PRESS >> - PRODUCT A - PRODUCT B - PRODUCT C - PRODUCT D Hardox Wearparts: Masters of uptime, close to you Hardox is the global reference in wear-resistant steel plate Hardox Wearparts goes beyond the steel to deliver value-added services via an extensive network of Hardox-certified repair shops. Hardox Wearparts is the guarantee that your replacement part or repair is made with genuine Hardox wear plate. With Hardox Wearparts you will get dedicated experts using state-of-the-art techniques and processes certified by SSAB, the manufacturer of Hardox. It is your assurance to prompt service, for planned or unplanned repairs. There s no more effective way to master your uptime. More >> 3rd party guidelines_hardox Wearparts 09.indd :33:08

7 Co-branding Credential signs The Hardox Wearparts credential sign is designed to communicate the collaboration between Hardox Wearparts and its partner companies as well as the benefits of using Hardox Wearparts. The credential sign consists of the logotype and a short explanatory text in your local language. The sign is to be used when there is a need to explain what Hardox Wearparts means on a very limited space. The credential sign is complementary to the normal logotype, and is not replacing it. As a member of the Hardox Wearparts network, you are welcome to use the logotype and the credential sign. However, displaying the Hardox Wearparts logotype in a manner that suggests that your product is developed by Hardox or SSAB, is prohibited. Minimum size in print: 28 mm width x 16 mm height Minimum size in web: 168 x 95 pixels Free space: half the size of the H in Hardox We can produce your wear parts Wear parts need to be produced with extreme precision. You can count on our experience in the production of parts using Hardox wear plate. Based on your drawings and instructions, our expert and certified craftsmen ensure that Hardox wear resistant steel is bent, drilled, cut, welded or milled according to the highest standards. It s your guarantee of excellent results. BERGA STÅLPRODUKTER AB MAIN PAGE SEARCH PRODUCTS ABOUT US CONTACT PRESS >> - PRODUCT A Your local Hardox-certified expert for efficient wear parts solutions - PRODUCT B - PRODUCT C - PRODUCT D We can produce your wear parts Berga Stålprodukter AB Gatan 1, Staden Tfn +46 (9) Fax +46 (9) info@bergastal.se Wear parts need to be produced with extreme precision. You can count on our experience in the production of parts using Hardox wear plate. Based on your drawings and instructions, our expert and certified craftsmen ensure that Hardox wear resistant steel is bent, drilled, cut, welded or milled according to the highest standards. It s your guarantee of excellent results. BERGA STÅLPRODUKTER AB Helping you keep your promises We bring a high degree of skill and experience to the production of every wear part. We will help you find the best solution to all of your wear part replacement needs. By optimizing the service lifetime of your parts and by assisting you in anticipating and planning repairs, we can help you evolve you repair strategy from reactive to pro-active. More >> Credential sign in advertising 3rd party guidelines_hardox Wearparts 09.indd 7 Credential sign on the web :33:09

8 SSAB is a global leader in value added, high strength steel. SSAB offers products developed in close cooperation with its customers to reach a stronger, lighter and more sustainable world. SSAB employs people in over 45 countries around the world and operates production facilities in Sweden and the US. SSAB is listed on the NASDAQ OMX Nordic Exchange, Stockholm. For more information, contact us or visit SSAB Oxelösund AB SE Oxelösund Sweden P F contact@ssab.com 3rd party guidelines_hardox Wearparts 09.indd :33:09