Another Chance. The Crew Director: Philippe Andre Script writer: Philippe Andre Producer: Anna Checa Producer Manager: Anna Checa Music: Roger Sanchez

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2 Main Information Title: Artist: Roger Sanchez Album: First Contact Released date: 31 July 2001 Genre: House videoclip Runtime: 4 min 56 Country: USA Language: English The Crew Director: Philippe Andre Script writer: Philippe Andre Producer: Anna Checa Producer Manager: Anna Checa Music: Roger Sanchez Technical aspects Aspect Ratio: 4:3 Sound Mix: Dolby Digital Filming Location: New York Camera: 35 mm Shooting Start: 3 rd April 2001 Shooting Duration: 7 days Shooting End: 8 th April 2001 Location: New York City Cast The girl The boy Extras Content A young lady is carrying a huge red heart throughout the streets of New York. Although she is trying to attract other people s attention, nobody notices her. As time goes by, her heart diminishes and it is then when an attractive boy talks to her that it grows up again. What is going to be the boy s feelings about the new huge heart? Roger Sanchez has used a sample of Toto s song I Won t Hold You Back from 1982 to remix. So the song itself becomes a hit for the young people, but also for those people who knew Toto s song. The images attract the spectator s attention because of its original plot. It shows peoples emotions, something that always attract us. This video clip relates to a new wave house culture that started in the 90 s in the United States. Roger Sanchez is well known all over the world for his hip hop and house music and he has been a Dj for more than fifteen years. 2

3 MARKETING CAMPAING Target: Boys and girls from 16 to 30 years old who know house music and usually listen to it. ALSO those kind of people who are video clips lovers and who follow Philippe Andre s work. Aim: the principle aim of the video clip is to make other people know the new Roger Sanchez single. Making a good and visual video clip, help the customers remember it and with it, the name of the music and the singer. In addition, we are touching the spectator s feelings; love is always around us and is something that we need in live. Because of that, the main idea of the video clip is attractive to spectators. Shooting Schedule 6 am 7 am 8 am 7 pm Mon 3th Day shooting The girl + extras Start Shooting Day shots through NYC streets screening of Tue 4th Night Shooting 3 pm 4 pm 5 pm (Whenever the shooting finishes) Start shooting screening of Night Shots Through NYC Streets The girl + extras Wed 5th The girl + boy Start shooting Night Shots Through NYC Streets Scenes boy and girl screening of Thur 6th The girl + boy + extras Start shooting - Disco - The girl s main door - Restaurant screening of Fri 7th The girl + extras Start Shooting - Bus - Taxi screening of Sat 8th The girl + extras Start shooting - Shooting of possible alternative shots screening of 3

4 Budget and finance THE BUDGET Number Of Shooting Days Number of days: 6 Exchange rate from 3 rd April Budget Summary 1 Eur = 25 CZK Total in CZK Total in EUR Above The Line Kč Below The Line Director Kč Scriptwriter Kč DOP Kč Producer Kč Actor: Girl Kč Actor: Boy Kč Extras Kč Kč Development Kč Crew Kč Director s Crew Kč DOP Crew Kč Sound Crew Kč Production Crew Kč Electrical Unit Kč Art Department Kč Prop Department Kč Wadrove Unit Kč Make-up Unit Kč 600 Preproduction Kč Casting Kč Location Scounting Kč Transport Kč Location manager Kč Art Department Kč Equipment Kč Camera Equipment Kč Special equipment Kč Lights Equipment Kč Sound Equipment Kč Stock Kč Negative Stock Kč Production Costs Kč Location Kč Catering Kč Transport Kč Production costs - Shooting Kč 600 Other Production Costs Kč Postproduction Costs Kč Picture Post-Production Kč Sound Post-Production Kč Other Charges Kč Insurance Kč Legal Kč Contingency 10 % Kč TOTAL BUDGET Kč

5 THE CASH FLOW Stage Income Outcome Balance Pre Fund Production Production Fund Post Production Fund Total THE FUNDING The funding is divided into two major investors: Record Company: Sony MBG: 80% MTV: 20% As we have mentioned, is going to be send to some video clips festivals, so we expect to MTV is sponsoring our Video Clip, for that reason is going to be the first music channel that will premier it. RISKS In order to prevent risks during the shooting, we have provided a 10% of the budget to cover the possible costs. Some of the risks that we have to be aware of are: Weather aspects Light aspects (it is April and the day-light finishes at 6 aprox.) People in NYC streets: be aware of people who appear in the shot looking at the camera! We will have to close some streets 5

6 Distribuition and Promotion Distribution: We will be able to see s video clip on all musical channels such as MTV, 40P or VH1 all over the world. These are pay channels, that is why we consider it would be appropriate to create a DVD with some of the best Roger Sanchez s Video clips. In addition, the new Roger Sanchez s Hit,, is going to appear in some video clip s compilations. Price: The DVD will cost around 10 Promotion: o Merchandising Video clip promotion will have three different strategic promotions: 1. The first DVD copies are going to be sold with an anti-stress keyring heart, just the same that the girl carries in the video clip. 2. People will be able to download the video clip to their cell phone for less than a euro. 3. A DVD is going to be sent to all those fashion discos from those cities with house culture with projectors such as New York, Los Angeles, San Francisco, London, Ibiza, Barcelona... o Mass Comunication - The new Roger Sanchez CD First Contact is going to be adverted on television, so we will take profit of that and introduce the video clip itself is in the advert on both pay and free channels. - is going to go to several Video film Festivals such as The New York Film Festival. 6