Digital TV and DTTB in Thailand

Transcription

1 Digital TV and DTTB in Thailand Global Update & Overview of ITU work 12 December 2017 Peter Walop International Telecommunication Union

2 Agenda Topics 1. Global update on Digital TV 2. ITU/NBTC joint DTTB implementation 3. Key lessons learned 2

3 1. Global update on DTV DTV context Service trends Regulatory trends 3

4 1. Global update on DTV DTV context Technological changes Service changes Telecom Converged ICT-base Services DTV Media Regulatory changes Consumer Devices & Internet of Things Social & Economic changes 4

5 1. Global update on DTV DTV context QoS 1 Managed QoS 1 Unmanaged 1 Picture quality & service availability Traditional TV Networks ❶ Linear TV DTTB/Sat Semi interactive - teletext Hybrid Delivery Networks Telecom or Cable operators ❷ ❸ Linear DTTB Cable Linear MTV VOD Internet VOD 3/4G Smart TV/HbbTV T-DMB in Korea Integrated Delivery Networks ❹ Linear & VOD IPTV/HFC ❻ ❺ Linear & VOD 3/4G Linear & VOD Internet OTT Netflix or Hulu LTE-eMBMS KT in Korea Video service type: Linear TV/Video Video on Demand Reception mode: Fixed & Portable Mobile (all modes) 5

6 1. Global update on DTV Service trends: Video anywhere & anytime 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% Video anywhere & anytime = mainly short form video on mobiles Is video watching on mobiles cannibalising TV revenues? o Idle time (when on the move) is used o TV is long form video o 4k/8k (UHDTV) viewing o Changed viewing patterns o Media meshing 0.0% Jul-13 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15 Sep-15 Nov-15 Jan-16 Mar-16 May-16 Jul-16 Sep-16 Nov-16 Jan-17 Mar-17 May-17 On phones On tablets On phones + tablets Source: OOYALA Global Video Index Q2 2017, adapted 6

7 1. Global update on DTV Service trends: Video anywhere & anytime Encrypted Pay-TV services (from DTH or Cable) Source: Sling Media 3 rd party STB Home Premises Decrypted services Smart TV-set + Sling App Slingbox Home WiFi Router Smart phone or table + Sling App (anywhere) Internet The Slingbox was initially a device offering Video service IPredistribution is a standard offering of IPTV and Cable TV service providers New redistribution concepts keep appearing (some illegal) and pose IPR and regulatory challenges 7

8 1. Global update on DTV Service trends: Video anywhere & anytime 120.0% 100.0% 80.0% 60.0% 40.0% 20.0% 0.0% PC Phone Tablet STB/Connected TV Short form (0-5 minutes) Medium form (5-20 minutes) Long form (20 minutes or more) Predominantly shortform video viewed on mobiles Connected TV sets are used for long form video Connected TV set penetration is rapidly growing: o Integrated TV sets o Dongles Source: OOYALA Global Video Index Q2 2017, adapted 8

9 1. Global update on DTV Service trends: Multi screen & media meshing Media stacker only, 26% Media mesher & stacker, 30% Source: Ofcom None, 38% Media mesher only, 6% Most multi screen usage is media staking, which can cannibalise revenues True media meshing is still limited Media meshing can increase: o Customer loyalty o Revenues Any direct participation with programmes 8% Any looking on online for information 15% Any social networking 15% Any direct communication with family/friends 23% 0% 5% 10% 15% 20% 25% Source: Ofcom 9

10 1. Global update on DTV Service trends: OTT and traditional viewing Source: Nielsen US VOD (subscription), 6% VOD (free), 6% Catch up TV (or recorded TV), 17% TV Video on all connected devices Other, 8% Li ve TV, 63% 14.5 OTT impact slower than anticipated in US (and elsewhere) Also in Europe, as shown by EBU 2015 study: o 95.5% live viewing o 4.5% time shifted viewing Digital UK and RTL Germany also showed (2017): o 80% of viewing is live and recorded TV (via traditional delivery) Source: Digital UK 10

11 1. Global update on DTV Regulatory trends: Eco system access & connected TV Others Changhong Vizio Panasonic AOC/TP Skyworth Hisense Sony TCL LG Samsung Smart TV sets Source: Statista, Strategy Analytics, % 4.59% 5.56% 5.54% 5.56% 12.40% 20.98% Dongles 15% 14% 16% 35% 20% Others Roku Amazon Fire TV Chromecast Apple TV Providing access to TV Apps (TV eco system) can be critical, however: o Competition is fierce o Standardisation helps Latest Eco system dispute: o Sep 2017: Google pulled YouTube access from Amazon s Echo Show (= smart speaker) o Dec 2017: Amazon not selling Google s Chromecast and Home products 11

12 1. Global update on DTV Regulatory trends: Net neutrality & audio visual services Source: T Mobile AV zero rating offerings are currently attracting regulatory attention: o Offerings can constitute a violation of net neutrality rules o Rulings in US and Europe vary The KT/Samsung 2012 dispute may repeat itself in the future: o Mature production of 4k/8k content & services o Connected 4k/8k TV sets will accelerate broadband demand 12

13 1. Global update on DTV Regulatory trends: Local AV content requirements Source: European Council AV content requirements should be (as much as possible) technology neutral Regulating non linear services poses two challenges: o No natural capacity constraint o More degree of control In EU regulatory cornerstone = AV Media Service Directive (AVMSD) AVMSD currently under review: o Scope includes now social media services (User Generated Content) o Advertising rules more relaxed (20% rule only between 07:00 23:00) o Relaxing of product placement & sponsoring rules (by self regulation) o VOD SPs to provide at least 30% local content 13

14 2. ITU/NBTC joint DTTB implementation Overview of key deliverables 14

15 2. ITU/NBTC joint DTTB implementation Overview of key deliverables Broadcast Master Plan ITU/NBTC agree joint implementation DTTB Auction Start DTTB services Start ASO Jul 2012: Roadmap report ❷ Jun Jul 2013: Reference Offers Aug 2014: Country case report ❶ ❸ Apr Aug 2013: ASO options ❻ Feb 2014: FP 39 main sites Feb 2015: Add. sites (after ASO) Aug 2015: Add. sites (transition) ❼ ❹ Jul 2013: DSO com. report Apr 2014: Gap fillers (BKK) Feb 2015: A1 sites (early) ❺ Jul 2013: Auction report Jul 2013: Analysis of initial FP Sep 2013: Method & principles Policy & regulations work Frequency planning work 15

16 2. ITU/NBTC joint DTTB implementation ❶ Roadmap report Thailand Roadmap report based on the ITU Guidelines for the Transition from analogue to digital broadcasting (versions 2010, 2012 and 2014) 5 functional layers with in total over 40 functional building blocks layer ❶ layer ❹ 16

17 2. ITU/NBTC joint DTTB implementation ❷ Reference Offers RO is a binding offer from the network operators, defining: o Service o Service levels o Pricing RO to be published and NRA approved before auction Pricing is often based on LRIC model 17

18 2. ITU/NBTC joint DTTB implementation ❸ ASO options (1/2) Operator perspective Operator perspective Digital Switch Over (DSO) and Analogue Switch Off (ASO) Having 6 ATV networks and 4 DTTB network operators complicate DSO/ASO matters significantly 18

19 2. ITU/NBTC joint DTTB implementation ❸ ASO options (2/2) Detailed frequency planning necessary to assess impact on ATV viewers Per ATV network and per roll out stage 39 Main sites 15 Additional sites Overlap ATV and DTTB coverage DTTB coverage only ATV coverage only 19

20 2. ITU/NBTC joint DTTB implementation ❹ DSO communications DSO communications strategy 20

21 2. ITU/NBTC joint DTTB implementation ❹ DSO communications (2/2) Tracker board for monitoring DSO progress 21

22 2. ITU/NBTC joint DTTB implementation ❺Auction Lot definition and number of lots in each category Consecutive auction for each category Key action design issues: o Definition of auction lots (NO to be included in lot?) o Consecutive auctions or combinatorial auction o Auction bidding rules (fixed bid increments + given auction duration) 22

23 2. ITU/NBTC joint DTTB implementation ❻ Frequency planning of Main sites (1/3) High complexity due to: o 4 DTTB network operators with different deployment ideas o Protecting ATV services, operated by different operators o Main sites were given and first 20 sites selected Rooftop (FX) and portable indoor (PI) reception requirements o PI not clearly defined 23

24 2. ITU/NBTC joint DTTB implementation ❻ Frequency planning of Main sites (2/3) Differences are due to propagation differences between lower and higher channels Check on spectrum efficient planning: o Interference limited coverage 1% below noise limited coverage 24

25 2. ITU/NBTC joint DTTB implementation ❻ Frequency planning of Main sites (3/3) Check on efficient planning: o Difference between before and after ASO (scenario C and B) 25

26 2. ITU/NBTC joint DTTB implementation ❼ Additional sites FX coverage MUX 4 (182 sites) Type of sites Number of sites Household coverage Difference per type of site M % 84.2% M+A % 6.2% M+A1+A % 2.4% M+A1+A2+A % 2.2% M+A1+A2+A3+A3 PI % 0.0% Multi plex Operator Household coverage by Household coverage by 182 sites (including the 11 sites the 171 sites from to reach the PI coverage DTTB Plan 3.2, needed target in major to reach the FX municipalities) coverage target 1 NBT 43.3% 44.8% 2 Army TV % 44.0% 3 MCOT 42.4% 43.8% 4 TPBS 41.9% 43.4% 5 Army TV % 44.6% 6 Community TV 44.4% 45.7% 26

27 3. Key lessons learned 27

28 3. Key lessons learned (Thailand) 1. DTTB deployment and ASO is highly complex and needs a structured approach (based on Guidelines) 2. Auction of DTTB licenses possible but winners curse likely for some 3. Multiple DTTB network operators complicate planning effort and network deployment 4. Cooperation between Regulator and industry essential 5. DTTB planning and implementation last long and regulations may need to be reviewed 28