ULTRA HD DIGITAL HDTV USABILITY HBBTV SECOND SCREEN SMART TV DISTRIBUTION INTEROPERABILITY IPTV DIGITAL DIVIDEND DISPLAY STANDARDIZATION ENCRYPTION

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1 IPTV MEDIA TECHNOLOGY 3DTV CLOUD USABILITY SECOND SCREEN ULTRA HD VIDEO ON DEMAND ENCRYPTION HDTV CABEL EPG OTT DIGITAL DIVIDEND DISPLAY HBBTV SMART TV DISTRIBUTION INTEROPERABILITY SATELLITE INTERCONNECTION DVB-T2 STANDARDIZATION DIGITAL

MOMENTUM AND INTERCONNECTION State Media Authorities Hardware Manufacturers Commerci Broadcas The audiovisual media are engaged in a continuous process of evolution that goes along with a dynamic

2 MOMENTUM AND INTERCONNECTION State Media Authorities Hardware Manufacturers Commerci Broadcas The audiovisual media are engaged in a continuous process of evolution that goes along with a dynamic market: decade-old structures are disrupted, previously independent fields become interconnected, new players are joining the game. Everyone concerned must move along and adapt his particular business model. The DIGITALIZATION of communication and media, the ongoing advancement of GERMAN TV-PLATFORM broadcast standards, the growing role of the dissemination of moving images via IP, and CONVERGENCE are all breaking new ground for hardware, infrastructure, and content. As hybrid networks and devices allow the simultaneous dissemination and consumption of traditional broadcast content and OVER THE TOP Internet applications, both are now increasingly engaged in COMPETITION, vying for viewer attention. For the media and hardware industry, this creates a vast and highly dynamic new market. Universities and Research Institutes Associations and Institutions

al TV ters STRUCTURE AND MOTIVATION Public Broadcasters In the awareness that the challenges of the technological development of television as a medium could only be met in a CROSS-INDUSTRY

3 al TV ters STRUCTURE AND MOTIVATION Public Broadcasters In the awareness that the challenges of the technological development of television as a medium could only be met in a CROSS-INDUSTRY CONSENSUS, this organization was established in 1990 as National HDTV-Platform Germany. In 1993, it became the German TV-Platform with an expanded focus on all subjects concerning AUDIOVISUAL MEDIA. Service and Technology Providers Infrastructure Operators Federal and State Authorities Up to this day, the German TV-Platform is the only industry-based institution for media issues in Germany with a wide INTERDISCIPLINARY membership: The almost 50 members of the German TV-Platform come from nearly all areas of the media VALUE CHAIN. Today, the organization is increasingly concerned with the convergence process between consumer electronics, information technology, and telecommunication, including mobile communication.

PURPOSE AND MISSION The German TV-Platform PROMOTES the exchange of information and opinions between market players and various groups in society and coordinates their various interests.

4 PURPOSE AND MISSION The German TV-Platform PROMOTES the exchange of information and opinions between market players and various groups in society and coordinates their various interests. The German TV-Platform INFORMS the public about technological developments in the field of digital audiovisual media, the introduction of new standards, and the commercial requirements of the market players, and it sheds light on the overall market structure. In order to accomplish its objectives, the German TV-Platform forms working groups, which are charged with specific tasks and focus on specific topics. The subject matter that the working groups deal with is determined by current INNOVATIONS in technology, business models, market developments, and the regulatory framework.

By CONNECTING experts from all stages of the value chain, a BRAINPOOL is created that has become the organization s most important and most precious asset.

5 By CONNECTING experts from all stages of the value chain, a BRAINPOOL is created that has become the organization s most important and most precious asset. The subject-specific activities of the German TV-Platform are developed and advanced by the WORKING GROUPS. The members of the German TV-Platform have the opportunity to become actively engaged in the interdisciplinary working groups on specific KEY ISSUES. In constructive collaboration, the working groups develop suggestions and scenarios across the industry on various subjects, with a preference for open, standard-based SOLUTIONS. As of mid-2014, there are four active working groups within the German TV-Platform.

This working group is thus concerned with comprehensive improvements in the audio and video quality of digital TV, including advancements in 3DTV, which will benefit significantly from the

6 WORKING GROUPS ULTRA HD SMART TV Ultra HD (4K) is the new buzzword of the consumer electronics industry. But before UHDTV can truly follow in the footsteps of HDTV, the entire production chain requires adaptations that far exceed the mere enhancement of pixel resolution for new television flat panels. This working group is thus concerned with comprehensive improvements in the audio and video quality of digital TV, including advancements in 3DTV, which will benefit significantly from the quadrupling of resolution, compared to Full HD. Over the next few years, Ultra HD which, in addition to 4K, also comprises 8K (16 times the resolution of Full HD) will enter the market in several stages, and this working group will actively support that development. Founded as Hybrid Devices working group, the Smart TV working group has, over the past few years, made an active contribution to the triumph of smart television in Germany. At first, the focus was on app portals, marketing activities, and the launch of the HbbTV (Hybrid broadcast broadband TV) standard in German. In the meantime, the range of subjects has been expanded to include user-friendliness, security, data privacy, and findability of content in the vastness of new options. Multiple screens are an important component of media usage, and therefore the topics, search, find, and navigate, as well as over-the-top (OTT) services have been added as additional focal points for the Smart TV working group. Stephan Heimbecher Sky Deutschland Head of the Ultra HD Working Group Jürgen Sewczyk JS Consult Head of the Smart TV Working Group

BROADCAST INFRASTRUCTURE MOBILE MEDIA USE The traditional broadcast channels terrestrial, cable, and satellite have gone digital, and with IP-based transmission, a new distribution channel has been

The Broadcast Infrastructure working group is concerned with the advancement of distribution channels for broadcast in Germany, including frequencies and capacities, as well as the interference-free

7 BROADCAST INFRASTRUCTURE MOBILE MEDIA USE The traditional broadcast channels terrestrial, cable, and satellite have gone digital, and with IP-based transmission, a new distribution channel has been added. In this process, the introduction of the second-generation DVB standard will play a role that is just as important as IPTV and Web streaming. The Broadcast Infrastructure working group is concerned with the advancement of distribution channels for broadcast in Germany, including frequencies and capacities, as well as the interference-free inter action of the various channels. Other subjects include hybrid approaches in media supply and state-of-the-art forms of radio transmission. The platforms for private media consumption are shifting more and more towards interconnected systems, rather than individual devices. In addition to stationary (home) and vehicle-based (in-car) networks, the cell-phone networks will play an ever-growing role. Smartphones and tablet computers are used as universal consumer devices, turning increasingly into personal media and communication managers. It is the purpose of this working group to describe the technology and development of these interconnected systems and to present potential new usage scenarios for their existing and future services. Dr. Ulrich Liebenow MDR member of ARD German Radio & TV network Head of the Broadcast Infrastructure Working Group Dr. Helmut Stein ISDM / DVB Head of the Mobile Media Use Working Group

8 BOARD OF DIRECTORS AND GENERAL ASSEMBLY The German TV-Platform is a non-profit organization based in Frankfurt/Main. The German TV-Platform s BOARD OF DIRECTORS consists of five members directly elected by the members at the General Meetings, plus the heads of the working groups. The Board sets the organization s strategic course and coordinates the interests of its members. The organization s full members exercise their voting rights at the annual GENERAL ASSEMBLY. They elect the Board of Directors and approve the organization s budget. The organization s STATUTES ( Constitution ) are available in both English and German on in the About Us section of the Website.

9 Wolfgang Elsäßer ASTRA Deutschland Chairman of the Board Andre Prahl Mediengruppe RTL Deutschland Deputy Chairman of the Board Dr. Andreas Bereczky ZDF German Tele - vision Deputy Chairman of the Board Gert von Manteuffel Deutsche Telekom Board Member Markus Zumkeller Sony Deutschland Board Member Carine Lea Chardon ZVEI German Electrical and Electronic Manufacturers Association General Manager

10 MEMBERS

12 WE CREATE PUBLICITY One of the priorities in the German TV-Platform s activities is public relations. For this purpose, we publish regular PRESS RELEASES and run a Website with comprehensive trend reports and background information (in German and English) on digital media technology. Holger Wenk Agentur konzeptw Press Officer German TV-Platform In addition, the German TV-Platform regularly publishes TV ZUKUNFT magazine plus press and EDUCATIONAL MATERIAL, especially flyers and brochures for trade and consumers. The German TV-Platform also hosts press conferences, panel discussions, and conferences. One of the highlights is an annual SYMPOSIUM on one of the industry s hot topics. Through public statements as well as active participation in key INDUSTRY MEETINGS, the German TV-Platform also helps set the course for political decisions concerning media and the Internet. With video and audio news, the German TV-Platform delivers regular MULTIMEDIA reports on their own events and industry meetings. The VIDEO/AUDIO NEWS are complemented by information briefs on the German TV-Platform s activities. In addition, various WEB SPECIALS offer neatly structured information on key topics, such as HDTV and smart TV. All of the German TV-Platform s publications are also available on their WEBSITE.

BECOMING A MEMBER German TV-Platform membership offers numerous BENEFITS, such as: regular professional exchange with all relevant market players on an expert and decision-maker level; early

13 BECOMING A MEMBER German TV-Platform membership offers numerous BENEFITS, such as: regular professional exchange with all relevant market players on an expert and decision-maker level; early information on and the option to participate in new specifications and standards as well as their introduction in Germany; exclusive access to certain documents in the members-only section of the Website; additional presence at key trade/consumer shows and conferences. Any individual or corporate entity can become a member of the German TV- Platform, as long as they are willing to actively support the objectives laid out in the organization s Statutes. To JOIN us, simply send us an informal application for membership. Members pay an annual membership fee, based on the size of their company.

14 MILESTONES DVB-T Launch WG National HDTV Platform Germany 1990 German teletext goes live 1991/92 Renamed German TV Platform for HDTV and New Television Systems 1993 Digital Video Broadcasting Project (DVB) TV Zukunft magazine 1994 PAL PLUS introduces 16:9 aspect ratio Renamed German TV-Platform Launch of digital television with Premiere and DF1 DVB-T WG 1997 integrates HDTV MHP WG 1998 IDR decides to switch to digital broadcasting by Merger DF1 and Premiere complete change - over to digital TV Standardization DSL / ADSL Start of terrestrial changeover to DVB-T in Berlin

HDTV and Video Quality Improvement WG DVD-T quality seal by DTVP 2003 M3 / MultiMedia Mobile WG 2004 2005 Launch Discovery HD Launch 2006 Launch Premiere HD Launch Anixe HD Launch IPTV WG 2007 Launch

program bouquet Launch of HD+ with RTL HD and Vox HD 3D-HD-TV WG 2010 Launch Das Erste HD and ZDF HD Launch Pro7, Sat.

15 HDTV and Video Quality Improvement WG DVD-T quality seal by DTVP 2003 M3 / MultiMedia Mobile WG Launch Discovery HD Launch 2006 Launch Premiere HD Launch Anixe HD Launch IPTV WG 2007 Launch 2008 Launch arte HD ARD/ZDF road map on HDTV launch Shutdown last TV transmitter for analog terrestrial broadcast Digitalization, Terrestrial Broadcast, and Hybrid Devices WGs 2009 Sky expands HD program bouquet Launch of HD+ with RTL HD and Vox HD 3D-HD-TV WG 2010 Launch Das Erste HD and ZDF HD Launch Pro7, Sat.1, and Kabel eins in HD with HD+ Standardization 2011 advances CI Plus development Soccer Bundesliga matches in 3DTV Infrastructure, Devices and Connectivity, and Smart TV WGs 2012 Termination of analog satellite TV 97 channels in HDTV Start of Ultra-HD standardization Ultra-HD (4K) showcase at IFA 2013 Sales launch of Ultra-HD TVs, Ultra-HD demo channels via satellite Mobile Media Usage, Ultra HD WGs 2014 UHDTV Phase 1 Launch IPTV services by Deutsche Telekom Sky launches 3D event channel First HDTV showcase ARD (EinsFestival) 3D with T-Entertain

de PUBLIC RELATIONS Holger Wenk, konzeptw Chemnitzer Straße 74M 12621 Berlin Phone: +49 30 47018882 Fax: +49 30 9985174 E-mail: presse@tv-plattform.

16 Kontakt HEAD OFFICE Deutsche TV-Plattform e.v. Carine Chardon c/o ZVEI, Lyoner Straße Frankfurt Phone: Fax: mail@tv-plattform.de PUBLIC RELATIONS Holger Wenk, konzeptw Chemnitzer Straße 74M Berlin Phone: Fax: presse@tv-plattform.de Website: PUBLISHING INFORMATION Publisher: German TV-Platform e.v. Manager: Carine Lea Chardon Layout/Photo editor: Petra Dreßler, Berlin Photos: R. Bücken, Fotolia, Loewe Translation: Dr. Thomas J. Kinne, Nauheim Printing: druckteam Berlin, December 2014

MHP. First outing for. at IFA 99. Introduction

MHP. First outing for. at IFA 99. Introduction EBU Technical Review : No. 282 (March 2000) MHP First outing for at IFA 99 Institut für Rundfunktechchnik () The together with a group of representatives from DVB, the EBU, public and private broadcasters,