2 International Business Park #05-10 Tower One The Strategy Singapore Telephone: (65) Facsimile: (65)
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1 2 International Business Park #05-10 Tower One The Strategy Singapore Telephone: (65) Facsimile: (65) NEWS RELEASE: Immediate SONY s NEW BRAVIA TVs OFFER SOMETHING FOR EVERYONE STARTING WITH THE MOST VIVID HDTV PICTURE EVER New Models from Entry-Level to Top-of-The-Line Keep Consumers Connected and Entertained BRAVIA HX855-series (SINGAPORE, 10 January 2012) Sony is reaffirming its leadership in the fundamentals of home entertainment, announcing today its new BRAVIA television lineup. This year Sony introduces two distinct series the flagship HX and the mid-level EX. Each newly introduced model delivers the best picture quality available and offers a range of features to give consumers flexibility in choosing the right entertainment solution.
2 Television consumers have told us the mix of formats and features often creates confusion, said Mr. Tatsuo Takahashi, Head TV Marketing Group, Sony South East Asia. But, we know that the best part of the TV has always been and will always be the picture quality. Sony is cutting through that noise to make TV buying easier with model lines with very clear differences, each designed to deliver the most premium, best-in-class picture ever. BRAVIA HX750-series Innovations in Picture Quality The new BRAVIA models offer many of the unique-to-sony technologies and features that consumers have come to expect from a Sony TV, complemented by new enhancements and additional innovations. Select models incorporate Dynamic Edge LED with local dimming and deliver a brilliant Full HD (1080p) picture with increased brightness and outstanding contrast, particularly in best-in-class deep blacks. Sony s exclusive OptiContrast panel elevates the picture to the front surface of the TV and creates a dark background for rich, vibrant, high contrast pictures even in well-lit rooms.
3 Picture quality is further enhanced with Sony s X-Reality PRO and X-Reality digital video processors. The dual-chip X-Reality PRO optical engine optimises video sources by utilizing a vast database of signal patterns and comparing incoming signals with ideal scenes to display unprecedented detail and astonishing colour. The single-chip X-Reality engine separates incoming video into its constituent parts of outline, texture and colour/contrast, and then applies image enhancements to deliver its outstanding picture. Finally, Sony s newest version of Motionflow XR technology reduces blur caused by quick camera movements, enhancing sharpness and creating a smoother viewing experience for fast-paced sports and movie programming, as well as gaming. BRAVIA EX650-series The Lineup Sony s HX855 carries forward Sony s distinctive Monolithic design incorporating Gorilla Glass by Corning, allowing for thinner, lighter and stronger screen material. Complete with X-Reality PRO and Motionflow XR 800, the HX855 is a fully Internet-connected television with built-in 3D, delivering a premium viewing experience when on, and a stunning addition to home décor even when off.
4 Consumers wishing to step into Internet-connectivity and Edge LED backlighting need not sacrifice picture quality with Sony s out-of-the-box Wi-Fi-ready EX650, debuting in the first quarter of the year. The EX series uses Motionflow XR 200 processing, delivering superior Full HD 1080p resolution, and integrates Clear Resolution Enhancer providing a vivid, clear, life-like picture. Connected to a World of Streaming Entertainment From the BRAVIA home screen, consumers also will find easy-to-navigate app for YouTube as well as access to social platforms such as Facebook and Twitter. The new HX, NX & EX series also come with Skype embedded. After connecting the Sony camera and microphone (model CMU-BR100, sold separately) users can enjoy free widescreen Skype-to-Skype video calls with friends and family from the comfort of their living rooms. Users can also make voice calls while simultaneously watching TV. The DNLA-certified and Wireless LAN built-in HX models also easily connect to and share content from mobile devices and computers, as well as allow consumers a wide variety of control options via Sony s Media Remote and Remote Keyboard apps, for a comfortable, leanback experience at home. Viewers can throw a browsed website from a smartphone to the BRAVIA for easier viewing, and the app allows control of the web cursor with one thumb, tapping for selecting links, and pinching in and out to enlarge or shrink the viewable areas. The apps, available for download from both the Android Market and Apple App Store, also function as a full remote control with keyboard, allowing easy online content search and playback. Lastly, the Internet-connected BRAVIA HX TVs ensure consumers will never again have to wonder what song is playing during their favourite movie, TV program, or commercial. Sony s Track ID powered by Gracenote analyses any selected song playing on the TV, identifies it, and provides artist, album, and song information. ###
5 New 2012 BRAVIA models include the following BRAVIA HX855- series LED LCD HDTV with 3D BRAVIA HX750- series LED LCD HDTV with 3D Brilliant Full HD (1080p) picture quality with Dynamic Edge LED backlight with Local Dimming X-Reality PRO Engine with 3D Super Resolution Motionflow XR 800 Frameless Monolithic Design with Corning s Gorilla Glass and OptiContrast Panel Technology Built-in Wi-Fi (802.11n) Skype ready Screen sizes include 55-inch (KDL-55HX855) and 46-inch (KDL-46HX855) Brilliant Full HD (1080p) picture quality with Dynamic Edge LED backlight with Frame Dimming X-Reality Engine 4x High Speed 3D Panel with Motionflow XR 400 Built-in Wi-Fi (802.11n) Skype ready Screen sizes include 55-inch (KDL-55HX750), and 46-inch (KDL-46HX750) BRAVIA EX650- series LED LCD HDTV Brilliant Full HD (1080p) picture quality with Edge LED backlight Motionflow XR 200 Clear Resolution Enhancer Wi-Fi (802.11n) LAN-ready with in-box Wi-Fi adaptor Screen sizes include 55-inch (KDL-55EX640), 46-inch (KDL-46EX640) and 40- inch (KDL-40EX640) About Sony Electronics Asia Pacific Pte. Ltd. Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony s consumer as well as broadcasting and professional products, overseeing Asia Pacific, Middle East and Africa regions. For more information on Sony s products and services in Asia Pacific, please visit About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$77.5 billion for the fiscal year ended March 31, Sony Global Web Site:
6 About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolises the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. For media enquiries, please contact: Alex Chen Waggener Edstrom Worldwide for Sony Electronics Asia Pacific and Singapore Tel: Fax: achen@waggeneredstrom.com Leon Pereira Sony Electronics Asia Pacific Tel: Fax: Pereiraleon.Gerard@ap.sony.com
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