PRESENTATION. IR Website

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1 investor PRESENTATION IR Website 1

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3 WORLD S LEADING SPANISH-LANGUAGE INTEGRATED MEDIA COMPANY Television Broadcasting Pay-TV Networks Programming Exports Major supplier of Spanish language programming throughout the world 2010 weekday prime time average audience share of 70.5 percent 18 pay-television channels distributed through pay-tv platforms Over 26 million pay-tvsubscribers, as of December, 31, 2010 Exports programs and formats to television networks around the world As of 2010, approximately 58 countries worldwide Sky Cable and Telecom Publishing Other businesses Mexico s most important DTH satellite television system based on number of DTH subscribers as of 4Q 10 (1) and Central America s only DTH platform The subscriber base as of 4Q 10 reached 3 million Cablevision, Cablemás and TVI offer triple-play services in Mexico City, the surrounding metropolitan area, Monterrey and 49 cities around the country As of 4Q 10, cable companies reached (RGUs): 2.0 million Video 806 thousand Data 502 thousand Voice The most important Spanishlanguage magazine publisher; as of December 2010, we produced 165 titles under 109 brands 2010 circulation of approximately 138 million magazines in 20 countries Gaming TelevisaInteractive Media Soccer Teams & Azteca Stadium Feature-film Production and Distribution Radio Publishing Distribution Televisa also has a 40.5% unconsolidated equity stake in La Sexta, a free-to-air television channel in Spain. (1) Information as of December 31,

4 REVENUE BREAKDOWN BY SEGMENT (FULL YEAR 2010) US$ (1) (mm) GROWTH (2) (YoY) GROWTH (2) (QoQ) 39% TV Broadcasting 1, % 2.1% 20% Cable and Telecom % 19.4% 19% Sky % 9.0% 19% 7% Other % 8.8% 5% Publishing 256 (3.8)% (0.1)% 5% Pay-TV Networks % 15.7% 5% Exports % 32.0% Consolidated Net Sales (4) 4, % 8.8% (1)Equivalent in US$ at the FX rate of Ps/US$. The average of rates published by Mexico s Central Bank for the year2010. (2) Growth calculated in peso terms. (3) Cablevision, Cablemás and Bestel grew 15.7%, 11.3% and 15.4%, respectively during (4) Consolidated net sales include elimination of intersegment operations amounting to US$96mm and US$92mm during 2010 and 2009, respectively. 4

5 OSI (1) BREAKDOWN BY SEGMENT (FULL YEAR 2010) US$ (2) (mm) MARGIN (%) GROWTH (3) (YoY) 46% TV Broadcasting % 3.8% 22% Sky % 13.3% 17% Cable and Telecom (4) % 31.5% 7% Pay-TV Networks % (2.3)% 7% Exports % 4.6% 2% Publishing 34 13% 123.0% OSI (after Corporate Exp.) 1, % 10.3% (1) Operating segment income (loss) is defined as segment operating income (loss) before depreciation and amortization, and corporate expenses. (2) Equivalent in USD at the FX rate of Ps/US$. The average of rates published by Mexico s Central Bank for the year (3) Growth calculated in peso terms. (4) Cablevision, Cablemás, TVI and Bestel had OSI margins of 38.5%, 37.5%, 41.2% and 13.9%, respectively,during the year (5) Other Businesses reported a negative contribution to OSI of US$15mm during the year

6 REVENUEBREAKDOWN BY TYPE (FULL YEAR 2010) MARGIN US$ (1) (mm) OSI MARGIN (%) GROWTH (2) (YoY) 49% Content 2, % 6.7% 39% Cable and Telecom (3) & Sky 1, % 19.8% 12% Others % (1.2)% Consolidated (4) 4, % 10.5% (1) Equivalent in USD at the FX rate of Ps/US$. The average of rates published by Mexico s Central Bank for the year (2) Growth calculated in peso terms. (3) Cablevision, Cablemás and Bestel grew 15.7%, 11.3% and 15.4%, respectively during (4) Consolidated net sales include elimination of intersegment operations amounting to US$96mm and US$92mm during 2010 and 2009, respectively. Consolidated OSI margin include corporate expenses amounting to US$52mm and US$71mm during 2010 and 2009, respectively. 6

7 WE CONTINUE TO RETURN CASH TO OUR SHAREHOLDERS Dividends (USDmm) In May 2009, Televisa paid a dividend of Ps.1.75 per CPO, equivalent to a yield of 4.5% Ordinary dividend = 35 cents of a peso per CPO In December 2009* Televisa paid the 2010 dividend of Ps.1.35 per CPO, in advance of an increase in the corporate income tax rate * Over the last 6 years, close to US$2bn** in the form of dividends and share repurchases Ordinary dividend ** Amounts in pesos converted into US dollars at the exchange rate of each payment date. 7

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9 LONG-LASTING LEADERSHIP IN TV BROADCASTING IN OUR MARKETS Delivering two thirds of the audience (1) Favorable client profile: mostly nondurable consumer goods companies Non-cancelable upfront, close to 80 percent of annual revenues 20%+ premium on scatter market buys Television broadcasting: 57.8 (2) % of the advertising pie in Mexico Source: Grupo Televisa public filings. (1) National urban ratings and audience share are provided and certified by IBOPE (Mexican subsidiary of the Brazilian Institute of Statistics and Public Opinion) and are based upon IBOPE's national surveys, which are calculated seven days a week, in Mexico City, Guadalajara, Monterrey, and 25 other cities with a population of more than 500,000 people. (2) 9

10 WORLD S MAIN PRODUCERS OF PAY-TV NETWORKS OF SPANISH-LANGUAGE PAY TELEVISION Produces and distributes 15 pay-tv networks, plus Telemundo s and BBC s Reach in more than 50 countries Competes with repurposed, dubbed channels without much local appeal Ad revenue CAGR of 31% since 2007 Must offer agreement in Mexico of US$1.96 per sub/mo, for 14 channels Strong potential outside Mexico: Avg number of networks per sub is only 3 Source: Grupo Televisa public filings and internal information. 10

11 STEADY GROWTH IN EXPORTS MONETIZING THE VALUE OF OUR CONTENT BEYON MEXICO A presence in 58 countries around the world CAGR in Exports since 2005 of 10% Expanding our exports beyond content, into production expertise Univision royalties account for the majority of our export revenue and OSI Recently renegotiated Univision royalty agreement Expect Univision royalties to reach US$220mm in 2011 UVN royalty Others Source: Grupo Televisa public filings and internal information. 11

12 SKY: LEADING DTH-BASED BASED PAY TELEVISION IN MEXICO AND CENTRAL AMERICA Sky is the leading DTH platform in Mexico and Central America with 3 million subs Over one million new subs in LTM OSI margins, at 45%, among the highest in the industry Stable churn at close to 1.5% since 2005 Main provider of exclusive sports content: selected World Cup matches; Mexican, English, and Spanish soccer; others In partnership with DirecTV, one of the leading DTH operators in the world Source: Grupo Televisa public filings and internal information. 12

13 LARGEST PAY-TV OPERATION CABLE & TELECOM IN MEXICO Cablevision Cablemas TVI Pay-TV penetration still only 36% (1) Estimated 37% of all cable RGUs in Mexico The number of subs is one third of the number of homes passed, and growing Data and voice penetration out of video subs- only 40% and 25% respectively Opportunity for margin improvement through economies of scale Our cable companies retain 33% to 50% of ad inventory in the pay-tvchannels they carry Source: Grupo Televisa public filings and information published by Cofetel. Additional internal information. (1) As of December 31, 2010 using information provided by Cofetel. 13

14 LEADER IN SPANISH-LANGUAGE MAGAZINE PUBLISHING THROUGHOUT LATIN AMERICA Revenue breakdown titles under 109 different brands (1) Circulation of more than 138 million magazines during 2010 Advertising Circulation Mexico Abroad Reach in 20 countries and a leading position in 18 of them More than 100,000 points of sale Online presence for five of its top magazine titles Restructuring of business started in 2009 with already positive results (1) As of December 31, Source: Grupo Televisa public filings. 14

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16 THE HISPANIC MARKET IS THE FASTEST GROWING IN THE UNITED STATES Hispanics will lead the growth for the nation into the next decade Leading multicultural growth = 40% since 2000 vs 10% for total population (1) 95% of all teen growth 100% of all growth Hispanic population (mm) Hispanic % of total population Projected at 19% of total population by 2020 (1) At US$908.7 billion, Hispanic spend is larger than that of Canada, Mexico, Colombia, Argentina (2) Hispanics do not assimilate, they acculturate More than 75% speak Spanish at home (3) Among bilingual Hispanics, in 2009, 49 of top 50 programs were in Spanish (4) *Projected population as of Aug 08 Source for Graph: U.S. Census Bureau, 1970, 1980, 1990, and 2000 Decennial Censuses; Population Projections, August (1) Source: U.S. Census Bureau Decennial Census 1990,2000 and Population Estimates (2) Source: Global Insight 2007 Hispanic Market Monitor based on 2008 consumer spending. (3) Source: Global Insight, 2009 Hispanic Market Monitor (language usage based on population 5+). (4) The Nielsen Company, NHPM, NPM-H, 1993 Live+SD(12/28/ /26/1993) and 2009 Live+7 (12/29/ /27/2009). M-Su 7a-2a, excludes all programs under 29 minutes, all pre and post sports programs. Only includes Spanish-language and English-language Broadcast Nets only. 16

17 CALIFORNIA MIRRORS GROWTH PATTERN ACROSS U.S. HISPANIC POPULATION EXCEEDING CENSUS ESTIMATES BY 4%+ CALIFORNIA Hispanics accounted for 71%of the growth population in California 38% of residents are of Hispanic origin More than 14 million Hispanics reside in California Hispanic population grew 28%in the last decade: 77% was among Adults % was among those under 18 AGGREGATION OF 27 STATES* Approximately 35 mm Hispanics in 27 states Hispanics contributed 59% of population growth In the last decade Hispanic population grew 41% Hispanic population is less concentrated: In 2000, 72% of Hispanics residing in the 27 states resided in California or Texas. This compares with 68% in 2010 *Based on an aggregation of the 27 states releases thus far by the Census bureau. Source: Univision Insights: Hispanic Growth Outpaces Projections in California, One of the Most Populous States in the Country. March 9,

18 THE RIGHT PARTNERSHIP WITH THE LEADING COMPANY IN HISPANIC MEDIA NETWORK TV LOCAL TV INTERACTIVE RADIO Top 5 U.S. Broadcast Network regardless of language Univision Television Group #1 Spanish Language destination online in the U.S. Competes with Telemundo for #2 Spanishlanguage network 63 Owned & Operated Stations #1 ranked stations in many markets regardless of language MOVIL Leading Spanish Language Mobile Web Destination 68 Owned & Operated Radio Stations #1 or #2 ranked stations in top markets regardless of language #1 Spanish-Language Cable Network Local news and community events PARTNER GROUP Hispanic online and mobile publisher network with over 60 partners Top-rated nationally syndicated program Source: Univision corporate presentation Marketing to a multicultural nation. A total market approach. 18

19 UNIVISION S STRONG MOMENTUM RATING SUCCESS+AUDIENCE GROWTH=REVENUE GROWTH Full Year 2010 US$ (mm) Growth (YoY) Margin Television 1, % 45.1% Radio 323 (4.6)% 29.5% Interactive % 14.9% Consolidated 2, % 42.0% UVN ranks: #2 in overall primetime (1) #4 among Teens #5 among Total Viewers 2+ and Adults Upfront: 14% organic growth and 93 new brands Only major network to increaseits audience in primetime* Maintained #1 ranking on Friday nights (1) for the third consecutive quarter with Triunfodel Amor Soy Tu Dueña became the top-rated Telenovela in U.S. TV history Univision.com s: 9th consecutive year ranked as the most-visited Spanish-language website for U.S. online Hispanics Source: Univision fourth quarter earnings release and conference call transcript -The Nielsen Company, NPM, NPM-H (06/28/ /26/2010). Live+SDdata. Primetime defined as M-Sat 8pm-11pm, Sun 7pm-11pm. among Adults regardless of language during the week ended September 5th. By Adults *13% among adults and 11% among adults during the quarter compared to the fourth quarter of 2009 while ABC, CBS, NBC, FOX and CW all experienced audience declines (1) Among Adults

20 FOR BOTH PARTIES NEW AND REWARDING INVESTMENT AND CONTENT AGREEMENT What Televisa Gets from Univision Larger, potentially faster-growing royalty payments from Univision 35% Initial ownership (5% direct + 30% convertible) Option to acquire additional 5% direct equity stake Three seats on Univision s board 1.5% cash coupon on $1.2 billion International sales agency Equity upside What Univision Gets from Televisa Extension of PLA At least 2025 Automatic extension if TV still an investor Investment of US$1.2bn + Televisa s 50% in TuTV (US pay TV operation) Access to ALL Televisa content for ALL audiovisual platforms Ability to launch new channels Multiplatform digital rights Televisa soccer Source: Grupo Televisa public filings and conference call transcript. 20

21 THE NEW RELATIONSHIP BRINGS STRONGER ROYALTIES FROM A STRONGER UNIVISION BEFORE POST INVESTMENT LARGER BASE TV revenue only Excluding: World Cup Copa Oro Copa America All of Univision s audiovisual and interactive revenues HIGHER ROYALTY 9.36% of base of the excess over $1.55 b 11.91% of base at closing +2% of the excess over $1.6b % starting % of the excess over $1.6b. FASTER GROWING BASE + Product placement + Pay TV Networks + Content for internet + Content for mobile 21

22 FORWARD LOOKING STATEMENTS This presentation contains statements that constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of Forward-looking statements include statements regarding the current intent, belief or expectations of our officers or management with respect to future developments, including such important matters as (1) our asset growth and financing plans, (2) trends affecting our financial condition or results of operations,(3) the impact of competition and regulations,(4) projected capital expenditures and (5) liquidity. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those described in forward-looking statements included in this presentation as a result of various factors. These factors, many of which are beyond our control, include the actions of competitors, future global economic conditions, market conditions, changes in interest rates and foreign exchange rates, changes in legislation or regulations applicable to our business, operating and financial risks, the outcome of legal proceedings and the factors discussed under Risk Factors in our annual report on Form 20-F for the year ended December 31, As required by Mexican FRS, results presented in Mexican pesos in this presentation are stated in Mexican pesos as of December 31, 2007, and results are presented in nominal Mexican pesos. 22

23 Carlos Madrazo Investor Relations Officer + (52) Av. Vasco de Quiroga 2000, A4 Col. Santa Fe CP cmadrazov@televisa.com.mx María José Cevallos Investor Relations Manager + (52) Av. Vasco de Quiroga 2000, A4 Col. Santa Fe CP mjcevallosdlm@televisa.com.mx 23