IP Video driving more Users & Uses

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Gervais Ward
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1 EMEA Distributor Conference 2010 IP Video driving more Users & Uses E. Anthony Incorvati Business Development - Transportation North America

world of network connectivity Broadening operations World s first network camera Leading light of network video

2 Axis milestones Channel sales business model Network access to everything Fulfilling the connectivity vision The network video revolution Opening the world of network connectivity Broadening operations World s first network camera Leading light of network video World s first thermal network camera Axis vision since 1984: Everything can communicate over intelligent networks

3 Explore & Discover continuous growth through partnership EMEA Distributor Conference 2010 What is Innovation?

4 Technology evolution > Moore's law from 1965 is still valid!?!? > Every 18 months you get twice as many transistors (performance) for the same amount of money No exponential is forever but we can delay forever.

5 Chip size reduction functionality increase times mpre function aliry19 50 times more performance within ten years

6 Let s validate Moore s Law > 15 year period from 1996 > Moore s law means... > Total = 400 times better > 1996: 1 fps in 0.1 Mpix > 2010: 30 fps in 2 Mpix This gives 600 times improvement Yes, Moore s Law is valid!

7 Can you spot the non-hdtv?

8 HDTV standards remove uncertainty > Must comply to the SMPTE standards for HDTV > SMPTE 296M (1280 x 720p) > SMPTE 274M (1920 x 1080p) Color Fidelity Guaranteed resolution Full frame rate 16:9 Wide Screen Aspect Ratio

9 Network Video HDTV image quality > One 16x9 HDTV images covers more than four 4CIF analog cameras > Less cameras needed > Multiple streams High quality recording Lower quality live viewing > High Image quality with digital zoom

10 4CIF view Cropped-out view Cropped-out view HDTV view

11 Multi-view streaming ROI example Storage > Leveraging HDTV image quality (resolution & aspect ratio) Quad view example in video management software > Minimizes installation and maintenance cost by installing one instead of multiple cameras > Streaming of selected areas only to minimize bandwidth and storage need

12 Corridor Format: How about 9:16?

13 Example images 50% 80%

14 HDTV everywhere including PTZ cameras

15 Extreme Low Light Conditions - Lightfinder

16 Enhanced WDR dynamic capture

17 Without Dynamic Capture

18 Dynamic Capture (extreme WDR)

19 H. 264 the ultimate video compression H.264 compression (example savings) Motion JPEG MPEG-4 Part 2 H % 80% Bandwidth & storage consumption Bandwidth & storage consumption Bandwidth & storage consumption

20 Storage and server trends > Hard disks are following Moore s law Terabyte hard drives 10 cents per Gigabyte < $.50 per day per camera (H264) > Flash are becoming volume products Disks double in capacity every year Mobile applications SD cards can store days of video SD XC, up to 2TB in a few years

Central system application Video Analytics Platform

21 Camera is a computer: Intelligence at the edge IP camera Edge device PC with video management software Central system application Video Analytics Platform Basic Video Analytics Functions Integration VMS or Forensic Analytics

22 Video Analytics a driver? Any terrorists? Who s who? Aggressive behavior? Bag left behind?

23 Network video camera intelligence Automatic alerts and analytics >Motion detection >Cross-line detection >Tampering alarm >License Plate Recognition >People counting >Dwell time and line management >Smoke and Fire detection >Heat Mapping

24 Network Thermal imaging high-end tech. -- more affordable > Detect people/objects 24/7 in different conditions > Visualize heat radiating from objects and persons > No need for energy consuming floodlights > Existing IP infrastructure & PoE (IEEE 802.3af) > Storage/bandwidth optimization, H.264 & Multistream > Video analytics > clip

25 Conclusions > The CCTV world is going HDTV, just as we all have in our homes > Moore s law continues to be validated > Performance is increasing, cost is decreasing > The shift to IP is accelerating... Driving more Users & Uses of video surveillance IP convergence continues...

26 partner network thermal global HDTV convergence intelligent Axis open camera megapixel leader worldwide network video Thank you! safe environment innovation protect Get the Axis picture. Stay one step ahead. competence leader image usability easy installation focus outdoor ease of use H.264 integration video encoder

The history of Axis. Entreprenuerial background. The way to define our first product. Before Axis. Our first product

The history of Axis. Entreprenuerial background. The way to define our first product. Before Axis. Our first product Entreprenuerial background The history of Axis a disruptive change in an industry going from analog to digital Martin Gren, Founder of Axis Communications AB > All my relatives are teachers > I decided