Us Pay TV networks and the consolidation of the European TV market. 7th November 2018

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1 Us Pay TV networks and the consolidation of the European TV market 7th November 2018

2 DATAXIS Global Offices based in Europe, Americas and Africa Research Leader in Market Intelligence of the Pay TV and Telcos in emerging markets, including Latin America Events NexTV Series and Future Ad Series conferences hosted in Miami, Mexico, Sao Paulo, Buenos Aires, Bogota, Berlin and South Africa Media NexTV News Latin America, Brazil and Africa

3 DATAXIS RESEARCH Dataxis provides its clients with an online intelligence service Offices in Berlin, Buenos Aires & Mauritius Reliable, up to date and in depth key performance indicators, statistics and forecasts Our service includes: Databases on 4play market: TV, Broadband, Wireless & Telephony Data by country and operator including mid and small size operators Free and unlimited online inquiry service Complete operator's profiles

4 US PAY-TV NETWORKS - 10 major competitors, with very high level of vertical and/or horizontal integration (pay TV provider, FTA networks, film studios ) - Editing 100+ cable networks and 8 movies, series and fiction premium services on domestic market - Reaching countries through distribution deals, locally edited cable channels and acquisitions - Ongoing market concentration March 2018 June 2018 Pending acquisition Merger talks 6 cable networks Result of Time Warner purchase Doesn t include sports and news networks

5 PAY-TV NETWORKS REVENUES: 93 BILLION USD AMC 3% Discovery 7% A&E 4% HBO 7% Lionsgate 2% U.S. PAY TV NETWORKS REVENUES WORLD, FY 2017 USD CBS 3% Others 4% Viacom 11% Turner 13% NBCU 11% PAY TV NETWORKS REVENUES DISTRIBUTION BY SOURCE WORLD, FY 2017 Subscriber revenues Advertising revenues Other revenues PAY TV NETWORKS REVENUES GEOGRAPHICAL DISTRIBUTION - WORLD, FY 2017 Domestic Fox 17% Disney 18% International No prevailing competitor on a global scale for now Revenues mostly generated on domestic market through MVPD subscriptions

6 STRONG POSITION ON DOMESTIC TV MARKET 120 US TV HOUSEHOLDS 2017 Millions 8 TOP 15 NETWORKS 2017 Average prime time viewers (Millions) Legacy pay-tv FTA Linear OTT Other Source: Nielsen yearly ratings 80% legacy pay-tv penetration on US TV households allow cable networks to compete with FTA networks on audience and advertising Strong presence on high-value segment through original programming and rights acquisition

7 MTV CNN MSNBC ESPN FX Discovery AMC A&E MTV CNN MSNBC ESPN FX Discovery AMC A&E DECLINE CORRELATED WITH LEGACY PAY-TV EVOLUTIONS Groups Viacom Turner NBCU Disney Fox Discovery AMC A&E Main networks subscribers 2018/ % -7% -8% -10% +2% -10% -7% -9% FLAGSHIP CHANNELS PENETRATION Subscribers (million) FLAGSHIP CHANNELS AVERAGE AFFILIATE FEE USD per subscriber per month ,1 0,9 6,44 6,99 7,54 7,86 7,86 9,00 6, ,7 60 0,5 3, ,3 Q114 Q218 0, ,00 Total legacy pay-tv subscribers Flagship channels subscribers MTV CNN MSNBC FX Discovery AMC A&E ESPN TV networks are overall losing subcribers faster than Pay-TV operators as a consequence of cost reduction strategies implemented by operators and subscribers. To maintain revenues, networks raise affiliate fees.

8 TURNING TO NEW DISTRIBUTION MEANS Main vmvpd Subscribers (millions) Main networks D2C streaming services Subscribers (millions) Q116 Q216 Q316 Q416 Q117 Q217 Q317 Q417 Q118 Q218 Q318 0 Q116 Q216 Q316 Q416 Q117 Q217 Q317 Q417 Q118 Q218 Q318 New distribution means appeared with a potential to contain subscribers losses for flagship channels: skinny bundles, D2C streaming services

9 EUROPEAN MARKET FEATURES -1 COUNTRIES SPECIFICITIES - Demographics - Language - Regulation - EU - Currency - GDP GDP per capita by country Source: World bank >50K <50K <30K <20K <10K <5K

10 EUROPEAN MARKET FEATURES -2 TV MARKET STRUCTURE - 96% TV households penetration - 33% free-to-air households - 18 countries with FTA markets > 30% FTA market by country >50% <50% <30% <10% 0%

11 EUROPEAN MARKET FEATURES -3 PAY TV ARPU - ARPUs from ~2 to ~40-20 countries with <10 ARPU - Growth rate -0,5% in 2018 ARPU by country >25 <25 <10 <5

12 US NETWORKS IN EUROPE : PROFILE US NETWORKS CHANNELS BY GENRE Q12018 number of channels PAY / FTA CHANNELS Q12018 number of channels Other (Nature, Music, News, Lifestyle ) Cinema FTA Sport Generalist / Entertainment Kids PAY US networks edit close to 200 distinct channels of which 13% are free-to-air

13 Billions TV NETWORKS REVENUES TV BROADCASTERS REVENUES Europe % total revenues 30 FTA ADVERTISING REVENUES Europe - euros 25 CAGR 1,2% Pay TV revenues FTA advertising revenues Public funding FTA broadcasters capture the largest part of TV broadcasting revenues in Europe

14 FOCUS: MOVIES AND FICTIONS 15 most distributed channels - Movies and fiction Q TV households penetration Comedy Central ORIGIN OF MOVIES/FICTION CHANNELS Q number of channels Paramount Channel Fox AXN SyFy TCM Cinema CBS Action Universal Channel AMC CBS Drama Horror Channel True Movies US Networks Other channels Cinesony Giallo US Networks Other Networks Movies4men 0% 5% 10% 15% 20% 25% 30% 35% US networks strongest asset is their catalogue, however in Europe other features such as exclusivity and localization are crucial

15 FOCUS: SPORTS 15 most distributed channels - Sport Q TV Households penetration Eurosport 1 ORIGIN OF SPORTS CHANNELS Q number of channels Eurosport 2 Freesports Match TV Ginx TV L'Equipe Extreme Sports Channel Fight Network Motorsport.tv Nuvola61 RAI Sport Package Super Tennis US Networks Other Networks Sportitalia Sport Virtuali Package ClassHorse TV US Networks Other Networks 0% 10% 20% 30% 40% 50% Fewer US networks edit Sports channels because of the European market specificities: local rights, strong presence of operators

16 FOCUS: KIDS 15 most distributed channels - Kids Q TV households penetration Disney Channel ORIGIN OF KIDS CHANNELS Q number of channels Nickelodeon Cartoon Network Boomerang Disney Junior Nick Jr Boing Pop Baby TV Disney XD Karussell US Networks Other networks TV3 Radost Moya Gulli Cbeebies US Networks Other Networks 0% 10% 20% 30% 40% 50% 60% Despite a strong local competition, US operators count amongst the most distributed in the region

17 OTT DISTRIBUTION CHALLENGES US NETWORKS OTT MODEL Number of OTT platforms Q Europe MARKET SHARE D2C PLATFORMS Number of subscribers Q Europe D2C B2B US networks D2C platforms Other D2C platforms Direct distribution suppose the complete creation of a subscribers base for newly launched services

18 CONCLUSION Other US actors with significant power to consider Main differentiation points US / Europe FTA channels prevalence Strong role of Pay TV operators in channels edition Necessity of partnerships benefit from new distribution means

19 Q&A

20 THANK YOU! For more information, visit our website Sa Eva Nébié,

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