CLASSIFIED ADVERTISING RATE CARD #71
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1 YOUR CITY YOUR REGION YOUR WORLD 15 Kearney Square P.O. Box 1477 Lowell, Massachusetts Telephone: Fax: lowellsun.com The Lowell Sun covers an area that is on a major economic upswing. The Lowell area is home to major corporations, leading universities, excellent local school systems and highly regarded hospitals. It is also the home of several key historical, sporting and cultural attractions. The Lowell Sun s primary market is a fast growing region of revitalized mill towns and New England villages. The region s rich heritage and local pride offers the promise of continued economic growth and prosperity. VISIT US ON THE WEB CLASSIFIED ADVERTISING RATE CARD #71 T H E S U N & S U N D A Y S U N EFFECTIVE OCTOBER
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3 $85.00 will be added to print rate for online package. Ask your rep for details.
4 5 900 Number advertisements must be approved and placed under a publication classification in classified or as a display. Price of call and minimum time, if applicable, must appear in advertisement in type size as per policy. Strip ads are accepted as long as they are 9 classified columns wide and a minimum of 2 inches deep. Front page and section lead pages minimum 1 deep, and 6 column SAU maximum. Insertion orders on contracts containing liability disclaimers are not accepted. Agencies are responsible for payment of invoices for advertising placed by them on their own behalf or on behalf of their clients. 12. DEADLINES In-Column For Monday For Tuesday For Wednesday For Thursday For Friday For Saturday For Sunday Display For Monday For Tuesday For Wednesday For Thursday For Friday For Saturday For Sunday 5:00 PM on Friday 4:00 PM on Monday 4:00 PM on Tuesday 4:00 PM on Wednesday 4:00 PM on Thursday 12:00 Noon on Friday 3:00 PM on Friday 12:00 Noon on Friday 4:00 PM on Friday 12:00 Noon on Monday 12:00 Noon on Tuesday 12:00 Noon on Wednesday 10:00 AM on Thursday 12:00 PM on Thursday Holiday deadlines: Deadlines advance by 24 hours. 13. MECHANICAL REQUIREMENTS Classified Measure: 1 Column 1.2 inches 6 Columns 7.9 inches 2 Columns 2.6 inches 7 Columns 9.3 inches 3 Columns 3.9 inches 8 Columns 10.6 inches 4 Columns 5.2 inches 9 Columns 11.9 inches 5 Columns 6.6 inches Tabloid Section Measure 1 Column 1.8 inches 4 Columns 7.7 inches 2 Columns 3.8 inches 5 Columns 9.7 inches 3 Columns 5.8 inches Page width 5 columns Page depth 11.6 inches Full depth charge above 9.5 Full Page: 9 columns by 21 inches. Total 189 inches. Double Truck: 18 2/3 columns by 21 inches. Total 392 inches. Advertising copy can be submitted electronically at adroom@lowellsun.com or either the ADSEND, AD DIRECT system or Fast Channel. 14. SPECIAL RATES/CLASSIFICATIONS Public Notices: Daily or Sunday $3.65 per line $36.50 per inch. St. Jude s, Church ads for Services: Per column inch $ pt. black border maximum allowed. In Memoriams, Card of Thanks and Mass Notices: Per Column inch $39.85 plus $15.00 photo charge. Funeral Notices: $5.00 per line. 15. CIRCULATION Mail subscription price per copy, Daily 80, Sunday $2.70, Daily $ a year, Sunday $ a year. Daily $ for 6 months, Sunday $70.20 for 6 months in N.E. Varies outside continental U.S. Current daily circulation approximately 49,500 and Sunday circulation is approximately 52,000; subject to ABC audit.
5 5. CLASSIFIED ADVERTISING RATES Local In-column Rates Per Line, Per Day 3 days...$ days...$ days...$ days...$ days...$ days...$2.90 *$66.60 is the minimum buy. Non-commercial/Private Party All ads to be prepaid. MasterCard, Visa, American Express, Discover, check or cash accepted. Minimum of 4 lines. Internet: All in-column line ads will appear on at no additional charge. Internet line ads appear on internet only with corresponding day in paper. All classified ads over 12 repeat on lowellsun.com for seven days. All ads under 12 can be repeated on lowellsun.com for an additional $5.00. Box Charge: $55.00 per order/replies picked up. $70.00 per order/replies mailed. Line Contract Rates: Rates are per line per day: 4 lines, 30 day minimum open $2.90; 3 months, $2.65; 6 months, $2.30; 12 months $2.20. Funeral Service Directory Rate: $10.50 per inch, per day, 1 month minimum commitment. Local Display Rates: Based on Classified Measure. All display ads 4 inch minimum. Without Minimum Contract With Minimum Contract Open Rate...$28.35 p.c.i Open Rate...$25.94 p.c.i. 2 Day Combo... $45.36 p.c.i.* 2 Day Combo..$41.50 p.c.i.* 1st day... $28.35 p.c.i 1st day... $25.94 p.c.i. *Sunday plus one weekday, no changes in copy. 3 Day Combo... $59.54 p.c.i.* 3 Day Combo..$54.46 p.c.i.* 1st day... $28.35 p.c.i. 1st day... $25.94 p.c.i. 3rd day...$14.18 p.c.i. 3rd day...$12.97 p.c.i. *Provided the same ad runs 3 times, unchanged, within a 6 day period. 7 days if the 7th day is Saturday. 4 Day Combo... $73.72 p.c.i.* 4 Day Combo..$67.43 p.c.i.* 1st day... $28.35 p.c.i. 1st day... $25.94 p.c.i. 3rd day...$14.18 p.c.i. 3rd day...$12.97 p.c.i. 4th day...$14.18 p.c.i. 4th day...$12.97 p.c.i. *Provided the same ad runs 4 times within 7 day period. Rates are based on open rate plus 2nd, 3rd and 4th day where applicable. Repeat rates are net rates. First day rate may be lower based upon bulk contract. Bulk Contracts Contract level:without daily minimum Contract with daily minimum Open Rate. $28.35 Open Rate $ classified inches $ classified inches $ $ $ $ $ ,200 $ ,200 $ ,000 $ ,000 $ ,500 $ ,500 $ ,000 $ ,000 $ ,500 $ ,500 $ ,000 $ ,000 $ ,500 $ ,500 $ ,000 $ ,000 $ ,000 $ ,000 $ ,000 $ ,000 $ ,000 $ ,000 $17.55 Line Ads: $2.90 per line with any display contract. Commitment at 250 level required on the no-minimum contract to receive the $2.65 per line rate. Display Frequency Discounts* 5 Inch 15 Inch 3 Days a Week 3 Days a Week 13 weeks...$17.50 per inch 13 weeks...$16.90 per inch 26 weeks...$17.30 per inch 26 weeks...$16.45 per inch 52 week...$16.90 per inch 52 weeks...$16.15 per inch 5 Days a Week 5 Days a Week 13 weeks...$17.30 per inch 13 weeks...$16.45 per inch 26 weeks...$16.90 per inch 26 weeks...$16.15 per inch 52 weeks...$16.45 per inch 52 weeks...$15.70 per inch 10 Inch 20 Inch 3 Days a Week 3 Days a Week 13 weeks...$17.30 per inch 13 weeks...$16.45 per inch 26 weeks...$16.90 per inch 26 weeks...$16.15 per inch 52 weeks...$16.45 per inch 52 weeks...$15.70 per inch 5 Days a Week 5 Days a Week 13 weeks...$16.90 per inch 13 weeks...$16.15 per inch 26 weeks...$16.45 per inch 26 weeks...$15.70 per inch 52 weeks...$16.15 per inch 52 weeks...$15.30 per inch *All display frequency discounts based on minimum 13 week contract. Frequency rates available on a contract basis within 12 calendar months. Failure to complete contract will revert rate back to the nearest earned applicable rate. Multiple page discounts will be applied upon publication. No other discounts on this card will apply. Discount is calculated off the open column inch rate. Special Pages PAGE ONE - (6 COL. x 1 ) SAU inches One time... $ per inch. One time per week for 26 weeks... $ per inch. One time per week for 52 weeks... $85.00** per inch. LEAD PAGE, SPORTS, BUSINESS OR LOCAL * - (6 col.x1 only) One time... $95.00 per inch. One time per week for 26 weeks... $90.00 per inch. One time per week for 52 weeks... $85.00** per inch. Four color (if available) $100 additional charge. * Local only has other sizes available. **Deduct 2 1/2% for each additional day on 52 week schedule. Financial Contracts (Consult advertising management for more information.) Island Position (Financial Page) Days Per Week 1 Time Rate 26 Weeks 52 Weeks 1 $49.35 $43.85 $ $46.20 $40.55 $ $43.05 $38.05 $ ) Ad must be 2col. x 5 inches MINIMUM to MAXIMUM 3col.x10 1/2. 2) Position is available on Tuesday, Wednesday, Thursday & Friday. 3) Rates and contracts are available as listed above: Rates are per SAU inch per day. Second Impression Ad 60% Off Open Rate: The same ad, same size will appear elsewhere in the same publication. 3
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