HDTV Policy in Korea

Transcription

1 HDTV Policy in Korea Seong Young Mo 成 榮 模

2 Contents I Introduction of Korea media II DTV Status of KBS III Issue for HDTV in Korea Additional DTV service IV

3 1. Introduction of korea Media

4 Digital standard of Korea ATSC for HDTV, terrestrial DMB for mobile transmission ATSC for HDTV, terrestrial DMB for mobile transmission ATSC High-definition High-quality sound Fixed transmission Car Mobile Mobile transmission DMB Mobile Phone

5 Schedule for digital broadcasting in Korea Before Dec 21, 2012 Completion of Digitalization!! Relay site is being established Dec, 2006 Started digital broadcasting nationwide Oct, 2001 Started DTV broadcasting in Seoul Nov, 1997 Government decided ATSC Standard

6 Regulatory Authority for broadcaster Before 2008 After 2008 (KBC 放送委員會 ) Korea Broadcasting Commission KBC reviews license applicants in terms of public responsibility, fairness, public interest, ownership limit, and recommends for licensing MIC ( 情報通信部 ) Information and Communication Ministry of MIC reviews recommended applicant in technical aspect including frequency allocation condition (KCC 放送通信委員 會) Korea Communications Commission - The advent of IPTV - Broadcasting and telecommunication convergence

7 TV Broadcasting media in KOREA Terres trial TV 3 nationwide broadcasters : KBS(1,2TV), MBC, EBS - All broadcasters Except EBS have local stations 10 Regional commercial broadcasters (Including SBS) Digital service since 2001 Chunchon Cable TV 107 Cable SO (System Operators) Moving to digital from 2005 Satellite TV 1 Satellite broadcaster (SK Y LIF E ) Digital service since 2001 IPTV Incheon Seoul cheongju Daejeon Daegu Jeonju Ulsan Busan Gwangju 3 Service Provider, License issued (KT, SK broadband, LG mylgtv) Service started in November 2008 Jeju

8 Digital transition status in KOREA DTV 41% CATV 70% DTV receiver : about 6.9 million (April, 2008) Among 107 CATV corporation, 78 corporation build digital TV transmission system A-CATV subscriber : about 10.9 million households (2008.6) D-CATV subscriber : about 1.4 million households ( ) Satellite 12% Household TV reception Satellite s ubs criber : about 2.2 million (July, 2008) Satellite, 12% Terrestrial, 21% Cable, 67%

9 2. DTV status of KBS

10 About KBS Media & Facilities TV: - 2 Terrestrial TV Channels (1TV, 2TV, DTV Simulcast) Radio : 7 Channels(6 domestic+ 1 international) - Radio 1, 2, 3, FM1, FM2 Social Education Service KBS world Radio (Short wave 11 language) Satellite & Cable Channel - KBS World, - KBS Korea, KBS Drama, KBS sports DMB : 4 Channel Transmission Site Studio Relay Site STL/TSL MFN KBS : 1 HQ, 18 Local Stations 1 HQ : 3 Building + 1 Drama Center 32 TV transmission sites 307 Television Repeaters

11 KBS Production Facilities Pla y o ut T V ST U D IO HD: 10 HD:2 SD: 8 SD: 2 A na lo g 1 Post Production HD:17 Lo c a l s t a t io n HD:1 KBS SD:4 Production SD: 6 Analog 13 O B V an Tapeless HD: 6 Archive SD: 5 NPS

12 Program Link to local station Telco Line Key Station - compressed Network : DS3(45Mbps) Daejeon Local Daegu Station Ulsan Gwangju Busan In case of HDTV local station Uncompressed integration Network (Fiber) - DWDM (10Gbps) - 1TV, 2TV, DMB, Radio, Data etc * KBS M/W : Analog TV + Digital TV Telco Line KBS Key Station Local Station Transmitting Station

13 Expansion of DTTB Coverage Government offered DTTB transition guideline in 2001 Year Region : coverage 2001~2002 Seoul Capital Area Metropolitan Areas Provincial Areas Provincial Cities Cities (12 Stations) : 87% 2007~2012 DTV Relay transmitters for shadow Areas

14 3. Issue for HDTV in korea

15 Issue for HDTV No action action plan for analog switch-off - Korea established special law for digitalization in Feb, Government doesn t offer any action plan by now but preparing with people associated with digitalization. Spectrum for simulcast - DTV channel policy is that analog and digital TV have to be broadcasted simultaneously and will rearrange analog TV spectrum at the time of analog TV switch-off - This policy couldn t make all the DTV channel for transition offered. - In case of USA, They didn t allocated DTV channel for LPTV, translator. - But Broadcasters want government to review simulcast policy Expense for Digitalization of TV facilities - Government think expenditure for digitalization is on broadcasters - It s too hard for broadcasters to prepare it before analog switch off - Broadcasters want government to give some support.

16 Action plan for analog switch-off Analog TV switch-off method <considering> - Progressive approach - Analog switch off date differs in accordance region, broadcaster - example : Great Britain, Sweden - Big bang approach - Change analog TV into DTV at fixed Analog switch-off date - example : USA, Japan Support policy <considering> - support free D to A converter box for people who get government supplement to make a living DTV Korea launched in Oct, independent, non-for-profit organization to prepare DTV switchover. - The company was set up by broadcasters - public information what people to prepare analog switch off, when they to do it.

17 Frequency Plan Government want to allocate CH 14 ~51 for DTV spectrum and rearrange the other channel for IMT(4G) No decision for DTV spectrum but we are reviewing KCC plan. VHF(30MHz~300MHz 54 TV Spectrum (At present) ATV CH ATV CH 5, not TV Spectrum (after switch-off) defined ATV/DMB CH 7~ not defined UHF(300MHz~3GHz) DTV CH 14~ TV Spectrum (KCC plan) not defined not defined T-DMB CH 7~13 Temporary band CH 61~69 ATV/DTV CH 14~60 T-DMB CH 7~ Not defined 698 DTV CH 14~ Not defined CH 52~69

18 Power Shift for TV Competition among media is getting fiercely. Viewer Viewer Wibro Viewer Viewer Terrestrial Viewer TDMB Viewer Viewer TV Viewer Future Service DTTB Viewer Viewer Viewer SDMB Viewer Viewer Cable TV Sat TV VOD The ONE One of Them Stream Future Service Future Future Service Service Future Service Future Service Internet

19 DTTB transition expense As market and viewer share for terrestrial TV is going down, DTTB transition expenses will be broadcaster s burden. Government is only supporting customs tax relief for imported things but the amount is very small in comparison with broadcaster s burden Broadcasters are finding solution in additional DTV service. The trend of broadcasting Advertising market share for TV The trend of viewer share For TV program Terrestrial TV Cable

20 Additional DTV Service Post Search

21 Multicasting The concept of advanced DTV multicas ting

22 Multicasting Pilot Tes t for MMS during 2006 worldcup main Main picture PIP highlight stadium sub Team A player Team A Cheering 1HD only 1HD + 1 SD + 2 Radio Choose 1 of 6 picture Team B player Team B Cheering Multicasting is possible technically but government is considering adopting it for 3 years.

23 Data Service The concept of advanced DTV multicas ting

24 Data Service Broadcaster provide viewers with AV program and data. Viewers can enjoy watching AV program as well as participating in TV program by interacting with Data Application in real-time. Data Application + AV Program = Data Broadcasting

25 Data Service International sports event such as Beijing Olympic is good program to use data service. The example of data service Olympic News Olympic schedule Player s data Main Program Sports result

26 Data Service CATV IPTV Internet DTV With internet Data Service Terrestrial Data Service News, weather, game, quiz, T-commerce No return channel No difference with other media Lack of killer application Terrestrial Digital TV offers more various data service than analog but profit on data service will be low.

27 SDDS(Software Download Data Service) The concept of advanced DTV multicas ting

28 SDDS(Software Download Data Service) SDDS is s ervice that trans mit s /w download data to upgrade DTV receivers through terres trial on- air s ignal SDDS DATA DTV 1CH 6 MHz Mbps 9-1 HD TV S/W version:1.00 PSIP S/W Version : 1.10

29 SDDS(Software Download Data Service) In field tes t(06/29/07), receivers upgrade its s /w s ucces s fully with SDDS Transmission Under upgrading 37 LCD DTV (LG)

30 Interactive service concept Content Provider A/V c ontent Broadc as ting Network A/V c ontent (On- air / VOD) Terres trial VOD Interfac e Broadc as ter Cons umer Devic es A/V c ontent (On- air / VOD) Tagging/PDCP Interfac e Broadband Interac tive TV Portal metadata (ad)

31 Interactive service model Key Service and business model of interactive service TV portal service : advanced video searching and storing service Target advertisement : advertisement combined with user info Push VOD : offer premium contents (movie, sports etc) Status Consortium to establish global standard was organized in 2007 Standard development is in progress Dot TV is interactive service name in Korea

32 Example on Book mark service Scene search associated with letter in PVR Searc h Program s e arc h Clip s earc h Book mark Le tte r Commerc ial Link as s oc iated with Letter Program s c enes as s oc iated with Letter [G a g C o nc e rt ] 0 0: 03 : 2 0 G a g le tte r #1 [Lo v e le tte r ] 0 0: 03 : 2 0 Lo v e le tter [T V m a g nif ie r] 0 0: 1 8 : 45 G a g le tte r #2 0 0: 03 : 2 0 C o s m o s lette r 0 0: 3 1 : 45 Le tter b y Hy o s in 0 0: 45 : 1 0 G a g le tte r #3 01 : 00 : 5 0 G a g le tte r #4

33 Interactive service model Key Service and business model of interactive service TV portal service : advanced video searching and storing service Target advertisement : advertisement combined with user info Push VOD : offer premium contents (movie, sports etc) Status Consortium to establish global standard was organized in 2007 Standard development is in progress Dot TV is interactive service name in Korea

34 Example on Interactive service Example for TV portal service with terrestrial network KBS1 KBS2 MBC SBS EBS Ad v a nc e d EPG Sc h e d ule Hig h lig h t MY Vid e o Pus h Vid e o VO D C o m m e rc ia l Da ta Se rv ic e Ne w s, W e a th e r Ph o to s lid e T ra f f ic

35 Thank you for your attention!