BRAND v2 GUIDELINES 1
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1 1 BRAND GUIDELINES v2
2 THESE GUIDELINES SHOW HOW TO USE OUR IDENTITY ACROSS ALL COMMUNICATIONS ON SCREEN, IN PRINT, AND ON PRODUCTS. LET S BRING THE ULTIMATE EARS BRAND TO LIFE. LISTEN 2 UP
3 3 CONTENT 04 / BRAND PURPOSE 05 / MANIFESTO 06 / WHERE WE VE BEEN 07 / WHERE WE ARE 08 / BRAND CHARACTER 15 / LOGO 27 / COLOR 31 / TYPOGRAPHY 48 / PHOTOGRAPHY 53 / WEBSITE
4 BRAND PURPOSE WE DELIVER 4 AN INVALUABLE IN-EAR MONITOR EXPERIENCE
5 MANIFESTO BRING 5 MUSIC TO LIFE EVERYONE DESERVES CUSTOM IN-EAR MONITORS. WHETHER YOU RE A PERFORMER, PRODUCER, OR MUSIC LOVER, OUR ROOTS ARE IN CREATING A BETTER MUSIC EXPERIENCE. WE WANT EVERYONE TO IMMERSE THEMSELVES IN THE MUSIC AND HAVE AN IN-EAR MONITOR THAT S PERFECTLY TAILORED TO THEIR NEEDS.
6 BRAND 6 CHARACTER
7 BRAND CHARACTER 7 WE ARE PIONEERS AND TRAILBLAZERS. WE HAVE COMBINED ARTISAN- HANDCRAFTED TECHNIQUES WITH CUTTING-EDGE TECHNOLOGY. WE HAVE EMBRACED THE ADVANTAGES OF DIGITAL PROCESSES. INNO- VATIVE
8 BRAND CHARACTER 8AUTH- ENTIC 8 WE ARE WHO WE ARE. WITHOUT APOLOGY. WITHOUT COMPROMISE. WE STAY TRUE TO OURSELVES NO MATTER WHAT COMES OUR WAY. WE ALWAYS KEEP IT REAL.
9 BRAND CHARACTER CREA- 9 TIVE WE ARE CREATORS. WE ARE IMAGINATIVE, ARTISTIC, AND INVENTIVE.
10 BRAND CHARACTER 10 WE ARE THE INDUSTRY STANDARD, TRUSTED BY MORE TOURING ARTISTS AND MUSIC LOVERS THAN ANY OTHER BRAND. LEGENDARY
11 11 LOGO
12 LOGO OLD We are no longer called UE We only use our full name Ultimate Ears Discontinue old logo and transitional logo by Jan 2,
13 LOGO NEW We ONLY use these blue color values: Pantone / 286 C HEX / #2100FF RGB / CMYK / Remove if it s too small (e.g. digital banners) New logo exclusively used starting September 1,
14 LOGO DO NOT Do not alter the Ultimate Ears logo in any way. Logo can only be in the color blue. DO NOT ROTATE TYPE IN CONTAINER DO NOT USE IMAGE IN CONTAINER DO NOT CHANGE CLEARSPACE 14 DO NOT USE DIFFERENT COLOR CONTAINER DO NOT OUTLINE BORDER FOR CONTAINER DO NOT CHANGE SIZE OF "EARS" DO NOT USE DIFFERENT CONTAINER SHAPE DO NOT USE LOGOTYPE W/O CONTAINER DO NOT DISTORT TYPE
15 LOGO THE MEASUREMENT The Ultimate Ears letter M is the unit for its measurement. Ultimate Ears mark uses the size of the letter M at 90% as the height and the width of the border square. The Ultimate Ears letters are always contained within the properly measured square % 90%
16 LOGO USAGE Only use logo with if the size allows for the to be legible Download logo from Brand Portal 16 RGB - FOR DIGITAL USE CMYK - FOR PRINT AND POINT OF SALE
17 LOGO PLACEMENT AND SIZING - PRINT When preparing a document for print, place the logo in the safe area away from the crop marks as outlined below. This prevents it from being cropped during printing. The locations shown below are the only locations on the page that you can place the logo. To determine logo sizing, use the Ultimate Ears logo as a unit of measurement as outlined below. SPREAD PORTRAIT CROP MARKS CROP MARKS POSSIBLE PLACEMENT AREAS PORTRAIT 17 BRING MUSIC TO LIFE Ultimate Ears 18+ PRO $1500 The new UE 18+ PRO takes the excellence of the original award-winning UE 18 PRO and adds our proprietary precision True Tone drivers. Feel upper register register harmonics, hear improved presence and enjoy clear warm sound. AL- IVE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ALL POSSIBLE PLACEMENT AREAS MEASURING UNIT PRO.ULTIMATEEARS.COM PRO.ULTIMATEEARS.COM DO NOT SPREAD DO NOT PLACE LOGO RANDOMLY DO NOT MAKE LOGO TOO BIG DO NOT PLACE LOGO IN BETWEEN 2-PAGE SPREAD DO NOT PLACE LOGO NEXT TO GUTTER IN A 2-PAGE SPREAD
18 WEBSITE LOGO PLACEMENT AND SIZING - DIGITAL For digital, the logo should be placed flush with the edge of the layout according to the rules shown below. It is always centered along the edge, or centered within the image. Adjust the size of the logo according to the image it is being placed on top of. Do not obscure the product or content in the background or photo. To determine logo sizing, use the Ultimate Ears logo as a unit of measurement as outlined below. BANNER ADS 18 LEARN MORE DO NOT ALL POSSIBLE PLACEMENT AREAS MEASURING UNIT DO NOT LET THE LOGO BLOCK CONTENT DO NOT SHRINK THE LOGO TO BE ILLEGIBLE DO NOT PLACE LOGO IN THE CORNER DO NOT TILT OR TURN THE LOGO
19 LOGO SOCIAL MEDIA ONLY Square version of logo for use on owned social media channels only. Restricted use, do not use without permission from brand. SQUARE SOCIAL LOGO 19 Square background color: black RGB / FACEBOOK TWITTER INSTAGRAM
20 LOGO PRODUCT NOMENCLATURE The brand name is Ultimate Ears. Ultimate Ears Use of UE is acceptable in the following situations: When referring to the brand or a product for the second time in a short span. When referring to the brand in a colloquial setting. Do not hyphenate the product name. 20 ULTIMATE EARS The brand name ALWAYS precedes the product name (e.g. UE 18+ PRO, UE 11 PRO, UE 4 PRO). After the first mention of the product in a paragraph, you can use the product name alone, without Ultimate Ears preceding it. EXAMPLES: IN PARAGRAPH The product names are always written in ALL CAPS (e.g. UE 18+ PRO, UE 11 PRO, UE 4 PRO). The Ultimate Ears 18+ Pro offers a sense of flat response, high-quality accuracy for stage performers, studio engineers, and musicians alike. You don t have to be a professional mix engineer to enjoy the UE 18+ Pro. Ultimate Ears REFERENCE REMASTERED Ultimate Ears 18+ PRO UE 11 PRO Ultimate Ears 7 PRO UE 5 PRO Ultimate Ears 4 PRO AS A HEADLINE ULTIMATE EARS 18+ PRO
21 21 COLOR
22 COLOR PALETTE Our color palette is fresh and contemporary with pops of color from the product and the logo FOUNDATION COLOR Our foundation palette consists of black and white. ULTIMATE WHITE ULTIMATE BLACK 22 POP OF COLOR A pop of color will be applied by the color of our logo and products. GENUINE COLOR Natural, slightly desaturated color photography creates authenticity. CTA BUTTON For digital banners and website. Yellow button for BUY NOW, Media BUY NOW Black button OR white button (depending on the design) for LEARN MORE and ultimateears.com LEARN MORE LEARN MORE HEX / #ECE81B HEX / # HEX / #FFFFFF
23 COLOR SOLID B&W BACKGROUND 23 ULTIMATE EARS 18+ PRO $1500 ULTIMATE EARS REFERENCE REMASTERED $999 The new UE 18+ PRO takes the excellence of the original award-winning UE 18 PRO and adds our proprietary precision True Tone drivers. Feel upper register register harmonics, hear improved presence and enjoy clear warm sound. Designed in collaboration with Capitol Studios. An ultimate monitoring tool, capable to reproduce all the details from high resolution audio. PRO.ULTIMATEEARS.COM PRO.ULTIMATEEARS.COM
24 COLOR GENUINE COLOR Our blue logo contrasts nicely against desaturated lifestyle images. 24 BRING MUSIC TO LIFE PRO.ULTIMATEEARS.COM
25 25 TYPOGRAPHY
26 TYPOGRAPHY NEWS GOTHIC We use the typeface News Gothic (weights: Bold and Roman), designed by Morris Fuller Benton in To purchase: FONT USE News Gothic - Everything external and consumer facing. Arial - Optional use for internal documents, such as presentations. 26 z z HEADLINE / SUBHEADLINE: Always set in ALL CAPS TRACKING: 0 LEADING: Font size / 1.1 (for most headlines)* Ex: Font: 60pt Leading: 54.5pt (60pt / 1.1 = 54.5pt) *For headlines that contain the letter Q, punctuation marks (e.g. comma or semicolon) or accent marks, increase the leading slightly to prevent words from overlapping one another, as shown below. QUICK, PLAY RATATAT! DE FAIRE y y LA FÊTE N IMPORTE y y OÙ DIE PARTY ÜBERALL x x NEWS GOTHIC BOLD FOR HEADLINE / SUBHEADLINE BRING MUSIC TO LIFE ULTIMATE SPEAKER ABCDEFGHIJKLMN OPQRSTUVWXYZ (.,:;!?/&) BODY COPY: TRACKING: 10 LEADING: Font size x 1.4 Ex: Font: 10pt Leading: 14pt (10px x 1.4 = 14pt) NEWS GOTHIC ROMAN FOR BODY COPY (AKA NEWS GOTHIC REGULAR) Ultimate Ears BOOM 2 is the 360-degree wireless speaker that blasts loud, insanely great sound with deep, powerful bass in every direction everywhere you go. It was designed to get wet, muddy, and beat up. It s waterproof*, shockproof and crafted from the sexiest and most uninhibited premium materials in the known universe. ABCDEFGHIJKLMN OPQRSTUVWXYZ (.,:;!?/&) abcdefghijklmn opqrstuvwxyz
27 TYPOGRAPHY HIERARCHY - PRINT There are three types of communications that we create: Brand Focus, Product Focus, and Artist Focus. FOR PRINT: Always adhere to the following order of hierarchy 1. Headline (Brand message / Campaign message) 2. Brand copy / Product copy / Feature copy / Product photography 3. Logo 4. URL / CTA Below are suggestions for placement of each element. See examples on the following pages. 27 BRAND FOCUS PRODUCT FOCUS ARTIST FOCUS PRO.ULTIMATEEARS.COM 4. URL PRO.ULTIMATEEARS.COM 4. URL 3. LOGO 1. HEADLINE WE ARE ONE ULTIMATE FAMILY 1. HEADLINE LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec in augue ut mauris commodo id ut metus. Vestibulum ante ipsum primis in baucibus orci. 2. FEATURE COPY 1. HEADLINE ULTIMATE EARS 18+ PRO $1500 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec in augue ut mauris commodo convallis id ut metus. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nulla ut faucibus magna, venenatis ultrices eros. Phasellus luctus quam vel tellus vestibulum, quis accumsan nisi ultrices. Sed scelerisque, 2. BRAND COPY ULTIMATE EARS 7 PRO $850 ULTIMATE EARS 11 PRO $ PRODUCT COPY / PRODUCT PHOTOGRAPHY #IUSEUE 3. LOGO 3. LOGO PRO.ULTIMATEEARS.COM 4. URL
28 TYPOGRAPHY HIERARCHY BRAND PRINT PRODUCT FEATURE Product photography is shot in studio as traditional DIGITAL product photography. It can also be shot in a lifestyle shoot where the product is the focus and the scene takes place behind it. SPREAD PRO.ULTIMATEEARS.COM WE ARE ONE ULTIMATE FAMILY CRO MAR ULTIMATE EARS 18+ PRO $1500 ULTIMATE EARS 7 PRO $850 ULTIMATE EARS 11 PRO $1150 ULTIMATE EARS 18+ PRO $1500 The new UE 18+ PRO takes the excellence of the original award-winning UE 18 PRO and adds our proprietary precision True Tone drivers. Feel upper register register harmonics, hear improved presence and enjoy clear warm sound. PRO.ULTIMATEEARS.COM
29 BRAND BANNER ADS TYPOGRAPHY HIERARCHY BRAND PRINT PRODUCT FEATURE Brand photography is lifestyle photography. The DIGITAL product is shot organically as part of the photo. BRAND/PRODUCT BANNER ADS ARTIST BANNER ADS CTA should be in News Gothic font Copy should be in ALL CAPS for buttons, except for Amazon.com, which requires buttons in sentence case. See Amazon s guidelines for complete details. CTA BUTTON 29 Use a yellow button for BUY NOW, Media BUY NOW HEX / #ECE81B BUY NOW LEARN MORE Use a black button or a white button (depending on the design) for LEARN MORE and on the ultimateears.com website LEARN MORE HEX / # LEARN MORE HEX / #FFFFFF LEARN MORE BUY NOW LEARN MORE LEARN MORE
30 30 PHOTOGRAPHY
31 PHOTOGRAPHY STYLE Ultimate Ears is a bold, raw and authentic brand; The style of photography should capture the connection of the artist and his music both on stage and off. Nothing is fake or staged powerful images that capture the energy and excitement of a real live show. It s like being right there in the front row. 31 For lifestyle shot Posters, a black & white treatment is preferred, where the product is the focus in color and the scene takes place behind it. ALL ARTIST PHOTOGRAPHY MUST BE APPROVED BEFORE USE. Please contact Jenine Civil jcivil@logitech.com
32 35 THANK YOU
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