Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S
|
|
- Ilene Short
- 5 years ago
- Views:
Transcription
1 Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S
2 Corporate Logo Introduction LexArts is greater Lexington s premier cultural development, advocacy and fund raising organization. As both the area Arts Council and Arts Fund, LexArts provides a wide range of programs and services designed to integrate the arts into our community. Through its annual Fund for the Arts, LexArts raises millions of dollars in support of local arts, distributes general operating support to its Beneficiary Groups, and offers competitive special project and programming grants to various arts organizations in the area. As a recognized name in the community LexArts continually works to maintain a positive brand and foster a sense of affiliation with our various audiences. In order to manage its visual identity this manual has been provided to ensure the LexArts logo is applied consistently and thoughtfully across all media. Contact and File Distribution Please feel free to contact the LexArts Community Arts Manager at for any clarification of the standards outlined in this manual and online access to the logo files. 2
3 Orientation vertical orientation The LexArts corporate logo has two orientations vertical and horizontal. The use of one or the other will depend on the proportion of the space available in its application. Position, size, color and proportional relationships of the elements comprising the LexArts logo are predetermined and may not be altered. horizontal orientation 3
4 Color When the use of color is an option, the LexArts logo may only be reproduced using the color breakdown provided below. First preference for printing the logo is to use spot color (Pantone). However, when spot color is not available then using process (CMYK) is acceptable. The RGB values below are recommended when logos are viewed on screen such as the Web or an . tints 75% 50% 70% Pantone PMS Cool Gray 7 PMS 137 Process C 0 M 0 Y 0 K 47 C 0 M 34 Y 91 K 0 RGB R 153 G 155 B 158 R 252 G 177 B 49 4
5 Usage Acceptable Use Black and Reversed: For design or budgetary reasons, reproducing the LexArts logo in color may not always be an option. In those instances the logo may be reproduced in black or reversed to white. Background: When reproducing the LexArts logo the background must always be free of competing graphics and provide sufficient contrast for readability. When reversing the logo, background imagery such as illustration or photography may be used as long as there is a dominant color field that provides sufficient contrast for the logo. 5
6 Usage Unacceptable Use A do not crowd the logo with other graphic elements B do not use backgrounds with low contrast C do not change proportion of the logo elements D do not rotate or crop the logo E do not separate the logo elements F do not apply a horizontal or vertical scale to the logo G do not use backgrounds with competing graphics H do not add a drop shadow to the logo A B1 B2 C D E F G H 6
7 Usage Area of isolation It is essential that the LexArts logo remain free of competing graphics, photography, typography and other corporate identities. A minimum required clear space has been established to ensure the prominence and clarity of the LexArts logo. The width of the word LEX in the LexArts logo provides the measurement for determining space around the logo, regardless of its final size. The minimum required clear space is the distance of the width of the word LEX surrounding each side of the logo to keep it clear from other type, graphics or photos. This also demonstrates where the logo may be placed on a page. The LexArts logo may not be placed closer to the edge of a page where that area is smaller than the area of isolation. page edge 7
8 Usage size of symbol in lockup =.375" (3/8") or 27px Minimum Reproduction In application across various media the logo should never be reduced smaller than its minimum reproduction. This is the smallest the logo should appear in order to retain readability and design integrity. The minimum size of all LexArts subbrands is determined by the size of the circle symbol. The symbol should not be sized below.375" or 3/8", or if used electronically, 27px. Provided File Formats Multiple file formats in the approved colors are available in high and/or low resolution for all applications. Formats available from LexArts include: size of symbol in lockup =.375" (3/8") or 27px Print:.eps Web:.gif or.jpg PowerPoint:.jpg or.png Word:.wmf Copy Usage When the organization name is referenced in copy the proper use is LexArts with a capital L and A, all one word. 8
9 Funding Credit Guidelines LexArts is proud to provide significant financial support to Lexington s arts community. Both artists and arts organizations benefit from the generous support of the Lexington-Fayette Urban County Government and the many individuals and businesses that contribute each year to LexArts Fund for the Arts. By acknowledging LexArts support of your project or program you are letting our donors know that their tax dollars and contributions are being put to good use. This recognition helps us retain and expand our donor base. Every time the LexArts logo and credit line is used appropriately you will, in effect, help us raise even more money to support programs such as yours. The LexArts logo should be proportional with respect to other funding agencies and private donors. Usage The logo and prescribed credit lines must be used on all printed materials, including calendars, catalogs, brochures, invitations, event programs, signs, posters, billboards and banners; print and TV advertising; marketing and promotional materials; newsletters (print and electronic); TV/Film program credits and websites with a hyperlink to the LexArts website ( 9
10 Funding Credit Guidelines Credit Lines In addition to the logo, it is important to also use the credit line so that your audience knows to what degree LexArts and the Urban County Government have supported your organization. A credit line must be included in all print materials. Additionally credit must also be used in news releases; radio advertisements and announcements; television, radio and newspaper interviews and curtain speeches. Credit lines in all printed and electronic materials should be at least 8 point in size and used in one of the following four type font families when possible: Times Roman, Arial or Garamond. Exemptions Credit lines are exempt from postcards 5 x 7 or less and print advertising less that 12 column inches; the logo is not exempt. Logos are exempt from news releases; radio advertisements and announcements; television, radio and newspaper interviews and curtain speeches. However, while logos are exempt from these items, appropriate credit lines are required when artists, organizations, schools and other entities that receive LexArts funding use any of these communication methods. Community Arts Development Project or Program Grants: LexArts has provided funding support for (PROJECT/PROGRAM) through its Fund for the Arts. Oral Credit LexArts must be verbally recognized during curtain speeches before each event or performance if other organizations/sponsors are being recognized. Additionally, LexArts must be credited during radio advertisements and announcements; and television and radio interviews. The following statements are examples of how to recognize LexArts verbally: Noncompliance If you or your organization do not acknowledge LexArts support, future funding may be jeopardized. Compliance with the requirements will be reviewed when you or your organization requests future support. Contact and File Distribution Please feel free to contact the LexArts Community Arts Manager at for any clarification of the standards outlined in this manual and online access to the logo files. (Name of Project/Program) is made possible by generous support provided by LexArts Fund for the Arts, which is funded in part by the LFUCG. 10
Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S
Logo Standards Manual E X T E R N A L U S E A N D F U N D I N G C R E D I T G U I D E L I N E S Corporate Logo Introduction LexArts is greater Lexington s premier cultural development, advocacy and fund
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More informationKodiak Brand Guide. April 2015
Kodiak Brand Guide April 2015 //kodiakptt.com/company/brand/ Table of Contents The brand is more than a logo 2 Communication 4 Tone & Style 4 Kodiak in Writing 4 Kodiak Marks & Logo 5 Standard Wordmark
More informationCenters of Excellence and Institutes Logo Usage Guidelines
Centers of Excellence and Institutes Logo Usage Guidelines 10/30/14 Approach to Logos for Centers of Excellence and Institutes Examples of Logo Treatment for Centers of Excellence and Institutes Using
More informationUNICEF CLUBS BRAND BOOK
UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book
More informationCERTIFICATION MARK STANDARDS GUIDE
CERTIFICATION MARK STANDARDS GUIDE TABLE OF CONTENTS I. Certification Mark...3-4 A. Colors... 4 B. Clear Space... 4 C. Minimum Size... 4 II. Certification Signature...5 1. Horizontal...5 2. With URL...5
More informationIntroduction. 2 MOTT Community College Identity Guidelines
IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,
More informationBrand Guidelines Consumer Marketing
Brand Guidelines Consumer Marketing Michigan Economic Development Corporation Version 3.3 (October 2016) What is it? The words Pure Michigan and the logo are trademarked by the MEDC. While the MEDC has
More informationSOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL
SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL INTRODUCTION The Southeast Tech Branding Identity Standards Manual was created to provide all Southeast Tech employees and associates with the ability
More informationBRAND / The CDW Logo
BRAND / The CDW Logo 10 Overview The CDW logo consists of a solid square with CDW and a distinctive oval shape reversed out. Both a standalone square logo and a logo-with-tagline lockup are available for
More informationLogo Guidelines. September 2014 ver.1. ACTIVEON guidelines
Logo Guidelines September 2014 ver.1 101 CONTENTS Ⅰ Brand Overview 03. Extreme Logotype 05. Signature type 06. Grid system 08. Monochrome logo option 10. Clear space 1 1. Minimum size Logo colors 13. Color
More informationThe University of Arizona Brand Identity Guide/ Logo Standards
The University of Arizona Brand Identity Guide/ Logo Standards Official logos and colors of The University of Arizona. One of these logo versions must appear on the front of all UA-related printed materials
More informationUniversity Marks 2.1. Institutional Logo Overview
University Marks 2.1 Institutional Logo Overview Northern Arizona University s logo combines the bold strength of the ligature/acronym* with the sophistication of the wordmark to identify our institution
More informationone M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationRESNET. Professional Logos Guide
RESNET Professional Logos Guide Trusted Experts in Home Energy Efficiency The National Association of State Energy Officials and Mortgage Bankers Association of America founded the Residential Energy Services
More informationVMware Corporate Logo Guidelines. V.1.0 / Updated January 2010
VMware Corporate Logo Guidelines V.1.0 / Updated January 2010 G u i d e l i n e s Corporate Logo The corporate logo should be treated as one unit and should never be divided. The VMware logo should be
More informationLeonard Bernstein at 100 Centennial Logo Guide
Leonard Bernstein at 100 Centennial Logo Guide Introduction to the Leonard Bernstein at 100 Logo Guide In an effort to assemble all of the events of the Leonard Bernstein Centennial under one unifying
More informationThe U.S. Fund for UNICEF Communications Style. Guide
The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size
More informationVillage Seven Presbyterian Church Graphic Standards Manual VillageSeven
Village Seven Graphic Standards Manual Village Seven Graphic Standards Manual Contents Statement of Purpose 3 Endorsement Letter 3 Logo 4 Logo Usage 5 Colors 6 Alternate Logo Formats 7 Additional Logo
More informationCorporate Logo usage guidelines
Corporate Logo usage guidelines This logo usage guide provides the tools to maintain the integrity of our Association s identity. Since our identity is the visual means by which we distinguish our professional
More informationNational Association of Professional Surplus Lines Offices
National Association of Professional Surplus Lines Offices, Ltd. 200 NE 54th St., Ste. 200 Kansas City, MO 64118 816.741.3910 F 816.741.5409 www.napslo.org Brand Identity Standards National Association
More informationAMBA Development Network Brand Usage and Style Guidelines
AMBA Development Network Brand Usage and Style Guidelines IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development
More informationGRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity
GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity TABLE OF CONTENTS Policy and Applications... 3 Hostos 50th Anniversary Primary Logo...
More informationVisual Style Guide April 2016
Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10
More informationCentennial Year Brand Standards Guide
Centennial Year Brand Standards Guide FOR USAGE NOV. 21, 2016 - NOV. 21, 2017 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation
More informationAUCA Standard Graphic Identity Manual
AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications
More informationThank you for your continued support, and as always your feedback is welcome.
Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term
More informationDPS Logo. Version 1.0
DPS Logo standards Version 1.0 2 Denver public schools Logo standards Version 1.0 The Denver Public Schools Logo is a reflection of who we are and the benefits we deliver. These logo standards are your
More informationThe Dodge Brand. Key Visual Elements and Usage Guidelines
The Dodge Brand Key Visual Elements and Usage Guidelines Contents 3 Dodge Brand Mark 4 Dodge Brand Mark Guidelines 4 Area of Isolation 5 Rules of Use 6 Trademark Ownership Statement 7 Use of Dodge Brand
More informationIDENTITY GUIDELINES BUILDING THE SKYWARD BRAND
IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND TABLE OF CONTENTS INTRODUCTION...02 SKYWARD TRADEMARK...03 LOGO. PRINT...04 Size, Spacing & Positioning LOGO. SCREEN...05 Web & Video COLOUR...06 TYPOGRAPHY...07
More informationBRANDING STANDARDS MANUAL
BRANDING STANDARDS MANUAL 2014 Index Logo University version 2 School versions 3 Usage Spacing 4 Sizing 5 Color 6 Logo mark 7 Unacceptable Executions 8-9 Color 10-11 Typography 12 Other Graphic Marks Seal
More informationBranding Style Guidelines. (Revised: September 6, 2017)
Branding Style Guidelines (Revised: September 6, 2017) Table of Contents 2 3 4 5 6 7 8 10 12 13 14 Introduction Brand elements Clear space and minimum size Logo and tagline Symbol as a graphic Logo palette
More informationMER MEC S.p.A. // B R A N D G U I D E USE OF THE LOGO. version EN
B R A N D G U I D E USE OF THE LOGO version EN0314.01 OUR LOGO Here it is again our logo. Our logo is the most visible element of our identity a universal signature across all Demand Media communications.
More informationJames D. Parsons President
Logo Guidelines Contents: Letter from the President 1 Primary Logo 2 Color Palette & Font 3 Secondary Logos 4 Logo Sizing 5 Logo Area of Isolation 6 Logo Application 7 Logo File Types 8 Founded in 2001,
More informationBranding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced
11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured
More informationBRAND STANDARDS and VISUAL IDENTITY MANUAL
BRAND STANDARDS and VISUAL IDENTITY MANUAL Table of Contents Logo... 1 Primary Logo... 2 Secondary Logos... 2 Protected Area... 3 Resizing The Logo... 3 Minimum Resizing Area... 4 Color Scheme... 4 Official
More informationGraphic standards for the Electric Circuit logo
Graphic standards for the Electric Circuit logo January 2017 Official logo versions and colors The elements of the logo form a whole: the shapes, colors, proportions and locations of these elements may
More informationINTRODUCTION OUR MISSION
BRAND GUIDELINES INTRODUCTION OUR MISSION Active Heroes is an IRS approved 501c3 Charity with the mission to support all U.S. military service members, veterans and their families through physical, educational,
More informationLogo and Brand Standards Manual. Copyright November 2013
Logo and Brand Standards Manual Copyright November 2013 Table of Contents Rice Lake Branding... 1 Primary Logo... 2 International Logos... 3 Vertical Industry Logos... 4 Partner Logos... 5 Subsidiary Logos...
More informationAmerican Coaster Enthusiasts Logo Guidelines
American Coaster Enthusiasts Logo Guidelines Introduction...2 Downloads of Logo Artwork...2 ACE Logos...2 ACE Logos...3 Usage Guidelines...5 Logo Usage Rights...5 ACE Logo and ACE Logo...5 ACE Member Logo...5
More informationVersion 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationTOWN OF QUEEN CREEK BRAND GUIDE
BRAND GUIDE DEC2016 BRAND GUIDE INTRODUCTION CONTACT TOWN OF QUEEN CREEK COMMUNICATIONS, MARKETING AND RECREATION DEPARTMENT 22358 SOUTH ELLSWORTH ROAD QUEEN CREEK, AZ 85142 480-358-3198 communication@queencreek.org
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationFACILITYLINK CORPORATE IDENTITY MANUAL
FACILITYLINK CORPORATE IDENTITY MANUAL Table of Contents Page 2 of 47 Introduction 3 Corporate Design Elements 7 Corporate Design Application 25 Logo Application for Subsidised Activities 44 Table of Contents
More informationGEORGIA BRANDING STANDARDS USAGE GUIDE
GEORGIA BRANDING STANDARDS USAGE GUIDE January 2014 Georgia Department of Economic Development 75 Fifth Street, NW, Suite 1200 Atlanta, Georgia 30308 - USA 404.962.4000 Georgia.org THE GEORGIA BRAND The
More informationGIA Alumni Association Identity Program Logo and Graphic Usage Guidelines
GIA Alumni Association Identity Program Logo and Graphic Usage Guidelines GIA Alumni Association Identity Program GIA provides logos and graphics for use by its alumni chapters, chapter officers, and members.
More informationHINO BRAND VISUAL DESIGN MANUAL V1.2e
HINO BRAND VISUAL DESIGN MANUAL V1.2e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating
More informationgraphic standards adopted May 2007
graphic standards adopted May 2007 All Canadian made for all Canadian weather Gord Wiebe President & CEO Dear All Weather Windows Colleague, The All Weather Windows brand and product are valuable company
More informationCAMPAIGN TAGLINE GUIDELINES
CAMPAIGN TAGLINE GUIDELINES 1 Campaign Tagline The campaign tagline should appear on all campaign-related communications. The campaign tagline should always be used in conjunction with the Block W logo
More informationAmerican Chemical Society ChemClub Program Brand Guide Version 1.0
American Chemical Society ChemClub Program Brand Guide Version 1.0 What s new with the ACS ChemClubs? The 2015/2016 school year marked the tenth anniversary of the American Chemical Society (ACS) High
More informationBRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.
BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.
More informationUnited Way Waterloo Region Communities Brand Identity Guidelines September 2018
United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo
More informationVMWARE LOGO GUIDELINES FEBRUARY 2017
VMWARE LOGO GUIDELINES FEBRUARY 2017 CORPORATE LOGO CORPORATE LOGO Our corporate logo is the most visible expression of our brand. This word mark is the constant that represents VMware in every communication.
More informationFileMaker Corporate Style Guide
ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable
More informationL O G O G U I D E L I N E S J A N U A R Y
LOGO GUIDELINES JANUARY 2012 INTEGRITY ANNOUNCEMENT NBC SPORTS LOGO THE NBC SPORTS LOGO IS THE OFFICIAL MARK OF NBC S LEGACY OF PREMIERE SPORTS BROADCASTING. THIS MANUAL ESTABLISHES EXACT GUIDELINES FOR
More informationINTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:
BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST
More informationVisual Identity Guidelines. Essential guidelines to help you create cohesive brand communications
Visual Identity Guidelines Essential guidelines to help you create cohesive brand communications August 2017 GENERAL GUIDELINES The use of the logo is reserved for official Summa partners only (dealers,
More informationVISUAL IDENTITY GUIDELINES
VISUAL IDENTITY GUIDELINES Leonardtown Logo Visual Identity Guidelines The visual elements of the Leonardtown logo are the result of a desire to brand and market two very distinct aspects of Leonardtown:
More informationHINO BRAND VISUAL DESIGN MANUAL V1.3e
HINO BRAND VISUAL DESIGN MANUAL V1.3e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating
More informationBRAND GUIDELINES. July version 2.1
BRAND GUIDELINES July 2015 - version 2.1 INTRODUCTION The Noritz Brand As we grow and advance as an organization, it sometimes becomes necessary to reevaluate our visual identity. That s why I am pleased
More informationBRAND GUIDELINES
BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and
More informationIREM Headquarters and Chapter Version January 9, Brand and Style Guide
IREM Headquarters and Chapter Version January 9, 2018 Brand and Style Guide Table of Contents Section 1: Brand Messaging 3 - About IREM 4 - Brand Positioning 5 - IREM Trademarks 6-7 Section 2: Logos and
More informationCorporate Identification Guidelines
It s Our Corporate Signature Corporate Identification Guidelines The Electro-Motive company logotype or logo is our corporate signature. It identifies the products, services, service parts, facilities,
More informationBRAND STANDARDS GUIDE
BRAND STANDARDS GUIDE This document is designed to provide a guide for presentation and use of the CTO logo. The details outlined are generally applicable to stationery, presentations, signage, marketing
More informationI D E N T I T Y G U I D E L I N E S
I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo
More informationBrand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org
Brand Identity Standards & Guidelines 1 CONTENTS Our Story 03 OVERVIEW Brand Identity Standards & Guidelines 05 BRAND STRATEGY Mission, Vision & Tagline 07 Services & Target Audiences 08 Brand Principles
More informationFoundation...3 Messaging...4 Visual Identity...6 Primary Logo Mark...7 Secondary Marks...8 Colors...9 Fonts Usage Guidelines...
BRANDING GUIDE Foundation...3 Messaging...4 Visual Identity...6 Primary Logo Mark...7 Secondary Marks...8 Colors...9 Fonts... 10 Usage Guidelines... 11 2 FOUNDATION purpose statement Our purpose is to
More informationAIBD Branding Guidelines
AIBD Branding Guidelines For AIBD Members, Affiliates and Subgroups Contact: Phone: 800-366-2423 Fax: 866-204-0293 Email: info@aibd.org Address: 7059 Blair Road NW Suite 400 Washington, DC 20012 www.aibd.org
More informationVisual Identity Standards Manual
Visual Identity Standards Manual Table of Contents Table of Contents...2 Introduction...3 Visual Identity...3 Policies...4 Official Name...4 Official Logos...4 Official Colors...5 Official Fonts...5 Official
More informationGraphic Standards. A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more.
Graphic Standards A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more. TABLE OF CONTENTS Introduction to Graphic Standards...1
More informationVISUAL IDENTITY STANDARDS
VISUAL IDENTITY STANDARDS CURRENT AS OF 12/5/2016 1 HUSTLER VISUAL IDENTITY STANDARDS: TABLE OF CONTENTS TABLE OF CONTENTS OVERVIEW Hustler Visual Identity Standards Policy... 2 LOGO STANDARDS Vertical
More informationIdentity & Communication Standards
Identity & Communication Standards KCSOS Identity & Communication Standards Why image matters: As employees working for a taxpayersupported organization, headed by a publicly-elected superintendent of
More informationBRAND GUIDELINES VENDOR COPY AUGUST ecoatm BRAND GUIDELINES
BRAND GUIDELINES VENDOR COPY AUGUST 2014 7059.0814 1 BRAND STANDARDS CONTENTS Brand Standards Primary Logo Endorsers Logo Lockup Secondary Logos, Black and White Margins and Minimum Size Incorrect Usage
More informationZOWIE IDENTITY GUIDEBOOK 2
IDENTITY GUIDEBOOK ZOWIE IDENTITY GUIDEBOOK 2 Contents 03 Introduction 04 The Combination for Both Equity 06 The ZOWIE Logo The ZOWIE LOGO Logo Variations Horizontal Logo Variations Vertical Primary Color
More informationCORPORATE LOGO LOGO. Here s how to best represent our logo in any experience: Treat the logo as one individual unit never divide it.
CORPORATE Our logo is the face of VMware to the world. It s the single most recognizable expression of the VMware brand, so it s vital that the logo s iconic power be strengthened through consistent expression
More informationCorporate Identity and Visual Identity Guidelines June 2011
Corporate Identity and Visual Identity Guidelines June 2011 Index A Basic Design Elements A 01 The BenQ Logo A 02 Minimum Size, Minimum Staging Area A 03 Typography A 04 Corporate Colours B B 01 B 02 B
More informationBankID Trademark Guide version
BankID Trademark Guide version 2019-02-18 INTRODUCTION Finansiell ID-Teknik BID AB ( BID ) owns, manages and develops an electronic identification service under the trademark BankID. BankID is issued to
More informationTITLE MASTER GARDENER PROGRAMS STYLE GUIDE MASTER GARDENER STYLE GUIDE
TITLE MASTER GARDENER PROGRAMS STYLE GUIDE 1 TABLE OF CONTENTS 3 INTRODUCTION 4 About 5 Program Hierarchy 6 LOGO LOCK-UP GUIDELINES 7 Clearspace and Alignment 8 Subset Program Lock-Ups 9 LOGO ALTERNATES,
More informationBook of visual identification
Copyright 2018 Table of content 01. Introduction................................................. 3 02. Forms of sign................................................. 4 03. Colour variants of the sign...................................
More informationBrand Standards QUICK GUIDELINES
Brand Standards QUICK GUIDELINES Table of Contents 1.0 1.1 1.2 BRANDMARK Master / Staging Color / Size 2.0 2.1 TAGLINE Usage / Specifications / Staging 3.0 3.1 3.2 3.3 BRAND SYSTEM Typography Color Palette
More informationBRAND GUIDELINES ISSUE V6.0
BRAND GUIDELINES ISSUE 27.08.12 V6.0 BRAND GUIDELINES VERSION 5.0 2 A revolutionary new competition demands an exciting visual identity. In every sense, the America s Cup is about to reinvent itself. The
More informationLogo Standards. Use of the Logo. The Salem Identity
Logo Standards The Salem Identity The Salem Communications brand name and logo are the most important elements we use to identify and distinguish us from the competition, help create the positive impressions
More informationBrand Guidelines GRANTEES AND PARTNERS JUN. 2018
Brand Guidelines GRANTEES AND PARTNERS JUN. 2018 Logo Guidelines 02 Welcome Welcome to First 5 LA s etended family! We are proud of the work your organization is doing for the children and families in
More informationZOWIE IDENTITY GUIDEBOOK 2
IDENTITY GUIDEBOOK ZOWIE IDENTITY GUIDEBOOK 2 Contents 03 Introduction 04 The Combination for Both Equity 05 The ZOWIE Logo The ZOWIE LOGO Logo Variations Horizontal Logo Variations Vertical Primary Color
More informationUniversity Graphic Identity Guidelines
University Graphic Identity Guidelines JANUARY 2004 These graphic identity guidelines for Cleveland State University have been developed by the Department of Marketing and Public Affairs to assist all
More informationOct Style Guide & Logo Usage
Oct 2017 Style Guide & Logo Usage Logo Specifications Standard Vertical The vertical logo is the preferred standard of use. The alternate horizontal logo is to be used in all instances where the standard
More informationTable of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note
Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach
More informationGraphic Identity Standards
Graphic Identity Standards Welcome to our visual identity. At Loyola Marymount University, our goal is to become one of the nation s distinguished Catholic universities with a commitment to academic ecellence
More informationGreat Falls College Montana State University Graphic Standards
Table of Contents Why are graphic standards important?... A The Great Falls College Montana State University brand... B Vision, Mission and Values...B1 Core Themes...B2 The Brand Components... C The Academic
More informationAmerican Council on Exercise Logo Usage Guidelines January 2013
American Council on Eercise Logo Usage Guidelines January 2013 Overview For ACE-approved Continuing Education Providers The ACE-approved logo is used to distinguish courses and programs that meet the American
More informationLogo Guidelines Version 1.1, September 2008
Thermaltake Corporate Trademark Logo Guidelines Version 1.1, September 2008 - The following pages contain all necessary details for proper use of Thermaltake Logo. - Any application of Thermaltake Logo
More informationIdentification Standards Manual
Identification Standards Manual To the NCCC Team, I am pleased to introduce to you Neosho County Community College s new logo and graphic identity system. It is the result of a comprehensive exploration
More informationMember co-branding guidelines, August V1
Member co-branding guidelines, August 2014. V1 OnTheMarket.com These guidelines are designed to help you introduce and manage co-branding with OnTheMarket.com across all your relevant communications material.
More informationThe logo. Diamond mark
1.1 The logo The guidelines in this section apply to the highest level of the Dow AgroSciences organization, when communicators are promoting Dow AgroSciences as a business entity or when the RCU or country
More informationBrand Identity Guidelines. Europe. V3
. V3 Outlast Technologies LLC 0.0 Content Print Version Basic Usage 1.0 Introduction 2.0 Primary Colors Color Specifications 3.0 The Smiling Logo Basic Usage 3.1 The Smiling Logo / Print Version On bright
More informationTABLE OF CONTENTS COLOR VARIATIONS AND USE ON BACKGROUNDS 15 FILE FORMATS 16 MISUSE OF LOGOS 17 OFFICIAL ATHLETICS COLORS 18
IDENTITY STANDARDS TABLE OF CONTENTS ABOUT ITHACA COLLEGE AND THE ATHLETICS DEPARTMENT 3 MESSAGE FROM THE ATHLETICS DIRECTOR 4 VISUAL IDENTITY AND CORE VALUES 5 OFFICIAL ATHLETICS LOGOS 6 MARKS AND LOCKUPS
More informationA GUIDE TO LOGO USAGE AND CORPORATE STYLES A HANDBOOK FOR VENDORS
A GUIDE TO LOGO USAGE AND CORPORATE STYLES A HANDBOOK FOR VENDORS THE LOGO AND ITS VARIATIONS Logo elements The Steel Dynamics logo is a unique piece of artwork that was designed specifically for SDI (figure
More informationBLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER
LOGO The Blazer Ammunition Logo is to be used any time the corporation s identity is needed to define the company s presence, ownership, or legal identification. The Blazer Ammunition Logo is represented
More informationVISUAL IDENTITY GUIDELINES. Updated
VISUAL IDENTITY GUIDELINES Updated 2.12.2016 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors
More information