Version (26/Mar/2018) 1

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1 take Version (26/Mar/2018) 1

2 Index General Guidelines 5 Submission of ads 5 Deadlines 5 Channels 5 5 RichMedia 6 Roles 6 Approved Adservers 6 HTML5Manual 7 Size of simple ad 7 Size of TAGged ads / 2 steps (Polite) 7 Click Tag 7 Maxiboard 8 8 Billboard 9 9 Half Page Medium Rectangle + Medium Mobile Rectangle Ad Guidelines 12 Mobile Banner Super Banner Super Leaderboard Take Over - Globoplay 16 Ad Guidelines 17 Video FullScreen Ad Guidelines 22 Outlimit Ad Guidelines 24 Peelback Version (26/Mar/2018) 2

3 Ad Guidelines 26 Side Tab Ad Guidelines 28 Expandable Ad Guidelines 30 Video Banner Ad Guidelines 31 Video Banner Integrated Medium Rectangle Ad Guidelines 32 Mobile Fullscreen Expandable Mobile Banner Carousel 35 Layout 1 35 Layout 2 36 How Carousel works (desktop) 36 How Carousel works (mobile) Ad Guidelines 37 Special Publicist Headline Native Video Ad Headline Photo Ad Headline Video Ad Guidelines & Tips 42 JPG Images 42 GIF Images 42 PNG Images 43 Comparison between JPG, PNG and GIF 44 Margin 44 Video (pre-roll) 44 MP4 Video format specifications: 44 AVI and MOV Video format specifications: 44 Version (26/Mar/2018) 3

4 What cannot be submitted 45 General Guidelines: 45 Audio 45 Version (26/Mar/2018) 4

5 General Guidelines Submission of ads For HTML5 files: ZIP folder For third-party TAGs: XLS, XLSX, HTML or TXT files Deadlines The deadlines for functional tests and programming vary according to the format chosen, so we divided our formats into 5 categories for better understanding: TYPE GROUP DEADLINE CONSIDERATIONS The deadline for receipt is This group is made up of COMMON BLUE *1 business day before common, non-complex BANNERS the date of placement. banners. VIDEO GREEN The deadline for receipt is 2 business days before the date of placement. RICH MEDIA PURPLE **3 business days NATIVE ORANGE The deadline for receipt is 1 business day before the date of placement. This group consists of videos which require further validation processes. This group is made up of RichMedia banners, which require more complex validation processes. This group is made up of native formats. They are not complex banners, but they need validation mainly in regard to their size. * the deadline for receipt of TAKEOVER is 2 business days. **verify the flow and deadlines for sending RichMedia ads. IMPORTANT: Corrections should be made by the agency/client/adserver returning the flow. Thus, it is very important to receive the material before this deadline, so that in case of an eventual correction we have reasonable time to address it. If the ad requires many adjustments, and they jeopardize the deadlines for failing to comply with the placement/adserver specifications, there is no placement guarantee. Channels Ask your Business Analyst if there are any restrictions on the placement of the format on the chosen channel. Version (26/Mar/2018) 5

6 Many advertising formats have differences in their specifications, so always consult the manual of the chosen format prior to its production. RichMedia If the format is RichMedia, the material must be sent to an approved third-party AdServer. Globo must receive a TAG from the chosen third-party or from the agency. Roles Globo (Responsible for providing the format - Advertising space) Scope & Responsibility Provide information about the format Validate the TAG Agency (Produce ad to the specifications) Scope & Responsibility Creation (Art) Produce the ad in HTML5 (animations / codes) based on the chosen Adserver's template/specifications Test on all browsers and devices on which the ad will run Third-party Richmedia Adserver (Make adjustments to the ad already produced in the template) Scope & Responsibility Provide the format template Make adjustments related to metrics Give the necessary support to the agency in the adaptation of the ad. Reports Hosting of the ad The advertiser is free to choose the Adserver, provided it is approved by Globo, otherwise it shall undergo the third-party certification process. Approved Adservers If the approved third-party Adserver is not on the Globo Partner list, the agency shall use its own flow and send the TAG to Globo up to *2 business days prior to the placement for validations and eventual adjustments. Version (26/Mar/2018) 6

7 HTML5 Manual Guide to the definitions and standards to place HTML5 ads on Globo.com. Size of simple ad Following the most recent IAB guidelines, we consider the values below as the size limit for placement of creative content on Globo.com. Area (LxH) Dimension (pixels) Maximum size (KB) S 320x50 / 300x50 50 M 970x90 / 300x MM 970x L 970x250 / 300x Size of TAGged ads / 2 steps (Polite) Area (LxH) Dimension (pixels) Maximum size Initial load (KB) Maximum size subload (KB) S 320x50 / 300x M 970x90 / 300x MM 970x L 970x250 / 300x The Initial Load value is the sum of the size of all files requested before DOMContentLoaded. Check with your Adserver what size is required for this step. The subload value is the sum of the size of all requested files (automatically started without any user interaction) after DOMContentLoaded. For more information access: To download the manual, click on the link below: Click Tag Information about Click Tag is in the HTML5 Manual Document, found at the link above. Version (26/Mar/2018) 7

8 Maxiboard COMMON BANNERS Dimensions (pixel) Size (zip) 970x150 Up to 200KB File Types Jpg, Gif, Png, HTML 5 Ad length limit Size (TAG) Audio No limit (looping allowed) Up to 200KB (init) / 400KB (subload) Yes, with post-click activation Version (26/Mar/2018) 8

9 Billboard COMMON BANNERS Dimensions (pixel) Size (zip) 970x250 Up to 250KB File Types Jpg, Gif, Png, HTML 5 Ad length limit Size (TAG) Audio No limit (looping allowed) Up to 250KB (init) / 500KB (subload) Yes, with post-click activation Version (26/Mar/2018) 9

10 Half Page COMMON BANNERS Half Page Dimensions (pixel) Size (zip) 300x600 Up to 250KB File Types Jpg, Gif, Png, HTML 5 Ad length limit Size (TAG) Audio No limit (looping allowed) Up to 250KB (init) / 500KB (subload) Yes, with post-click activation Version (26/Mar/2018) 10

11 Medium Rectangle + Medium Mobile Rectangle COMMON BANNERS Medium Rectangle Medium Rectangle Version (26/Mar/2018) 11

12 COMMON BANNERS Dimensions (pixel) Size (zip) 300x250 Up to150kb File Types Jpg, Gif, Png, HTML 5 Ad length limit Size (TAG) Audio No limit (looping allowed) Up to 150KB (init) / 300KB (subload) Yes, with post-click activation Ad Guidelines - The medium rectangle is an integrated format for desktop and mobile, which has the same technical specification for both devices. - The placement of Medium Rectangle + Medium Mobile Rectangle on video banners must comply with the RichMedia technical specifications specific for the integrated medium rectangle. Version (26/Mar/2018) 12

13 Mobile Banner COMMON BANNERS Dimensions (pixel) Size (zip) 320x50 Up to 50KB File Types Jpg, Gif, Png, HTML 5 Size (TAG) Ad length limit Up to 50KB (init) / 100KB (subload) No limit (looping allowed) Version (26/Mar/2018) 13

14 Super Banner COMMON BANNERS Dimensions (pixel) Size (zip) 728x90 Up to 100KB File Types Jpg, Gif, Png, HTML 5 Ad length limit Size (TAG) Audio No limit (looping allowed) Até 100KB (init) / 200KB (subload) Yes, with post click activation Version (26/Mar/2018) 14

15 Super Leaderboard COMMON BANNERS Dimension (pixel) Size (zip) 970x90 Up 150KB File Types Jpg, Gif, Png, HTML 5 Ad length limit Size (TAG) Audio No limit (looping allowed) Até 150KB (init) / 300KB (subload) Yes, with post-click activation Version (26/Mar/2018) 15

16 Take Over - Globoplay COMMON BANNERS BANNERS COMUNS Version (26/Mar/2018) 16

17 COMMON BANNERS Logo Dimensions (optional) 450 x 315 Landscape Dimensions (horizontal) 1600 x 900 (content area 1200 x 790) Small Portrait Dimensions (vertical) 500 x 667 (content area 376 x 567) Large Portrait Dimensions (vertical) 768 x 1024 (content area 576 x 884) Logo Size (kb) Landscape Size (horizontal) Small Portrait Size (vertical) Large Portrait Size (vertical) File types* Ad length limit Up to 100 kb Up to 400 kb (Jpg, Png or Gif) Up to 800 kb (Animated Gif) Up to 100 kb (Jpg, Png or Gif) Up to 200 kb (Animated Gif) Up to 200 kb (Jpg, Png or Gif) Up to 400 kb (Animated Gif) Jpg, Png or Gif No limit (looping allowed) Ad Guidelines - It is necessary to send the four images (Logo, Landscape, Small Portrait, Large Portrait) for the placement of the format. - Only the logo image allows transparent background. The logo comes after the image and is centered. If the image already contains the logo, it is not necessary. - The deadline for receipt of the material is 2 business days. * Please send only one of the file types chosen Version (26/Mar/2018) 17

18 Application COMMON BANNERS Content area (Large Portrait) (Small Portrait) Content area Content area Version (26/Mar/2018) 18

19 Video VIDEO See documents on video Initial Dimensions (pixel) Size (kb) File Types Length of video Note for third-party videos* See Video Format No limit for videos sent directly. VAST tag from third-parties please check third-party Adserver size limit MP4, MOV or AVI Up to 7s (bumper), up to 30s (no skip) and up to 180s (with skip). Must be at least 8 seconds long. Version (26/Mar/2018) 19

20 Material Guidelines VIDEO - Videos with skip can be placed on Globo's editorial videos of any length. Thirty-seconds noskip videos can only be placed on editorial videos longer than 1 minute. - Videos from 31 to 180 seconds must have skip option. - Videos hosted by third-party Adservers that need skip button must be at least 8 seconds long. Because of a player limitation, shorter videos do not support skip button, so they cannot be placed. Attention: Videos of 30 seconds or more, with Skip, shall be accompanied by a 7-second video that will run exclusively on ios devices. This is due to the restriction for skip featured by video players of ios devices. If this video is not sent, placement on ios devices will not occur. Version (26/Mar/2018) 20

21 FullScreen RICH MEDIA Content area Content area Version (26/Mar/2018) 21

22 Initial Dimensions (pixel) Super Leaderboard 970 x 90 Medium Rectangle 300 x 250 Maxiboard 970 x 150 Billboard 970 x 250 RICH MEDIA Expanded Dimensions (pixel) Size* 1024x768 (content area) Of the initial format chosen (TAG) File Types HTML 5 Transparency Ad length Limit Video Audio Supports alpha channels and transparency Up to 15 seconds (expanded ad) Up to 2Mb and Streaming up to 10Mb Yes, with post-click activation * Sum of subload + size initiated by the user (after interaction with the ad) must be 2Mb, for example, if a Billboard with a size of 500kb is used, the post-click Fullscreen must be up to 1.5Mb. Ad Guidelines After the user clicks, the ad will be full screen, but the content area of the creative content will have the dimensions of up to 1024x768px. -The format is only executed after the user interacts with the original ad (Super Leaderboard - 970x90, Medium Rectangle - 300x250, Maxiboard - 970x150 and Billboard 970x250) -If the ad contains video, the ad length will be 15s + the total length of the video -If the video is loaded after user interaction via click or streaming, it can be up to 10Mb. -This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope presented in this manual. Version (26/Mar/2018) 22

23 Outlimit RICH MEDIA Version (26/Mar/2018) 23

24 Initial Dimensions (pixel) Super Leaderboard 970 x 90 Medium Rectangle 300 x 250 Maxiboard 970 x 150 Billboard 970 x 250 RICH MEDIA Expanded Dimensions (pixel) Size* 1055x500 (Globo.com homepage) 970x500 (Other homepages) Of the initial format chosen (TAG) File Types HTML 5 Transparency Ad Length Limit Video Audio Supports alpha channels and transparency Up to 15 seconds (expanded ad) Up to 2Mb and Streaming up to 10Mb Yes, with post-click activation * Sum of subload + size initiated by the user (after interaction with the ad) must be 2Mb, for example, if a Billboard with a size of 500kb is used, the post-click Fullscreen must be up to 1.5Mb. Ad Guidelines -The format is only executed after the user interacts with the original ad (Super Leaderboard - 970x90, Medium Rectangle - 300x250, Maxiboard - 970x150 and Billboard 970x250). -If the ad contains video, the ad length will be 15s + the total length of the video -If the video is loaded after user interaction via click or streaming, it can be up to 10Mb. -Before interaction the dimensions of the ad vary according to the chosen format After the user clicks, the ad will simulate an intervention of the content of the page and the content area of creative content will have the initial dimensions specified. - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual. Version (26/Mar/2018) 24

25 Peelback RICH MEDIA Initial dimensions (pixel) Expanded dimensions (pixel) Size* 80x80 500x500 Up to 200KB (init) / 400KB (subload) File types HTML 5 Ad length limit Video Audio Up to 15 seconds (expanded ad) Up to 2Mb and Streaming up to 10Mb Yes, with post-click activation Version (26/Mar/2018) 25

26 * Sum of subload + size initiated by the user (after interaction with the ad) must be 2Mb, for example, if the initial size of the ad is 400kb, the expanded ad must be up to 1.6Mb. Ad Guidelines -The format is only executed after the user interacts with the original 80x80 ad - If the ad contains video, the ad length will be 15s + the total length of the video RICH MEDIA -If the video is loaded after user interaction via click or streaming it can be up to 10Mb. - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual. Version (26/Mar/2018) 26

27 Side Tab RICH MEDIA Content area Version (26/Mar/2018) 27

28 Initial Dimensions (pixel) Expanded Dimensions (pixel) Size (TAG)* A side tab simulating a bookmark From 500x600 up to 500x1000 Up to 200KB (init) / 400KB (subload) RICH MEDIA File Types HTML 5 Ad length Video Audio Up to 15 seconds (expanded ad) Up to 2Mb and Streaming up to 10Mb Yes, with post-click activation * Sum of subload + size initiated by the user (after interaction with the ad) must be 2Mb, for example, if the initial size of the ad is 400kb, the expanded ad must be up to 1.6Mb. Ad Guidelines -If the ad contains video, the ad length will be 15s + the total length of the video -If the video is loaded after user interaction via click or streaming it can be up to 10Mb. - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual. Version (26/Mar/2018) 28

29 Expandable RICH MEDIA Expandable - Initial Expandable - Final Version (26/Mar/2018) 29

30 RICH MEDIA Initial Dimensions (pixel) Super Leaderboard 970 x 90 Maxiboard 970 x 150 Final Dimensions (pixel)* Size (TAG) 970x250 Of the initial format chosen (TAG) File Types HTML 5 Ad length Video Audio Up to 15 seconds (expanded ad) Up to 2Mb and Streaming up to 10Mb Yes, with post-click activation Ad Guidelines -After clicking, the ad expands pushing the content. -If the ad contains video, the ad length will be 15s + the total length of the video -If the video is loaded after user interaction via click or streaming it can be up to 10Mb. - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual. Version (26/Mar/2018) 30

31 Video Banner RICH MEDIA Initial Dimensions (pixel) Super Leaderboard 970 x 90 Maxiboard 970 x 150 Billboard 970 x 250 Size (TAG) Of the initial chosen format (TAG) File Types HTML 5 Ad length Video Audio Limit will be the video length Up to 2Mb and post-click streaming up to 10Mb Yes, with post-click activation Ad Guidelines - video auto-play of 5 seconds allowed. The video may only continue after the user clicks. - videos should preferable has lightbox format to improve the user experience. This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual. Version (26/Mar/2018) 31

32 Video Banner Integrated Medium Rectangle RICH MEDIA Medium Rectangle Medium Rectangle Initial Dimensions (pixel) Size (TAG) Rectangle 300x250 Up to 150KB (init) / 300KB (subload) File Types HTML 5 Ad length Desktop Video Mobile Video Audio Limit will be the video length Up to 2Mb and post-click streaming up to 10Mb Up to 1Mb and post-click streaming up to 5Mb Yes, with post-click activation Ad Guidelines - video auto-play of 5 seconds allowed. The video may only continue after the user clicks. - videos should preferable has lightbox format to improve the user experience. -The medium rectangle is an integrated format for desktop and mobile, which has the same technical specifications for both devices. This is why the video banner specification for Medium Rectangle + Mobile Medium Rectangle (300x250) is different from other formats (970x90, 970x150 e 970x250). - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual. Version (26/Mar/2018) 32

33 Mobile Fullscreen RICH MEDIA Initial Dimensions (pixel) Mobile Banner 320x50 Medium Rectangle 300x250 Expanded Dimensions 100% x 100% Size (TAG)* Up to 50KB (init) / 100KB (subload) File Types Jpg, Gif, Png, HTML 5 Ad Length Limit Video Audio Up to 15 seconds (expanded ad) Up to 1Mb and post-click streaming up to 5Mb. Yes, with post-click activation * Sum of subload + size initiated by the user (after interaction with the ad) must be 1Mb, for example, if the initial size of the ad is 100kb, the full screen ad must be up to 900KB. -Other video specifications must be provided by the respective third-party Adserver. The video must be loaded after user interaction, on full screen. - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual. Version (26/Mar/2018) 33

34 Expandable Mobile Banner RICH MEDIA s Pull content when expanding Initial Dimensions(pixel) Expanded Dimensions Size (TAG)* Mobile Banner 320x50 320x250 Up to 50KB (init) / 100KB (subload) File Types Jpg, Gif, Png, HTML 5 Video Audio Up to 1Mb and post-click Streaming up to 10Mb. Yes, with post-click activation * Sum of subload + size initiated by the user (after interaction with the ad) must be 1Mb, for example, if the initial size of the ad is 100kb, the expanded ad must be up to 900KB. - This is a rich media format. Thus, it is exclusively provided through third-party Adserver tag and should be considered within the scope and flow presented in this manual Version (26/Mar/2018) 34

35 Carousel Layout 1 NATIVE Image Image Headline Title Headline subtitle Version (26/Mar/2018) 35

36 Layout 2 NATIVE Image Headline Title Headline subtitle How carousel works (desktop) Limit of component mask, may vary according to resolution Image Image Image Image Mandatory Logo Headline Title Headline subtitle Version (26/Mar/2018) 36

37 How carousel works (Mobile) NATIVE Image Image Image Image Mandatory Logo Headline Title Headline subtitle Post images (pixel)* Image Size (kb) File Types Title (Mandatory) Subtitle (Mandatory) 400 x if they are smaller, the proportion must be maintained. Total of 4 images. 60 kb (per image) Jpg, Gif, Png Up to 20 characters and no minimum. Up to 45 characters and no minimum. Ad Guidelines *The last image of the carousel is required to have the advertiser's logo. *The title and subtitle are unique for all carousel images Version (26/Mar/2018) 37

38 Special Publicist Headline NATIVE Image Special Publicist Headline Title We recommend 125 to 180 characters, with no minimum Logo Post Image (pixel) Post Image Size (kb) Post File Types Logo Image (Mandatory) Logo Size (kb) Logo File Types Title (Mandatory) Subtitle (Mandatory) 16:9, 424 x if it is smaller, the proportion must be maintained. 60 kb Jpg, Gif, Png 105 x 27px (mandatory transparent background) 10 kb Png Recommended 55 characters, with a maximum of 80 and no minimum. Recommended 125 characters, with a maximum of 180 and no minimum. Version (26/Mar/2018) 38

39 Native Video Ad NATIVE Post Video (pixel) 16:9, dimensions 640 x 360 Ad Length We recommend videos between 7 and 30 seconds. No more than 1 minute. File Types MP4, MOV, AVI and VAST 3.0 Version (26/Mar/2018) 39

40 Headline Photo Ad NATIVE Image Headline Title We recommend 125 to 180 characters, with no minimum Logo Post Image (pixel) Post Image Size (kb) Post File Types Logo Image (Mandatory) Logo Size (kb) Logo File Types Title (Mandatory) Subtitle(Optional) Advertisement (Selection) 16:9, min 424 x 237 (if it is smaller, the proportion must be maintained.) 80 kb Jpg, Gif, Png Max height of 30px by width of 70px (mandatory transparent background) Max 20 kb Png Recommended 55 characters, with a maximum of 80 and no minimum. Recommended 125 characters, with a maximum of 180 and no minimum. You must select between ADVERTISEMENT and ADVERTISING SPECIAL. Version (26/Mar/2018) 40

41 Headline Video Ad NATIVE Headline Title We recommend 125 to 180 characters, with no minimum Logo Post Video(pixel) 16:9, dimension 640 x 360 Ad Length We recommend videos between 7 and 30 seconds. No more than 1 minute. File Types MP4, MOV, AVI and VAST 3.0 Logo Image (Mandatory) Logo Size (kb) Logo File Types Title (Mandatory) Subtitle(Optional) Advertisement (Selection) Max height of 30px by width of 70px (mandatory transparent background) Max 20 kb Png Recommended 55 characters, with a maximum of 80 and no minimum. Recommended 125 characters, with a maximum of 180 and no minimum. You must select between ADVERTISEMENT and ADVERTISING SPECIAL. Version (26/Mar/2018) 41

42 Guidelines and Tips JPG Images The JPG format is used for photographic images or images with many colors with gradient. JPG images can vary the size (kb) according to the export quality and their dimensions, each software has its own export feature, which you must configure according to your preferences. You can minimize export quality as long as it does not influence the image visually and does pixelate the image (see examples below). Example of exported images with different qualities. In this case, up to 40% is acceptable, but the recommended would be 60%. Remember this may vary according to the type of image and amount of colors used. Zoomed GIF Images With the GIF format you can create animations made up of several images compressed into one, with the option to use transparency in empty areas. You can also create a unique GIF image without animation. Version (26/Mar/2018) 42

43 This format has a limited color palette (256 maximum), preventing its practical use in photo compression. Because of this limitation, the GIF format is used to store icons, small animations or images with large areas of flat colors. Not recommended for photos. A GIF animation with photos makes the file very large, meaning your images will not be clean and will be difficult to publish. Photo Comparison Vector Image Comparison PNG Images The PNG format allows you to remove the background from images using the alpha channel. The alpha channel, unlike GIF transparency, is able to define the level of opacity of each pixel, the most used are PNG-32, PNG-24 and PNG-8, the difference between them is the amount of colors involved in the process of exporting and the alpha channel. File (Bits) Colors Alpha / Opacity PNG-8 1 to 256 Not supported PNG-24 1 to Not supported PNG-32 1 to Supported Version (26/Mar/2018) 43

44 Comparison between JPG, PNG and GIF Margin All banners whose background color is equal to the background color of the page (white or gray) must have a black margin, 1px thick. Video (pre-roll) MP4 Video format specifications: Widescreen Aspect (16:9) *BEST OPTION* - Codec H.264 High Profile - 720p (1280x720) OR 1080p (1920x1080). - Frame Rate 29.97fps, 2.5 Mbps (0.2 bpp). - The video must be deinterlaced encoded" with the deinterlace option selected. - Audio: MP3, 192kbps, Stereo, 48kHz. - Length: 15 or 30 seconds for Pre-Roll commercials. AVI and MOV Video format specifications: Widescreen Aspect (16:9) Video Codecs: - HDV 720p (1080x720) OR 1080p (1920x1080) - Frame Rate 29.97fps, 50Mbps Version (26/Mar/2018) 44

45 The video must be deinterlaced encoded" with the deinterlace option selected. Audio: PCM 16bits, stereo, 44100Hz. Length: 15 or 30 seconds for Pre-Roll commercials * The factor 0.9 or 1.0 is the pixel aspect, where 1.0 is square and 0.9 is rectangular. What cannot be submitted: -Videos with frame rate different from 29.97fps. Below this value, the video loses continuity because of duplicating frames and overloads the processing time unnecessarily. - Different encapsulations of AVI, MOV and MP4. - Stereo audio with sound on only one of the channels. General Guidelines: - We recommend using Adobe Premiere CS4 or higher. Warning: The video must have CRT for internet, in accordance with Law nº 10454, May 13 of 2002 (on remission of the Contribution for the Development of the Film Industry - Condecine). -Videos can be submitted three ways: 1. Sending of video file directly to the commercial analyst. 2. In VAST template - noting that the template VAST 3 is accepted. It must be hosted by an approved third-party Adserver. 3. In VPAID template - There are VPAID Flash templates and HTML5 VPAID templates - because of the player used, we only accept the HTML5 VPAID template. It must be hosted by an approved third-party Adserver. Audio The audio of the ad must be activated after user interaction with a click. it must be signalized the presence of sound by means of an icon, as shown below. Sound inactive when loading the ad The button should always be in the lower right corner and should be 30x30 pixels in size. Version (26/Mar/2018) 45

46 Advertisement Advertisement RIGHT WRONG User interaction and activation of audio. Advertisement Advertisement Interaction with audio click button Activation of audio Version (26/Mar/2018) 46