C O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y

Transcription

1 C O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y J A N U A R Y

2 Graphic Identity 2

3 Corporate identity policy This corporate identity manual standardizes the communication elements and provides the graphic basis for the appearance of its information and advertising materials, as well as uniforms, vehicles, signs, stationery, web, etc. can disseminate a unitary and coherent image that transmits solidity and differentiation. It is the task of all staff to ensure that the elements and materials that are carriers of corporate identity always follow the standards that have been accepted and standardized in this manual, since Dominion's own visual identity is as important as its use and application in the different supports. 3

4 Corporate identity policy We want to build and communicate a powerful, innovative and innovative visual identity, differential and generating values and meanings for Dominion. Playing with the letter "D" of Dominion, we create a curved shape that resembles the shapes of a magnet, which "absorbs" a square. This square represents the companies that belong to Dominion, and not only that, but also everything that Dominion is capable of doing. COMPANIES OF THE TECHNOLOGICAL SECTOR Rectangle that gives last to companies in the sector. Its position within the semicircle helps us to understand that it "is inside Dominion". D LETTER DOMINION Magnet shape, attraction, solidity. 4

5 Imagotipo Logotype In the graphic construction of the imagotype, the global form of the image has been coincided with the golden ratio, in such a way that it helps to build an imagotype that is aesthetically more harmonious and pleasing to the human eye. As a general rule, the brand must be reproduced from the digital originals provided in digital format. The graphic construction of the name (logo) will be carried out in all cases in a high box using the Nexa Bold typeface. We chose this typeface because of its simplicity, its adaptability to all applications and because it transmits strength and solidity. The geometric shapes of this typography create wide spaces between them, being characters that occupy the same size in width as in height, which provides stability to the word and facilitates its reading, without extra elements that distract the view and prevent recognition. easily. The proportions of font size must always be maintained, as well as its justification centered on the imagotype. Logo and imagotype can be used independently when necessary, in this way we provide both a greater presence and rotundity. In case you need the files, contact with corporate.communication@dominion-global.com 5

6 Versions When it comes to reflecting the brand in materials, you must always take into account the basis on which it will go, to choose the logo version that will be available. It is necessary to check with corporate before making any request so that they have proof and verify that it meets the requirements of visual identity. In case you need the files, contact with 6

7 Constructive reticle LOGOTIPO E IMAGOTIPO LOGOTIPO The combination of the symbol and the logo constitutes the main element of graphic identity. This page shows the construction of the imagotype on a modular grid giving an X measurement, to offer a guide that establishes the proportions suitable for the correct reproduction on any support and at any size. LOGOTIPO E IMAGOTIPO CON DIVISIÓN LOGOTIPO SIN IMAGOTIPO CON DIVISIÓN DIVISION The reduced version of division in its simplest format, it will be applied exclusively when the Dominion brand is alluded to in the same environment. The reduced version of division can never be used as a cover or as the main element of a composition. In case you need the files, contact with corporate.communication@dominion-global.com 7

8 Graphic representation of supported brands BASIC SUB-BRAND CORPORATE USE The visual identities of the brands supported by Dominion or those that are under Dominion within the brand architecture will be graphically adapted in the following way: As described in the concept section, the inner box within the symbol represents all the companies that are "within Dominion". That is why in the representation of the logos of the backed brands these are aligned with the interior box, in such a way that it seems that the name of the brand comes out, enters or forms part of that picture. We use the Dominion imagery along with the name of the backed brand, written in a high box and with the Nexa Bold typeface, as in the Dominion logo. In the case of companies with extensive naming or two different words, the secondary word will be placed in a second line under the main word and to a smaller size. In case you need the files, contact with corporate.communication@dominion-global.com 8

9 Protection area The zone of protection refers to the minimum spaces that must be kept clear for the brand when it is accompanied by texts, photographs, illustrations or other brands. This regulation aims to ensure the visual independence of the brand from the rest of the graphic elements and facilitate their immediate identification. These regulations are calculated according to the measure X, established in the same way in the constructive reticle of the brand. To offer a correct legibility of the logo text, it is necessary to establish a minimum size, which establishes the limit of reproduction size of the logo. In this case, a minimum size has been established for the logo and the imagotype and another for the option with area or department. Logo + Imagotype 13.5 x 7.5 mm Logo + Imagotype + Area or department 18.8 x 12.8 mm In case you need the files, contact with corporate.communication@dominion-global.com 9

10 Incorrect uses As mentioned above, it is very important that everyone who uses the brand for its subsequent reproduction takes into account the basic rules required in this manual, since any change in the visual identity of Dominion can generate a progressive distortion in the image general. Here are some examples of incorrect uses that should not be used in any case. In case you need the files, contact with corporate.communication@dominion-global.com 10

11 Typography When developing the visual identity of a brand, one of the fundamental bases is to implement in it a typeface to be used in all applications. This facilitates the correct reproduction of the brand, as well as its rapid identification, creating an own style of graphic identity. Therefore, it is important to choose a typography that is easy to identify, but which in turn is legible, sober, modern and solid. Nexa Bold is the main corporate typography of the brand, used in the logo, in the denomination of the areas or departments, the backed brands and the owners. For online applications, typographical correspondences of Google Fonts are established, to be used in headlines, menus and body - copies. In case you need the files, contact with corporate.communication@dominion-global.com 11

12 Color palette MAIN PALETTE SECONDARY PALETTE We define the color to transmit our innovative essence and our solid, energetic and powerful character, maintaining the bluish range that Dominion has acquired over time. Chosen for its freshness, power and confidence, the different tonal versions have been established for its correct reproduction in any medium and any type of printing. Regardless of the type of finish (gloss or matte) or the paper used, it should always be matched with the tonality. In case you need the files, contact with 12

13 Photographic treatment S I M P L E P H O T O G R A P H Y When using photography to improve the user experience, choose images that express personal relevance, information and closeness. Make sure that the images are dynamic and relevant to the context. It is recommended to use visuals that are easy to interpret in order to substantially improve the understanding of the message YES. It is recommended the use of dynamic photographs that tell a story, that show naturalness and confidence. YES. The most powerful and iconic images are those that consist of few essential elements, with minimal distractions. DO NOT. Images that can convey a sense of falsehood and rigidity will be avoided. DO NOT. The use of excessive elements in the same image can confuse the user and force him to try to deduce the meaning of it. In case you need the files, contact with corporate.communication@dominion-global.com 13

14 Photographic treatment P H O T O G R A P H Y W I T H M A S K Both illustration and photography can live within the same product. Photography automatically implies a degree of specificity and should be used to show specific elements and stories. For this, there are a series of predesigned resources that combine photography with illustration. These resources can be applied in the visual environment of Dominion, achieving a distinctive and exclusive seal, even based on many occasions in stock images. In case you need the files, contact with corporate.communication@dominion-global.com 14

15 Iconography and illustration S I M P L E I C O N O G R A P H Y Simple iconography serves as an informative element that can accompany a headline or a text. The icon is not intended to be the protagonist of the message, but rather to help contextualize the information. I L L U S T R A T E D I C O N O G R A P H Y It is applied in more complex destinations such as computer graphics or pieces that seek to attract the attention of users. They should never be used in very small spaces. T R A C E D I C O N S They are used in large sizes and when there are no problems for their readability. If we form a group of tracedicons, they should never be accompanied by mass icons. M A S S I C O N S They apply when the iconography is in small spaces. The mass iconography is well recognized in very small sizes. If we form a group of mass icons, they should never be accompanied by traced icons. In case you need the files, contact with corporate.communication@dominion-global.com 15

16 Business cards policy 16

17 Business cards Objective: Unify the Corporate image. Exceptions: Phone House and Abside, who have their own branding. AS well as Commonwealth, due to US peculiarities. Business cards details Details will be only in one language. If a secondary is needed, it must be approved by Human Resources. Logos: The logo will be on the top right side of the front of the card. The allowed logos are the ones associated to divisions and sub-brands, in their Corporate use model, as it is showed on the Brand architecture document. The back always needs to reflect the corporate logo and slogan. In case you need the files, please contact with corporate.communication@dominion-global.com 17

18 Business cards 1. Name and surname(s). 2. Job title (it must be the officially designated by Human Resources. In case you have any question, please contact with your manager or with he Human Resources department). 3. Mobile phone 4. Phone (land line) 5. address + Skype unified format 6. Address 7. Dominion website url In case you need the files, please contact with corporate.communication@dominion-global.com 18

19 Business cards examples The Corporate design can be used in all cases and will be the preferred one. Corporate Example Division example Sub-Brand example ** Abside and Phone House have their own branding and visual identity. Commonweatlh works as an exception. In case you need the files, please contact with 19

20 signatures: general structure 20

21 E M A I L S I G N A T U R E S P O L I C Y : G E N E R A L S T R U C T U R E In general, Dominion employees signatures must follow this structure: 1. Dominion logo 2. Name and surname 3. Job title 4. Can be empty or indicate the division/subbrand/ business area to which it belongs (and that must be approved by Corporate Communications) 5. address 6. Mobile phone (can be empty if you don t have one) 7. Phone/Land line (can be empty if you don t have one) 8. Dominion s Social Media direct access links (LinkedIn, Twitter and YouTube) 9. Address (according to work placement) 10. Dominion web In case you need the files, please contact with corporate.communication@dominion-global.com 21

22 E M A I L S I G N A T U R E S P O L I C Y : G E N E R A L S T R U C T U R E As exception, some modifications are allowed to Dominion employees associated to sub-brands with own identity. It also applies to transition brands, only as a temporary measure in an agreed term. Modifications can be included in: 1 1. Sub-Brand logo, with a Dominion Company 2. Links to sub-brand s Social Media channels, in case they exist. If not, links to Dominion s. 3. Sub-Brand or product website url (as well as Dominion s website) 2 3 This casuistry is contemplated for the list of sub-brands" included in the brand architecture, which can be checked on: ateid.aspx In case you need the files, please contact with corporate.communication@dominion-global.com 22

23 E M A I L S I G N A T U R E S P O L I C Y : G E N E R A L S T R U C T U R E ADDITIONAL ELEMENTS In order to advertise our participation in events and other relevant facts, additional signatures are contemplated. Any Dominion employee can propose the creation of these signatures, which must be communicated an approved by the Communication department. In case you need the files, please contact with corporate.communication@dominion-global.com 23

24 E X A M P L E S signatures examples General structure 24

25 E X A M P L E S signatures examples Sub-brand: Begirale 25

26 E X A M P L E S signatures examples Sub-brand: Steelcon 26

27 E X A M P L E S signatures examples Sub-brand: NovoCOS 27

28 E X A M P L E S signatures examples Sub-brand: Commonwealth 28

29 Wardrobe, vehicles and merchandising 29

30 Wardrobe Below are some examples of brand application in costume, where the corporate image goes on the back of the piece and the sub-brand or product on the front. There are also examples of other materials, where the same pattern of conjugating corporate image with sub-brand or product is followed, never appearing independently. * As a general criterion, it is preferable to use only Dominion, that is, the corporate model, although if necessary, the sub-brand can be used. In case you need the files, contact with corporate.communication@dominion-global.com 30

31 Wardrobe In case you need the files, contact with 31

32 Vehicles In case you need the files, contact with 32

33 Merchandising Merchandising is a good method of brand promotion and product development, so it is usually connected to the demand and prepared by the Dominion Marketing Department. In case you need the files, contact with corporate.communication@dominion-global.com 33

34 w w w. d o m i n i o n - g l o b a l. c o m 34