Enzo Savarese AGCOM Commissioner Athens, June

Size: px

Start display at page:

Download "Enzo Savarese AGCOM Commissioner Athens, June"

Hannah Morris
5 years ago
Views:

1 Convergence Evolution of markets and regulation Enzo Savarese AGCOM Commissioner Athens, June

2 Background: Italian Market Snapshot 2

3 Telecommunications market Strong interest for VAS market Mobile market 4 mobile operators 58 mln mobile lines Growing 3G market (10 mln lines end 2005, foreseen 17 mln by end 2006) Fixed market 27,3 mln fixed access lines 7,1 mln DSL lines ( fibers) 25 mln internet users 3

4 Broadcasting market Pay-TV segment is growing fast Analogue terrestrial market 11 national TV broadcasters approx 500 local TV broadcasters 22 mln. TV households Digital TV platforms DTT has a fast growing base of users telecom incumbent and OLO are getting ready to distribute content over DSL 4

5 TV reception pattern DTT 15% cable (xdsl/ftth) 2% satellite pay-tv 17% 0nly analog terrestrial 66% 8 mln digital households (34%) Source: Agcom elaboration 5

6 Roll out of convergent services in Italy 6

7 What s Convergenze? Different network platforms provide the same service (e.g. FTTH, xdsl, provide fixed multcast video services; DVB-H, MBMS provide mobile unicast and multicast interactive video services ); A single network platform provides different services (e.g. DVB-H net. provides broadcast, multicast, unicast services); Phone, television, computer functionalities on the same terminal (e.g. DVB-H); 7

8 DVB-T frequency plan (2003) First level planning: 12 national and 6 regional networks (21 regional service areas in the overall). Second level planning: 18 local networks (about 100 local service areas in the overall). Note: planning carried out with 3-SFN architecture, coverage> 80% of national territory (>90% of population), 260 diffusion sites. 8

9 Current situation of DVB-T Digital Television and analog TV share the same frequency band (VHF-UHF) Digital Television introduction is market driven: frequency trading, digital conversion of analog TV systems using the same frequency, same antenna, etc. DTT Contents: new programs + simulcast of some analog channels Digital Terrestrial Frequency Plan (PNAF-DVB-T) approved by AGCOM in 2003 Current digital TV situation different from the approved Frequency Plan due to the coexistence of analog and digital television E.m. prediction: National model ( AGCOM White Book ) 9

10 Digital Terrestrial Television 8 national multiplex approx. 3,5mln set-top box sold (mostly MHP) analogue switch off planned for end free to air national programs PPV (10 programs) business model introduced by platform operators is driving penetration (1.6 mln ppv cards distributed) Growing availability of interactive features data carousel: enhanced TV (advanced teletext) return path: cames - instant surveys - Tcommerce, Tlearning - Public utility services 10

11 Channel line-up (1th Q 2005) RAI Network operator General entertainment RaiUno RaiDue RaiTre RaiDoc RaiUtile News sport children Music / other RaiNews24 RaiSport RaiEdu1 (educational) Mediaset Rete4 Ventiquattrore.tv PPV (soccer) Coming Soon PPV (fiction/ other) BBC World VJ TV Class News Telecom Italia Media La7 PPV - movies PPV (soccer) PPV (boxe) MTV MusicBox* D-Free Canale5 Italia1 La Chaine Info** Sport Italia Boing Radio Italia TV (music) Bold: channel/content not previously available on analogue terrestrial 11

12 Multicast TV over broadband fixed access TV over fixed BB Major player: Fastweb ( FTTH or Fiber-ADSL platforms) triple play offers( households) TI (75% of ADSL lines) and other competitors (25% of ADSL lines) are launching IP-TV Business models: double and triple play Acquisition of premium contents monthly subscription + PPV 12

13 Unicast TV on mobile cellular networks Players 3 (UMTS) TIM (GPRS/EDGE/UMTS) Vodafone (GPRS/UMTS) Wind (GPRS) TV and video services 3 : News, Entertainment, Sports, Cartoon, video music TIM: RAI and La7 channels, News, Finance, Entertainment, Sports, Cartoon, music Vodafone: Rai News and Sole 24 Ore channels, Sports, News Wind: News, Movie trailers, wheatear forecast Strategies and business model TV sports rights acquisition and exclusive deals with national broadcasters PPV and pay as you go models (average 30 c/minute) TV on mobile vs. TV for mobile dilemma 13

14 Impact of convergence on regulation 14

15 a new technological and market context for TV services Analog scenario Vertical integration content provider/ network operator: unique regulatory regime Limited number of TV channels, dominance of radio VHF-UHF terrestrial platform (free to air) Television services delivered only through broadcasting technologies Dominant business model: licence fee + advertising Exclusive model for offering content: linear TV Digital scenario Fully developed multi-channel and multiplatform environment Unicast-multicast techn. increasingly used for delivery of audiovisual services Alternative business model: pay per view, premium fee calls, etc, On demand, interactive features and personalization 15

16 leads to new regulatory challenges New tasks and priorities Redefinition of the TV value chain and identification of separate regulatory regime for network and content Regulation of bottlenecks: access to networks and platforms Foster development of new platform and inter-platform competition Regulating contents distributed through all kind of platform 16

17 Redefinition of value chain structure Digitalization brings to a potential fragmentation of the value chain in the television industry NETWORK OPERATOR CONTENT PROVIDER SERVICE PROVIDER Manages the network and the broadcasting capacity Editor of the TV channels Provides platform services (CAS, EPG; API) Regulatory implications Separate authorization for each role 17

18 Regulate access to networks Access to networks (fiber, xdsl, satellite, DTT) regulated according to the New Regulatory Framework on electronic networks Market analysis Identification of SMP Remedies DTT: Specific regime justified by scarcity of available frequencies and need to guarantee pluralism Specific obligations imposed to DVB-T network operators. E.g. net. op. with > 1 mux have to provide FTND access to 40% of mux capacity to independent content providers; Obligation, to control non discrimination principle, of structural separation (or separate accounting) of content production activity, transport capacity provision and CAS services provision. 18

19 Regulate access to platform Content and services offered through an electronic network can be received by the final users only through specific platform services: CAS, API and EPG ex ante obligations to platform operators can be imposed without the identification of significant market power (NRF) Conditional access system EPG/ API Obligation to offer FTND conditions to all content provider Separate accounting obligations to providers of EPG and API 19

20 Create a level playing field and a correct competitive environment between platforms is essential for a full deployment of the advantages of convergence Competitive issues Foster inter-platform competition Different level of vertical integration of the existing platforms SMP of some platfoms in the upstream market (wholesale acquisition of content) Possible regulatory tools: Obligation to adopt Interoperable platforms (e.g. IP-TV problem) Application of technological neutrality principle; Obligation of non discriminatory and transparent access to contents; 20

21 Introduction of mobile TV new standards 21

DVB-H, DMB-T standard Audiovisual content on mobile Technical standards, based on DVB-T and DAB-T, that allows audiovisual contents to be received on mobile terminals through

22 DVB-H, DMB-T standard Audiovisual content on mobile Technical standards, based on DVB-T and DAB-T, that allows audiovisual contents to be received on mobile terminals through terrestrial frequencies; More efficient than MBMS (UMTS) for multicast; New business opportunities and business models, possible synergies between broadcasters and mobile operators. 22

23 Introduction of mobile TV in Italy Current regulatory situation: DTT network operator broadcasts the contents to fixed receivers in the VHF-UHF band according to the DVB-T standard; AGCOM has carried out a public consultation on Mobile Television (nov.2005, jan. 2006) and has recently issued a transitory mobile TV regulation; 23

24 Mobile TV regulation Previous regulation for content provider, network provider and service provider applies to mobile TV (independently of the adopted standard); The DTT network operator is allowed to use, in the VHF-UHF band, DVB-T, DVB-H or any other standard for mobile TV (ITU, ETSI); The existing DTT network operator regulation applies to mobile TV network operators; Max 1 multiplex dedicated to mobile TV is allowed for each network operator; Mobile TV programs are not considered for the evaluation of antitrust threshold (max 20% of the total number of programs can be broadcast by the same subject); Next step: regulation for the introduction of mobile TV (DMB-T) in DAB bands; 24

25 Thanks for your attention Enzo Savarese AGCOM Commissioner 25

TMT Conference. London, 7 th June 2006

TMT Conference. London, 7 th June 2006 TMT Conference London, 7 th June 2006 Mediaset 2003-2006, Consistency with our Strategy Focus on the Core Business Profitability Assessing All the Growth Opportunities November 2002 TECHNOLOGICAL DEVELOPMENT