Prairie Rivers of Iowa Logo & Brand Standard
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1 Prairie Rivers of Iowa Logo & Brand Standard
2 Table of contents 1...What is a brand? 2...The Prairie Rivers of Iowa logo 3...Clear Space Around the Prairie Rivers of Iowa Logo 4...Other logos used by Prairie Rivers of Iowa 5...Prairie Rivers of Iowa Color Palette 6...Logo formats suitable for different applications 7...Prairie Rivers of Iowa Stationery - Business Card Fonts 8...Prairie Rivers of Iowa Stationery - Letterhead 9...Prairie Rivers of Iowa Signature 10...Prairie Rivers of Iowa Stationery - Envelope 11...Updates Prairie Rivers of Iowa Logo & Brand Standard
3 What is a brand? What is a brand? Prairie Rivers of Iowa brand is more than just a logo. It stems out to its staff, work being done and as a distinctive identifying mark indicating ownership to a particular service. To maintain a consistent brand identity and enhance our brand recognition, we have developed a set of Prairie Rivers of Iowa logo and brand standards. When using the Prairie Rivers of Iowa logo you must adhere to these guidelines. The foundation of our brand is the Prairie Rivers of Iowa logo. Our logo is integrated into all of our promotional materials, website, letterhead, and so on. A logo communicates a promise to our partners and donors, leaving expectations for the future. It is a symbol of what they can expect from our services, while differentiating us from our competition. It is not permitted to print or reproduce the Prairie Rivers of Iowa logo in any other format than what is specified in this document without having written consent from the Marketing Coordinator and or Executive Director. Please do not change or attempt to recreate or duplicate the logo. Use only the original digital file referenced in this document. Our brand is derived from who we are, who we want to be, and the organization people perceive us to be. Prairie Rivers of Iowa Logo & Brand Standard 1
4 The Prairie Rivers of Iowa logo The typography of Prairie Rivers of Iowa has been designed to emphasize its distinctiveness. The bold and italic typography of the name is unique to Prairie Rivers of Iowa and must not be manipulated, redrawn, or changed in any way unless stated in this document. The logo to the right is approved for use in all business communication including but not limited to: products, business websites, literature, ads, presentations, and promotional items. Approved black and white version of the logo Prairie Rivers of Iowa Logo & Brand Standard 2
5 Clear Space Around the Prairie Rivers of Iowa Logo Space Around the Logo: The Prairie Rivers of Iowa logo is best displayed when surrounded by a sufficiently large, clear space. This drawing defines the minimum area which must always be kept free from other graphic elements or text. The black box located around the logo to the right here represents the required clear space of a minimum of.25 inches around the logo from graphic elements or text. Logo Placement: There are two other preferred places to have the Prairie Rivers of Iowa logo placed when not using our letterhead or having to place other logos and/or information in the opposite corner. Primary Preference: Upper left corner Logo is placed.25 inches indented from top and bottom. Grass box touches.25 inches indent corner. Secondary Preference: Lower left hand corner Left side of grass box touches.25 indent from left. The F in Of Iowa touches the bottom.25 indent. Prairie Rivers of Iowa s logo should NEVER be right justified, unless given written approval from the Marketing Coordinator or Executive Director. Prairie Rivers of Iowa Logo & Brand Standard 3
6 Prairie Rivers of Iowa - Corresponding Logos Other Acceptable forms of the Prairie Rivers of Iowa logo The following logos are the main logos that correspond with us as a unit. As Prairie Rivers of Iowa has several partners there may be other logos that we will need to incorporate and work into certain promotional materials. Contact the Marketing Coordinator or Executive Director for more on corresponding logos. Lincoln Highway Heritage Byway logos Wayshowing Iowa Byways Individual Grow Your Small Market Farm logo Prairie Rivers of Iowa Logo & Brand Standard 4
7 Prairie Rivers of Iowa Color Palette 76; 56; 6; 1 45; 0; 78; 42 0; 34; 98; 25 0; 44; 98; 42 0; 98; 96; 45 77; 11; ; 133; ; 140; ; 102; ; 15; 13 # # # cc9900 # cc9900 # Lincoln Highway Heritage Byway Color Palette 20; 90; 100; 0 100; 90; 60; 0 100; 60; 50; 0 40; 20; 80; 0 202; 66; 44 45; 66; 96 0; 102; ; 176; 92 # CA422C # # # cccc66 Grow Your Small Market Farm Color Palette When using colors ALWAYS use the color code first. 81; 40; 100; 39 31; 98; 100; 45 30; 56; 100; 14 If is not available then is acceptable. 42; 87; 42 # ; 49; 17 # ; 110; 41 # Never use Color code unless authorized as colors matching is limited and not always as accurate. Prairie Rivers of Iowa Logo & Brand Standard 5
8 Logo formats suitable for different applications Images are usually separated into two groups: vector based images and bitmap images. As a rule of thumb, vector images are preferred in print jobs (magazines, brochures) and bitmap images are mainly targeted for the digital world (office applications and web). The biggest difference between these two groups is that only vector based images can be scaled to any size without deteriorating the quality of an image. Enlarging a bitmap image will make it pixelated. The image will lose its focus and it will become blurry. It is because of its lack of scalability that there are no logo originals available in bitmap formats. Every time a bitmap logo is needed, it should be created - case by case - from a vector image scaled to the correct size required. Prairie Rivers of Iowa s logos are available in these formats: eps, jpg, tiff Prairie Rivers of Iowa s files are available in (four colors), and black and white. Ask the Marketing Coordinator for location of these formats. Applications Recommended logo format Available logo formats 4-color printed material: Magazine Brochure Full-color advertisement, etc 2-color printed material: Business cards Printed Stationary Shipping boxes, Labels, etc Black & white printed material: black & white publications black & white advertisements Microsoft Office documents: Microsoft Word Microsoft PowerPoint LOGO PANTONE BLACK LOGO / WHITE LOGO -.tiff format LOGO -.jpg format -.png format LOGO -.jpg format -.tiff format PANTONE BLACK LOGO / WHITE LOGO -.tiff format LOGO -.jpg format -.png format Internet applications programs Flash animations Products LOGO -.jpg format -.png format PANTONE -.jpg format (for reference only) LOGO -.jpg format -.png format PANTONE -.jpg format (for reference only) Prairie Rivers of Iowa Logo & Brand Standard 6
9 Prairie Rivers of Iowa Stationary - Business Card Inks: Black Stock: 100lb White Hammermill Cover Logo size: wide x.87 high Fonts used and size Name: BankGothic Md BT, 16 pt. Title: BankGothic Lt BT, 9 pt. BankGothic Lt BT, 11 pt. Address: BankGothic Lt BT, 8 pt. Phone: BankGothic Lt BT, 8 pt. site: BankGothic Lt BT, 8 pt. 501(c)(3): BankGothic Lt BT, 6 pt in down from top edge in down from top edge, center justified.202 in from left edge in from left edge 0.13 in left justified in center justified in right justified Fonts Keeping our material consistent is a must and that goes for fonts also. When we have cohesion of our brand and are consistently putting out the same image we will then start to have a clear identity. Our logo is in BankGothic MD BT. NOTE: For everyday use this is not practical as it is all caps. We have decided on a complementing font to the right that closely matches our image. Approved Fonts for Prairie Rivers of Iowa are as follows: BankGothic Lt BT - This font is light, and all caps. BankGothic Md BT - This font is Medium, and all caps. This font would be best used for headers and items of emphasis. Trebuchet MS - This font would be best for an everyday use such as letters, printed material, and so on. Prairie Rivers of Iowa Logo & Brand Standard 7
10 Prairie Rivers of Iowa Stationery - Letterhead PRI Logo Size: 1.24 tall x 4.09 wide Grass box of logo touches top of the.25 pts indent line. Margin:.25 pts in from left edge 6.35 in from left edge Fonts used: BankGothic Md BT, Center Justified 1.44 in down from top edge Address: BankGothic Md BT, 12pts Phone: BankGothic Md BT, 12 pts site: BankGothic Md BT, 12pts Paragraph space size: 6 pts Non-profit: BankGothic Md BT, 10pts The break line: Center Justified in down from the top edge Height: 0 Width: 8 The bottom separation line is similat to the equaled thickness of the line in the logo. Character Break up Typography: Wingdings Size: 12pt Color: C 45 M 0 Y 78 K in down from top edge, center justified in down from top edge, center justified 0.5 in left justified 2.70 in left justified 5.81 in right justified 8.00 in right justified Prairie Rivers of Iowa Logo & Brand Standard 8
11 Prairie Rivers of Iowa - Signature PRI Logo: The following is the acceptable format for your signature. As we add different media outlets your signature may require some updating from time to time. First Last Name Title Here Prairie Rivers of Iowa A 501(c)(3) Non-profit 2402 South Duff Ames, IA tel fax name@prrcd.org Please follow the instructions on setting up your signature on the shared drive. Fonts used and size: Trebuchet MS, 12pt, Left Justified In Partnership With: For employees who are partnered with another entity, you will do the same as above for your signature and then underneath you will place the partnering company with their logo and information as needed. Prairie Rivers of Iowa Logo & Brand Standard 9
12 Prairie Rivers of Iowa Stationery - Envelope Closed face letter envelopes (#10) PRI Logo Size: 0.56 tall x 1.96 wide Logo Margin:.375 in from top edge Fonts used and size Address: BankGothic MD BT., 10 Address Margin: down from top edge.375 from left edge Prairie Rivers of Iowa 2402 South Duff Ave. Ames, IA down from top edge 1 down from top edge Window letter envelopes (#10) PRI Logo Size: 0.56 tall x 1.96 wide Logo Margin:.375 in from top edge Fonts used and size Address: BankGothic MD BT., 10 Address Margin: down from top edge.375 from left edge Prairie Rivers of Iowa 2402 South Duff Ave. Ames, IA down from top edge 1 down from top edge Prairie Rivers of Iowa Logo & Brand Standard 10
13 Prairie Rivers of Iowa Future Updates Look for future updates and upgrades to this document. All documents are available on the Shared drive If something is needed or needs to be changed please inform the Marketing Coordinator and/or Executive Director. Last updated 8/29/2014 Prairie Rivers of Iowa Logo & Brand Standard 11
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