MUSIC CHOICE VIDEO ON DEMAND

Transcription

1 2014 MEDIA KIT

2 MUSIC CHOICE VIDEO ON DEMAND

3 Sample VOD Navigation 1 2 Viewer selects a genre or category Viewer selects content by artist 3 4 Viewer watches commercial Viewer watches content

4 Why MC? Why advertise with MC? Nielsen-rated network Integration into Mediaocean by end of year Targeting ability both to demo and contextually Less clutter pre-roll ads (no pods) Truly engaged audience

5 Nielsen Network Rankers High audience concentration of key demographics better than or comparable to most youth-oriented networks P12-34 A MTV MTV Music Choice Comedy Central MTV Adult Swim Adult Swim VH Comedy Central MTV Fuse E! VH ABC Family ABC Family Music Choice Nick at Nite Fuse Teen Nick Spike 400 Source: Nielsen via NPOWER, July 2013, Full Day, L+7 VPVH Ranker. Excludes Spanish-language and sports networks.

6 VOD Programs MC offers a variety of genres, so we can target your VOD advertising to better reach your core demo URBAN Hip-Hop & R&B Rap R&B Soul POP Adult Hits Hit List Teen Pop Kids Only ROCK Rock Alternative LATINO Pop Latino Música Urbana COUNTRY Today s Country Note: In Nielsen NPOWER, MC s music genres are listed as Programs.

7 Demo Guarantee Methodology Set-top box orders P2+ VPVH P12-34 Composition Guaranteed P12-34 Impressions ( ) X ( ) X ( ) = 1,000,000 1,701 49% 833,490 Source: Nielsen via NPOWER, July 2013, Full Day. MSA reporting is unavailable at this time.

8 2014 Programming Highlights FLIGHT MONTH(S) TENTPOLE February Black History Month 1Q 2014 March-April Music Break 2Q 2014 June-July Songs of Summer August Back to School 3Q 2014 September Hispanic Heritage 4Q 2014 November-December MC 100 Programming is tentative and subject to change.

9 Original Programming INTERACTIVE TALK SHOW Music Choice brings fans and artists together with You & A, the talk show where viewers ask and artists answer questions. LIVE PERFORMANCE SPECIALS Live Undefined offers fans a real, raw listening experience, uncovering the true talents of some of their favorite acts. STYLE SHOWCASE Style By takes a look at the biggest trends from today s top music videos and the stylish artists who set them. HIP-HOP SERIES Chronicles traces the paths today s biggest hip-hop acts took to the top, from their early interest in music to who helped pave their way. POP COUNTDOWN 1 ST Rank counts down the week s top videos, highlighting fan favorites, previewing ones to watch, and going behind-the-scenes on music videos. NEW ARTISTS Primed, our flagship emerging artist series, aids in music discovery, inviting today s stars on the rise to introduce themselves to viewers. Programming is tentative and subject to change.

10 MUSIC CHOICE PLAY

11 Music Choice Play SWRV is now Music Choice Play, bringing the network under the umbrella brand Music Choice Play is the only music video network where viewers control the content 24/7 New programming will premiere on Music Choice Play and then be available on VOD Prime programming is broadcast weekday afternoons and evenings, reaching Millennials after school/work, when they re most prone to engage

12 New Programming You & A, our first cross-platform show, allows our audience to get to know their favorite artists on a more personal level as they answer fan questions and participate in fun, interactive segments.

13 New Ways to Interact Viewers participate in the network through apps and Twitter - they can comment, rate, vote or upload UGV to host a segment or show

14 New On-Screen The relaunch includes full-screen videos, simplifying the user experience and allowing viewers to see more of their favorite artists

15 MUSIC CHANNELS

16 Music Channels Remain Popular 50 Music Channels in every genre, decade and lifestyle 47 million monthly viewers watch up to 24 hours per week 74% of viewers watch with someone else In 55 million households in 192 markets, all top 50 DMAs Source: Ipsos OTX MediaCT, MC Viewer Study, Spring 2013.

17 Future Interactive Programming Music Choice will introduce Trivia, inviting viewers to play along, earn points, and redeem for prizes, including signed artist merchandise

18 Second-Screen Experience Music Choice can be accessed from any device, with options allowing customers to customize and share their music experience

19 Advertising Opportunities Customized programs tailored to your campaign goals Ad adjacencies Custom animated overlays Show sponsorship Brand/product integration Custom playlists/episodes Artist/partner activation Hosted third-party content Programming blocks Second-screen activation Sweepstakes Events

20 ADVERTISER INTEGRATIONS

21 Activation: adidas Originals The Challenge: adidas requested custom content to reinforce the brand s association with hip-hop music and integrated their spokespersons, targeting P13-24 The Solution: MC created a custom Hip-Hop Style Playlist featuring videos from some of today s most stylish Hip-Hop stars, including adidas partners B.o.B and Big Sean MC built custom opening, transitional and closing graphics around adidas brand messaging and provided custom voiceovers throughout the playlist adidas also received pre- and mid-roll spots and an animated overlay A targeted VOD and Music Channel campaign further reached and engaged P13-24 LEFT-RIGHT: Playlist open, transition

22 Activation: Coke Shake Up Christmas The Challenge: Coke was seeking media outlets to promote their Shake Up Christmas partnership with the band Train The Solution: MC VOD Train Shake Up Christmas music video added to appropriate genre folders Custom segment in the MC Original Show Speaking Of with Train interview/ EPK footage about recording Shake Up Christmas; included Coke ad adjacency Targeted F18-49 pre-roll schedule Music Channels Song added into rotation on Sounds of the Seasons, Hit List and Pop Hits Channels Music Choice created custom facts and wallpaper that ran with the song LEFT-RIGHT: Train artist interview feature, Music Channel execution

23 Activation: Disney VOD The Avengers The Challenge: To promote the home theater and VOD release of Marvel s The Avengers, Disney approached MC to develop custom content, targeting P12-24 The Solution: MC created the Live to Rise sweepstakes, offering fans a chance to see Soundgarden in concert, who performed the lead song on the film s soundtrack. The sweeps was promoted in the Heroes of Rock Playlist. Integrated marketing elements included: Videos from Soundgarden and other top rock bands from the soundtrack Behind-the-scenes clips from Marvel s The Avengers Pre- and mid-roll spots and an overlay driving to the film An overlay containing the exclusive text-to-win code for the Live to Rise sweeps Disney also ran a targeted VOD campaign, which included pre-roll spots and overlays LEFT-RIGHT: Playlist open, sweepstakes overlay

24 Activation: Disney Oz The Great and Powerful The Challenge: To promote VOD release of Oz The Great and Powerful, Disney approached MC to develop custom content, targeting K9-14 and A18-49 The Solution: Music Choice created a custom segment in our countdown show 1st Rank around Oz The Great and Powerful, highlighting the music video for Mariah Carey s Almost Home a song she wrote for the movie. Integrated marketing elements included: Music video integration Ad adjacency leading into custom segment Pre- and mid-roll spots and animated overlay LEFT-RIGHT: Custom segment open, animated overlay

25 Activation: Kia Soul The Challenge: Kia asked Music Choice to come up with a creative solution to extend their iconic Hamster advertising campaign for the Kia Soul to reach year old potential car buyers The Solution: Music Choice created custom animated overlays that built off Kia s Hamster messaging The overlays ran on targeted music videos along with pre-roll ads LEFT-RIGHT: Screen grabs from the custom animated overlay

26 Activation: Kmart Dream Out Loud The Challenge: Kmart wanted to drive awareness, purchase intent and in-store traffic for Selena Gomez s Dream Out Loud clothing line among F12-17 during the peak Back to School shopping period The Solution: MC created a custom episode of The Cut, where the guest artist counts down their top 5 videos around a theme MC secured Selena Gomez to choose her top trendsetters, which allowed her to easily segue into a mention of her love of fashion and Dream Out Loud clothing line Kmart also received pre- and mid-roll spots and custom animated overlays Selena also provided a hosted open for a Best Of playlist featuring her top videos A targeted VOD and Music Channel campaign further reached tween and teen girls LEFT-RIGHT: Sponsor in show open, guest Selena Gomez on The Cut

27 Activation: Sony Pictures Sparkle The Challenge: Sony Pictures was seeking a music television partner to hyper-target African-American Adults to boost excitement and attendance for the theatrical release of Sparkle, starring Whitney Houston in her final role The Solution: MC created the Best of Whitney Houston Playlist, hosted by Jordin Sparks, who stars alongside Whitney in Sparkle. In the show, Jordin takes viewers through her favorite Whitney music videos and shares stories from Sparkle. Ad elements included: Pre- and mid-roll spots, custom graphics, animated overlays, trivia about Whitney Houston and Sparkle, and film clips woven into the show Targeted VOD campaign, including pre-roll spots and custom animated overlays Added value: tune-in ad panels on the Music Channels and spot on social media LEFT-RIGHT: Custom playlist open, overlay on a hosted segment featuring Jordin Sparks

28 Activation: Unilever Axe One Night Only The Challenge: Axe Music created a One Night Only secret concert series and sought outlets to distribute content shot at these shows to further build brand buzz The Solution: MC created a robust custom content package for Axe, including: Dedicated One Night Only VOD folder Concert series footage integrated into MC original programming, such as: Performance pieces running as live music videos Artist soundbites woven into Naked and OpinioNation vignettes Best of.. artist playlists Additional marketing elements included dedicated artist programming blocks on the Music Channels and a targeted VOD pre-roll campaign LEFT-RIGHT: AXE Music One Night Only promo panel, Dedicated VOD folder, custom content with T.I.

29 Activation: Universal VOD Pitch Perfect The Challenge: Universal was seeking a music television partner to promote the movies-on-demand release of Pitch Perfect, targeting F12-24 The Solution: MC created the Perfect Pitch Playlist around the film s soundtrack, featuring music videos from the original artists of songs performed in the movie. Ad elements included: Pre- and mid-roll spots, custom graphics, voiceover, and animated overlays Playlist also included a promotional music video by the cast of the film and fans Universal also ran a targeted VOD campaign, including pre-roll spots and overlays Added value: playlist tune-in ad panels on the Music Channels, promo spot online, and social media tune-in messaging LEFT-RIGHT: Playlist open, bonus music video

30 Activation: Walt Disney Pics. Step Up 3D The Challenge: To boost excitement and attendance for the film Step Up 3D, Disney was looking for a promotional outlet to feature dancers from the film, targeting P13-34 The Solution: MC created a custom version of the original show Do That Dance, hosted by talent from the film, who showed viewers how to do the dance moves Ad units included pre- and mid-roll spots and custom animated overlays Vignettes from the show ran on SWRV alongside :30 second ad adjacencies Dancers and the film s director also hosted a custom playlist with the best dance videos Ad units included pre- and mid-roll spots and overlays Pre-roll spots and overlays also ran on pop and dance videos targeting P13-34 LEFT-RIGHT: Do That Dance custom original with overlay, the film s director and dancers host a playlist

31 Activation: Warner Bros. Rock of Ages The Challenge: Warner Brothers Pictures wanted to boost excitement and attendance for the film Rock of Ages, targeting Adults/Women The Solution: MC created the Rock of Ages Playlist celebrating the lifestyle, culture and music of the 80s, weaving clips from the 80s-inspired film alongside classic music videos from stars such as Bon Jovi, Journey and Quarterflash, whose songs were featured in the film Ad elements included: Pre- and mid-roll spots, custom graphics, animated overlays, trivia about 80s music and culture, and film clips woven into the show Targeted VOD campaign, including pre-roll spots and custom animated overlays Added value: tune-in ad panels on the Music Channels and spot on social media LEFT-RIGHT: Custom playlist open, 80s trivia

32 AD SPECS AND CREATIVE GUIDELINES

33 Ad Specs & Creative Guidelines Video On Demand and Music Choice Play SPOTS DEADLINE: 1 week before flight start Provide 2 copies of your :15 or :30 spot on Beta or DigiBeta Commercial audio must be full mix mono on both channels No multi-reel tapes will be accepted Digital submissions must be 525i bit (720 x 486) QuickTime files HD files can also be accepted via ftp or thumb drives Please include commercial instructions with tapes: Client Product ISCI Code Length Flight Dates Commercial Clearance: Submission of a commercial to air on Music Choice shall constitute the advertiser s and/or agency s warranty that all elements of commercials have been cleared for air with respect to all intellectual property rights: this includes but is not limited to rights of privacy and master, mechanical, performance and synchronization rights for music. Changes of commercial copy within two weeks of current flight will be accommodated as soon as operation permits.

34 Ad Specs & Creative Guidelines Video On Demand and Music Choice Play OVERLAYS/LOWER-THIRDS OR SPONSOR GRAPHICS All overlays are created in HD MC is creating your overlay or sponsor graphics: DEADLINE: 3 weeks before flight start Send logo, product image(s), and tagline/copy points HD files are preferred Preferred format: PSD Acceptable formats: EPS, JPEG, TIFF or TARGA 16:9 aspect ratio (1920 x 1080 pixels) Minimum graphic resolution: 72 dpi SD files are also accepted Preferred format: PSD Acceptable formats: EPS, JPEG, TIFF or TARGA 4:3 aspect ratio (720 x 486 pixels) Minimum graphic resolution: 72 DPI Billboard copy or tagline must be submitted with logo Overlays are on-screen for approximately 10 seconds; please keep that in mind when submitting copy Include any required copyright and rating information

35 Ad Specs & Creative Guidelines Video On Demand and Music Choice Play OVERLAYS/LOWER-THIRDS You are providing an overlay: DEADLINE: 2 weeks before flight start Overlays run on the lower left corner of the screen; see below for placement Length: :05-:09 seconds Size: 525 x 135 (about 1/4 the size of a standard SD screen) Aspect: 1.0 pixels Format: provide final overlay on Beta or DigiBeta tape, or digitally submit a 1280 x fps QuickTime file Codec: Animation with alpha channel

36 Ad Specs & Creative Guidelines MC Music Channels AD PANELS MC s Music Channels feature one larger sized ad panel to better deliver your message to viewers. Refer to the guidelines on the following pages for creating ad panels or submitting artwork for MC to create your ad.

37 Ad Specs & Creative Guidelines MC Music Channels AD PANELS MC is creating your ad panel: DEADLINE: 2 weeks before flight start Minimum size: 72 dpi Preferred file format: PSD Acceptable file formats: EPS, AI, JPEG or TIFF Needed: logo, product(s) images, key message points, tagline (if applicable) The most effective ad panels have simple, straightforward designs image, logo, copy blurb You are creating your ad panel: DEADLINE: 1 week before flight start Size 480 x 544 Minimum font size: 18 pt. - Ensure fonts are legible in both size and weight - Bolder fonts work best; avoid thin ornate fonts - Leave clear space (no text) around the edges of the ad Aspect Ratio: Square Color Profile: SDTV NTSC File Format: JPEG (do not save for web)

38 Ad Specs & Creative Guidelines Delivery Instructions SPOTS (FOR VIDEO ON DEMAND AND MUSIC CHOICE PLAY) Send tapes and traffic instructions to the Traffic Manager: Barry Schwartz Music Choice 328 West 34th Street New York, NY ALL OTHER MATERIALS (FOR AD PANELS & CUSTOM GRAPHICS) Send materials to your Account Team and the Marketing Team: Rob McCaw Music Choice 328 West 34th Street New York, NY Materials may also be sent via an FTP site. Please include: Agency Name Contact Name Phone Number/ IP Address/Login Information