Contents. Introduction Purpose of This Guide 3 Target Audiences 4. Brand Personality 5

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Contents. Introduction Purpose of This Guide 3 Target Audiences 4. Brand Personality 5"

Transcription

1 Brand Book

2 Contents Introduction Purpose of This Guide 3 Target Audiences 4 Brand Personality 5 Subset Logomark International Education Subset Identifier 6 Master Logomarks 7 Clearance 8 Legibility 9 Incorrect Uses 10 Typography 11 Colour 13 Brand Support Elements Icons 14 Infographics 15 Photo Use 16 Four-Season Dot Pattern 17 Stationery Letterhead 18 Business Cards 20 Glossary 21

3 Introduction Purpose of This Guide This publication provides a set of guidelines for redesigning and creating new collateral material for Red River College s international recruitment efforts. The brand will work to firmly establish Red River College International Education as a desirable and diverse institution for global partners including students, agents and institutions. The International Education brand complements Red River College branding as a sub-brand. 3

4 Introduction Our Target Audiences There are four distinct audiences the Red River College International Education brand will aim to target in its recruitment efforts: 1 2 STUDENTS International recruits who require a study visa or visitor visa to come to Canada for post-secondary education. These students choose to come to Red River College because of the quality of the education, co-op opportunities, work placement focus, referrals for jobs and employability upon graduation. They choose RRC over other Canadian institutions because of the lower price of education, affordable living and, most of all, because Manitoba is a gateway for immigration to Canada through the Manitoba Provincial Nominee Program. AGENTS Agents recruit international students for various institutions on a commission basis. At RRC, they are paid 15% of the first-year fees paid by international students in their programs of choice. They work with many other institutions, but send students to the College based on specific requests from students who want to study at RRC. 3 4 INSTITUTIONAL PARTNERS An education partner collaborates with RRC in various ways: student recruitment, research, student/instructor exchange programs, joint programs, articulations, etc. They want to share knowledge, provide mobility options for students and cultivate better programs together. Relationships are built and maintained to ensure successful results, establish trust and develop beneficial agreements for all parties. CORPORATE PARTNERS Corporations are interested in collaborating with post-secondary institutions to expand and contribute research resources. For example, Aerospace Manufacturing was collaboratively developed by Boeing Canada, Bristol Aerospace, and Red River College. 4

5 Brand Personality We offer a safe, friendly, affordable and trendy place to study and experience life in a different part of the world. Red River College International Education is positive, engaging, caring and memorable. We experience all four seasons in Manitoba, and students also experience a well-rounded and balanced education and life experience. The International Education brand is bright and highlights the colours of our four distinct seasons. 5

6 Subset Logomark International Education Subset Identifier International Education does not have a logo of its own. As a sub-brand, we have combined the Red River College logomark with International Education set in the same typeface as the logo and divided by a line. The subset type respects the same small and large capitals style as the RRC logo and is set in a slightly smaller size to reflect its position as secondary to the official logo. Spacing, size and graphic elements can be seen below and must retain the exact same proportions. Using the logomark in a consistent manner across all applications helps to both establish and reinforce recognition of the Red River College brand. Main identifier Spacing Graphic Subset identifier 6

7 Subset Logomark Master Logomarks The Red River College International Education subset logomark is available in centered, extreme horizontal and horizontal versions. In an effort to avoid conflict with the International Education colour palette, the use of either the black or reversed versions of the logo are preferred. In most cases, the horizontal version of the logomark should be used. The extreme horizontal version should only be used if vertical space is extremely limited. Each version is available in the following formats: colour, black and reversed. Centered Black Colour Reversed Extreme Horizontal Black Colour Reversed Horizontal Black Colour Reversed 7

8 Subset Logomark Clearance In order to maximize visibility and recognition, the Red River College International Education subset logomark should have a minimum amount of clearance around it. This keeps the subset free of clutter and unnecessary graphic elements that could hinder recognition and/or readability. The example below provides a visual depiction of the required clearance space. = Safe clearance area 8

9 Subset Logomark Legibility Always take care to ensure the logo is legible against its background at all times. The following examples illustrate improper and proper applications of the logo. Improper Proper NEVER place the positive version of the logomark over a dark background. NEVER place the logomark over a distracting pattern that might obscure legibility. NEVER place the reversed logomark over a light background. NEVER place the logomark over a busy or distracting photo background. 9

10 Subset Logomark Incorrect Uses No variation of the Red River College International Education logomark other than those outlined on pages 6 7 should ever be used. The examples below provide a visual reference of some common misuses to avoid. NEVER skew any part of the logomark either vertically or horizontally. NEVER add a drop shadow to the logomark. NEVER alter the proportions of any elements in the logomark. INTERNATIONAL EDUCATION NEVER stretch the logomark either horizontally or vertically. NEVER change the typeface on any part of the logomark. NEVER add a bevel or emboss effect to the logomark. NEVER tilt the logomark on an angle. NEVER screen the colours of the logomark or apply a transparency effect. NEVER apply the logo typography without being used in conjunction with the RRC icon. 10

11 Typography Primary Typefaces: External Communication Consistent typography is integral to the success of the brand. The main typeface used for the brand is Interstate, which was chosen from the approved typefaces as outlined in the Red River College Brand Book. While the Interstate typeface contains many different weights, its use should be limited to the following versions. INTERSTATE LIGHT Use for body copy, headlines and primary display type. This should be the dominant font throughout the brand. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz INTERSTATE REGULAR Use for subheads, intro copy and points of emphasis. ABCDEFGHIJKLMNOPQRSTU- VWXYZ abcdefghijklmnopqrstuvwxyz INTERSTATE BOLD Used for subheads and headlines in specific instances. ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz INTERSTATE LIGHT CONDENSED Used for sidebars, fine print and financial figures. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz INTERSTATE REGULAR CONDENSED Used for sidebar, fine print and financial figure headers. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 11

12 Typography Typographic Hierarchy In order to properly organize information and produce clear communication materials, it is important to use the approved typefaces in an appropriate manner. Headlines: Use Interstate Light, Title Case, with tracking set to 10. Extra care with kerning is usually needed for this style. Leading should be consistent with point size in most cases. Interstate Black may also be used where more emphasis is needed. Subheadings: Use Interstate Regular, with tracking set to 10. Subheadings should be 1/3 to 1/4 the size of the headline. If a second subheading style is required, Interstate Bold, UPPER CASE, with tracking set to 25 can be used. The secondary subheading should be similar in size to the body copy (see below). Body copy: Use Interstate Light, between pt. size, with tracking set to 10. Interstate Bold may also be used in cases where more emphasis is needed. Interstate Light Condensed should be used for any fine print or legal writing. Illor Alia Porem Corrum Qui dolorest quos ea vit Repudit, sandae dolorep tatur? Te conseque eossinum sitem quature, necessit alitemporem apiendae nobis magniet voleces tectur aliqui nitaturescia se debit peria quia conet, nonsectatur? COMNIHI LIGNIHI LIGNATI Istiore peris aut est, te sedit volut qui quianda esequi omnis ut dolorerum reratio reseque quam, sum et et as earuntio te nobis as eum la delestrum exped quis est reicid ma niendandent quibus atur, cullore heniam hictem laborro ipsa dolupta eium estios dicit odignistrum lacepel estrunt, nes aut labo. Mus nobissit eaque sum aut pratetur? LIQUI QUAECTURI QUAM QUI Aut rem voluptas quiducillese placcum voloressit aut dendaepudae nus. Headline Subheading Body Copy Subheading 2 12

13 Colour The brand colours were chosen from the palette of approved colours as outlined in the Red River College Brand Book. The International Education palette is inspired by the colours found in nature during Manitoba s four distinct seasons. Winter Spring Summer Fall Frozen Turkey Dark HEX: # 5F91A0 RGB: CMYK: Vertea Dark HEX: # 639E6C RGB: CMYK: Yell Oh HEX: # EBD119 RGB: CMYK: Orangi Dark HEX: # BE4026 RGB: CMYK: Frozen Turkey Light HEX: # CBE7F9 RGB: CMYK: Vertea Light HEX: # A1D183 RGB: CMYK: Yell Oh Light HEX: # ECE6AA RGB: CMYK: Orangi HEX: # F26130 RGB: CMYK:

14 Brand Support Elements Icons Consistent iconography is integral to a successful visual presentation. All icons for the Red River College International Education brand should be custom-designed and should not employ the use of generic, stock icons. Icons are designed with a single-weight line, and each icon should feature a circle somewhere within the design. SEASON-SPECIFIC ICONS GENERAL USE ICONS 14

15 Brand Support Elements Infographics Also integral to a consistent brand is the visual presentation of pertinent data and statistics. These graphics should prioritize the clear communication of information, while still being visually appealing. Like other brand elements, infographics should employ the use of flat, colourful graphics, ideally punctuated by a circle or rounded corner/end UNIT OF MEASUREMENT UNIT OF MEASUREMENT NULLAM FEUGIAT INTERDUM PURUS EU BIBENDUMS FERMENT UM ELEMENTUM 67% 53% 76% 36% 15

16 Brand Support Elements Photo Use Imagery should be candid and attempt to convey the feeling of day-to-day life at Red River College. Images can be presented as either full-colour, or as monotones multiplied over a field of colour. Large, feature or cover images should generally be presented in full-colour, with monotones reserved for interior or smaller images. STYLE/SETTINGS When shooting individuals, one-on-one interactions or small groups, use shallow depth of field to focus on interactions and convey intimacy. When possible, try to achieve clean, open and soft background spaces, which accommodate messaging/typography and can be used in ads and marketing materials. Use deep focus for larger group and environmental shots where necessary. ALCOHOL Not suitable for some markets (predominantly Muslim countries) and should not appear in video or photography (i.e., Hospitality students using a bottle of wine to cook). DIVERSITY Students want to come to a school that has a diverse population so they can truly experience a different culture. Ensure photography and videography showcase the diversity of the student population, and don t use Asian-centric imagery for Asian countries. PHYSICALITY IN PHOTOS Ensure those of opposite sex are not too close in proximity to one another in videography and photography (predominantly Muslim countries). Example of open copy space for lettering Capture a respectful environment to ensure global communities are not offended. 16

17 Brand Support Elements Four-Season Dot Pattern A four-dot pattern has been developed as a graphic element that can be deployed across any media, and applied using different techniques and styles. The spacing and order of the dots should be kept consistent, but the graphic can be cropped as needed. PROPORTIONS The spacing of the four dots should always remain consistent, as follows: IN USE The four-dot pattern can float on a field of colour, on top of a colour or halftone image, or tightly cropped as a large graphic element: 3/4 X X 3/4 X 3/4 X 17

18 Stationery Letterhead 8.5" The letterhead has been designed to facilitate a large amount of writing space, ample margins and consistent alignment, while introducing brand elements where appropriate. Date Recipient Name Recipient Address City, Province/State Postal Code Dear Recipient Name, Boratemo lutecture parchitis autem eum vendele sequamenis aditatusam as ese qui diosand ebitaquo cora dolestem. Ut evellup taturer atiumquis am, cuptam, cusa seque imporum quisti volut officimuscim escil miligenis et earitium, con plandigendus atus. Alitibus modis sequaspere, ea quiscidis ditatqu iduscia nulluptata explabore magnimusam fugit int, que veritatum apero quat. Roriandem quistia vel im hit aut at laci sequam sitias ex eicitam, et rem asitatur? Qui optio. Sustemquam dolupta nos mi, tem imincipictem faccae sandige nihiliquos eaqui dollab ium escipsus eaque volestiumet, quis saperum, asped qui rent ut ad ut vendio. Rum quis denis qui audipsantio eos magnamus quistrum faceatem volendenim sum, sundam, quasinctus ex est, vel moluptatus si cuptur rata ad molecabo. Itatet quae et, corporior accum desciduciet lam eiunt qui deribus dolupti busamusam, tem quatem harchil iquassu ntibus aut ea il inus exped quiaepe rumquam conseque autectibus doluptae. Itam sin nemporem repelesequam reperi blantur? Quiaectenis ulpa sintio et vident anderum sunt et que et adis ut occum nusciuntiam, ut autem laut quatur simpe nitia dolor reicimi, sediatem qui dit, tem eaquia conestius sint il maximai orrovid molupta quid qui sam, sus doloria turioritae. Nequia voluptatium et quatquo im ides ex et magni omni ut qui reperunt aborro berumqui re voloreh enectemquis dolumenis as et ad qui in rat. 11" Thank you. Yours Sincerely, SenderName Sender Title D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J9 T F E / RRCinternational 18

19 Stationery Letterhead Formatting 1.75" The following format should be adhered to when formatting a letter for the Red River College International Education brand. Copy should be no larger than 10.5 pt, be single-spaced, and be set in a sans serif typeface (ideally Interstate Light). 0.5" 1.75" Date Recipient Name Recipient Address City, Province/State Postal Code Dear Recipient Name, Boratemo lutecture parchitis autem eum vendele sequamenis aditatusam as ese qui diosand ebitaquo cora dolestem. Ut evellup taturer atiumquis am, cuptam, cusa seque imporum quisti volut officimuscim escil miligenis et earitium, con plandigendus atus. Alitibus modis sequaspere, ea quiscidis ditatqu iduscia nulluptata explabore magnimusam fugit int, que veritatum apero quat. Roriandem quistia vel im hit aut at laci sequam sitias ex eicitam, et rem asitatur? Qui optio. Sustemquam dolupta nos mi, tem imincipictem faccae sandige nihiliquos eaqui dollab ium escipsus eaque volestiumet, quis saperum, asped qui rent ut ad ut vendio. Rum quis denis qui audipsantio eos magnamus quistrum faceatem volendenim sum, sundam, quasinctus ex est, vel moluptatus si cuptur rata ad molecabo. Itatet quae et, corporior accum desciduciet lam eiunt qui deribus dolupti busamusam, tem quatem harchil iquassu ntibus aut ea il inus exped quiaepe rumquam conseque autectibus doluptae. Itam sin nemporem repelesequam reperi blantur? Quiaectenis ulpa sintio et vident anderum sunt et que et adis ut occum nusciuntiam, ut autem laut quatur simpe nitia dolor reicimi, sediatem qui dit, tem eaquia conestius sint il maximai orrovid molupta quid qui sam, sus doloria turioritae. Nequia voluptatium et quatquo im ides ex et magni omni ut qui reperunt aborro berumqui re voloreh enectemquis dolumenis as et ad qui in rat. Thank you. Yours Sincerely, SenderName Sender Title D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J9 T F E / RRCinternational 0.75" 19

20 Stationery Business Cards 3.5" Businesss cards are designed using a four-dot theme to coincide with the seasonal colour palette. If space permits, the first and last name should appear on the same line. If space doesn t permit, the first and last names may be stacked (see samples below). 2" rrc.ca/international rrc.ca/international Eddy Lau Director International Education D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J9 D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J9 rrc.ca/international rrc.ca/international Firstname Longlastname Title International Education D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J9 D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J / RRCinternational D Notre Dame Avenue Winnipeg, Manitoba, Canada R3H 0J9 20

21 Glossary brand: the intangible perception of a product or organization s attributes: its name, packaging and price, its history, its reputation and the way it is advertised. CMYK: the method of printing commonly referred to as full colour. It involves the use of four printing inks (cyan, magenta, yellow and black) combined to reproduce colour photos and a wide variety of colours. grayscale: the method of printing using one colour to print a range of greys from white to solid black. leading: the spacing between lines of type in a paragraph. logomark: a visual mark used by an organization to identify itself usually consisting of a symbol, typographic treatment and tagline. Pantone : a brand of numbered printing inks based on pre-mixed colours chosen from swatch books. reversed: a graphic element placed on a dark colour background, which must the be formatted in white in order to maximize readability. RGB: a method of displaying colours on a computer or TV screen. It involves the use of 3 colours (red, green and blue) combined to reproduce a wide variety of colours and colour images. tagline: a phrase or slogan used by an organization usually in conjunction with their logo to associate themselves with a certain feeling or to induce a certain reaction from the viewer. tracking: the spacing between individual letters in a word. typeface: a set of one or more fonts, in one or more sizes, designed with a stylistic unity. typography: the practice of employing different typefaces of various sizes, formats and colours to create a desired feeling in a design piece. 21

The U.S. Fund for UNICEF Communications Style. Guide

The U.S. Fund for UNICEF Communications Style. Guide The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size

More information

Brand Typeface Headlines Establishing Hierarchy Photography Iconography & Infographics... 18

Brand Typeface Headlines Establishing Hierarchy Photography Iconography & Infographics... 18 Brand Guide VERSION 1.0 2017 Contents at a glance Introduction Using Brand Guidelines... 3 A Note on Branding... 4 Logo Color Version... 5 Special Cases Only... 6 Logo Usage Clear Space... 7 Minimum Size...

More information

Brand Guidelines. January 2015

Brand Guidelines. January 2015 Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning

More information

Graphic Identity Manual MARKETING DEPARTMENT

Graphic Identity Manual MARKETING DEPARTMENT Graphic Identity Manual MARKETING DEPARTMENT Introduction The success of the Westfield State graphic identity depends on the consistent use of communications materials by everyone involved with the university.

More information

National Association of Professional Surplus Lines Offices

National Association of Professional Surplus Lines Offices National Association of Professional Surplus Lines Offices, Ltd. 200 NE 54th St., Ste. 200 Kansas City, MO 64118 816.741.3910 F 816.741.5409 www.napslo.org Brand Identity Standards National Association

More information

BRAND GUIDELINES VENDOR COPY AUGUST ecoatm BRAND GUIDELINES

BRAND GUIDELINES VENDOR COPY AUGUST ecoatm BRAND GUIDELINES BRAND GUIDELINES VENDOR COPY AUGUST 2014 7059.0814 1 BRAND STANDARDS CONTENTS Brand Standards Primary Logo Endorsers Logo Lockup Secondary Logos, Black and White Margins and Minimum Size Incorrect Usage

More information

SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL

SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL INTRODUCTION The Southeast Tech Branding Identity Standards Manual was created to provide all Southeast Tech employees and associates with the ability

More information

The Center For Educator, Recruitment, Retention and Advancement. Graphic Standards Manual

The Center For Educator, Recruitment, Retention and Advancement. Graphic Standards Manual The Center For Educator, Recruitment, Retention and Advancement Graphic Standards Manual 2016 Main Logotype The logotype is the central element in CERRA s visual communications system. Through consistent

More information

Brand Guidelines 2017 Version 1.0

Brand Guidelines 2017 Version 1.0 Brand Guidelines 2017 Version 1.0 OwnLocal 2017. ALL RIGHT RESERVED OwnLocal Headquarters 205 W 9th Street Suite 600 Austin, TX 78701 www.ownlocal.com TABLE OF CONTENTS 01 Introduction Our Mission Core

More information

one M2M Logo Brand Guidelines

one M2M Logo Brand Guidelines one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the

More information

BRANDING STANDARDS MANUAL

BRANDING STANDARDS MANUAL BRANDING STANDARDS MANUAL 2014 Index Logo University version 2 School versions 3 Usage Spacing 4 Sizing 5 Color 6 Logo mark 7 Unacceptable Executions 8-9 Color 10-11 Typography 12 Other Graphic Marks Seal

More information

Visual Style Guide April 2016

Visual Style Guide April 2016 Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10

More information

BRAND GUIDELINES

BRAND GUIDELINES BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and

More information

Logo and Brand Standards Manual. Copyright November 2013

Logo and Brand Standards Manual. Copyright November 2013 Logo and Brand Standards Manual Copyright November 2013 Table of Contents Rice Lake Branding... 1 Primary Logo... 2 International Logos... 3 Vertical Industry Logos... 4 Partner Logos... 5 Subsidiary Logos...

More information

Village Seven Presbyterian Church Graphic Standards Manual VillageSeven

Village Seven Presbyterian Church Graphic Standards Manual VillageSeven Village Seven Graphic Standards Manual Village Seven Graphic Standards Manual Contents Statement of Purpose 3 Endorsement Letter 3 Logo 4 Logo Usage 5 Colors 6 Alternate Logo Formats 7 Additional Logo

More information

Kodiak Brand Guide. April 2015

Kodiak Brand Guide. April 2015 Kodiak Brand Guide April 2015 //kodiakptt.com/company/brand/ Table of Contents The brand is more than a logo 2 Communication 4 Tone & Style 4 Kodiak in Writing 4 Kodiak Marks & Logo 5 Standard Wordmark

More information

Canadian Aquatic Invasive Species Network

Canadian Aquatic Invasive Species Network Canadian Aquatic Invasive Species Network Graphic Standards Manual Effective January 2007 This Graphic Standards Manual covers the graphic identity guidelines for the Canadian Aquatic Invasive Species

More information

CYPRESS FAIRBANKS ISD

CYPRESS FAIRBANKS ISD CYPRESS FAIRBANKS ISD BRAND Standards and Guidelines Table of Contents Basic Guidelines 3 Color 4 Correct Uses 5 Incorrect Uses 6 Stationery 7 Video 8 Social Media 9 Print Communications 11 Electronic

More information

Graphic Standards. A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more.

Graphic Standards. A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more. Graphic Standards A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more. TABLE OF CONTENTS Introduction to Graphic Standards...1

More information

Introduction. 2 MOTT Community College Identity Guidelines

Introduction. 2 MOTT Community College Identity Guidelines IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,

More information

UNICEF CLUBS BRAND BOOK

UNICEF CLUBS BRAND BOOK UNICEF CLUBS BRAND BOOK 2016 17 updated July 1, 2016 Contents How to Use This Book.... 3 Logo Usage Guidelines.... 4 Typography Our Fonts.... 10 Color USF Color Palette.... 11 2 UNICEF CLUBS Brand Book

More information

Safe Boating Campaign Brand Guidelines

Safe Boating Campaign Brand Guidelines Safe Boating Campaign Brand Guidelines Reference to any specific commercial product, process, or service, or the use of any trade, firm or corporation name is for the information and convenience of the

More information

COLLEGE IDENTITY GUIDE

COLLEGE IDENTITY GUIDE COLLEGE IDENTITY GUIDE Table of Contents TABLE OF CONTENTS Introduction...3 Identity Platform Essentials...4 Vision, Mission, Values and Positioning... 5 Marketing Messages and Tagline... 6 Traits & Attributes...

More information

Visual Identity Guidelines. Essential guidelines to help you create cohesive brand communications

Visual Identity Guidelines. Essential guidelines to help you create cohesive brand communications Visual Identity Guidelines Essential guidelines to help you create cohesive brand communications August 2017 GENERAL GUIDELINES The use of the logo is reserved for official Summa partners only (dealers,

More information

For Children with Developmental Differences. Brand Identity Guide

For Children with Developmental Differences. Brand Identity Guide For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon

More information

LOGO GUIDELINES. A guide for Fellows of College

LOGO GUIDELINES. A guide for Fellows of College LOGO GUIDELINES INTRODUCTION BEFORE USING THE FACD LOGO The Australasian College of Dermatologists (ACD) is proud of its status as the peak body responsible for specialists in Dermatology accredited by

More information

THE LOOK OF OUR BRAND

THE LOOK OF OUR BRAND THE LOOK OF OUR BRAND For Internal Use Only Not For Use With The Public. For help and guidance on our brand standards, contact marketinginbox@firstcommand.com. OUR LOOK CONSISTENCY USAGE 29 OUR LOGO The

More information

TABLE OF CONTENTS TOLEDO ZOO & AQUARIUM BRAND GUIDELINES 2

TABLE OF CONTENTS TOLEDO ZOO & AQUARIUM BRAND GUIDELINES 2 BRAND GUIDELINES TABLE OF CONTENTS Brand Inspiration 3 Our Mission 4 Primary Logo 5 Secondary Logo 7 Logo Color Usage & Proximity 8 Logo Application on Photos 9 Unacceptable Usage 10 Typography 11 Color

More information

B R A N D G U I D E L I N E S

B R A N D G U I D E L I N E S BRAND GUIDELINES OUR PRODUCT IS OUR PEOPLE EVERY DAY OUR PEOPLE PROVIDE AN ENTIRELY POSITIVE, ABOVE AND BEYOND SERVICE EXPERIENCE TO EVERY CLIENT IN THE TSP FAMILY. We believe in the power of relationships

More information

Brand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org

Brand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org Brand Identity Standards & Guidelines 1 CONTENTS Our Story 03 OVERVIEW Brand Identity Standards & Guidelines 05 BRAND STRATEGY Mission, Vision & Tagline 07 Services & Target Audiences 08 Brand Principles

More information

FileMaker Corporate Style Guide

FileMaker Corporate Style Guide ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable

More information

Version 3:0 September 2015

Version 3:0 September 2015 Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges

More information

Graphic Standards & Brand Guidelines

Graphic Standards & Brand Guidelines Graphic Standards & Brand Guidelines Overview The Brand Seattle Southside Regional Tourism Authority is about substance more than style, comfort more than luxury, and value more than status. With this

More information

GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity

GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity TABLE OF CONTENTS Policy and Applications... 3 Hostos 50th Anniversary Primary Logo...

More information

Thank you for your continued support, and as always your feedback is welcome.

Thank you for your continued support, and as always your feedback is welcome. Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term

More information

HarvestMaster Logo LOGO COLORS: STANDARD COLOR & SPACING LOGO COLORS: SIMPLIFIED

HarvestMaster Logo LOGO COLORS: STANDARD COLOR & SPACING LOGO COLORS: SIMPLIFIED HarvestMaster COLOR & SPACING LOGO COLORS: STANDARD LOGO COLORS: SIMPLIFIED To ensure the prominence, clarity, and visual impact of the HarvestMaster logo, please adhere to the following guidelines regarding

More information

Associate Degree for Transfer. Logo Guidelines. February 2017

Associate Degree for Transfer. Logo Guidelines. February 2017 Associate Degree for Transfer Logo Guidelines February 2017 Logo Components The logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) program name. These elements should not be resized, redrawn or

More information

GRAPHIC STANDARDS MANUAL

GRAPHIC STANDARDS MANUAL GRAPHIC STANDARDS MANUAL Azusa Pacific University is an, evangelical Christian community of disciples and scholars who seek to advance the work of God in the world through academic excellence in liberal

More information

BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.

BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.

More information

Cisco College Style Guide

Cisco College Style Guide Cisco College Style Guide Cisco College is a leading provider of education in West Central Texas and presenting a consistent brand and image is imperative to the organization s continued success. In today

More information

TITLE MASTER GARDENER PROGRAMS STYLE GUIDE MASTER GARDENER STYLE GUIDE

TITLE MASTER GARDENER PROGRAMS STYLE GUIDE MASTER GARDENER STYLE GUIDE TITLE MASTER GARDENER PROGRAMS STYLE GUIDE 1 TABLE OF CONTENTS 3 INTRODUCTION 4 About 5 Program Hierarchy 6 LOGO LOCK-UP GUIDELINES 7 Clearspace and Alignment 8 Subset Program Lock-Ups 9 LOGO ALTERNATES,

More information

BLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER

BLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER LOGO The Blazer Ammunition Logo is to be used any time the corporation s identity is needed to define the company s presence, ownership, or legal identification. The Blazer Ammunition Logo is represented

More information

BRAND. niagaracanada.com

BRAND. niagaracanada.com BRAND niagaracanada.com Introduction 3 Prospective Niagara Residents and Immigrants Audiences 4 Key Messages 5 Welcome Niagara Canada - The Visual Brand/Logo 6 Logo Lock-up 7 Colour Palette 8 Black and

More information

NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity

NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the

More information

Identity & Communication Standards

Identity & Communication Standards Identity & Communication Standards KCSOS Identity & Communication Standards Why image matters: As employees working for a taxpayersupported organization, headed by a publicly-elected superintendent of

More information

Oct Style Guide & Logo Usage

Oct Style Guide & Logo Usage Oct 2017 Style Guide & Logo Usage Logo Specifications Standard Vertical The vertical logo is the preferred standard of use. The alternate horizontal logo is to be used in all instances where the standard

More information

VIRGINIA BEACH CONVENTION & VISITORS BUREAU brand standards. style guide ACH CON V ENTION & V ISITORS BURE AU 2018

VIRGINIA BEACH CONVENTION & VISITORS BUREAU brand standards. style guide ACH CON V ENTION & V ISITORS BURE AU 2018 B R A N D S TA N DA RV D SI RS G T YILN E IGAU I B DE E ACH CON V ENTION & V ISITORS BURE AU 2018 brand standards style guide 1 2 thank you This guide was produced for our trusted partners, to instill

More information

Table of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note

Table of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach

More information

Corporate Identity and Visual Identity Guidelines June 2011

Corporate Identity and Visual Identity Guidelines June 2011 Corporate Identity and Visual Identity Guidelines June 2011 Index A Basic Design Elements A 01 The BenQ Logo A 02 Minimum Size, Minimum Staging Area A 03 Typography A 04 Corporate Colours B B 01 B 02 B

More information

IREM Headquarters and Chapter Version January 9, Brand and Style Guide

IREM Headquarters and Chapter Version January 9, Brand and Style Guide IREM Headquarters and Chapter Version January 9, 2018 Brand and Style Guide Table of Contents Section 1: Brand Messaging 3 - About IREM 4 - Brand Positioning 5 - IREM Trademarks 6-7 Section 2: Logos and

More information

HINO BRAND VISUAL DESIGN MANUAL V1.2e

HINO BRAND VISUAL DESIGN MANUAL V1.2e HINO BRAND VISUAL DESIGN MANUAL V1.2e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating

More information

CMA VISUAL IDENTITY GUIDE. January 2018

CMA VISUAL IDENTITY GUIDE. January 2018 CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in

More information

SOFTWARE DAMAGE CONTROLLED. Brand Guidelines

SOFTWARE DAMAGE CONTROLLED. Brand Guidelines DAMAGE CONTOLLED. Brand Guidelines Persystent Software Brand Guidelines: Logo Format The logo mark and type should not be altered or redrawn in any way. Alteration of the Persystent or Software letterforms,

More information

Shippensburg University. University Communications and Marketing

Shippensburg University. University Communications and Marketing Shippensburg University University Communications and Marketing 1 (Updated September 2017) The Shippensburg University Institutional Identity Guide establishes official policy and standards for the use

More information

VISUAL IDENTITY GUIDELINES VERSION 1.1-7/08

VISUAL IDENTITY GUIDELINES VERSION 1.1-7/08 VISUAL IDENTITY GUIDELINES VERSION 1.1-7/08 VISUAL IDENTITY GUIDELINES CONTENTS Contents Introduction Using this Manual........................................2 Standards for the University Logo Logo Usage.............................................4

More information

Identification Standards Manual

Identification Standards Manual Identification Standards Manual To the NCCC Team, I am pleased to introduce to you Neosho County Community College s new logo and graphic identity system. It is the result of a comprehensive exploration

More information

HINO BRAND VISUAL DESIGN MANUAL V1.3e

HINO BRAND VISUAL DESIGN MANUAL V1.3e HINO BRAND VISUAL DESIGN MANUAL V1.3e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating

More information

BRAND. Standards LOGO GUIDE

BRAND. Standards LOGO GUIDE BRAND Standards LOGO GUIDE TABLE OF CONTENTS INTRODUCTION Why a Brand Standards Manual?... 4 The Big Picture....5-7 TRADEMARK STANDARDS Logo Variations... 9-13 Correct Logo Usage... 14 Incorrect Logo Usage...

More information

Logo Guidelines Version 1.1, September 2008

Logo Guidelines Version 1.1, September 2008 Thermaltake Corporate Trademark Logo Guidelines Version 1.1, September 2008 - The following pages contain all necessary details for proper use of Thermaltake Logo. - Any application of Thermaltake Logo

More information

Introduction 1.1 Why a New Visual Identity System? Visual Identity Policy What is branding, and why is it important? 4 1.

Introduction 1.1 Why a New Visual Identity System? Visual Identity Policy What is branding, and why is it important? 4 1. Introduction 1.1 Why a New Visual Identity System? 2 1.2 Visual Identity Policy 3 1.3 What is branding, and why is it important? 4 1.4 Why use the university s logo? 5 1.5 Why should you consider working

More information

INTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:

INTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST

More information

LUCID Corporation Identity Style Guide. Version 1. Lucid Corporation Identity Style Guide Colors 1

LUCID Corporation Identity Style Guide. Version 1. Lucid Corporation Identity Style Guide Colors 1 LUCID Corporation Identity Style Guide Version 1 Lucid Corporation Identity Style Guide Colors 1 Contents 21 LOGOS COLORS FONTS 4 26 Lucid Corporation Identity Style Guide Colors 2 LOGOS Lucid Corporation

More information

Bran d Identity Guide

Bran d Identity Guide UNC ESHELMAN SCHOOL OF PHARMACY Brand Identity Guide Table of Contents INTRO 3 LOGO 5 Horizontal 6 Vertical 8 PROMISE 10 FONTS 12 COLORS 14 BRAND IMAGERY 16 Graphic Elements 17 Icons 18 Photography 19

More information

The University of Arizona Brand Identity Guide/ Logo Standards

The University of Arizona Brand Identity Guide/ Logo Standards The University of Arizona Brand Identity Guide/ Logo Standards Official logos and colors of The University of Arizona. One of these logo versions must appear on the front of all UA-related printed materials

More information

Brand Guidelines 2017

Brand Guidelines 2017 Brand Guidelines 2017 Table of Contents introduction welcome to burke mission logo usage standard standards with taglines color usage improper logo usage specialty usage color palette and gradients typography

More information

C O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y

C O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y C O R P O R A T E G R A P H I C I D E N T I T Y P O L I C Y J A N U A R Y 2019 1 Graphic Identity 2 Corporate identity policy This corporate identity manual standardizes the communication elements and

More information

VISION MISSION. Position Ontario as a preferred global destination.

VISION MISSION. Position Ontario as a preferred global destination. BRAND TOOLKIT 1 VISION Position Ontario as a preferred global destination. MISSION Generate increased visitation by Ontario, Canadian and international tourists, increase tourism expenditures in Ontario,

More information

Brand guidelines CHILD SEXUAL EXPLOITATION: IT SNOTOKAY.

Brand guidelines CHILD SEXUAL EXPLOITATION: IT SNOTOKAY. Brand guidelines Welcome Welcome to our brand guidelines This document is a guide to the brand communication style for It s not okay. It explains what our brand stands for, how it s expressed, and how

More information

identity guidelines logo + preliminary applications July 1, 2013

identity guidelines logo + preliminary applications July 1, 2013 identity guidelines logo + preliminary applications July 1, 2013 introduction & history the system logo history of the name The state s workforce training schools known as Tennessee Technology Centers

More information

Primary Logo cune.edu/logo

Primary Logo cune.edu/logo Primary Logo The Concordia symbol shows the cross, which identifies our central purpose, and the Weller tower spires clustered in groups of four identifying the symbol with Concordia University, Nebraska

More information

CORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo

CORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo CORPORATE VISUAL IDENTITY GUIDELINES for the use of the OAAS Logo ONTARIO ASSOCIATION OF AGRICULTURAL SOCIETIES September 2017 Introduction Our branding is more than a name and a logo. Our branding is

More information

Branding Style Guidelines. (Revised: September 6, 2017)

Branding Style Guidelines. (Revised: September 6, 2017) Branding Style Guidelines (Revised: September 6, 2017) Table of Contents 2 3 4 5 6 7 8 10 12 13 14 Introduction Brand elements Clear space and minimum size Logo and tagline Symbol as a graphic Logo palette

More information

Branding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced

Branding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced 11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured

More information

Brand Identity Guide March 2011

Brand Identity Guide March 2011 Brand Identity Guide March 2011 CONTENTS Introduction 3 Attributes of the Brand 4 Brand Architecture 5 The Summit Bechtel Reserve Brand Extension 6 The Summit Bechtel Reserve 7 Primary Logotype 9 Secondary

More information

CERTIFICATION MARK STANDARDS GUIDE

CERTIFICATION MARK STANDARDS GUIDE CERTIFICATION MARK STANDARDS GUIDE TABLE OF CONTENTS I. Certification Mark...3-4 A. Colors... 4 B. Clear Space... 4 C. Minimum Size... 4 II. Certification Signature...5 1. Horizontal...5 2. With URL...5

More information

MORE THAN YOU KNOW. GRAPHIC STANDARDS GUIDE v.2

MORE THAN YOU KNOW. GRAPHIC STANDARDS GUIDE v.2 MORE THAN YOU KNOW GRAPHIC STANDARDS GUIDE v.2 Making Our Message Clear CONTENTS 04 Logo 05 Color 06 Type Families 08 Proper Logo Usage 10 Improper Logo Usage 12 Branded Imagery 14 Application Examples

More information

AIBD Branding Guidelines

AIBD Branding Guidelines AIBD Branding Guidelines For AIBD Members, Affiliates and Subgroups Contact: Phone: 800-366-2423 Fax: 866-204-0293 Email: info@aibd.org Address: 7059 Blair Road NW Suite 400 Washington, DC 20012 www.aibd.org

More information

Table of Contents. Brand Overview. Logo Versions. Standard Logos. How to Use. Colors. Typography. Logo Usage. Misuses. Exceptions.

Table of Contents. Brand Overview. Logo Versions. Standard Logos. How to Use. Colors. Typography. Logo Usage. Misuses. Exceptions. Brand Guidelines Table of Contents 01 / 09 Brand Overview Logo Versions Standard Logos How to Use Colors Typography Logo Usage Misuses Exceptions Photography & Art Star Background 2 3 3 4 5 6 7 7 8 9 9

More information

Avast logo manual. Logo Overview

Avast logo manual. Logo Overview 2 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw the symbol, typeset

More information

Brand Guidelines Consumer Marketing

Brand Guidelines Consumer Marketing Brand Guidelines Consumer Marketing Michigan Economic Development Corporation Version 3.3 (October 2016) What is it? The words Pure Michigan and the logo are trademarked by the MEDC. While the MEDC has

More information

Bombardier BRAND IDENTITY GUIDELINES AT A GLANCE The Evolution of Mobility

Bombardier BRAND IDENTITY GUIDELINES AT A GLANCE The Evolution of Mobility Bombardier BRAND IDENTITY GUIDELINES AT A GLANCE The Evolution of Mobility Updated January 2015 Your personal promise Many people have worked together to create Bombardier s promise and visual identity.

More information

Prometric Graphic Standards

Prometric Graphic Standards www.prometricbrand.com Version 3.0 :: August 2015 Introduction: Our Brand Every interaction we have with our marketplace affects our brand. In fact, our brand is nothing more than the cumulative impression

More information

I D E N T I T Y G U I D E L I N E S

I D E N T I T Y G U I D E L I N E S I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo

More information

American Chemical Society ChemClub Program Brand Guide Version 1.0

American Chemical Society ChemClub Program Brand Guide Version 1.0 American Chemical Society ChemClub Program Brand Guide Version 1.0 What s new with the ACS ChemClubs? The 2015/2016 school year marked the tenth anniversary of the American Chemical Society (ACS) High

More information

University Graphic Identity Guidelines

University Graphic Identity Guidelines University Graphic Identity Guidelines JANUARY 2004 These graphic identity guidelines for Cleveland State University have been developed by the Department of Marketing and Public Affairs to assist all

More information

Corporate Identity Standards

Corporate Identity Standards Corporate Identity Standards Securing e-business C o r p o r a t e I d e n t i t y S t a n d a r d s Table of Contents Our Identity 1 Cylink Corporation Logo 2 Logo Proportions 2 Exclusion Zone 3 Using

More information

Introduction Brand Philosophy

Introduction Brand Philosophy Brand Guidelines Introduction Brand Philosophy Evolution over time 1999-2006 Open Mind, Global Vision 2013 - Bright Ideas Connected 1992-1998 Your Key Components Partner 2006-2013 Open & Share AOPEN has

More information

BrainPOP Identity Standards BrainPOP. All rights reserved.

BrainPOP Identity Standards BrainPOP. All rights reserved. BrainPOP Identity Standards 2 Contents 1 Introduction 3 LOGOS 4 Fighter 38 Relative size 39 BrainPOP logo 5 BrainPOP Jr. logo 10 BrainPOP ESL logo 15 4 LEGAL GUIDELINES 42 Graphics 43 Text 48 BrainPOP

More information

Brand identity guidelines

Brand identity guidelines Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum

More information

Safe Boating Campaign Brand Guidelines

Safe Boating Campaign Brand Guidelines Safe Boating Campaign Brand Guidelines Reference to any specifc commercial product, process, or service, or the use of any trade, frm or corporation name is for the information and convenience of the public,

More information

Quality Care Pharmacy Program

Quality Care Pharmacy Program Quality Care Pharmacy Program How to use the QCPP logo in your pharmacy and promote your accreditation. Contents Logo Specifications...2 Logo Placement...3 QCPP Decal...4 Logo Colours for print and screen...5

More information

wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0

wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0 wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator

More information

Visual Identity and Brand Guidelines

Visual Identity and Brand Guidelines Visual Identity and Brand Guidelines June 2013 Version 1.0 1 BUILDING BLOCKS 10 Vermont Tech Logo We re practical, straightforward, and confident and our logo embodies these. It stands proudly on its own

More information

LOGO USAGE GUIDELINES OCTOBER 2016

LOGO USAGE GUIDELINES OCTOBER 2016 LOGO USAGE GUIDELINES OCTOBER 2016 PREFERRED LOGO The Robert Toigo Foundation logo is the most often seen expression of our identity. When we use our logo consistently and correctly, our audiences will

More information

Rivier University Graphic Identity Standards

Rivier University Graphic Identity Standards Rivier University Graphic Identity Standards First Edition Published November 2012 Revised January 2013 Office of Marketing and Communications Rivier University Rivier University Graphic Identity Standards

More information

NORD COLORS. Primary Colors. Secondary Colors

NORD COLORS. Primary Colors. Secondary Colors Brand Guidelines 2017 NORD COLORS Only these colors may be used. These colors can also be utilized as tints. Please Note: Colors will vary slightly depending on whether they are printed on coated/uncoated

More information

Gin-Cor Industries Inc. Brand Guidelines

Gin-Cor Industries Inc. Brand Guidelines Last updated: August 26, 2015 About Our Vision To be a leader in the manufacturing of vocational trucks. Our Mission To manufacture customized vocational trucks that workers want to drive and owners want

More information

Windsor Windows & Doors Brand Identity Guidelines. Rev. 4/07

Windsor Windows & Doors Brand Identity Guidelines. Rev. 4/07 Windsor Windows & Doors Brand Identity Guidelines Rev. 4/07 Table of Contents Brand Overview...3 Logo...3 Tagline...4 Logo Clear Space...5 Typography...6 Primary Color Palette...7 Secondary Color Palette...7

More information