Video Services. Paris- La Defense April 2002 Jean-Christophe Dessange Session Number Presentation_ID

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1 Video Services Paris- La Defense April 2002 Jean-Christophe Dessange Session Number Presentation_ID 1

2 Video Service End to End Video Delivery Solution True VIDEO = INCREMENTAL BUSINESS Billing Server DSL Modem Set Top Box Video Headend Access network LAN Core network Set Top Box Access network MDU Central Repository PC VoD Server STB Management Server ITV Application Management Server Content distribution, Middleware and processing True and VIDEO Requires Delivery End infrastructure to End approach Customer Premise Customer database adaptation 2

3 IP Based Video Applications Bandwidth & Network Requirements Bandwidth - Network requirements + Video 26+ Mbps Outdoor Contribution Broadcast Very High Bandwidth Video Solutions 12 Mbps TVHD Multi TV Set 10 Mbps High Bandwidth Video Solutions True Video interactive TV Digital TV On Demand 1.0 Mbps Video 700 Kbps Stream Low Bandwidth Video Solutions Streaming 100 Kbps Residential Video Transport Corporate TV Distance Learning Video Surveillance Remote Video Web CCTV Enterprise 3

4 Video Services Value Proposition To enhance service portfolio, with the triple play (voice, data and video), in order to develop compelling business cases for residential customers and insure higher ARPU 50% Total Household spending per month ($100-$200) are video services related [Yankee Group, 2001] To offer new added value Video services for enterprise, such as Web Surveillance, Corporate TV, To complement Satellite offer for Cable, Broadband Access Providers including local communities and Hospitalities To Adapt to new TV broadcasters business model looking at new source of revenues and willing to reduce OPEX/Capex 4

5 Video over IP The Challenges Bandwidth requirements / Guarantees PCR Jitter for MPEG2 Frames Packet Losses Effective Multicast Security Fast Fail Over 5

6 Metro Video Transport & Distribution Cisco Value Proposition SAN Content Market Place IRT MPEG Encoder VoD ASI to IP Converter Regional Studio Access Main Studio DPT/RPR Access Local Producer DVB-T Access HFC Apartment Bldgs 4000 Local Community GbE Ring 3550/2950 6

7 Cisco Video Solution Third Party Building Blocks Middle Ware CCTV Encoder Video Encoder Core Network Aggregation Device Access Network Converter IP STB VoD server System Integrators Video Integrators 7

Video Delivery Over ETTx Key Enabling Factors Central Office GSR GSR Distribution layer Catalyst 6500 Gigabit Ethernet Links, SX, LX/LH, ZX on Metro Fiber Rings Walk Away Catalyst 3500 XL in the

8 Video Delivery Over ETTx Key Enabling Factors Central Office GSR GSR Distribution layer Catalyst 6500 Gigabit Ethernet Links, SX, LX/LH, ZX on Metro Fiber Rings Walk Away Catalyst 3500 XL in the basement Local Content Providers Access layer 3500-XL with LX/LH, ZX GBICs SOHO & SME CPE 10/100 Mbps STB End to End Availability of big pipes End to End Network Latency for delivery < s. IP QoS enabled Network BER < 10-7 Very Low jitter < 50 ms Effective Multicast Channel surfing < 1 sec. Optimization of bandwidth Distribution of Content at the Edge Scalability Ease of Customer Provisioning Low cost per End user Port 8

9 Video over IP Distribution on Metro Example DVD 1 TT DVD 2 TT Si Cat6500 Traffic Generator (4 classes): * Video (multicast) * VoIP * BU (Business Traffic) * BE (Best Effort) Gig GSR-1 3x Gig GSR-2 DPT/SRP STM-16 Agilent TekTronics 3 4 DPT/SRP STM Si Cisco Catalyst6500 Catalyst 2924M-XL Cisco GSR Cisco FE GE 1x Gig Traffic Flow TT1250 TT M-XL VLAN-a VLAN-b TT6020 TT6020 Agilent Unicast Traffic flow with two priorities : * blue - Precedence 4 (VoIP traffic) * - Precedence 3 (Business traffic) * yellow - preceence 0 (best effort) Multicast Traffic flow with high priority (Video - Precedence 5) 9

10 Video Transport and Distribution Solution Example National Headend IRT MPEG Encoder Regional Network Ad Server Pre-groomed Feed SAN ASI IRT ASI to IP Converter VoD Server VoIP Internet IP GSR GSR DPT DPT/SR P OAM&P ubr Metro HFC QAM UC Hub Hospitalities STB CM PC TV P C Phone IF/RF IP/POS DVB-ASI 10

11 Contribution Opportunity for TV Broadcaster Content Market Place 1. IP/ MPLS CORE Material from content provider: - Free lancer - Advertising agencies - Video- & film companies 2. Media Storage "Avid" Service provider, Post production: - Editing - Sounds - Image processing Buyer: - YLE - MTV3 - Nelonen - Wellnet - Sports-TV... 11

12 Conclusion There are many non-video components that are mandatory to make an IP based Video architecture work and scale : DSP s, IP QoS Systems (Admission Control, Traffic Classification, Queuing, QoS Policy Control (LDAP..), Traffic Engineering), Fast Routing/Convergence of underlying networks.etc ). Cisco Defines, Tests and Supports IP based Video architectures that rely on Open Interfaces and Protocols (IP, RTP, RTSP, MPEG2/4, DPT, IGMPV2/3, PIM, IP QoS, etc ) Metro Solutions Video Ready already successfully deployed 12

13 Cisco Metro Solutions are Video Ready Now! Visit our Reference Customers Cisco EMEA Proof of Concept Lab 13

14 Thank You Session Number Presentation_ID 14

15 ETTx End to End Architecture for video delivery - Example PoS CDM AAA VoD Server GSR MW CDM Storage STB Distribution layer Catalyst 6500 Gigabit Ethernet Links, 35xx SX, LX/LH, ZX on Metro Fiber Rings Access layer 3500-XL Catalyst in the basement 15

16 Case Study 1 - Regional Studio Own high-capacity IP network in place for nonreal time clips transfer Studio wants to gain full access to regionally produced material for taping, up-linking and further processing Content server Main Studio ISP Regional Studio Content server Studio can make use of spare network capacity for real-time transfers DNG Non Real Time Local produced content 16

17 Relative Quality Requirements Type of event Tolerated quality level Desired quality level Tolerance to outages Tolerable outage duration Type of link specified Videophone connection Very low Low High A few hours Not controlled by local engineer Local school football game Low Low Medium Several Minutes Best-effort mobile microwave Live telecopter traffic feed Low/moderate Moderate Medium Minutes Best-effort mobile microwave Studio-to- Transmitter link High Excellent Low Seconds Fixed microwave with fiber optic backup Contribution feed to network for rebroadcast High Excellent Very Low Seconds Satellite uplink with terrestrial backup Critical sports or entertainment event Excellent >Excellent NIL Fraction of a second Satellite uplink with multiple terrestrial backups across different carriers 17

18 Video Market Segments Studio s Mobile Video Mbps Regional Nodes Pre-production Video Contribution Indexing Uncompressed Video National Head-end end Compressed MPEG-2 Video Transport Studio s SDI 270MBps Local Video contribution 3 to 50Mbps Regional Nodes Business Critical Video ETTX xdsl Cable Satellite Terrestrial Digital Broadcast Video Distribution 18

DOCSIS SET-TOP GATEWAY (DSG): NEXT GENERATION DIGITAL VIDEO OUT-OF-BAND TRANSPORT

DOCSIS SET-TOP GATEWAY (DSG): NEXT GENERATION DIGITAL VIDEO OUT-OF-BAND TRANSPORT Sanjay Dhar Cisco Systems, Inc Abstract The cable industry has found a perfect weapon to create a sustainable competitive