Creating a Win, Win, Win for consumers, the broadcast industry and Government

Transcription

1 Creating a Win, Win, Win for consumers, the broadcast industry and Government

2 Inview Great Technology Lightweight middleware ideal for: Low cost pay TV providers Upgrading legacy STBs ASO markets Technology + Operational Expertise = Win, Win, Win for consumers, TV industry & Government Operational Expertise Experienced team of innovators with Worldwide pay and free TV operating expertise: Launched Freeview, first FTA platform Launched Top Up TV, first successful pay TV operation Launched World s first push VOD service Launched biggest FTA platform in the World in Nigeria 2

3 UK / Freeview Experience We created a c.$3bn per annum industry through Freeview And a $2bn+ cash receipt from the sale of freed-up spectrum ( digital dividend ) Giving consumers 40 high quality free TV channels as well as catch-up and on demand service 2500 UK ASO income $m DTT BANDWIDTH PA ADVERTISING PA PAY TV / INTERACTIVITY PA DIGITAL DIV - 4G ONE OFF 3

4 Freeview Proposition The Freeview proposition was very simple: Get great channels for free, with just a one-off price for the STB The key steps to building it were: 1. Developing the Freeview brand 2. Mass marketing the brand (which channels did using their airtime) 3. Setting a technical spec which manufacturers had to adopt to get Freeview logo 4. Developing a compelling line-up of Free to Air (FTA) channels 5. Gearing-up the supply chain to produce and retail Freeview STBs Launched FreeTV in Nigeria in a similar way in April 4

5 Low cost, Lego Box Concept Inview s software future proofs an ASO platform Low cost STB 1 st class EPG / UI Linear pay TV Advertising News service Audience measurement With USB memory stick PVR Ready Pay push VOD Interactive Services Enhanced advertising With Wifi / 3G dongle Full OTT connected end to end system Video on Demand App environment e.g. twitter 5

6 Great Choice of FTA Channels, via A Simple EPG 6

7 EPG Advertising Advertising can be targeted to region, user profile or viewing / subscription package 7

8 Value Added Services Including News & Public Service Info Delivered UK Teletext service (18m weekly viewers news, sport, weather & Government Info) Major transactional platform (sold 20% of all holidays in UK) 8

9 Value Added Services Including News & Public Service Info 9

10 Value Added Services Including News & Public Service Info 10

11 PVR Functionality Lego Box becomes a Personal Video Recorder (PVR) via $10 USB memory stick Viewers can record, pause and rewind live TV User Partition Pause / Rewind live TV, buffered to external memory Instant record or record from the guide, includes series link Library of recorded content organised by date or genre Karaoke library of user selected tracks and promoted titles Hidden Partition Push VOD, instant access to selected titles for chosen genres or packages Catch-Up TV for selected titles, based on viewer preferences or business rules Use overnight capacity to broadcast key content for recording 11

12 Enabling Viewers to Get Premium Pay TV If Desired Netflix style push VOD service in development Creates a massive new distribution channel for Nollywood straight to the consumer $250m+ pa increase in Nollywood income 12

13 And Don t Forget Karaoke!! 13

14 Set of Broadcasting Applications Technology & Solutions 14

15 Connected TV Services The dongle also acts as a router allowing computers, tablets and mobiles to connect via WiFi 15

16 Connected STB Lego Box becomes connectable via 3G or Wi-Fi dongle (<$5) VOD, Facebook, twitter apps available 3rd party app development environment (fosters a whole programmer eco system) The Lego Box is not just a set top box it s a whole home entertainment system 16

17 TV Licence Fee Potential to raise a TV licence fee All FTA channels encrypted with Nagra EPG / UI informs viewers when DAF is about to expire Viewer can renew through mobile phone, ATM or top up vouchers 17

18 Nigerian Advertising Market Audience Measurement Implementation of audience measurement should enable advertising market to grow by $4-600m to become a comparable size to other African ad markets TV advertising market as % of GDP (PPP), 2012 est. Africa: 3-12x 0.48% Lat. Am.: 5 14x 0.55% Mature markets: 4.5 8x Asia: 1.2 7x 0.38% 0.30% 0.29% E. Europe: 2.5 5X 0.13% 0.15% 0.15% 0.12% 0.11% 0.13% 0.19% 0.20% 0.23% 0.04% 0.05% Source: IMF, Zenith, PWC, Mediaator analysis. Nigeria GDP based on recent rebasing

19 A WIN, WIN, WIN FOR CONSUMERS, TV INDUSTRY & GOVERNMENT Consumers: High quality Free to Air TV Low cost STB Upgradeable to become: - a PVR - connected TV Industry: $4-600m additional advertising c$250m additional Nollywood income Thriving production industry 20m platform for developer community to author to Government c$150m pa TV licence income Government information system Thriving digital economy Fast track to $1bn+ digital dividend