Sorenson Spark Delivers Insights. Case Study Understanding promo effectiveness and attribution

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Sorenson Spark Delivers Insights. Case Study Understanding promo effectiveness and attribution"

Transcription

1 Sorenson Spark Delivers Insights Case Study Understanding promo effectiveness and attribution

2 Are these promos working? KAAA, a leading broadcaster in a midsize market, wanted to understand how promos impacted the viewership of a big sweeps story about runaway children. KAAA planned for this story to be an integral part of their sweeps strategy, and started airing promos for the story three days in advance. Three different promo creatives were used: the standard 30 second spot, a 15 second spot, and a bumper 4-8 second spot. The Promos Director had no idea whether the promos were effective in drawing an audience, nor did she know what type of viewership she was drawing. Were the promos reaching swing viewers? Were the viewers that watched the segment purely loyal viewers? What was the most effective amount of promo views to encourage a segment view?

3 Question How effective were the promos in attracting viewers? How many swing/new viewers brought to the broadcast? Solution With Sorenson Media s new Spark Promo Analytics solution, developed to aid the measurement and optimization of promotions, KAAA s promos director sought to analyze the efficacy of the promos for the runaways story. Spark Promo Analytics brings a much deeper level of insight into promo performance than ever before seen. Actual promo views and conversions are measured on a large number of smart TVs with down-to-the-second accuracy without any mathematical extrapolation or modeling, giving a much more accurate view of promo performance. This promo view data is combined with viewing data, allowing for the delivery of show affinity information to better understand viewing habits and preferences. KAAA analyzed this promo conversion, attribution, and show affinity data using Spark Promo Analytics, identifying which promos were most effective in drawing viewership, the shows in which they were shown, the overall reach/frequency, and whether the promo conversions occurred with loyal KAA viewers, swing viewers, or completely new viewers.

4 Insights Delivered Did people who saw the promo then tune into the segment? The promotion did convert at a high level, with just over 12% of viewers who saw the promo that went on to view the segment. Further, the segment was watched by 77.4% of all devices that watched a promo. Watched Target Segment Watched a Promo NO 87.82% YES 12.18% NO 22.59% YES 77.41%

5 Conversion by Day Part and Show Day Part Show Overnight Early Morning News Last Call Early Today Meredith Vieira Local Morning Show 19.21% 16.88% 19.20% 16.36% 12.79% 12.79% Which show that aired the promo spot led to the highest tune in? KAAA also saw that its own programming had the highest conversion rate of any show, with a conversion rate of 24.1% for its 10pm news and 19.87% for its 5pm news. Early Morning Day Time Local Morning Show Today Show Local News at Noon Rachael Ray 14.38% 11.39% 12.11% 18.22% 13.93% The late fringe, which included the 10p news, also saw both the highest conversion and the most devices attracted to the promo. Local Lifestyle Show 13.59% Early Fringe Early News Access Today Show III Today Show II Today Show Meredith Vieira FABlife Local News at 5p Dr. Phil LOCAL PRIMETIME Local News at 6p 13.08% 12.70% 15.36% 12.66% 12.87% 12.58% 11.55% 16.09% 10.26% 12.94% 19.87% 19.50% 18.79% Actions Based on this data, KAAA knows that the promos that air during its own news programming is premium and should be prioritized over advertising. To help lower converting content with high shares, KAAA will create promos that speak specifically to the audience of the programming in which they will air. Prime Time The Voice 19.79% HEROES REBORN 19.10% THE MYSTERIES OF LAURA 18.26% BEST TIME EVER 14.23% 15.33% Late Fringe Local News at 10p 24.10% Tonight Show With Jimmy Fallon 18.72% 21.19% Grand Total 12.18% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20% 22% 24% Conversion %

6 What was the optimal frequency of exposure to tune in? The optimal frequency of exposure to tune in was 7.34 promo views, with an overall average of 4.51 promo views. Actions KAAA ran a large number of promos during this campaign, with some households being exposed to over 30 promo airings. With 80% of conversions occuring after 10 exposures, KAAA will scale back the number of promos it will run to avoid overexposure. Watched Target Segment NO YES 4.12% 7.34% TOTAL 4.51% 14% 12% 10% Views (bin) 94.28% 95.14% 95.71% 96.28% 97.14% 97.85% 98.43% 98.86% 99.14% 99.43% 99.71% 80% of conversion is achieved at 10 viewings 91.42% 91.85% 92.99% 93.85% 94.42% 95.28% 95.85% 96.85% 97.57% 98.14% 98.71% 99.00% 99.28% 99.57% 88.13% 91.56% 92.42% 89.70% 83.26% 85.69% 73.53% 77.97% 80.83% 100% 90% 80% 70% % of Views 8% 6% 61.09% 54.51% 44.06% 36.62% 66.95% 60% 50% 40% % of % of Views Cumulative 4% 25.89% 30% 20% 2% 14.02% 10% 0% %

7 What was the duration of the promo spot that garnered the most tune in? The promo spots that were less than 10 seconds converted the highest, at 18.25%, though there were many fewer <10 second promos than 15 or 30 second promos. 15 second promos converted at 15.11%, slightly higher than 30 second promos. Actions While the <10 second spot converted the best, the 15 second spot converted the highest number of devices. KAAA will air more 15 second spots than 30 second spots, freeing up more airtime to be sold as advertising. Duration < % % Grand Total 12.18% 18.25% 0% 2% 4% 6% 8% 10% 12% 14% 16% 18% Conversion %

8 How many promo viewers that viewed the segment were loyal viewers (watched 50% or more of 10p news on KAAA)? How many were swing viewers? 32% of promo viewers had been attracted by a promo and were not loyal viewers. 40% of segment viewers were loyal viewers that had also seen a promo. Watched less than 60 seconds - 4% Total Watched Target Segment - 100% Watched >= 60 Seconds - 96% Actions Didn't watch a promo - 22% Watched a Promo (exposure) - 74%) For this sweeps campaign, KAAA was able to reach a large number of winnable "swing" viewers. As a result, KAAA will not make many adjustments of its promo air schedule. "Loyal" Local News Viewer - >= 50% of 10pm viewing time is with Station - 10% Promo attracted Viewer - 35% 74% "Loyal" Local News Viewer - >= 50% of 10pm viewing time is with Station - 40% Categorization Subtotals > "Chance" Target Segment Viewer - Not Loyal, didn't view a promo - 12% "Chance" Target Segment Viewer - Devices that viewed less than 10 seconds of promo - 2% Total "Loyal" 50% Total "Chance" Total "Promo Attracted" 14% 32% Promo Attribution - Which promo is attributed to the conversion - 32%

9 Contact us at or sorensonmedia.com.

Local TV remains leading source of news even as online grows Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued

More information

Television Audience 2010 & 2011

Television Audience 2010 & 2011 Television Audience 2010 & 2011 Overview The 51 st edition of Television Audience continues your collection of TV Audience reports. This report continues to include annual trends of population and television

More information

Reebok Reaches Light TV Viewers with Google and YouTube

Reebok Reaches Light TV Viewers with Google and YouTube Reebok Reaches Light TV Viewers with Google and YouTube Online is Complementary to TV in a Cross Media Campaign March 2012 Executive Summary 1 2 3 4 Light TV viewers are not reached effectively on TV but

More information

Our Media Networks. TERT.am. MIS holds the exclusive rights to sell media time on the following leading Armenian TV stations in North America:

Our Media Networks. TERT.am. MIS holds the exclusive rights to sell media time on the following leading Armenian TV stations in North America: MEDIA KIT Who We Are Media International Service is an independent media planning and buying agency that integrates and delivers advertising campaigns. We work for all types of businesses, both big and

More information

WBNS 10TV Media Kit. Columbus, OH Market

WBNS 10TV Media Kit. Columbus, OH Market WBNS 10TV Media Kit Columbus, OH Market About WBNS-TV From its founding in 1949, WBNS-TV has strived to bring to central Ohio the highest quality news and entertainment programming, while utilizing the

More information

We aim to cover the following topics:

We aim to cover the following topics: Even in today s technology enabled world, where little ones have access to digital devices and alternate media platforms, Television continues to play a great role in the lives of Kids when it comes to

More information

POV: Making Sense of Current Local TV Market Measurement

POV: Making Sense of Current Local TV Market Measurement March 7, 2012 # 7379 To media agency executives, media directors and all media committees. POV: Making Sense of Current Local TV Market Measurement This document is intended to raise awareness around the

More information

Colonial Broadcasting Company

Colonial Broadcasting Company Harvard Business School 9-894-011 November 22, 1993 Colonial Broadcasting Company Part A Barbara Warrington, Vice-President of Programming at Colonial Broadcasting Company (CBC), sat in her office preparing

More information

Media Xpress by TAM Media Research INDEX. 1. How has a particular channel been performing over the chosen time period(quarter/month/week)

Media Xpress by TAM Media Research INDEX. 1. How has a particular channel been performing over the chosen time period(quarter/month/week) INDEX OUTPUTS USEFUL FOR PLANNERS 1. How has a particular channel been performing over the chosen time period(quarter/month/week) MODULE USED: Trends by quarter/month/week 2. Which part of the day has

More information

To those stations who have been airing U.S. FARM REPORT for many years, Farm Journal Television thanks you. To those just joining our line-up WELCOME!

To those stations who have been airing U.S. FARM REPORT for many years, Farm Journal Television thanks you. To those just joining our line-up WELCOME! Welcome to U.S. FARM REPORT America s #1 Agri-business and rural lifestyle program. Now entering its 41st broadcast season, U.S. FARM REPORT offers enhanced weekly coverage of vital Agri-marketing news

More information

TREND INSIGHTS FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER

TREND INSIGHTS FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER TREND INSIGHTS FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER FIRST QUARTER 2017: CABLE NEWS NETWORKS HAVE THEIR BEST QUARTER EVER Presidential campaigns and elections are topics

More information

GfK Audience Measurements & Insights FREQUENTLY ASKED QUESTIONS TV AUDIENCE MEASUREMENT IN THE KINGDOM OF SAUDI ARABIA

GfK Audience Measurements & Insights FREQUENTLY ASKED QUESTIONS TV AUDIENCE MEASUREMENT IN THE KINGDOM OF SAUDI ARABIA FREQUENTLY ASKED QUESTIONS TV AUDIENCE MEASUREMENT IN THE KINGDOM OF SAUDI ARABIA Why do we need a TV audience measurement system? TV broadcasters and their sales houses, advertisers and agencies interact

More information

Media Comparisons 2012 Persons

Media Comparisons 2012 Persons Media Comparisons 2012 Persons Television Reaches More People Each Day than Any Other Medium Television 88,3 Internet 73,1 Radio Newspaper Mobile Phone Magazines 27,8 24,8 36,1 58,8 % Reached Yesterday

More information

Survey on the Regulation of Indirect Advertising and Sponsorship in Domestic Free Television Programme Services in Hong Kong.

Survey on the Regulation of Indirect Advertising and Sponsorship in Domestic Free Television Programme Services in Hong Kong. Survey on the Regulation of Indirect Advertising and Sponsorship in Domestic Free Television Programme Services in Hong Kong Opinion Survey Executive Summary Prepared for Communications Authority By MVA

More information

Our Business Philosophy

Our Business Philosophy Our Business Philosophy Each client s needs are different. And so are our solutions! Please look at us as a marketing resource. We want to see your business grow. So your Marketing Specialist will not

More information

SYMPHONY OF THE RAINFOREST Part 2: Soundscape Saturation

SYMPHONY OF THE RAINFOREST Part 2: Soundscape Saturation SYMPHONY OF THE RAINFOREST Part 2: Soundscape Saturation Time: One to two 45-minute class periods with homework. Objectives: The student will Analyze graphical soundscape saturation data to determine the

More information

Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months

Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months Contents Summer Video Viewing 4 Reach 5-7 Days tuned-in 8 Summer Streaming 9-11 Summer Binging 12 Time spent by

More information

TV Azteca in Grupo Salinas

TV Azteca in Grupo Salinas March 2018 0 The following information contains or may be deemed to contain, forward-looking statements. By their nature, forward-looking statements involve risks and uncertainties because they relate

More information

BROADCAST. The following concepts help ensure the way we distribute revenue to members is equitable.

BROADCAST. The following concepts help ensure the way we distribute revenue to members is equitable. BROADCAST Key concepts The following concepts help ensure the way we distribute revenue to members is equitable. Commercial licensee blanket revenues that cover more than one radio or TV station are divided

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens The edition of the Australian Multi-Screen Report provides the latest estimates of technologies present in Australian

More information

Broadcast News Writing

Broadcast News Writing Broadcast News Writing Tips Tell what is happening now. Use conversational style. Read your copy out loud before recording or going on air. Use active voice. Use short sentences. Use present tense. Use

More information

TV Group. Portfolio Overview. Jeff Zucker. September 13, 2006

TV Group. Portfolio Overview. Jeff Zucker. September 13, 2006 TV Group Portfolio Overview Jeff Zucker September 13, 2006 NBCU TV Group Diverse portfolio ($ in billions) TV Group Divisions (% of Revenue) ~$16B Film / Parks / Digital Media ~$6B ENTERTAINMENT (~35%)

More information

M6 Group Lehman Brothers Meeting 4 July 2006

M6 Group Lehman Brothers Meeting 4 July 2006 M6 Group Lehman Brothers Meeting 4 July 2006 1 Overview Jan - June 2006 Audiences Jan - May advertising trends DTT New growth drivers Conclusion 2 M6 : Housewives

More information

australian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets

australian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets australian multi-screen report QUARTER 2, trends in video viewership beyond conventional television sets VIDEO CONTENT ACROSS MULTIPLE SCREENS Australians watched more than 104 hours of video per month

More information

Connected TV Definitions. A new set of terms for a new type of channel

Connected TV Definitions. A new set of terms for a new type of channel Connected TV Definitions A new set of terms for a new type of channel RTB, CTV, OTT, GRP, FEP, SSP This industry never stops with the jargon. We get it it s confusing. It s especially confusing when you

More information

What the 80s Can Teach Us About Modern Video Marketing

What the 80s Can Teach Us About Modern Video Marketing What the 80s Can Teach Us About Modern Video Marketing Written by Tara Walpert Levy Published December 2016 YouTube offers marketers the opportunity to reimagine storytelling and build for the modern viewing

More information

TV Azteca en Grupo Salinas

TV Azteca en Grupo Salinas October 2017 The following information contains or may be deemed to contain, forward-looking statements. By their nature, forward-looking statements involve risks and uncertainties because they relate

More information

Where Are They Now? A Follow-up To Our Breaking News Story. August 2015

Where Are They Now? A Follow-up To Our Breaking News Story. August 2015 Where Are They Now? A Follow-up To Our Breaking News Story August 2015 Where Are They Now? Two years ago we developed an analysis that revealed the older-skewing, overly-cluttered, hyper-competitive environment

More information

Television Station Ownership Structure and the Quantity and Quality of TV Programming

Television Station Ownership Structure and the Quantity and Quality of TV Programming Television Station Ownership Structure and the Quantity and Quality of TV Programming Federal Communications Commission Media Ownership Study #3 Gregory S. Crawford Department of Economics University of

More information

THE CROSSPLATFORM REPORT

THE CROSSPLATFORM REPORT STTE OF THE MEDI THE CROSSPLTFORM REPORT QURTER, 0 UNDERSTNDING THE VIDEO CONSUMER The average merican today has more ways to watch video whenever, however and wherever they choose. While certain segments

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 04 Australian viewing trends across multiple screens Over its history, the Australian Multi-Screen Report has documented take-up of new consumer technologies and

More information

Dynamic Ad Insertion. Metric Terms, Descriptions and Definitions

Dynamic Ad Insertion. Metric Terms, Descriptions and Definitions Dynamic Ad Insertion Metric Terms, Descriptions and Definitions CTAM Advanced Cable Solutions Consortium Metrics & Reporting Committee Q2 2012 Page 1 Executive Summary The Cable & Telecommunications Association

More information

M6 Group. Merrill Lynch TMT Conference. 7 June 2006

M6 Group. Merrill Lynch TMT Conference. 7 June 2006 M6 Group Merrill Lynch TMT Conference 7 June 2006 1 Overview 2005 Reminder Jan May 2006 Audiences Q1 2006 Revenues and advertising trends DTT New growth drivers Conclusion 2 2005 key Group financial results

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER

AUSTRALIAN MULTI-SCREEN REPORT QUARTER AUSTRALIAN MULTI-SCREEN REPORT QUARTER 03 Australian viewing trends across multiple screens The Australian Multi-Screen Report shows Australian homes have more screens, channel and platform choices and

More information

South African Commercial Voice Over Rates 1 March February 2018

South African Commercial Voice Over Rates 1 March February 2018 Please take notice that the minimum rates as set our herein are to serve as a guideline only based upon industry standards and does not serve the purpose of setting a minimum rate that must be adhered

More information

Sitting through commercials: How commercial break timing and duration affect viewership

Sitting through commercials: How commercial break timing and duration affect viewership NYU Stern Marketing Sitting through commercials: How commercial break timing and duration affect viewership Bryan Bollinger and Wenbo Wang January 01, 2012 Motivation Television advertising in Q4 increased

More information

Description of Methodology

Description of Methodology Description of Methodology February 12 th, 2018 Description of Methodology Contents CHAPTER 1 OVERVIEW... 1 METHODOLOGY OUTLINE... 1 HOUSEHOLD MEASUREMENTS... 3 DEMOGRAPHIC MEASUREMENTS... 6 VIDEO ON DEMAND

More information

Prospects for Satellite TV. Ferdinand Kayser, President and CEO

Prospects for Satellite TV. Ferdinand Kayser, President and CEO 1 Prospects for Satellite TV Ferdinand Kayser, President and CEO 2 High Definition IPTV Hybrid TV 3 High Definition is showing strong dynamics 4 More than 185 million HD ready TV sets sold 5 5 ASTRA serves

More information

Audience Insight 2015

Audience Insight 2015 Audience Insight 2015 PBS Research publishes this annual audience review for the most recent complete TV season. Public television professionals from programmers and general managers to marketing and development

More information

CONQUERING CONTENT EXCERPT OF FINDINGS

CONQUERING CONTENT EXCERPT OF FINDINGS CONQUERING CONTENT N O V E M B E R 2 0 1 5! EXCERPT OF FINDINGS 1 The proliferation of TV shows: a boon for TV viewers, a challenge for the industry More new shows: # of scripted original series (by year):

More information

Description of Methodology

Description of Methodology Description of Methodology November 10 th, 2017 Contents CHAPTER 1 OVERVIEW... 1 METHODOLOGY OUTLINE... 1 HOUSEHOLD MEASUREMENTS... 4 DEMOGRAPHIC MEASUREMENTS... 6 CHAPTER 2 IMPORTING DATA... 9 TUNE INFORMATION...

More information

TERMS AND CONDITIONS OF THE OFFER FORM. Lin Television Corporation (LICENSEE) for the Station(s) WANE-TV (STATION(S)) broadcasting in

TERMS AND CONDITIONS OF THE OFFER FORM. Lin Television Corporation (LICENSEE) for the Station(s) WANE-TV (STATION(S)) broadcasting in TERMS AND CONDITIONS OF THE OFFER FORM Lin Television Corporation (LICENSEE) for the Station(s) WANE-TV (STATION(S)) broadcasting in Fort Wayne, IN (MARKET(S)) For the Distribution Broadcast Rights to

More information

Australian. video viewing report

Australian. video viewing report Australian video viewing report QUARTER 2 2 Introduction W elcome to the Australian Video Viewing Report covering the second quarter of calendar. Its findings confirm the ongoing trend whereby people increasingly

More information

Video over the Internet Can we break the Net? CBS Interactive

Video over the Internet Can we break the Net? CBS Interactive Video over the Internet Can we break the Net? Mark Kortekaas CTO CBS Interactive mkortekaas@cbs.com IP Television From Wikipedia: IPTV (Internet Protocol Television) is a system where a digital television

More information

Table of Contents. About 4. Audience Profile 5. Cable & Air Coverage 6. Satellite Coverage 7. Mobile Applications 8. Web On-Demand Streaming 9

Table of Contents. About 4. Audience Profile 5. Cable & Air Coverage 6. Satellite Coverage 7. Mobile Applications 8. Web On-Demand Streaming 9 Table of Contents About 4 Audience Profile 5 Cable & Air Coverage 6 Satellite Coverage 7 Mobile Applications 8 Web On-Demand Streaming 9 Programs 11-21 Live Programs 23-31 Other Program Line-up 33-35 About

More information

BBC RADIO 5 LIVE: AN AUDIENCE PERSPECTIVE

BBC RADIO 5 LIVE: AN AUDIENCE PERSPECTIVE This WordCloud was established in response to the question: What is the first word that comes to mind when you think of BBC Radio 5 Live? BBC RADIO 5 LIVE: AN AUDIENCE PERSPECTIVE BRITAINTHINKS OPINION

More information

Re-Count. A Follow-up To Last Year s Political Presentation With Updated 2014 Figures. August 2015

Re-Count. A Follow-up To Last Year s Political Presentation With Updated 2014 Figures. August 2015 Re-Count A Follow-up To Last Year s Political Presentation With Updated 2014 Figures August 2015 Local Broadcast TV Has Lost Almost One-Third of It s Total Rating Points Over the Last 10 Years The cycle-over-cycle

More information

MEASUREMENT OF TV IN NZ

MEASUREMENT OF TV IN NZ MEASUREMENT OF TV MEASUREMENT OF TV IN NZ TV viewing is measured by one of NZ s leading research companies, Nielsen TAM. The Television Audience Measurement system (TAM) they provide is the single market

More information

Better, Faster, Less Costly Online News Monitoring Service

Better, Faster, Less Costly Online News Monitoring Service www.cyberalert.com Nobody Monitors The Media Better CyberAlert, Inc., Foot of Broad St., Stratford, CT 06615 Phone: 203-375-7200 Fax: 203-612-6942 Toll Free: 1-800-461-7353 info@cyberalert.com Product

More information

ANNUAL GENERAL MEETING Teleste Proprietary. All rights reserved.

ANNUAL GENERAL MEETING Teleste Proprietary. All rights reserved. ANNUAL GENERAL MEETING 7.4.2016 1 Building a future that is smarter, safer and smoother Company restricted Business Areas Video and Broadband Solutions Broadband networks and video security and information

More information

TV RESEARCH, FANSHIP AND VIEWING

TV RESEARCH, FANSHIP AND VIEWING The Role of Digital in TV RESEARCH, FANSHIP AND VIEWING THE RUNDOWN Digital platforms such as YouTube and Google Search are changing the way people experience television. With 90% of TV viewers visiting

More information

Digital Out of Home advertising in Switzerland

Digital Out of Home advertising in Switzerland Digital Out of Home advertising in Switzerland Advertise successfully at SBB railway stations www.apgsga.ch Communication space railway stations Switzerland Railway stations are technically and architecturally

More information

TECHNICAL SUPPLEMENT FOR THE DELIVERY OF PROGRAMMES WITH HIGH DYNAMIC RANGE

TECHNICAL SUPPLEMENT FOR THE DELIVERY OF PROGRAMMES WITH HIGH DYNAMIC RANGE TECHNICAL SUPPLEMENT FOR THE DELIVERY OF PROGRAMMES WITH HIGH DYNAMIC RANGE Please note: This document is a supplement to the Digital Production Partnership's Technical Delivery Specifications, and should

More information

Your Audience on America s Movie Network. Testimonial-Brian LaChance, Owner, The Snowman

Your Audience on America s Movie Network. Testimonial-Brian LaChance, Owner, The Snowman Welcome to NCM! 1 Your Audience on America s Movie Network Testimonial-Brian LaChance, Owner, The Snowman 2 Imagine a place where people watch your ad on 50-foot HD screens with no distractions, remotes

More information

Australian. video viewing report

Australian. video viewing report Australian video viewing report QUARTER 4 2 Introduction W elcome to the Australian Video Viewing Report spanning the year through. This issue builds on the continuing story of how Australians are embracing

More information

DEADLINES. The competition officially opens on Tuesday, March 6, The final deadline for entry Thursday, April 26, 2018, at 11:59 pm PST.

DEADLINES. The competition officially opens on Tuesday, March 6, The final deadline for entry Thursday, April 26, 2018, at 11:59 pm PST. PROMAXBDA 2018 PROMAXBDA LOCAL AWARDS The PromaxBDA annual Local Awards are the world s premier celebration of innovation and creativity in entertainment marketing and design. ELIGIBILITY Television Promotion,

More information

Enjoy the spectacular site of balloons gracefully floating across the sky September 22, 23, & 24, 2017

Enjoy the spectacular site of balloons gracefully floating across the sky September 22, 23, & 24, 2017 InTouch Credit Union Plano Balloon Festival September 22, 23, & 24, 2017 Oak Point Park Plano, Texas See thousands of smiling faces awestruck by the vision of hot-air balloons filling the sky with a Kaleidoscope

More information

PROMAXBDA presents: 2016 GLOBAL EXCELLENCE PROMOTION, MARKETING & DESIGN AWARDS

PROMAXBDA presents: 2016 GLOBAL EXCELLENCE PROMOTION, MARKETING & DESIGN AWARDS PROMAXBDA presents: 2016 GLOBAL EXCELLENCE PROMOTION, MARKETING & DESIGN AWARDS The following guidelines are designed to explain the CONTENT & MATERIALS that can be entered into each category. The PromaxBDA

More information

PPM Rating Distortion. & Rating Bias Handbook

PPM Rating Distortion. & Rating Bias Handbook PPM Rating Distortion TM & Rating Bias Handbook Arbitron PPM Special Station Activities Guidelines for Radio Stations RSS-12-07880 4/12 Introduction The radio industry relies on radio ratings research

More information

Owner s manual Planner Radio Manager Online

Owner s manual Planner Radio Manager Online Owner s manual Planner Radio Manager Online V2.1 December 2014 Page 1 Contents Introduction... 5 Accessing the Planner... 5 1 - Planner... 6 Introduction... 6 1.1 The menu... 6 1.2 The Radionomy Player...

More information

6.UAP Project. FunPlayer: A Real-Time Speed-Adjusting Music Accompaniment System. Daryl Neubieser. May 12, 2016

6.UAP Project. FunPlayer: A Real-Time Speed-Adjusting Music Accompaniment System. Daryl Neubieser. May 12, 2016 6.UAP Project FunPlayer: A Real-Time Speed-Adjusting Music Accompaniment System Daryl Neubieser May 12, 2016 Abstract: This paper describes my implementation of a variable-speed accompaniment system that

More information

This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore.

This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore. This document is downloaded from DR-NTU, Nanyang Technological University Library, Singapore. Title Deregulation and commercialization of the broadcast media : implications for public service programmers

More information

Anderson and Nancy Vogt

Anderson and Nancy Vogt FOR RELEASE MARCH 17, 2013 BY Mark Jurkowitz, Paul Hitlin, Amy Mitchell, Laura Santhanam, Steve Adams, Monica Anderson and Nancy Vogt FOR MEDIA OR OTHER INQUIRIES: Amy Mitchell, Director, Journalism Research

More information

Beyond Broadcast Innovative models of content delivery

Beyond Broadcast Innovative models of content delivery Beyond Broadcast Innovative models of content delivery Heiko Zysk, VP Governmental Relations & Head of European Affairs ProSiebenSat.1 Media AG January 2015 Page 1 TV dominates media consumption in Germany

More information

2. The royalty rates apply to vinyl records, audio cassettes, compact discs, minidiscs and digital compact discs.

2. The royalty rates apply to vinyl records, audio cassettes, compact discs, minidiscs and digital compact discs. Tariffs Royalty Rates Schedule VR-T-H-2 for the reproduction of works from GEMA s repertoire on sound recordings for distribution for private use as supplements to magazines or other products or services,

More information

HOW CONNECTED TV IS CHANGING

HOW CONNECTED TV IS CHANGING MULTISCREEN IS REALITY: HOW CONNECTED TV IS CHANGING THE TELEVISION LANDSCAPE WOULD YOU LIKE MORE BACKGROUND INFORMATION? Just contact us! We are happy to explain opportunities available for online video

More information

AudioTechnology. Australia/NZ. Readers

AudioTechnology. Australia/NZ. Readers RATES & AD SPECS 2018 AudioTechnology is the most thorough and informative publication to have ever served the audio market in this region. Published bi-monthly in a prestigious full colour perfect-bound

More information

1A: NEW MIDDAY SHOW FROM NPR. Cross-Platform Launch Sponsorship

1A: NEW MIDDAY SHOW FROM NPR. Cross-Platform Launch Sponsorship 1A: NEW MIDDAY SHOW FROM NPR Cross-Platform Launch Sponsorship Photo: Stephen Voss for NPR 2 1A: A New Show for a Changing America 1A is a daily radio program and podcast hosted by Joshua Johnson a smart,

More information

PER-TITLE ENCODING. Jan Ozer Jan Ozer, 2017, all rights reserved

PER-TITLE ENCODING. Jan Ozer  Jan Ozer, 2017, all rights reserved PER-TITLE ENCODING Jan Ozer www.streaminglearningcenter.com jozer@mindspring.com/ 276-235-8542 @janozer Agenda What is per-title encoding Why is it important Universe of features Our contestants Capped

More information

How Large a Sample? CHAPTER 24. Issues in determining sample size

How Large a Sample? CHAPTER 24. Issues in determining sample size 388 Resampling: The New Statistics CHAPTER 24 How Large a Sample? Issues in Determining Sample Size Some Practical Examples Step-Wise Sample-Size Determination Summary Issues in determining sample size

More information

Audience Insight 2016 Annual Report

Audience Insight 2016 Annual Report Audience Insight 2016 Annual Report Profile September 21, 2015 - September 18, 2016 With Comparisons to the 2013-2014 and 2014-2015 Seasons TABLE OF CONTENTS 1 ABOUT THIS BOOK 2 GLOSSARY PART I: PRIMETIME

More information

TV Districts will Discontinue Analog Television Service in place of New Digital Service Capability

TV Districts will Discontinue Analog Television Service in place of New Digital Service Capability NEWS FOR IMMEDIATE RELEASE From San Bernardino County Office of Special Districts Contact Tim Millington (909) 387-5877 August 22, 2013 TV Districts will Discontinue Analog Television Service in place

More information

2017 Call for Entries

2017 Call for Entries Awards of Excellence Ceremony Denver Hilton City Center Saturday, March 10, 2018 2017 Call for Entries Entries and Special Recognition Nominations Deadline: Monday, January 8, 2018, 5:00 pm* The Awards

More information

Business Review COMPETITION AND OPERATING ENVIRONMENT SUBSCRIPTION SERVICES

Business Review COMPETITION AND OPERATING ENVIRONMENT SUBSCRIPTION SERVICES Business Review COMPETITION AND OPERATING ENVIRONMENT The Group achieved sustained growth for its TV business in a challenging environment during 2010. However, operating margin came under severe pressure,

More information

NPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013

NPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013 NPOWER VIDEO ON DEMAND REPORT GUIDE SUMMER 2013 VIDEO ON DEMAND Today s TV landscape allows networks to distribute their program content on multiple platforms, including traditional TV, on-demand and digital

More information

Technical overview of the DVB-T2 switchover planning. cases studies. Digital Broadcasting Switchover Forum Johannesburg, South Africa

Technical overview of the DVB-T2 switchover planning. cases studies. Digital Broadcasting Switchover Forum Johannesburg, South Africa Technical overview of the DVB-T2 switchover planning cases studies Digital Broadcasting Switchover Forum Johannesburg, South Africa 11.02.2013 Introduction Feedback on the previous presentation The coexistence

More information

Local TV Titling Rules September 2016

Local TV Titling Rules September 2016 Portland Office 7700 NE Ambassador Place 3 rd Floor Portland, Oregon 97220 USA T +1 503 284 7581 Local TV Titling Rules September 2016 comscore Titling Task Force Recap On February 10-11, 2015, comscore

More information

passport guide user manual

passport guide user manual passport guide user manual Copyright 2011 Rovi Corporation. All rights reserved. Rovi and the Rovi logo are trademarks of Rovi Corporation. Passport is a registered trademark of Rovi Corporation and/or

More information

MMS Golden Rules Official calculation methodology - technical approach Including time shift viewing and new format RV3 Version

MMS Golden Rules Official calculation methodology - technical approach Including time shift viewing and new format RV3 Version MMS Golden Rules Official calculation methodology - technical approach Including time shift viewing and new format RV3 Version 2012-06-25 MMS Golden Rules are intended for - Heavy users of people meter

More information

For More Information Visit:

For More Information Visit: For More Information Visit: www.bluraydisc.com These movies now available or coming soon on Blu-ray Disc. Buena Vista Home Entertainment, Inc. Narnia Disney/Walden. 300 Warner Bros. Entertainment Inc.

More information

TABLE OF CONTENTS CALENDAR... 2 COMPETITION PROCEDURES... 3

TABLE OF CONTENTS CALENDAR... 2 COMPETITION PROCEDURES... 3 TABLE OF CONTENTS 2017-2018 CALENDAR... 2 COMPETITION PROCEDURES... 3 RULES AND PROCEDURES Awards Year... 4 General Information... 4-5 Compositing Rules... 6-7 Special Rules For Episodic Series Entries...

More information

PPM Panels: A Guidebook for Arbitron Authorized Users

PPM Panels: A Guidebook for Arbitron Authorized Users . Inc n ro bit lsen. r, A ie 13 of N 0 2 t 0/ par 3 9/ me On beca PPM Panels: A Guidebook for Arbitron Authorized Users PPM Panels: A Guidebook for Arbitron Authorized Users 2 Introduction In any given

More information

Title VI in an IP Video World

Title VI in an IP Video World Title VI in an IP Video World Marvin Sirbu WIE 2017 2017 Marvin A. Sirbu 1 The Evolution of Video Delivery Over The Air (OTA) Broadcast Multichannel Video Program Distributors Community Antenna TelevisionèCable

More information

A GUIDE TO ADVERITSING MATERIAL DELIVERY REQUIREMENTS NETWORK TEN & MCN

A GUIDE TO ADVERITSING MATERIAL DELIVERY REQUIREMENTS NETWORK TEN & MCN A GUIDE TO ADVERITSING MATERIAL DELIVERY REQUIREMENTS NETWORK TEN & MCN NETWORK TEN and MCN, 2017 1 1. Material Deadlines The current material deadlines for Network Ten are shown on page 3. These include

More information

Netflix & American Latinos: An Integrated Marketing Communications Plan. Anthony Morelle Jose Velez Borbon Melissa Greco Lopes

Netflix & American Latinos: An Integrated Marketing Communications Plan. Anthony Morelle Jose Velez Borbon Melissa Greco Lopes Netflix & American Latinos: An Integrated Marketing Communications Plan Anthony Morelle Jose Velez Borbon Melissa Greco Lopes Netflix Background Cofounded in 1997, launched subscription service in 1999

More information

Newsletter March 2017

Newsletter March 2017 Newsletter March 2017 I want to be contacted Summary [Editorial] MIPTV is right around the corner! [Exclusive] Made in France: Which current & upcoming productions are hitting International screens? [Meet

More information

Celebrate Literacy Week, Florida! January 22-26, 2018

Celebrate Literacy Week, Florida! January 22-26, 2018 Celebrate Literacy Week, Florida! January 22-26, 2018 District Blake Wednesday, 1/24: Poetry Jam The three weeks prior to Celebrate All Things Reading! the following activities will be introduced, completed

More information

Primetime: Network Television Programming By Richard A. Blum

Primetime: Network Television Programming By Richard A. Blum Primetime: Network Television Programming By Richard A. Blum If searched for a ebook by Richard A. Blum Primetime: Network Television Programming in pdf format, in that case you come on to faithful site.

More information

ENCRYPTING FOR GROWTH

ENCRYPTING FOR GROWTH ENCRYPTING FOR GROWTH A STUDY OF HDTV IN THE MIDDLE EAST March 2013 Supported by: ENCRYPTING FOR GROWTH: A STUDY OF HDTV IN THE MIDDLE EAST MARCH 2013 In March 2009, we submitted a paper for CABSAT analysing

More information

MOBILE DIGITAL TELEVISION. never miss a minute

MOBILE DIGITAL TELEVISION. never miss a minute MOBILE DIGITAL TELEVISION never miss a minute About Mobile DTV The Power of Local TV on the Go Mobile Digital Television (DTV) represents a significant new revenue stream for the broadcasting industry

More information

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1

TV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1 Rating Change Distribution Percent of TV Shows 27-28 vs. -, Broadcast Upfronts 1 TV Today Figure 1 27-28 18% 18% 29% 24% 11% Lose Small, Win Smaller 3 out of 4 weekly broadcast shows lost up to 1% of their

More information

Ofcom Broadcast Bulletin

Ofcom Broadcast Bulletin Ofcom Broadcast Bulletin Issue number 229 7 May 203 7 May 203 Contents Introduction 3 Standards cases In Breach Phones 4U s sponsorship of network films on Channel 4 Channel 4, 26 December 202, 23:32 6

More information

NORTH CAROLINA THEATRE PLAYBILL

NORTH CAROLINA THEATRE PLAYBILL NORTH CAROLINA THEATRE PLAYBILL 2017-18 Season Media Kit Updated: 8/11/17 North Carolina Theatre Playbill M E D I A K I T ABOUT NORTH CAROLINA THEATRE Established in 1984, North Carolina Theatre is Raleigh

More information

THE SVOD REPORT: CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 DAILY CONSOLIDATED TV VIEWING 2 UNMATCHED VIEWING

THE SVOD REPORT: CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 DAILY CONSOLIDATED TV VIEWING 2 UNMATCHED VIEWING 1 THE REPORT: CHARTING THE GROWTH IN SERVICES ACROSS THE UK January 218 In the UK, television is still king. We are investing in ever larger sets; more than half of all UK households have a at least 4

More information

2018 MEDIA KIT & VALUE PROPOSITION CELEBRATING 15 YEARS

2018 MEDIA KIT & VALUE PROPOSITION CELEBRATING 15 YEARS 2018 MEDIA KIT 1 CELEBRATING 15 YEARS The Trade Publication for Broadcast Production Entering its 15 th year as the number one resource for broadcast professionals and decision makers, NewscastStudio continues

More information

GMA NETWORK, INC. Full Year 2011 Results 04/10/12

GMA NETWORK, INC. Full Year 2011 Results 04/10/12 GMA NETWORK, INC. Full Year 2011 Results 04/10/12 RATINGS UPDATE Dominance in Mega Manila Household Ratings Oct 2011! Nov! Dec! Jan 2012! Feb! Mar*! GMA! 16.6! 17.6! 16.0! 16.7! 17.1! 16.4! ABS! 9.7! 9.7!

More information

KRDO News Radio FM 1240 AM 92.5 FM

KRDO News Radio FM 1240 AM 92.5 FM KRDO News Radio 105.5 FM 1240 AM 92.5 FM KRDO Newsradio and Beyond Presentation design a service of Andrew Hershberger Creative www.ahershbergercreative.com 399 S. 8 th St. Colorado Springs, CO 80905 www.krdo.com

More information

Global Forum on Competition

Global Forum on Competition Unclassified DAF/COMP/GF/WD(2013)26 DAF/COMP/GF/WD(2013)26 Unclassified Organisation de Coopération et de Développement Économiques Organisation for Economic Co-operation and Development 24-Jan-2013 English

More information

National Broadcasting Council of Poland Transition to digital terrestrial television in Poland

National Broadcasting Council of Poland Transition to digital terrestrial television in Poland National Broadcasting Council of Poland Transition to digital terrestrial television in Poland Regional Seminar on Transition to Digital Terrestrial Broadcasting and Digital Dividend for Europe. Budapest,

More information

Enjoy the spectacular site of balloons gracefully floating across the sky September 23, 24, & 25, 2016

Enjoy the spectacular site of balloons gracefully floating across the sky September 23, 24, & 25, 2016 InTouch Credit Union Plano Balloon Festival September 23, 24, & 25, 2016 Oak Point Park Plano, Texas See thousands of smiling faces awestruck by the vision of hot-air balloons filling the sky with a Kaleidoscope

More information