Nature Connects and Sean Kenney 2. The Nature Connects logo 3. Logo background colors 4. The single-color logo 5. The tagline logo 6
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1 This document outlines how to use the Nature Connects brand and the LEGO brand in your promotional content. If you use the Nature Connects logo or write LEGO, send us your designs for review prior to publishing or printing. Nature Connects and Sean Kenney 2 The Nature Connects logo 3 Logo background colors 4 The single-color logo 5 The tagline logo 6 Logo clear space 7 Logo size 8 Common logo mistakes to avoid 9 Common logo mistakes to avoid 10 Using the LEGO brand 11 How to mention LEGO 12 Solutions for mentioning LEGO 13
2 - Use after Nature Connects only the first time it is used in a document. - Capitalize the N and C - The words Nature Connects should not be written to resemble a logo or graphic - Sean Kenney s job title is Artist. - Do not title Sean with LEGO in any way. - Do not use the term LEGO Certified Professional to describe Sean - Do not use the LEGO Certified Professional Logo. - You must credit the artist Sean Kenney in all media and signage. - Spelled Kenney, not Kenny, not Kennedy. - Online content should include a link to
3 - Do not alter the logo in any way. Do not crop it, change anything, or add anything. - Approved color variations are included in the download. Do not use other colors. - Size, placement and spacing are described on the following pages. - Do not attempt to replicate, imitate, or duplicate the logo. Download the logo at
4 The Nature Connects logo may only be shown on a solid white background or on Nature Connects Yellow. - Do not knock out the white behind the logo - Do not add new background colors, gradients, or images - Do not change the shade of Nature Connects Yellow Primary version of the logo On Nature Connects Yellow CMYK 0, 4, 79, 0 RGB 255, 234, 83
5 You may use the single color logo if the full-color logo is not aesthetically appropriate and for low-color print runs (e.g. photocopies, single-color offset.) White on black CMYK 0, 0, 0, 100 RGB 0, 0, 0 Black on white CMYK 0, 0, 0, 100 RGB 255, 255, 255 Nature Connects Yellow CMYK 0, 4, 79, 0 RGB 255, 234, 83 Nature Connects Green CMYK 44, 0, 100, 0 RGB 156, 203, 59 Nature Connects Brown CMYK 39, 44, 65, 11 RGB 150, 128, 97
6 A second version of the logo includes the show s optional tagline Art with LEGO bricks. The tagline logo is included in your download in several approved colors. - This is the only alternate version of the logo. - All of the rules mentioned on the preceding pages also apply to this logo. - You may not create your own custom tagline for the show.
7 The logo includes built-in clear space that you may not crop, remove, or encroach. This padding serves as a buffer between the logo and other content. Clear space is equal to the height of the N in Nature. - Do not crop out the clear space - Do not put other elements into the clear space - Leave clear space when positioning the logo near borders or content edges
8 - In print, the logo must not be reduced below 20 points in height. - Digitally, the logo must not be reduced below 75 pixels in height. - The logo must be scaled proportionally; take care not to squash or stretch the logo. If the Nature Connects logo is presented near other logos, it can be any size you wish, provided it is at least half as large as the other logos.
9 Don t rearrange the elements of the logo Don t use the tree image alone Don t create your own tagline Don t add content into the clear space
10 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Don t place the logo too close to the edge of your document. Leave the clear space provided in the logo. Don t create your own logo for Nature Connects Other logos cannot be more than twice the size of the Nature Connects logo. Don t show the Nature Connects logo on unapproved background colors Don t use an older version of the logo. Always use the artwork provided in the download.
11 Nature Connects is not a LEGO show Two main guidelines are: or the company itself. Using the LEGO company s name in conjunction with anything else violates fair use laws. LEGO (the company) has nothing to do with Nature Connects. You can of course advertise that Sean s work is created with LEGO products, but you should market Sean s work and the show s purpose. Common mistakes include - Describing the exhibit using LEGO without mentioning Sean. - Giving Sean a job title with LEGO, e.g. LEGO professional. (Sean s title is artist ) - Adding LEGO to names of events, activities, etc, e.g. LEGO building contest. - Using LEGO mini-figures or LEGO bricks as primary visuals - Writing LEGO in a larger font, color, or lettering than surrounding text
12 If you are writing LEGO anywhere, you must submit it to us for review. The LEGO company s name can only be used to describe them. Using their name improperly could imply you have a relationship with them, which is not appropriate and will detract focus from the show s educational and artistic purpose. - LEGO must be written in all capital letters - Write LEGO with a registered symbol the first time it appears - Never write LEGOs. LEGO is the company, not the toy. - Referring to the LEGO company s work: LEGO toys / LEGO products / LEGO bricks / LEGO pieces / LEGO kits / LEGO sets - Showing a connection with the company: LEGO fans / Fans of LEGO / LEGO lovers / LEGO customer / etc Example: Calling all LEGO fans Example: If you love LEGO, you ll love Nature Connects Example: Sean is LEGO s best customer
13 Incorrect brand use LEGO sculpture LEGO art LEGO exhibit / show LEGO artist Master builder LEGO Certified Professional Professional LEGO builder Sample corrected language Sculpture built with LEGO bricks Sculpture made with thousands of LEGO pieces Sculpture Works of art created with everyday LEGO toys Art / artwork / sculpture Sean s creations Exhibit created with half a million LEGO toys Exhibition of sculpture built with LEGO bricks A series of sculptures built entirely with LEGO pieces Exhibition / exhibit / show Garden-inspired traveling exhibit Artist Sean Kenney New York City artist Sean Kenney Sean Kenney The artist LEGO building contest LEGO play zone LEGO building area LEGO activities Building contest (Your own invented name) e.g. Brick by Brick Contest Play zone Building area (Your own invented name) e.g. The brick house, The construction zone Activities Activities with thousands of LEGO pieces
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