TV Viewing Area (DMA)

Transcription

1 2016/17 Season Week 28 (3/27-4/2/17) Average Daily Time Spent with TV for Adults 18+ Flat with Last Year Live+DVR/Time-Shifted TV - HRS:MIN 4:59 4:56 Monthly TV Reach Is Growing Percentage of users among US population 94% 92% 87% 83% 90% 88% Local TV News* has the Youngest Composition Among TV News Viewers Local TV News National Broadcast News 27% 26% 73% 74% Q Q Based on the total US population A18+ A18-24 A25-34 Q4'15 Q4'16 National Cable News 19% *in LPM markets 81% P18-49 P50+ Raleigh- Durham NCAA Championship 2017 CBS 2016 Cable HH Ratings 6.4 ACM Awards NBA Playoffs start 4/15 National 2017 CBS 2016 Cable Cable = TBS, TNT & TRU HH Ratings National Tulsa Nashville 2017 Stanley Cup Playoffs start 4/12 Market of the Week: Grand Rapids-Kalamazoo-Battle Creek, MI Auto Purchasers Weekday Primetime Ratings (comscore) Chevrolet Chrysler Dodge Column1 Cable News TV Viewing Area (DMA) Grand Rapids Press Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Feb 16-Jan 17 Dols (000) Art Van Furniture $2,485.5 Xfinity $2,189.9 Pol-State Rep $1,869.1 Spectrum $1,596.9 Toyota Dealer Assn $1,437.2

2 2016/17 Season Week 28 (3/27-4/2/17) Top 25 Broadcast S/O-S/O (3/27-4/2/17) Top 25 Syndication (3/20-3/26/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CBS NCAA BSKBL CHAMP SA CBS NCAA BSKBL-BRIDGE CBS NCAA BSKBL CHAMP-SA BIG BANG THEORY, THE CBS NCAA BSKBL POST VOICE ACM AWARDS VOICE-TUE EMPIRE MODERN FAMILY SURVIVOR NCIS GREY'S ANATOMY DANCING WITH THE STARS GOLDBERGS, THE BULL GREAT INDOORS, THE MOM BLACK-ISH BIG BANG THEORY, THE SP CHICAGO FIRE SCANDAL IMAGINARY MARY SP-3/ NCIS: NEW ORLEANS LITTLE BIG SHOTS BIG BANG-SYN (AT) WEEKEND ADVENTURE FAMILY FEUD (AT) BIG BANG WKND (AT) MODERN FAMILY-WK-SYN (AT) JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) LAW & ORDER:SVU-WKL (AT) WHEEL OF FORTUNE JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) TWO-HALF MEN-SYN (AT) FAMILY GUY-MF-SYN (AT) ACCESS HOLLYWD LV-WKD BOBS BURGERS-SYN (AT) DR. PHIL SHOW (AT) FAMILY FEUD-WK (AT) ENTERTAINMENT TONIGHT BROKE GIRLS-SYN (AT) MIKE AND MOLLY (AT) BROKE GIRLS WKND (AT) LAST MAN STNDG-MF-SYN(AT) INSIDE EDITION (AT) TMZ (AT) LAST MAN STNDG-WK-SYN(AT) 0.9 M-F Evening News (3/27-3/31/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.1 M-F Late Night (3/27-3/31/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT JIMMY KIMMEL LIVE! 0.6 Top 10 Time Shifted S/O-S/O Programs (3/27-4/2/17) A25-54 Live+SD (000) THE BIG BANG THEORY SURVIVOR GREY'S ANATOMY MODERN FAMILY VOICE EMPIRE VOICE-TUE THE GOLDBERGS NCIS DANCING WITH THE STARS Time-Shifted LIVE

3 Week 28 (3/27-4/2/17) NCAA Championship (North Carolina vs. Gonzaga) on CBS 4/3/17 NCAA Championship (North Carolina vs. Villanova) on TBS, TNT & TRU 4/4/ Household Rating (Live+SD) National Raleigh-Durham Greensboro-HP Charlotte Seattle-Tacoma Indianapolis Kansas City Greenville-SAA NCAA Final Four Gm.1 on CBS 4/1/17 6:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) NCAA Final Four Gm.2 on CBS 4/1/17 9:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) ACM Awards on CBS 4/2/17 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 8.5 Charlotte 20.6 Greenville-SAA 20.3 Greensboro-HP 17.3 Portland, OR 17.1 Raleigh 17.0 Cincinnati 15.9 Dayton 15.8 Seattle 15.4 Columbus, OH 15.1 National 10.4 Portland, OR 28.6 Raleigh 27.8 Charlotte 26.4 Greensboro-HP 26.0 Greenville-SAA 20.0 Indianapolis 18.9 Cincinnati 18.8 Kansas City 18.0 Norfolk 17.8 National 6.4 Nashville 14.0 Tulsa 13.8 Dayton 13.6 Kansas City 12.8 Oklahoma City 12.0 Minneapolis 10.9 Knoxville 10.9 Charlotte 10.0 Indianapolis 9.3 Indianapolis 14.4 Dayton 17.6 Tie: Columbus, OH / Albuquerque 9.0

4 2016/17 Season Week 28 (3/27-4/2/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Detroit, MI, Spanish- Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Detroit, MI Spanish Stations Hispanic Households 3/27-4/2/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CHEMA, EL - R CHEMA, EL - W CHEMA, EL - M CHEMA, EL - F VINO EL AMOR WED CHEMA, EL - R CHEMA, EL - W CHEMA, EL - F CHEMA, EL - M VINO EL AMOR WED RANK VINO EL AMOR MONPROGRAMS 3.2 NET 6 VINO EL AMOR "P25-54L+SD TUE AA%" PILOTO, LA TUE PILOTO, LA TUE VINO EL AMOR THU PILOTO, LA WED PORQUE EL AMOR MANDA THU UNI DONA, LA - W VINO EL AMOR MON PILOTO, LA WED VINO EL AMOR THU DONA, LA - R ROSA DE GUADALUPE TUE VINO EL AMOR TUE PILOTO, LA FRI VINO EL AMOR FRI ROSA DE GUADALUPE MON DONA, LA - M LIGA MX 2 SAT DONA, LA - F ROSA DE GUADALUPE WED PILOTO, LA FRI DONA, LA - R MOISES DIEZ MNDMIENTS TUE DONA, LA - W ROSA DE GUADALUPE TUE VINO EL AMOR FRI ROSA DE GUADALUPE MON DONA, LA - F NOTICIERO UNIVISION PILOTO, LA THU 3.3

5 Market Close-Up: Grand Rapids-Kalamazoo-Battle Creek, MI Grand Rapids is the primary cultural and business hub of western Michigan. Nearby hardwood forests made the city a notable furnitureproducing center in the 19th and early 20th centuries. That industry continues today but has transitioned somewhat towards high-tech office furniture. Despite its exotic name, Kalamazoo is a rather industrial and commercial center with a bit of a college-town flair thanks to Western Michigan University and Kalamazoo College. Battle Creek is known worldwide as the capital of the breakfast cereal industry, and is headquarters for the Kellogg Corporation as well as the Post division of Kraft and the cereal division of Ralston Purina. Headquartered in Grand Rapids, Spectrum Health is the largest employer in West Michigan, with 23,000 staff and 1,300 physicians. Kalamazoo has many local breweries and brewpubs that produce a variety of beer styles. The A.M. Todd Company, one of the lead producers of peppermint oil and other flavorings, is headquartered in Kalamazoo. At-A-Glance DMA Rank TV Households Population ,670 1,790,542 Median Income Grand Rapids-Kalamazoo-Battle Creek, MI Avg. - $36,919 SMSA Total Retail Sales Grand Rapids-Kalamazoo-Battle Creek, MI $31,073,903 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration WOOD WOTV WWMT WXMI WXSP WZZM TV stations serving the area of Grand Rapids-Kalamazoo-Battle Creek, MI: TVB Member Stations NBC, Bounce, Laff ABC, GetTV, Grit TV, Storm Team 8 Live Doppler Network CBS, CW, Comet TV Fox, Antenna TV, This TV MyNetworkTV, Cozi, Escape ABC, AccuWX, Justice Network 66% Social Media platform Reach Reliance on Media to Stay Informed % Agree 54% 46% 23% TV Newspaper Radio Magazines Grand Rapids-Kalamazoo-Battle Creek, MI Interesting Facts America s largest 25K road race, the Fifth Third Riverbank Run, takes place in Grand Rapids. This race features participants from all around the globe. In 1904, Citizen s Telephone Company introduced automatic telephones, making Grand Rapids the first city to have the service. The Frederik Meijer Gardens have one of two 24 sculptures based on drawings by Leonardo Da Vinci. The American Horse is one of the largest equestrian bronze sculptures in the Western Hemisphere. Grand Rapids-Kalamazoo-Battle Creek, MI Demographic Overview Age Hispanic 65+ <18 13% 25% 5% % 11% % Social 40% Media platform Reach % loyal to vehicle brand

6 2016/17 Season Local Market Close-Up: Grand Rapids-Kalamazoo-Battle Creek, MI Market: Grand Rapids, MI Series Ranker (Week of 03/13/17 03/19/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 CBS NCAA BSKBL CHMP TH 1 WWMT (CBS) 1 R 7:00 PM CBS NCAA POST GUN SU 2 WWMT (CBS) 1 U 7:30 PM CBS NCAA BSKBL CHMP-SU-2 WWMT (CBS) 1 U 5:06 PM Minutes WWMT (CBS) 1 U 7:35 PM CBS NCAA BK CHP-BRG-PRTH1 WWMT (CBS) 1 R 9:08 PM CBS NCAA BSKBL CHMP-SU-1 WWMT (CBS) 1 U 2:09 PM CBS NCAA BSKBL-BRIDGE-SUN WWMT (CBS) 1 U 4:51 PM Wheel of Fortune WWMT (CBS) 4 M T W S 7:00 PM Jeopardy! WWMT (CBS) 4 M T W S 7:30 PM Survivor: Game Changers WWMT (CBS) 1 W 8:00 PM NCIS: Los Angeles WWMT (CBS) 1 U 8:35 PM The Voice WOOD (NBC) 1 T 8:00 PM CBS NCAA BSKBL CHMP TH 2 WWMT (CBS) 1 R 9:27 PM CBS NCAA BSKBL CHMP FR 2 WWMT (CBS) 1 F 9:44 PM Little Big Shots WOOD (NBC) 1 U 8:00 PM CBS NCAA BSKBL CHMP FR 1 WWMT (CBS) 1 F 7:00 PM NBC Nightly News WOOD (NBC) 5 M T W R F 6:30 PM News Six WOOD (NBC) 5 M T W R F 6:00 PM The Voice WOOD (NBC) 1 M 8:00 PM NCIS WWMT (CBS) 1 T 8:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Jan 17 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 0.5 Average Cable Network News Channels 2.4 How does Grand Rapids-Kalamazoo- Battle Creek, MI watch TV? Social Media platform Comcast 33.3% 49.2% Other cable Reach 16.9% 0.6% Broadcast Only Satellite

7 Top 100 Programs P /20/2017-3/26/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHMP SU-2 CBS ,322 2 CBS NCAA POST GUN SU 2 CBS ,193 3 CBS NCAA BSKBL-BRIDGE-SUN CBS ,524 4 CBS NCAA BSKBL CHMP FR 2 CBS ,391 5 EMPIRE FOX , MINUTES CBS ,957 7 VOICE NBC ,946 8 TBS NCAA BSKBL CHMP SA-2 TBS NETWORK ,899 9 CBS NCAA BSKBL CHMP SU-1 CBS , VOICE-TUE NBC , BIG BANG-SYN (AT) WARNER BROS. TV , DANCING WITH THE STARS ABC , SURVIVOR CBS , WEEKEND ADVENTURE DADT/LITTON , TBS NCAA POST GUN SAT 2 TBS NETWORK , GREY'S ANATOMY ABC , CBS NCAA BSKBL CHMP TH 1 CBS , LITTLE BIG SHOTS NBC , CBS NCAA BSKBL CHMP TH 2 CBS , FAMILY FEUD (AT) 20TH TELEVISION , NCIS: LOS ANGELES CBS , TBS NCAA BSKBL-BRIDGE-SAT TBS NETWORK , CBS NCAA BK CHP-BRG-PRFR1 CBS , CBS NCAA BSKBL CHMP FR 1 CBS , CBS NCAA POST GUN-FRI 2 CBS , BIG BANG WKND (AT) WARNER BROS. TV , CHICAGO FIRE NBC , TBS NCAA BSKBL CHMP SA-1 TBS NETWORK , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CRIMINAL MINDS CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , TBS NCAA POST GUN-FRI 2 TBS NETWORK , CBS NCAA BK CHP-BRG-PRTH1 CBS , KEVIN CAN WAIT CBS , CHICAGO PD NBC , SCANDAL ABC , TBS NCAA BSKBL CHMP TH 1 TBS NETWORK , TRIAL & ERROR NBC , SCORPION CBS , SATURDAY NIGHT NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , LAW AND ORDER:SVU NBC , NBC NIGHTLY NEWS NBC , MNSTR ENRGY NASCAR WNR CR FOX , MAN WITH A PLAN CBS , TBS NCAA BSKBL CHMP FR 2 TBS NETWORK , SHOTS FIRED FOX , SUPERIOR DONUTS CBS ,857

8 Top 100 Programs P /20/2017-3/26/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 2 BROKE GIRLS CBS , LAST MAN STANDING ABC , MNSTR ENRGY NASCAR CUP FOX , MADAM SECRETARY CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , TBS NCAA BKB POST GAME-SA TBS NETWORK , NCIS-ENC CBS , MODERN FAMILY ABC , DESIGNATED SURVIVOR ABC , SELECCION MEXICO ELI 3/24 UNI , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , SUPERSTORE NBC , GOLDBERGS, THE ABC , CHICAGO JUSTICE NBC , TRIAL & ERROR-2 NBC , MASTERCHEF JUNIOR FOX , DATELINE FRI NBC , TBS NCAA BSKBL CHMP TH 2 TBS NETWORK , CBS NCAA POST GUN-THU 2 CBS , ABC WORLD NEWS TONIGHT ABC , AMER FUNN HOME VIDEOS ABC , MIDDLE, THE ABC , TODAY SHOW NBC , BULL-ENC CBS , SPEECHLESS ABC , TAKEN NBC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , MNSTR ENRGY NASCAR POST FOX , TBS NCAA BK CHP-BRG-PRTH1 TBS NETWORK , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , WWE ENTERTAINMENT USA NETWORK , SHADES OF BLUE NBC , BLINDSPOT NBC , TBS NCAA BSKBL CHMP FR 1 TBS NETWORK , BLACK-ISH ABC , GRIMM NBC , FAMILY GUY FOX , CBS EVENING NEWS CBS , NCIS: NEW ORLEANS-ENC CBS , SUNDAY MORNING CBS , AMERICAN HOUSEWIFE ABC , GOOD MORNING, AMERICA ABC , ELEMENTARY CBS , CRIMINAL MINDS:BEYOND BDR CBS , CHICAGO MED NBC , : LEGACY FOX , FRESH OFF THE BOAT ABC , DR. KEN ABC , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , FLASH CW ,297

9 Top 100 Programs P /27/2017-3/26/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHMP SU-2 CBS ,322 2 CBS NCAA POST GUN SU 2 CBS ,193 3 THIS IS US NBC ,990 4 BIG BANG THEORY, THE CBS ,884 5 CBS NCAA BSKBL CHMP-SU-3 CBS ,828 6 CBS NCAA BSKBL CHMP-SU-2 CBS ,644 7 CBS NCAA BSKBL-BRIDGE-SUN CBS ,524 8 VOICE NBC ,408 9 CBS NCAA BSKBL CHMP FR 2 CBS , CBS NCAA BSK CHP-BRG-DYSU CBS , VOICE-TUE NBC , EMPIRE FOX , CBS NCAA BSKBL CHMP-SA-2 CBS , TBS NCAA BSKBL CHMP SA-2 TBS NETWORK , CBS NCAA BSKBL CHMP SU-1 CBS , VOICE 3/2 NBC , CBS NCAA BSKBL CHMP-SA-3 CBS , BIG BANG-SYN (AT) WARNER BROS. TV , CBS NCAA POST GUN SUN 1 CBS , BACHELOR, THE ABC , DANCING WITH THE STARS ABC , BACHELOR:AFTER FINAL ROSE ABC , CBS NCAA BSKBL CHMP-SU-1 CBS , MODERN FAMILY SP-3/1 ABC , CBS NCAA BSK CHP-BRG-DYSA CBS , NCIS CBS , BIG BANG THEORY, THE-ENC CBS , FAMILY FEUD (AT) 20TH TELEVISION , WEEKEND ADVENTURE DADT/LITTON , TBS NCAA POST GUN SAT 2 TBS NETWORK , PRES ADDRSS ANALYSIS-NBC NBC , GREY'S ANATOMY ABC , SURVIVOR CBS , LITTLE BIG SHOTS NBC , CBS NCAA BSKBL CHMP-SA-4 CBS , TNT NCAA BSKBL CHMP-SU-4 TURNER NETWORK TELEVISION , BIG BANG THEORY,THE 9P-SP CBS , CBS NCAA BSKBL CHMP TH 1 CBS , CBS NCAA BSKBL CHMP TH 2 CBS , MINUTES CBS , CHICAGO FIRE 3/1 NBC , CHICAGO JUSTICE 3/1 NBC , CBS NCAA BSK CHP-BRG-PRSA CBS , BIG BANG THEORY, THE - SP CBS , TBS NCAA BSKBL-BRIDGE-SAT TBS NETWORK , MODERN FAMILY ABC , VOICE 3/15 NBC , CBS NCAA BK CHP-BRG-PRFR1 CBS , MOM CBS , CBS NCAA BSKBL CHMP FR 1 CBS ,553

10 Top 100 Programs P /27/2017-3/26/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 CBS NCAA POST GUN-FRI 2 CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BIG BANG THEORY, THE-SPCL CBS , GREAT INDOORS, THE CBS , SATURDAY NIGHT NBC , BULL CBS , CBS NCAA BSKBL CHMP-SA-1 CBS , GOLDBERGS, THE ABC , BIG BANG WKND (AT) WARNER BROS. TV , CHICAGO FIRE NBC , TBS NCAA BSKBL CHMP SA-1 TBS NETWORK , BACHELOR: WOMEN TELL ALL ABC , MOM 8:30PM-SPECIAL CBS , TNT NCAA POST GUN SUN TURNER NETWORK TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , NCIS: LOS ANGELES CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , CRIMINAL MINDS CBS , SHARK TANK SP-3/3 ABC , KEVIN CAN WAIT CBS , LIFE IN PIECES CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , MAN WITH A PLAN-ENC CBS , MIDDLE, THE ABC , TNT NCAA BSKBL CHMP-SU-3 TURNER NETWORK TELEVISION , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MNSTR ENRGY NASCAR WNR CR FOX , NCIS: NEW ORLEANS CBS , TBS NCAA POST GUN-FRI 2 TBS NETWORK , CBS NCAA BK CHP-BRG-PRTH1 CBS , MNSTR ENRGY NASCAR CUP FOX , CHICAGO JUSTICE 3/7 NBC , MAN WITH A PLAN CBS , SCANDAL ABC , TRIAL & ERROR NBC , TAKEN NBC , SUPERIOR DONUTS CBS , CBS NCAA BSKBL CHP-PRTH2 CBS , PRES ADDRESS CVG FOX NEWS CHANNEL , PRES ADDRESS/ANALYSIS FOX NEWS CHANNEL , NCAA BKBL CHAMP SELECTION CBS , CHICAGO MED NBC , TBS NCAA BSKBL CHMP TH 1 TBS NETWORK , TNT NCAA BSK CHP-BRG-PRSU TURNER NETWORK TELEVISION , BROKE GIRLS CBS , HAWAII FIVE-0 CBS , LIFE IN PIECES-ENC CBS , ANALYSIS 1-ABC ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , CBS NCAA BSK CHP-BRG-PRFR CBS ,018

11 Top 100 Programs P /27/2017-3/26/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NCAA BSKBL CHMP SU-2 CBS ,807 2 CBS NCAA POST GUN SU 2 CBS ,609 3 CBS NCAA BSKBL CHMP-SU-3 CBS ,520 4 CBS NCAA BSKBL CHMP-SU-2 CBS ,317 5 CBS NCAA BSKBL CHMP FR 2 CBS ,147 6 CBS NCAA BSKBL-BRIDGE-SUN CBS ,094 7 THIS IS US NBC ,081 8 CBS NCAA BSK CHP-BRG-DYSU CBS ,837 9 CBS NCAA BSKBL CHMP-SA-2 CBS , EMPIRE FOX , BIG BANG THEORY, THE CBS , TBS NCAA BSKBL CHMP SA-2 TBS NETWORK , CBS NCAA BSKBL CHMP SU-1 CBS , VOICE NBC , CBS NCAA BSKBL CHMP-SA-3 CBS , BACHELOR, THE ABC , VOICE-TUE NBC , BACHELOR:AFTER FINAL ROSE ABC , CBS NCAA POST GUN SUN 1 CBS , VOICE 3/2 NBC , BIG BANG-SYN (AT) WARNER BROS. TV , CBS NCAA BSKBL CHMP-SU-1 CBS , CBS NCAA BSK CHP-BRG-DYSA CBS , TBS NCAA POST GUN SAT 2 TBS NETWORK , TNT NCAA BSKBL CHMP-SU-4 TURNER NETWORK TELEVISION , CBS NCAA BSKBL CHMP TH 2 CBS , DANCING WITH THE STARS ABC , MODERN FAMILY SP-3/1 ABC , CBS NCAA BSKBL CHMP-SA-4 CBS , CBS NCAA BSKBL CHMP TH 1 CBS , GREY'S ANATOMY ABC , FAMILY FEUD (AT) 20TH TELEVISION , TBS NCAA BSKBL-BRIDGE-SAT TBS NETWORK , CBS NCAA BSK CHP-BRG-PRSA CBS , CBS NCAA BK CHP-BRG-PRFR1 CBS , TNT NCAA POST GUN SUN TURNER NETWORK TELEVISION , CBS NCAA POST GUN-FRI 2 CBS , PRES ADDRSS ANALYSIS-NBC NBC , BACHELOR: WOMEN TELL ALL ABC , CBS NCAA BSKBL CHMP FR 1 CBS , LITTLE BIG SHOTS NBC , TBS NCAA BSKBL CHMP SA-1 TBS NETWORK , SURVIVOR CBS , CHICAGO FIRE 3/1 NBC , WEEKEND ADVENTURE DADT/LITTON , CBS NCAA BSKBL CHMP-SA-1 CBS , CHICAGO JUSTICE 3/1 NBC , TBS NCAA POST GUN-FRI 2 TBS NETWORK , TNT NCAA BSK CHP-BRG-PRSU TURNER NETWORK TELEVISION , MODERN FAMILY ABC ,072

12 Top 100 Programs P /27/2017-3/26/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) MINUTES CBS , CBS NCAA BK CHP-BRG-PRTH1 CBS , BIG BANG THEORY, THE-ENC CBS , VOICE 3/15 NBC , NCIS CBS , TNT NCAA BSKBL CHMP-SU-3 TURNER NETWORK TELEVISION , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , SATURDAY NIGHT NBC , CHICAGO FIRE NBC , GOLDBERGS, THE ABC , BIG BANG THEORY,THE 9P-SP CBS , TBS NCAA BSKBL CHMP TH 1 TBS NETWORK , BIG BANG THEORY, THE - SP CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BIG BANG WKND (AT) WARNER BROS. TV , CBS NCAA BSK CHP-BRG-PRFR CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MOM CBS , CBS NCAA BSKBL CHP-PRTH2 CBS , GREAT INDOORS, THE CBS , NCAA BKBL CHAMP SELECTION CBS , TBS NCAA BSKBL CHMP FR 2 TBS NETWORK , SHARK TANK SP-3/3 ABC , SCANDAL ABC , CBS NCAA BSKBL CHP-PRFR1 CBS , BIG BANG THEORY, THE-SPCL CBS , TBS NCAA BKB POST GAME-SA TBS NETWORK , MIDDLE, THE ABC , BULL CBS , TBS NCAA BSKBL CHMP TH 2 TBS NETWORK , WHEEL OF FORTUNE CBS TV DISTRIBUTION , TRUMP:DSCRSO CNGRSO 2/28 UNI , CBS NCAA POST GUN SAT 1 CBS , CRIMINAL MINDS CBS , TRIAL & ERROR NBC , SELECCION MEXICO ELI 3/24 UNI , NCIS: LOS ANGELES CBS , CBS NCAA BSKBL CHP-PRFR2 CBS , ANALYSIS 1-ABC ABC , TBS NCAA BSKBL CHMP-SU-4 TBS NETWORK , CHICAGO JUSTICE 3/7 NBC , MOM 8:30PM-SPECIAL CBS , LIFE IN PIECES CBS , CHICAGO MED NBC , SPEECHLESS ABC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , PRES ADDRESS CVG FOX NEWS CHANNEL , BLACK-ISH ABC ,582

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off The Nielsen Total Audience Report Q Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.